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Shopping destination Gilt.com announced today the appointment of Clay Cowan to Chief Marketing Officer. Cowan will join Gilt on November 10, 2014, reporting to CEO Michelle Peulso.

Clay Cowan, newly-minted Gilt.com CMO

Clay Cowan, newly-minted Gilt.com CMO

Cowan joins from Starwood Hotels and Resorts, the world’s most global high-end hotel company, where he most recently served as the SVP of Global Digital, responsibile for global strategy, management, and revenue, for digital channels, including web, mobile, digital marketing, and social. In managing Starwood’s global digital business team, he oversees digital experiences for nine global brands and Starwood’s SPG loyalty program in multiple languages and countries around the world.

“Clay brings to Gilt a track record of dramatically increasing digital businesses,” Peluso said. “His passion for the Gilt customer, coupled with his analytic rigor, will prove to be very valuable to the organization.”

“Gilt is a truly innovative company, a showcase for amazing brands, and delivers a unique value and experience to its customers—and Gilt’s brand zealots love Gilt for it,” Cowan noted. “I’m thrilled to be part of the team that is helping customers express their personal style through the incredible brands we feature.”

Prior to Starwood, Cowan was the Vice President of E-Commerce and Digital Marketing at Sports Authority. He also spent several years at McKinsey & Co. as well as several advertising agencies.

Cowan holds a BA in English and American Literature from Harvard University and an M.B.A., also from Harvard.

Gilt.com offers its shoppers high-end merchandise, searching the globe for the most coveted brands and products, including fashion and accessories for women, men, and children; home decor; and unique activities in select cities and destinations.

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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