Where Brand Marketers Come to Learn, Share and Connect


Next week, brand marketers from across the Northeast will gather in New York City for an incredible lineup of events that celebrate some of the world’s greatest brands — based in and around New York — and the consumers who love them, at Brand Innovators Brand Week New York.

Over five days, from June 8-12, senior marketers and leaders from industries including fashion, finance, technology, media, travel and entertainment, will convene to examine everything from the future of consumer experience and 2015 macro marketing trends to omni-channel retailing strategies, content for BtoB demand generation, cross-platform media measurement, and how Millennials shop.

Here’s a first look:

Trends that will define 2015
Microsoft’s Senior Manager of Thought Leadership Ivy Esquero will kick off June 8th with a look at the evolution of consumer experience. We’ll also hear from PepsiCo’s Christine Ngo, who will give attendees a look into the brand’s virtual reality work and Brooklyn Nets and Barclays Center CMO, Elisa Padilla who will discuss the evolution of the Nets.

The retail experience of the future
We’ll hear from some of the biggest names in CPG and retail today, beginning with opening remarks from Gilt Chief Executive Officer Michelle Peluso, and keynotes from Mondelez’s Head of Media & Communications Planning, US & North America Laura Henderson, Gilt Chief Marketing Officer, Clay Cowan, and The Line & Protagonist CEO Charlie Cole.

What’s next for BtoB?
Today more than ever, BtoB brands have the ability to make connections more seamlessly. Qualcomm’s Senior Director of Global Brand Liya Sharif, DuPont’s Global Digital Marketing Leader Gary Spangler, Motorola Solutions’ Vice President of Global Marketing, Government Products, Solutions, and Services Thomas Quirke, and General Electric’s General Manager of Performance Marketing Labs Andy Markowitz will discuss how they are using digital media and technology to drive new customers to their brands. We’ll close with a keynote from the ever-inspiring Gary Vaynerchuk.

The land of integrated media buying
Brand marketers are now embracing the art and science of ‘integrated’ media buying to reach consumers on multiple screens. We’ll hear from executives including Verizon’s Vice President of Marketing Javier Farfan, Heineken USA’s Director of Commercial Marketing Strategy & Planning Vikas Satyal, Mondelēz International’s Associate Director of Media Insights & Analytics Frank Cotignola and MasterCard’s Group Head of Global Media Ben Jankowski, as they share the insights and success stories behind effective integrated media buying.

What about Mobile…And Millennials?
We’re dedicating an entire day to discussing the challenges and opportunities inherent in marketing to and building relationships with the next generation of consumers. Gap’s Global Lead and Senior Director of Consumer Engagement & Brand Partnerships Tricia Nichols and Le Meridien & Westin, Starwood Hotels’ VP Global Brand Management George Fleck will kick off the day. Marriott International’s Chief Discipline Leader Wolfgang Lindlbauer will also join to share the story of how Marriott is taking on Millennials globally.

Here’s a full list of the events throughout Brand Innovators Brand Week New York. Registration is now open to brand and client side marketers.


Brand Innovators Mega Trends
June 8, Hosted By MSLGROUP at Starcom Media Group
Featuring: The Brand Innovators ‘40 Under 40’ East Class of 2015 Awards

Brand Innovators Future of Retail & Consumer Experience (9am-2pm)
June 9, Hosted By GILT
Event Co-Chair: Clay Cowan, Chief Marketing Officer, Gilt
Event Co-Chair: Laura Henderson, Head of Media & Communications Planning, US & North America, Mondelez International

Brand Innovators Integrated Media (9am-2pm)
June 10th, Hosted by Citibank
Event Chair: Elyssa Gray, Head of Media & Creative, Citi

Brand Innovators BtoB (1pm-5pm)
June 10th, Hosted By GE
Event Chair: Andy Markowitz, General Manager, Performance Marketing Labs, GE
Keynote: Gary Vaynerchuk, CEO & Co-Founder, VaynerMedia

Brand Innovators Mobile & Millennials (9am-2pm)
June 12, Hosted by JWT
Event Chair: Tricia Nichols, Senior Director, Consumer Engagement & Brand Partnerships Gap

Confirmed Speakers Include:

  • Ellie Ahmadi, Global Emerging Channels & Mobile Marketing Lead, Accenture
  • Michael Aki, Director – Digital Marketing, Aeropostale
  • Ryan Bonifacino, Chief Marketing Officer & SVP Digital, Alex and Ani
  • Rob Lynch, Chief Marketing Officer, Arby’s
  • Julia Straus, VP Business Development and Partnerships, BaubleBar
  • Elisa Padilla, Chief Marketing Officer, Brooklyn Nets and Barclays Center
  • Penni Geller, Sr. Director Digital & Content Marketing, CA Technologies
  • Elyssa Gray, Head of Media and Creative, Citi
  • Martin Jones, Senior Marketing Manager, Social Media & Content Marketing, Cox
  • David Honig, Vice President, Corporate Partnerships, Dynamic Signal
  • Tammi Cannizzaro, Senior Director, Global Demand Generation, eBay Inc
  • Joseph Kilcsu, Senior Manager, Digital Communications, Energizer
  • Ryan Anderson, Director, Marketing, ESPN
  • Pete Maulik, Managing Partner, Chief Growth Officer, Fahrenheit 212
  • Tricia Nichols, Global Lead, Senior Director, Consumer Engagement & Brand Partnerships, Gap, Director, Global Content & Programming, GE
  • Andy Markowitz, General Manager, Performance Marketing Labs, GE
  • Clay Cowan, Chief Marketing Officer, Gilt
  • Michelle Peluso, Chief Executive Officer, Gilt
  • Hayley Phoel, Brand Manager, GoGo squeeZ
  • KC Geen, Head of Global Social Media, Groupon
  • Dave Spinato, Global Director, Digital, HARMAN International
  • Vikas Satyal, Head of Commercial Marketing Strategy & Planning, Heineken USA
  • Kyle Peterson, Digital Marketing Manager, Ingram Micro Cloud
  • Marissa Kraxberger, Creative Director, Ivanka Trump
  • Claire Capeci, Global President, Retail, J. Walter Thompson
  • Maryssa Miller, Head of Digital Commerce, JetBlue Airways
  • Andrea Port, Director of Digital and Social Content, Kenneth Cole
  • Amanda Greenberg, Head of eCommerce, KIND
  • Joshua Nafman, Sr. Director, Brand Marketing & Digital, KIND
  • George Fleck, VP Global Brand Management, Le Meridien & Westin
  • Wolfgang Lindlbauer, Chief Discipline Leader, Global Operations, Marriott International
  • Adam Broitman, Vice President & Senior Business Leader, Global Digital Marketing, MasterCard
  • Jay Mandel, Vice President, Global Digital Marketing, MasterCard
  • Jonathan Collins, Global Digital Marketing Innovation, MasterCard
  • Ben Jankowski, Group Head, Global Media, MasterCard
  • Ye Jin, Customer Retention and Loyalty, Senior Strategist, Michael Kors
  • Ivy Esquero, Senior Manager on the Global Insights Team, Microsoft
  • Cindy Chen, Global Head of eCommerce, Mondelēz International
  • Laura Henderson, Head of Media & Communications Planning, US & North America, Mondelēz International
  • Frank Cotignola, Associate Director, Media Insights & Analytics, Mondelēz International
  • Thomas Quirke, Vice President of Global Marketing, Government Products, Solutions, and Services, Motorola Solutions
  • Christine Ngo, Digital Marketing, Mountain Dew, PepsiCo
  • Marcy Massura, SVP, New York Digital Lead, MSLGroup
  • Brian Burgess, Global Director, Employee Practice, MSLGroup
  • Patrick Cassidy, Global Digital Brand Marketing, New Balance
  • Jana Gauthier, Director of Digital Media, New England Patriots
  • Gary Spangler, Global Digital Marketing Leader, Performance Polymers, DuPont
  • Boon Lai, Chief Marketing Officer/VP Marketing, Health & Wellness, Phillips
  • David Rubin, Head of Brand, Pinterest
  • Liya Sharif, Sr. Director Global Marketing, Qualcomm
  • Andrea Bernhardt, Director of Digital & Media, RB
  • Andrew Eis, Equity Lead, Europe & North America, RB (Reckitt Benckiser)
  • Jeff Geisler, Chief Marketing Officer, Roc Nation
  • Gordon Meyer, Director, Digital Marketing, Sirius XM Radio
  • Christine Espinoza, Associate Director, Global & Brand Social Strategy, Starwood Hotels and Resorts
  • Charlie Cole, CEO, The Line & Protagonist
  • Sarah Montante, Senior Brand Manager, Women’s Deodorant Portfolio, Unilever
  • Gary Vaynerchuk, Best-Selling Author, Speaker, Co-Founder and CEO, VaynerMedia
  • Javier Farfan, VP Marketing, Verizon
  • Andrew Der, Strategic Marketing & Business Development, Verizon Ventures
  • David Fontanez, Associate Director, Head of Digital Media, Verizon Wireless
  • Eric Mason, Director, Strategic Marketing Communications, Wix.com
  • Colin Schoenberger, Social Media and Analytics, Associate Director, WNET New York Public Media
  • Noah Brodsky, VP, Worldwide Loyalty and Engagement, Wyndham Worldwide
  • Daniel Clarke, Director of Innovation, Pernod Ricard USA
  • Kim O’Connor, SVP Media, Citi
  • Jeanice Lee, Director, Digital, Social & Relationship Marketing, Lexus

Click for the program guide for Brand Innovators New York Brand Week. Or, learn more about Brand Innovators Brand Weeks across the U.S.

sekar-maria_105 Maria Sekar is a Program Director at Brand Innovators, where she works with the content team. Prior to joining Brand Innovators, Maria led public relations at TheLadders. She has nearly 10 years of experience managing and supporting national public relations campaigns and has worked with a variety of clients in the tech, marketing and healthcare industries. In her spare time, Maria likes to travel, eat, write and explore New York City. Follow her at @m_sekar

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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