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Digital spending will exceed TV spending, one-click lifetime purchases coming soon!, wearables and increased focus on mobile millennials and “dad” buyers — these are just some of the trends identified by the market leaders who made the cut as “Brand Innovators 40 Under 40 Class of 2014.”

Zach West

Zach West

“Digital spending will exceed TV spending. The tipping point is almost here, and I would expect 2015 to be the year when many large companies will buy more Digital media than TV” — Chad Brizendine, Brand Manager- North America Baby Care, Procter & Gamble

“Predictive Commerce & One Click Life Time Purchase — Going beyond just personalization or mCommerce; using consumer data across channels to predict needs even before the consumer knows they need it and enabling one click life time purchase for repeatable products”
— Mayur Gupta, Global Head, Marketing Technology & Innovation, Kimberly-Clark

“Everything is going to start coming together – The experience of the “internet” will become one liquid experience across screens, wearables and yes even stores.” — Zach West, Manager, Social, Mobile and Content, Walgreens

Julie Saliba

Julie Saliba

“Don’t forget Dad: Moms have been the focus of marketing for families, but don’t forget Dad as he is more engaged in household decision making, often the primary caregiver and shopper. In general, families are becoming less traditional, so we need to consider what these changes mean for human and therefore consumer behavior.” — Julie Saliba, Independent consultant and former Senior Director Marketing, Quaker Snacks, Pepsico

Click to read more inspirational insights from the Brand Innovators 40 Under 40 Class of 2014 Midwest and Brand Innovators 40 Under 40 Class of 2014 East.

Congratulations to all our honorees!

We’re still accepting 2014 nominations for the Brand Innovators 40 Under 40 Class of 2014 South, Class of 2014 West and Class of 2014 United Kingdom. Nominate someone you know!

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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