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Paula Parisi

Paula's Posts

Dodge – a brand that likes to flex its muscle cars – upends that tradition with its summer campaign for the New 2014 Dodge Dart. The result is a testosterone-fueled send-up of male stereotypes that is hilarious and sly, ticking things up a notch in what is still a relatively new format: content marketing series. …

Content marketers who have gotten comfortable with the concept of native advertising may find their world rocked by a new app called AdDetector that flags sponsored content with a flame-red in-your-face banner message. Created while off-the-clock by Google engineer Ian Webster, it’s being offered as a free plug-in for Firefox or Chrome and works with …

Dunkin’ Donuts has cast its net for a social media haul, launching the “Take a Bite, Take a Pic” campaign in conjunction with The Discovery Channel’s Shark Week. So far, the results are coming as quick as they can reel ‘em in, with people posting photos of themselves taking a bite out of their favorite …

Jorge Cosano has been named Chief Strategy & Innovation Officer for American Media, Inc., a media empire specializing in fitness and celebrity brands that boasts print circulation of 7.1 million copies and 45 million unique digital users monthly. Cosano joins from L’Oreal, where he worked since 2006, leading the Incubator for New Businesses and developing …

“The future of business begins with…you!” That says Altimeter Group principal analyst Brian Solis, sharing a peek from his new report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences,” from the stage of Brand Innovators Austin. The Altimeter report, just released and available for download, represents …

Avoiding cookies will do more than cut calories, it has resulted a mobile ad tracking platform that is superior to that which is commonly used on the worldwide web, according to Anthony Iacovone, co-founder and CEO of AdTheorent, a leading platform for real-time bidding in the mobile environment. Because it doesn’t rely on cookies, which …

You are what you wear – the phrase takes on a literal meaning in today’s era of digital wearables. Companies from Intel to Nike are jumping on this important trend,which will be explored in depth at the Brand Innovators Fashion Week summit, February 14 in New York. Brad Berens, Principal at Big Digital Idea Consulting …

Can Russian incompetence translate to an international marketing boon for a popular U.S. food brand? “Sochi Olympics: 5,000 cups of Chobani Greek yogurt are detained” headlined The Los Angeles Times, “Russia blocks Chobani yogurt from Winter Olympics, straining relations,” warned Fox News, “Shipment of Chobani yogurt to U.S. Olympic athletes in Sochi is BLOCKED” blared …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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    • Simply put, people prefer to do business with those they like and trust—the definition of the word relationship.
    • Social marketing is less about driving traffic and more about attracting people.
    • Your most important prospects are you current customers.
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    • In todays Social Age any small business can market themselves by making a "Time" commitment vs a "Capital" commitment.
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