There are several ways to measure brand equity. But no matter whether you go to a straight PtoE valuation or index by sales and consumer awareness, one brand wins. Apple won again today as the well-respected Eurobrand research company found it to have the highest brand equity measure in the EU and the US by a wide margin.
Apple’s global brand value according to Eurobrands is 110bn euros. Eurobrands measures brand value by a mix of revenue, brands in the companies portfdolios, patent strength and intellectual property. It has well over 40 percent more value than Coca Cola Company (67.2 bn). And Google (55bn).
LVMH remains Europe`s most valuable brand corporation representing a brand value of EUR 39.3 bn (global rank 12), followed by Nestlé (34.3) and Vodafone representing a value of EUR 28.9 bn. China Mobile with a brand value of EUR 45,070 bn remains No.1 in Asia and climbed up Global TOP 10, followed by Samsung (EUR 25.5bn) and Toyota (EUR 22.2 bn).
Globally, Facebook shows the highest increase in brand value, up by +28.80%. Highest growth in Europe shows global No.1 automotive brand corporation Volkswagen Group (Germany) gaining +25.10%.
According to Eurobrands, the US took nine of the top ten rankings. The brand landscape globally is dominated by IT& technology and Consumer Goods representing 41% of Global TOP 100 brand corporations. Europe represents 43% of all brands with German brand corporations leading, while Asian brands account 15% and Brazil 1%.