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Paula Parisi

Paula's Posts

Volvo and Grey Advertising drove off with high honors at the first half of the 62nd Cannes Lions Festival of Creativity in France, where themes of female empowerment and practicality ruled. And in a surprise twist, it was Google’s Cardboard technology — with nary an agency attached — that generated the early frisson. In contrast …

In today’s complicated media landscape, the content crush is relentless. Tech start-up inPowered has come up with a way to help brands leverage third-party expertise through sharing. “Promoted content that contains third-party affirmation is clearly the most effective type of earned media,” inPowered Co-Founder and CEO Peyman Nilforoush says. inPowered has come up with its …

Chango is kickin’ it old school. The digital advertising firm has found a somewhat unlikely success marketing itself via a glossy quarterly magazine that educates clients and the industry at large as to the nuances of programmatic and ad retargeting. Putting a fun spin on what is often a dry, technical subject is no small …

Ted Rubin’s second book, How to Look People in the Eye Digitally, arrived on e-book this month, and makes its print debut in January. Taking this cyber journey alongside one of the most skilled and influential social media practioners on the scene, readers will come away with volumes of insight, all of it designed to …

Imagine a swarm of zombies loosed on Madison Avenue. Only you don’t have to imagine — it’s real! Global advertisers will lose an estimated $6.3 billion globally to bots in 2015, according to a newly released study by cyber security firm White Ops that attempts to quantify ad fraud. The problem is computer malware — …

Dodge – a brand that likes to flex its muscle cars – upends that tradition with its summer campaign for the New 2014 Dodge Dart. The result is a testosterone-fueled send-up of male stereotypes that is hilarious and sly, ticking things up a notch in what is still a relatively new format: content marketing series. …

Content marketers who have gotten comfortable with the concept of native advertising may find their world rocked by a new app called AdDetector that flags sponsored content with a flame-red in-your-face banner message. Created while off-the-clock by Google engineer Ian Webster, it’s being offered as a free plug-in for Firefox or Chrome and works with …

Dunkin’ Donuts has cast its net for a social media haul, launching the “Take a Bite, Take a Pic” campaign in conjunction with The Discovery Channel’s Shark Week. So far, the results are coming as quick as they can reel ‘em in, with people posting photos of themselves taking a bite out of their favorite …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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