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Ben Plomion

Ben's Posts

Welcome to the third installment of my series on senior ad tech marketing jobs. In the first installment of this series, I responded to Marc Grabowski, CEO at Iris Mobile, who wrote a great piece on why it can be hard to find a VP of marketing who can do it all. In the second …

Marc Grabowski, CEO at Iris Mobile, recently wrote a compelling piece on the difficulty of finding a VP of marketing who can do it all. Grabowski’s post was so interesting that I couldn’t even respond to it in a single post. In part one of my response, I put forward a few ideas about why …

This year, I’m celebrating 25 years of skateboarding. While I’ve skated all over the world and made a lot of incredible friends along the way it wasn’t until I read this article about skateboarding legend Rodney Mullen that I began to consider the overlap between my passion for skateboarding and my passion for marketing. The …

Everyone seems to be talking about dark social. The term, coined by Alexis Madrigal in an article in The Atlantic, refers to social traffic from previously untrackable sources, such as links shared via emails, messaging apps, and some mobile applications. This is opposed to traffic from open social platforms – Facebook, LinkedIn, Twitter, etc. – …

Prognosticators, from eMarketer and Forrester to Business Insider, agree that we are on the cusp of an explosion in demand for Programmatic Advertising, that mix of systems, rules, and algorithms used to automate and optimize the purchase and delivery of data-driven, targeted, and relevant ads to consumers. This explosion has created a host of questions …

Kim, the heroine of everyone’s favorite marketing saga, which we’ve been sharing in installments for the past year, is back. While Kim is a fictional character, she’s based on the very real marketers we meet every day, and like those marketers, she’s always facing exciting, if sometimes stressful, new challenges. Kim, as you might recall, …

By now you’ve probably heard of GoPro. The wearable video camera brand has been in the news a lot lately after its hugely successful IPO. As many of the recent articles about the company have pointed out, if GoPro is ultimately a multi-billion dollar company, it’s not simply because its cameras are popular but because …

She’s back. You remember Kim? She’s a fictional marketer based closely on the real-life marketers we work with every day. In previous installments we’ve chronicled Kim’s quest for a better DMP and her attempt to move real-time marketing into actual real time. Well, recently Kim faced her greatest dilemma yet: whether to stick with her …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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