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Since seguing over to PayPal from Coca Cola in August, Lee Roth has been gearing up to spread the story of PayPal around the world. As Senior Director and Head of Advertising, Media and Agencies at PayPal, Roth is working closely with PayPal Global Brand & Communications Officer Christina Smedley to implement the most aggressive …

Today is the last day Google Glass Explorer Edition will be available. The company on January 15 announced it was pulling the plug on its Explorer Program, which it described as an “open beta” outreach to consumers. After just under 3 years, the experimental Glass program did ignite a lot of excitement in the wearables …

TapSense, a leading mobile ad exchange, continued its push into wearables with the announcement that it will launch a programmatic ad platform for the Apple Watch. Characterizing the move as an industry first, TapSense cofounder and CEO Ash Kumar described the platform as a “full suite of solutions for developers and brands to get started …

Is the power to predict the sexiest job in the 21st century? According to the Harvard Business Journal and Fortune magazine, a career as a data scientist is “the” job to have in the 21st century, underscoring a high demand for a talented, qualified STEM (science, technology, engineering, and mathematics) workforce. Colleges and universities are …

For the first time, more than half the online sales associated with the Thanksgiving holiday shopping spree were transacted via mobile, according to a report released today by IBM Digital Analytics. IBM reported strong online and mobile sales for Cyber Monday 2014, capping a record five-day span for holiday shopping, based on consumer transaction data …

JWT’s ‘The Future of Payments & Currency’ Trend report explores new ways to pay and rise of alternative currencies. The report examines how the concept of currency is evolving as bitcoin and other new forms of value exchange gain steam, and details the array of new ways to pay merchants and peers. It also includes …

Brand Innovators today announced its Brand Innovators ‘40 Under 40 West’ Class of 2014, recognizing the 40 most innovative brand marketers under 40 years old working West of Chicago. This year’s winners will be acknowledged this evening, October 23, at a special ‘40 Under 40′ celebration at San Francisco’s Walt Disney Family Museum, where Brand …

Shopping destination Gilt.com announced today the appointment of Clay Cowan to Chief Marketing Officer. Cowan will join Gilt on November 10, 2014, reporting to CEO Michelle Peulso. Cowan joins from Starwood Hotels and Resorts, the world’s most global high-end hotel company, where he most recently served as the SVP of Global Digital, responsibile for global …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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