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Ben Plomion

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By Ben Plomion, SVP, GumGum Did you catch the wave? Promotional materials for the recent Brand Innovators Mega-Trends summit held during Brand Week in New York showed a drawing of a surfer riding an illustrated wave made up of all kinds of digital stuff (the Facebook logo, WiFi and @ symbols, line drawings of computers …

What the car business can teach the rest of us about selling technology features. Until now, auto brands have mostly churned out commercials full of expansive landscapes and soothing voice-over narration. These ads often look great, but they also tend to blur together. If there’s one missing element, it’s an engaging look at what consumers …

The Visual Web is all around us. It empowers consumers to make decisions. Studies have shown consumers interpret the meaning of images faster than words and they spend significant amounts of time and money to engage with images and videos, both as creators and users. But few, if any, have attempted to define the current …

Welcome to the third installment of my series on senior ad tech marketing jobs. In the first installment of this series, I responded to Marc Grabowski, CEO at Iris Mobile, who wrote a great piece on why it can be hard to find a VP of marketing who can do it all. In the second …

Marc Grabowski, CEO at Iris Mobile, recently wrote a compelling piece on the difficulty of finding a VP of marketing who can do it all. Grabowski’s post was so interesting that I couldn’t even respond to it in a single post. In part one of my response, I put forward a few ideas about why …

This year, I’m celebrating 25 years of skateboarding. While I’ve skated all over the world and made a lot of incredible friends along the way it wasn’t until I read this article about skateboarding legend Rodney Mullen that I began to consider the overlap between my passion for skateboarding and my passion for marketing. The …

Everyone seems to be talking about dark social. The term, coined by Alexis Madrigal in an article in The Atlantic, refers to social traffic from previously untrackable sources, such as links shared via emails, messaging apps, and some mobile applications. This is opposed to traffic from open social platforms – Facebook, LinkedIn, Twitter, etc. – …

Prognosticators, from eMarketer and Forrester to Business Insider, agree that we are on the cusp of an explosion in demand for Programmatic Advertising, that mix of systems, rules, and algorithms used to automate and optimize the purchase and delivery of data-driven, targeted, and relevant ads to consumers. This explosion has created a host of questions …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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