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051105customer_evangelistsAs we get ready for our BtoB Marketing Summit on September 23, it’s still evident that the differences in scale for BtoB marketers still requires a bit of evangelizing for digital marketing. Social Media Today has an excellent infographic on the topic, and commentary from blogger Douglas Karr. Says Karr: “I’m dumbstruck that many B2B marketers wonder whether or not online marketing will really help for them. I remember joining online forums 20 years ago I was using the Internet to find proximity sensors for production lines that had better sensitivity and a wider gap than our transport system was using at a Newspaper. It took a couple weeks, but I found what I was looking for and we saved tens of thousands of dollars per year when we didn’t have to replace broken sensors. That was B2B. Online.”

 

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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