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Spike Jonze and Humberto Leon.

Spike Jonze (left) and Opening Ceremony co-founder Humberto Leon.

As Brand Innovators gears up for its Fashion Week summit Sept. 12, so does everyone else. Multinational fashion and lifestyle brand Opening Ceremony has again teamed with director Spike Jonze, this time to showcase its Spring/Summer 2015 collection as a genre-busting one-act play.

Jonze (Her, Adaptation) will direct the project from a script he co-wrote with actor Jonah Hill. No word on the theme, but the piece will feature both models and actors (though Hill has said he will not take to the stage) for presentation Sept. 7.

Jonze collaborated with Opening Ceremony in 2009, helping to conceive a faux fur collection to tie-in with the theatrical release of his Where the Wild Things Are. For Her, released in 2013, OC unveiled a unisex capsule collection inspired by the work of the film’s costume designer, Casey Storm, and the looks she created for lovelorn protagonist Theodore Twombly.

Her earned a Best Original Screenplay Oscar for Jonze, who is chums with Opening Ceremony co-founder Humberto Leon.

On August 1, The New York Times reported that British designer Gareth Pugh will mount an “immersive live performance” for his label’s sales presentation, putting a decidedly theatrical flair on the 2014 Mercedes Benz New York Fashion Week.

Plaid collared shirt by Opening Ceremony.

Collared long-sleeved shirt from Opening Ceremony’s capsule collection for Her.

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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