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twitter-bird-white-on-blueBrands looking to quantify their Twitter results might be interested in today’s report from Knowledge @ Wharton. It compiled a set of 52 different tweets and then used Twitter’s search application programming interface (API) to find the retweets for each one. The data show that the “lifetime of a single tweet is fleeting: Updates collected had between 21 and 1,260 retweets; the time when the last share of a particular message occurred ranged from a few hours to a few days. It took between four minutes to three hours for an update to reach 50% of its total retweet count — and most reached this median in less than one hour.” The last few weeks have seen a few well-research pieces on social media value including this one at PaidContent and Josh Luger’s Business Insider chart on the social media ecosystem.

Also: If you need a perspective on Big Data and you haven’t been hipped to Tom Davenport, get hipped to Tom Davenport. He has a new book and a preview on HBR.com. “Too many managers are, with the help of their analyst colleagues, simply compiling vast databases of information that never see the light of day, or that only get disseminated in auto-generated business intelligence reports.”


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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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