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Paula Parisi

Paula's Posts

Jorge Cosano has been named Chief Strategy & Innovation Officer for American Media, Inc., a media empire specializing in fitness and celebrity brands that boasts print circulation of 7.1 million copies and 45 million unique digital users monthly. Cosano joins from L’Oreal, where he worked since 2006, leading the Incubator for New Businesses and developing …

“The future of business begins with…you!” That says Altimeter Group principal analyst Brian Solis, sharing a peek from his new report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences,” from the stage of Brand Innovators Austin. The Altimeter report, just released and available for download, represents …

Avoiding cookies will do more than cut calories, it has resulted a mobile ad tracking platform that is superior to that which is commonly used on the worldwide web, according to Anthony Iacovone, co-founder and CEO of AdTheorent, a leading platform for real-time bidding in the mobile environment. Because it doesn’t rely on cookies, which …

You are what you wear – the phrase takes on a literal meaning in today’s era of digital wearables. Companies from Intel to Nike are jumping on this important trend,which will be explored in depth at the Brand Innovators Fashion Week summit, February 14 in New York. Brad Berens, Principal at Big Digital Idea Consulting …

Can Russian incompetence translate to an international marketing boon for a popular U.S. food brand? “Sochi Olympics: 5,000 cups of Chobani Greek yogurt are detained” headlined The Los Angeles Times, “Russia blocks Chobani yogurt from Winter Olympics, straining relations,” warned Fox News, “Shipment of Chobani yogurt to U.S. Olympic athletes in Sochi is BLOCKED” blared …

“If only I could make this message go viral,” intones Scarlett Johansson in an ad for SodaStream produced for Super Bowl XLVIII this weekend. Indeed, while spots for the annual NFL championship sell for $4 million per half-minute (or about $134,000 per second), it’s the “free” pass-around exposure that is the real gold ring. “Last …

Can a button-down analytics program app be the means of unfettering the wildest creative imaginings of the marketing department? The answer, surprisingly, may be yes, and most certainly is if the question is being posed to SAP Senior VP and General Manager, Big Data, Irfan Khan. Speaking at a recent Brand Innovators Big Data summit …

  Big data — it’s not just a technological challenge, it’s a cultural challenge, according to SAP Chief Marketing Officer Jonathan Becher. In a keynote presentation at the Brand Innovators Big Data Summit at SAP Global Marketing in New York last month, Becher noted that the technological explosion that has triggered leaps in data collection …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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