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Kmart bus shelter mobile shopping wall.

Kmart turns a bus shelter into a mobile shopping experience.

This holiday season, busy consumers will be enticed to shop at Sears and Kmart from remote locations such as airports, bus shelters and malls, where the retail chain has installed “mobile shopping walls.”

These walls feature popular toys from Sears’ online Toy Shop and Kmart’s Fab 15 toy list that can be purchased using Quick Response (QR) codes and a smartphone. The QR codes will also access product information, images and pricing.

“With the hectic holiday season, we know how important it is to make shopping as convenient as possible, which is why we are bringing the Sears and Kmart shopping experience to places that correspond with our customers’ everyday routines,” Sears Holdings Senior VP Fitness, Sporting Goods and Toys Hugo Malan said.

The mobile shopping walls are one of many mobile commerce tools that Sears and Kmart offer that delivers an integrated retail experience to customers. Last month, the company began rolling out Apple iPads and iPod Touch devices in nearly 450 Sears and Kmart stores for associates to help customers check inventory, access product information and order products online from anywhere in the store.

The Sears Toy Shop mobile walls are available in select malls across the country, including New York’s Galleria White Plains and Dallas’ Northeast Mall. The Kmart Fab 15 walls will also be accessible in movie theater lobbies in major markets such as Boston and Los Angeles.

Shoppers will also find the Sears and Kmart mobile walls in airports in Chicago, Dallas, Denver and Puerto Rico, and at bus shelters nationwide.

“Our mobile shopping walls are not only convenient because of their unexpected locations, but they offer easy shipping options as well,” Sears Holdings Chief Digital Engagement Officer Toys and Sporting Goods Julia Fitzgerald said.

“Our goal is to make holiday shopping so simple that customers can find the perfect gift while they are traveling or going about their daily lives, and have them waiting at their doorstep when they arrive home.”

Sears mobile shopping wall.

Airport patrons are part of the Sears shopping experience via mobile wall.

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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