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Legendary Entertainment Chief Marketing Officer Emily Castel

Emily Castel

Legendary Entertainment has named Emily Castel Chief Marketing Officer.

Castell joined the Legendary team in May, when the company acquired her FIVE33 marketing firm, with offices in Los Angeles and London.

The firm, founded by Castell in 2007, had initially been retained by Legendary to market the Guillermo del Toro’s Pacific Rim, a summer release, and the remake of “Godzilla,” directed by newcomer Gareth Edwards and set for a 2014 release, both through Warner Bros.

Legendary purchased Castell’s firm in May, and two months later announced it was relocating to NBCUniversal Pictures from Warner Bros., which had been distributing its films since 2005.

Legendary President and Chief Creative Officer Jon Jashni Emily Castel lauded 533’s innovation and cross-platform experience.

The firm has specialized in creating immersive global marketing programs for tentpole movies and intellectual properties including Disney’s Pirates of the Caribbean and Paramount’s Star Trek franchises. The purachase made FIVE33 exclusively to Legendary.

“Legendary now has a world-class strategic marketing team and contributor who will be accretive to our ongoing effort of delivering high-quality content to audiences everywhere,” Jashni said when the purchase was announced. “Emily and her team have an innate understanding of Legendary’s brand, and as part of the executive marketing team, they will cultivate what the Legendary entertainment promise means to today’s consumer across multiple platforms and experiences.”

Prior to launching her own marketing agency, Castel was Global Head of Brand Experience for Dentsu, a position she held from 2002-2007,and before that was Global Marketing Director for Lego Lifestyle.

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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