Where Brand Marketers Come to Learn, Share and Connect

Adam Kmiec

Adam's Posts

There is no shortage of lists outlining how to create great content. But the truth is, great content is both art and science. And while, the checklist approach to quality ensures that content is on “brand” it doesn’t mean it’s high quality. Focus groups and copy testing are designed to help predict performance, but if …

“She’d be great for the role, but I’m concerned that she seems to job hop every few years.” “He’s the perfect candidate. The only red flag for me is he seems to change jobs every couple of years.” “I love her experience, but she doesn’t seem to stay at one place very long.” I’ve heard …

Social media is easy. Really, it is. Send a tweet. Build a Facebook page. Let your website visitors pin your content. It’s very easy. We see companies executing these initiatives every day. But, a collection of social media initiatives, is not social media at scale. Social media at scale? Yes, social media at scale. A …

As we close Q1 of 2014, I can’t believe we still don’t have a truly enterprise social platform, one that connects the dots and allows users to take in the big picture from a single vantage point. We have no shortage of platforms, which function like tools that go into a toolbox. Ask a social …

You are the next app. Yes, you. And you. And you over there in the back. You are all the next app. Ok, technically, not you. But, your data. No, I don’t mean your name, your email address or your birth date. Those are old school pieces of data that will continue to depreciate in …

Ok, I lied. Well, technically, I didn’t lie per se. Sure, there’s nothing in this blog about Tim Cook, Apple or twitter. But, I didn’t lie. I just played by the wide open and loose rules of today’s publishers. See, what I did, was I link-baited you. You saw that salacious headline, “13 reasons Tim …

Read “Where The Suckers Moon”. Seriously. Before you continue with this post, go to Amazon, add it your cart and check out. It’s the greatest book ever written about the advertising industry. Randall Rothenberg, in a few hundred pages, gives all the background you could ever want or need, to help understand why the 15% …

Of late, I’ve had a string of familiar in-store shopping experiences. I’d like X. I’d like X in color Y. I’d like X in color Y and size Z. The person helping me comes out from the back room with a disappointed look on his or her face and says, “I’m sorry, we don’t have …

Stay in the Know

Sign up here to receive updates about Brand Innovators Summits and invitations to our exclusive Brand Innovators Cocktail Receptions.

by Brandon Gutman
Brandon Gutman Photo

Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    • RT : Happy customers=higher revs, lower costs. Get social. http://t.co/9ds3dk7oTJ
    • RT : My interview w http://t.co/9ds3dk7oTJ RT : Why is it imprtnt to become a social org?
    • Great post... 6 Top Old School Social Media Services I Still Use Today http://t.co/DoMWkpZ7re via
    • Consider it supported, ... RT : would you consider supporting my campaign? https://t.co/EcBoKYMeVv
    • Give consumers ongoing chances to interact with you and your brand, so they feel connected and see your human side.
    • Your content serves no purpose if it’s not being effectively marketed to those you want to see it.
    • Mktg & Pavlov's Dog... people do not react like dogs anymore, more like cats... they come when & if they feel like it.
presented by Brand Innovators LLC