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In what can be seen as either a happy accident or a giddily successful film tie-in, Miller Lite has leveraged an Anchorman 2 appearance for vintage white-label can into a successful rebranding at retail. Anchorman 2: The Legend Continues was released to domestic theaters December 13. In January, the new-old look was set to hit …

The Wall Street Journal began reporting earlier this month that Procter & Gamble would divest of 100 brands. Then the venerable news pub named names, with Ivory soap, Duracel batteries and the Cheer and ERA detergents potentially on the chopping block, according to a story on the pub’s

The Coca Cola Company is upping its caffeine quotient, acquiriing a 16.7% stake in Monster Beverage for $2.15 billion. Monster is the largest manufacturer of energy drinks in the U.S., and uniting with the nation’s largest soft drink supplier is an agreement in which analysts see numerous benefits, for both sides. Monster stock rose 22% …

Mobile commerce, while appreciated by brands, is still underestimated, according to mCommerceDaily editor and collumnist Chuck Martin, who says “the influence of mobile in-store purchasing remains under the covers.” Writing in his MobileShopTalk column, Martin cites statistics that show that among digital sales in July, 69% were non-mobile, while 31% were via mobile. However, Martin …

Businesses used to free promotion on Facebook are about to find their outreach opportunities diminished as the company gets serious about pushing its paid-advertising opportunities. Inside Facebook reports that it will become increasingly harder for business pages to get posts into consumer feeds if they’re not paying for that privilege. This is largely due to …

As Brand Innovators gears up for its Fashion Week summit Sept. 12, so does everyone else. Multinational fashion and lifestyle brand Opening Ceremony has again teamed with director Spike Jonze, this time to showcase its Spring/Summer 2015 collection as a genre-busting one-act play. Jonze (Her, Adaptation) will direct the project from a script he co-wrote …

How to increase sales of luxury goods in a still flagging U.S. economy was the centerpiece of the Brand Innovators Luxury Brands summit, which took place July 31 at Bloomberg LLP in Manhattan. In his morning keynote address, former Mont Blanc North America President and CEO Jan-Patrick Schmitz talked about how the luxury sector has …

Global snack powerhouse Mondelez International has today named Mark Clouse to the newly created position Chief Growth Officer. Clouse, 46, will be accountable for all of the key areas of the company’s growth strategy, including marketing, and his appointment coincides with the news that Mondelez Executive VP and Chief Category and Marketing Officer Mary Beth …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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