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Return-On-Relationship_book-coverExpert Marketer Magazine has named the book Return on Relationship™: The New Measure of Success by Brand Innovators’ Acting CMO Ted Rubin a finalist in the Marketing Book of the Year 2014 competition.

This competition, organized by EMM and its advisory board, determined Rubin’s book to be among the top 20 marketing tomes released last year.

The initial voting phase is open to everyone in the marketing world till February 14 (midnight London time, so cast your votes here. In the second phase, an independent jury of 15 senior marketers will make the final choice from the top 5, as voted by the general marketing public, with the winner announced March 1.

Return on Relationship™ was published in 2013 by Tate Publishing & Enterprises. The book explores “relationships as the new currency,” emphasizing five steps a brand can take to strengthen its relationship with its audience: 1) Listen 2) Make it about THEM 3) Ask “How can I serve you?” 4) Aim for ongoing engagement and 5) Know the people in your audience.

Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and was in 2013 named Acting CMO of Brand Innovators. He began publicly using the term ROR: Return on Relationship, a concept he believes is the cornerstone for building an engaged multi-million-member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one being built for the new updated OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011.

Ted Rubin

Ted Rubin

In May 2011 Rubin left OpenSky to join Collective Bias as Chief Social Marketing Officer, a position he exited in 2013.

“Listening is finally getting the respect it deserves through Social Media,” Rubin writes. “Listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening,” advising, “Understand who your customer is and stay true to your brand.”

Comments for this Post

One Comment

  1. Paula Parisi says:

    Congratulations, Ted! Happy to see your wonderful book get the recognition it deserves!

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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