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Paula Parisi

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  Big data — it’s not just a technological challenge, it’s a cultural challenge, according to SAP Chief Marketing Officer Jonathan Becher. In a keynote presentation at the Brand Innovators Big Data Summit at SAP Global Marketing in New York last month, Becher noted that the technological explosion that has triggered leaps in data collection …

Brand Innovators, the leading community for Fortune 500 marketers, launches its 2014 event series with an information-packed summit at Bloomberg West, on Pier 3, in San Francisco. Guest speakers include John Koller is Vice President, Platforms Marketing, Sony PlayStation and Sony Computer Entertainment of America (SCEA); Ross Halleck, Founder and CEO of Halleck, Inc. and …

JetBlue Airways on Thursday became the first airline to use high-speed Ka-band satellite connectivity with the launch of its new Fly-Fi™ branded inflight Internet product. As the next-generation inflight Wi-Fi, Fly-Fi™ allows travelers in-flight online access at the same speeds they’re accustomed to using at home and office. “Customers should demand fast broadband and should discover …

Brand Innovators co-founders Brandon Guttman (left) and Marc Sternberg join representatives from Brand Equity Leadership Award-winning firms Panera Bread and Priceline.com at the Brand Innovators Brand Equity summit, Nov. 12, 2013, at Bloomberg Media headquarters in New York. New York City, Nov. 12, 2013 – Brand Innovators today announced the winners of the first annual …

A high-ranking Diet Coke executive indicates the brand may be required to polish up its image due to growing consumer concerns over artificial sweeteners. On a press call with financial analysts this week, Coca-Cola’s North American and Latin American chief, Steve Cahillane, shared that Diet Coke is “under a bit of pressure” as a result of …

This holiday season, busy consumers will be enticed to shop at Sears and Kmart from remote locations such as airports, bus shelters and malls, where the retail chain has installed “mobile shopping walls.” These walls feature popular toys from Sears’ online Toy Shop and Kmart’s Fab 15 toy list that can be purchased using Quick …

Sustainable brand-builder BBMG is shifting the global warming paradigm, joining forces with heat-seeking actor Adrian Grenier and film producer Peter Glatzer and their SHFT.com lifestyle content platform. The entities are joining forces “to help brands create and deliver original content targeting aspirational consumers,” according to a news announcement that ties-in with the opening of the …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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