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Rollicking Tongies! KISS frontman Gene Simmons and sassy swingers The Pointer Sisters rocked the house at the inaugural Tongie Awards ceremony, a brand ad competition sponsored by Santa Monica-based creative agency Tongal. Tongal has created a unique niche for itself, building a global community-sourced platform for content that matches brands with talent. This first kudofest, …

It was a day of digitally-forward brand advancement, with solid information-sharing and tweets flying fast and furious at the Brand Innovators Social Media summit in New York, Feb. 20. More than 125 attendees packed the conference room at host company IBM Social Media, listening to presentations by thought-leaders in the marketing field. “The presentation @MasonNelder …

The Brand Innovators Social Media summit at IBM Social Media in New York takes place today before what is expected to be a standing-room only crowd. Highlights include keynote presentations by Walgreens social media chief Adam Kmiec (“Building a Digitally Fit Organization”), Verizon’s head of digital Adam Nelder (“The Business of Social Business”) and Purematter …

After leaving Walgreens nearly two years ago to join Cambell Soup Company, Adam Kmiec is rejoining the Deerfield, Illinois-based firm in the newly-created position Senior Director, Social Media and Content. “When I left Walgreens it wasn’t an easy decision. Walgreens was and remains a tremendous organization with a leadership and culture, few can rival,” Kmiec …

Expert Marketer Magazine has named the book Return on Relationship™: The New Measure of Success by Brand Innovators’ Acting CMO Ted Rubin a finalist in the Marketing Book of the Year 2014 competition. This competition, organized by EMM and its advisory board, determined Rubin’s book to be among the top 20 marketing tomes released last …

Ed Martin has exited Hershey to assume Chief Marketing Officer duties at Zaycon Foods, the Spokane, WA-based farm-fresh firm. Martin was most recently Director of Mobile Marketing for The Hershey Company, and has also held senior positions at Coca-Cola, The Kellogg Company, Citi and Ford. “Ed has worked with leadership in nearly every sector I …

On January 6, nearly 100 brand marketers joined representatives from cutting edge technology firms to kick-off the 2014 International CES in Las Vegas. A lively cocktail hour preceded the sit-down dinner at the Country Club restaurant at the Wynn Hotel. The Altimeter Group’s Brian Solis was the guest speaker. AOL, Ahalogy, Microsoft, Kargo, NewsCred, and …

As digital channels become more “real-time,” marketing organizations must increasingly consider to what extent they will function in that mode as well, according to a December 17 report by Altimter Group, whose principal analyst Brian Solis will be the guest speaker at the Brand Innovators annual International CES VIP Dinner January 6 in Las Vegas. …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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