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Brand Innovators Brand Equity

Brand Innovators co-founders Brandon Guttman (left) and Marc Sternberg join representatives from Brand Equity Leadership Award-winning firms Panera Bread and Priceline.com at the Brand Innovators Brand Equity summit, Nov. 12, 2013, at Bloomberg Media headquarters in New York.

New York City, Nov. 12, 2013 – Brand Innovators today announced the winners of the first annual Brand Innovators Brand Equity Awards, recognizing brands that have built both customer loyalty and created shareholder value over the past five years.

This year’s winners include:
Panera Bread (NASDAQ: PNRA)
Priceline.com (NASDAQ: PCLN)
Chobani (private company)

In addition to “brand equity” with their consumers, Chobani, Panera Bread and Priceline have created billions of dollars in “stockholder equity” for their shareholders. Panera Bread and Priceline.com are among the best performing stocks on the NASDAQ over the past five years, and artisan-turned-enterprise yogurt-maker Chobani is one of the fastest growing private companies in America. Panera Bread, Priceline.com and Chobani were presented with their awards at the Brand Innovators Brand Equity summit at Bloomberg LP in New York, Tues., Nov.12, at 5:00pm. The Awards were followed by a reception in honor of this year’s winners.

“The Brand Innovators Brand Equity Awards represent the intersection of the brand marketing industry and Wall St., two completely different yet perfectly aligned parts of the economy. America’s strongest brands, however, must first earn the loyalty of the most discerning consumers in the world, before investors take notice and set benchmarks for what they are worth. Brand Innovators acknowledges and congratulates the most successful brands in America, by every measure,” said Marc Sternberg, co-founder of Brand Innovators.

“In the process of evaluating this year’s winners, Brand Innovators ranked dozens of successful and innovative brands. We are extremely proud of this year’s winners of the Brand Innovators Brand Equity Awards, and the loyalty that they have earned both among their consumers and investors,” added Brand Innovators co-founder, Brandon Gutman.

Brand Innovators is the largest professional community of brand marketers in America, with more than 2,000 members including heads of digital, interactive, social, mobile, content marketing, data and analytics, and E-commerce at Fortune 500 and other leading companies. Its Advisory Board and Strategic Advisors consist of senior leaders from the food and beverage, beauty, financial services, travel, consumer electronics, telecommunications, and CPG industries.

Brand Innovators produces more than 40 events annually, in cities including New York, Chicago, San Francisco, Austin, Detroit, Dallas, Las Vegas, and London, providing best-of breed digital media and advertising technology companies with the opportunity to connect with some of the most influential brand marketers and media buyers in the world.

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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