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Todd Wilms

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A few years ago, the term disruption was itself disruptive. Analysts used this term to showcase the big macro changes in the marketplace; Organizations started using this term to showcase how their products would cause changes in that marketplace. But in 2014, has disruption become so commonplace that we no longer see it – that …

Traditionally, the CEO has come from just about anyplace but marketing. Companies bent on operational excellence might look to their finance teams or their COO to take the top slot.  Organizations focused on innovation might look to a CTO type.  Those focused on market share fished in their sales pool for their next big tuna. …

Big data is a common buzz phrase around the water cooler these days.  I think it’s time, however, to start to define it beyond just a hot phrase. Big data is about marketing. In my world, big data’s application is in improving marketing effectiveness.  Since data application is changing on a daily basis, the rules …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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