The Brand Innovators Social Media summit at IBM Social Media in New York takes place today before what is expected to be a standing-room only crowd. Highlights include keynote presentations by Walgreens social media chief Adam Kmiec (“Building a Digitally Fit Organization”), Verizon’s head of digital Adam Nelder (“The Business of Social Business”) and Purematter CEO Bryan Kramer (“Creating Crowd-Worthy Campaigns”).
Attendees will get a glimpse of “The Future of Advertising” courtesy of Social Code Chief Innovation Officer Addie Conner, and learn the proper way to chase big data with Expion Chief Innovation Officer Albert Chou. Tongal’s VP Business Development Mark Mansfield presents a look at his company’s work with “Pringles & Star Wars.”
Other case studies include Coca Cola VP Integrated Marketing Linda Cronin’s analysis of successful campaigns for Coke Zero, and a special look at Chipotle Mexican Grill’s “Farmed and Dangerous” original web series with the company’s Marketing Project Manager Matt Gorney and creative lead Daniel Rosenberg of the production company Piro.
The complete program for the day, inclduing bios for speakers, can be found here.
Check out the complete calendar of Brand Innovators events, including more than 20 taking place in the New York metropolitan area, available at www.brand-innovators.com/events.