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Paul Marcum, Bloomberg Media Group

Paul Marcum joins Bloomberg Media Group as head of Global Digital Innovation.

Paul Marcum has joined Bloomberg Media Group as Head of Global Digital Innovation, a newly created position.

Marcum heads to his new berth from GE, where he was Director of Global Digital Marketing and Programming. At Bloomberg, he will focus on developing commerce opportunities, strategizing and implementing creative ideas with profit potential across the entire Bloomberg Media portfolio. He reports to Bloomberg Media Group CEO Justin Smith, who joined Bloomberg in September after effecting what is credited as a complete digital transformation of the once-flailing Atlantic Monthly.

The new group under Smith has the mandate to “disrupt markets…invest when others don’t, and …focus on innovation,” building on values instilled companywide, according to BMG President & CEO Daniel L. Doctoroff.

Marcum has more than 18 years of experience as a pioneer in digital media and has played key roles implementing content development and digital distribution strategies at a wide variety of media firms, including Yahoo!, Sesame Workshop and Modem Media.

At GE, where he worked since November 2011, he was responsible for “creating and delivering the company’s online brand and reputation around the world” via the Web, using paid, earned, & shared distribution strategies. A graduate of Northwestern University, he lives in New York with his wife, two children and two Labrador Retrievers.

Marcum serves on the advisory board of Brand Innovators, the leading community for Fortune 500 brand marketers. Follow him on Twitter @jpmarcum.

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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