Where Brand Marketers Come to Learn, Share and Connect

Brandon Gutman

As Co-Founder of the Brand Innovators Summit, Brandon is responsible for developing premium content which means tapping marketers from the world's most successful brands to share how they're utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes' CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow Brandon on Twitter.

Brandon's Posts

Poppin, a new vertical online retailer, launched today. The company, that is selling products to help define people’s workstyle, intends to fill the gap between the products we use for work and those available in the rest of our lives. Led creatively by designer, Jeff Miller, Poppin is introducing 250 original products spanning the writing, …

Consumers and marketers are surprised to admit that Sears is behind one of their favorite commercials being aired during the 2012 Olympics. The brand that once touted its “softer side” slogan, is now airing a commercial with a romantic guy and girl running face first into a Kenmore refrigerator. The television ad, known as “The …

“Diversity” can sometimes be viewed as a feel good corporate buzzword. But it is absolutely imperative from a business/marketing perspective. For a customer-centric organization to out-innovate, out-maneuver and win in today’s marketplace, it must have an internal organization made up of diverse employees who model the very customers it aims to serve. A diverse workplace …

Creating a new and innovative approach to a well-known safety issue is difficult. However, State Farm is defining their brand and their new approach to teen driver safety with a new campaign called Celebrate My Drive™. Car crashes are the leading cause of death for teen drivers, nearly five times more than cancer and poisoning …

It was announced last week that Sony owned Columbia Records made an investment in technology startup, Stamped. This marks the first time that the record label has helped fund a startup. We spoke with Elliot Lum, VP Strategic Marketing, to uncover more about the investment, what it means for the label and to learn what …

During a Q&A session at the recent Brand Innovators Digital Video Advertising Summit, Bonin Bough, VP of Global Media and Consumer Engagement for Kraft Foods, made a positive statement for the emerging medium by illustrating the large CPG’s commitment to it. Bough explained to his interviewer, Gian Lombardi from YuMe, that Kraft is being amazingly …

Yuchun Lee, Vice President, Enterprise Marketing Management, IBM Industry Solutions, spoke with Forbes first about the findings from IBM’s “State of Marketing 2012” study which surveyed more than 350 marketing professionals across a wide range of industries and geographies. Issued today, the survey finds that chief marketing officers and chief information officers must join forces …

Earlier this week we profiled digital marketing execs from General Mills and GE on how they’re running their organizations like publishers. For our third and final installment in this series on content marketing, we sat down with Julia Fitzgerald, Chief Digital Officer, Fitness, Sporting Goods & Toys at Sears Holdings and Gilad de Vries from …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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