Digital is fundamentally reshaping how we market to our consumers. Just as they are learning about and adapting to new technology in their everyday lives, we must constantly adapt our strategies to ensure we are speaking to them where, when, and how they want to be spoken to.
There are few places where this is this more evident than in planning and buying media. Just a few years ago, people would say that the days of putting together a successful media plan built on TV and Print alone were gone. As technology continues to transform the lives of people everywhere, they have become even more elusive.
It’s an exciting, transformative time in media – and that’s why I’m excited to be Co-Chairing the Brand Innovators Integrated Media Buying Summit. In particular, I look forward to discussing interesting topics such as buying media in a digital age and how to best leverage big data with other marketers on July 12th at the Museum of Modern Art in NYC.