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The numbers just keep getting better for U.S. e-commerce companies. Recently Forrester Research released its latest forecast that shows an expected bounce from $231 billion to $262 billion in revenue this year. Now here’s another number: 25. Brand Innovators today announced this year’s winners of the Brand Innovators “Top 25 E-Commerce Companies to Watch” List, honoring the 25 most innovative E-Commerce companies on the West Coast.

BO ecommThis year’s winners will be acknowledged at a special breakfast event at the Brand Innovators E-Commerce & Omni-Channel Retailing Summit at Trulia in San Francisco, on May 15th, from 8:00am-10:00am. The winners were selected by Brand Innovators based on overall marketing innovation, the ability to leverage digital media and emerging advertising technology platforms (including digital video, social media, mobile, content marketing, gamification, e-commerce, and Big Data) — and the implementation of “best-of-breed” marketing and advertising campaigns.

The winners include fashion, daily deals, discounts, members-only retailing and even one personal investment site. The complete list:

  1. Airbnb
  2. Art.com
  3. BeachMint
  4. Ditto
  5. Dollar Shave Club
  6. Ellie
  7. The Honest Company
  8. J.Hilburn
  9. Hotel Tonight
  10. JustFab
  11. Joyus
  12. Nasty Gal
  13. NatureBox
  14. Pickwick & Weller
  15. Poshmark
  16. The Real Real
  17. Revolve Clothing
  18. Stich Fix
  19. Serena & Lily
  20. ShoeDazzle
  21. SoleSociety
  22. StyleSaint
  23. Tea Collection
  24. Threadflip
  25. Zulily

“The E-Commerce industry is booming and we are finding some of the best examples of marketing innovation and leadership coming from companies in this sector,” said Marc Sternberg, Co-Founder of Brand Innovators. “We are happy to acknowledge these ‘best-of-breed’ companies, and look forward to watching them grow.”

“Brand Innovators searched the West Coast for breakout companies that are not only innovating within their organizations but setting an example for the e-commerce industry overall. We’re extremely proud to share this list and we look forward to honoring each of the winner at our exclusive celebration on May 15th,” added Brandon Gutman, Co-Founder, Brand Innovators.

According to Forrester, e-commerce already accounts for about 8% of total retail sales in the U.S. It is expected to outpace sales growth at bricks-and-mortar stores over the next five years, reaching $370 billion in sales by 2017. By that time, e-commerce is expected to account for a full tenth of all retail sales in the U.S.

This is the first annual “E-Commerce Companies To Watch” list and event for Brand Innovators. It is the largest professional organization of brand marketers in America, including heads of digital, interactive, social, mobile, content marketing, data and analytics, and E-commerce at Fortune 500 and other leading brands. Its community has over 2,000 members from coast-to-to coast. Its Advisory Board consists of senior leaders from the CPG, beauty, automotive, financial services, travel, and consumer electronics industries. It will launch its online community platform in Q3, connecting all of members electronically.



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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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