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Is the power to predict the sexiest job in the 21st century? According to the Harvard Business Journal and Fortune magazine, a career as a data scientist is “the” job to have in the 21st century, underscoring a high demand for a talented, qualified STEM (science, technology, engineering, and mathematics) workforce. Colleges and universities are …

For the first time, more than half the online sales associated with the Thanksgiving holiday shopping spree were transacted via mobile, according to a report released today by IBM Digital Analytics. IBM reported strong online and mobile sales for Cyber Monday 2014, capping a record five-day span for holiday shopping, based on consumer transaction data …

JWT’s ‘The Future of Payments & Currency’ Trend report explores new ways to pay and rise of alternative currencies. The report examines how the concept of currency is evolving as bitcoin and other new forms of value exchange gain steam, and details the array of new ways to pay merchants and peers. It also includes …

Brand Innovators today announced its Brand Innovators ‘40 Under 40 West’ Class of 2014, recognizing the 40 most innovative brand marketers under 40 years old working West of Chicago. This year’s winners will be acknowledged this evening, October 23, at a special ‘40 Under 40′ celebration at San Francisco’s Walt Disney Family Museum, where Brand …

Shopping destination Gilt.com announced today the appointment of Clay Cowan to Chief Marketing Officer. Cowan will join Gilt on November 10, 2014, reporting to CEO Michelle Peulso. Cowan joins from Starwood Hotels and Resorts, the world’s most global high-end hotel company, where he most recently served as the SVP of Global Digital, responsibile for global …

Music powerhouse Clear Channel has consummated its digital engagement, wedding its roster of ad-supported consumer services under a new name, iHeartMedia. The re-branding reflects the 21st century achievements of a company named for 20th century technology, explained company Chairman and CEO Robert Pittman, noting “when I look at iHeart and digital, it’s the core of …

In what can be seen as either a happy accident or a giddily successful film tie-in, Miller Lite has leveraged an Anchorman 2 appearance for vintage white-label can into a successful rebranding at retail. Anchorman 2: The Legend Continues was released to domestic theaters December 13. In January, the new-old look was set to hit …

The Wall Street Journal began reporting earlier this month that Procter & Gamble would divest of 100 brands. Then the venerable news pub named names, with Ivory soap, Duracel batteries and the Cheer and ERA detergents potentially on the chopping block, according to a story on the pub’s

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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