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by Evan Neufeld Since the inception of loyalty programs more than century ago, much has changed in the way consumers interact with companies and how companies work to foster consumer loyalty. In an increasingly cross-platform world, the fight for customer loyalty has exploded into a 24/7 endeavor. Many would suggest that customer relationships and loyalty …

by Evan Neufeld Never have so many talked so much about a topic so little quantified as the marketing organization of the future. There are many airy proclamations of big, vague changes lying ahead as marketing organizations evolve to deal with developing trends such as the increase of programmatic buying, the growth of native advertising, …

by Ted Rubin Everybody’s talking about customer experience these days, but how many companies actually follow through to ensure that their customers are getting the best experience possible? And how are they doing that? Everybody’s heard the mantra, “You’ve got to think like the customer,” but unless you embed that into your company culture, and …

by Ted Rubin You know that I’m big on social listening, and have been from the start. We have this incredible, unprecedented resource for learning more about our clients, customers and connections, but we have to listen to make it work. So I’ve been very pleased to see that social listening is (finally) getting some …

Brand Innovators has announced its Brand Innovators ‘40 Under 40 South’ Class of 2015, recognizing the 40 most innovative brand marketers under 40 years old working in the Southern region of the United States. This year’s winners will be acknowledged the evening of November 10, at a special ‘40 Under 40′ celebration during Brand Innovators …

There’s a widely held belief in the marketing world that what you knew two years ago is no longer true today. I beg to differ. I believe that marketing, at it’s core, is about one thing and one thing only: communicating your value proposition to the right person in the right way. Strategies, tactics, and …

Brand Innovators has announced its Brand Innovators ‘40 Under 40 West’ Class of 2015, recognizing the 40 most innovative brand marketers under 40 years old working West of Chicago. This year’s winners will be acknowledged the evening of July 13, at a special ‘40 Under 40′ celebration during Brand Innovators Brand Week San Francisco. Earlier …

Brand Innovators, a leading producer of conferences for the marketing, advertising and emerging technology industries, today announced its lineup for Brand Week San Francisco, July 13-17. The weeklong event at sites around the San Francisco, will feature brand marketing thought leaders discussing major trends disrupting and transforming the marketing and media industries. A special reception …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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