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On March 29th, Devaraj Southworth, VP of Online and Mobile Partnerships, joined the Brand Innovators E-Commerce panel, “Mobile, Mobile, Mobile,” at the Crosby Street Hotel in NYC.

Jason John, Sr. Director of Online, Mobile & Social Marketing at Gilt Groupe moderated the discussion, covering best practice, case studies, and how major brands are leveraging the mobile platform for their users. Panelists included Scott Lux, VP of eCommerce and Digital Strategy at Morgans Hotel Group, and Johnathan Stephen, Head of Mobile at JetBlue Airways.

Devaraj discussed how American Express views mobile as a strategic imperative and is focused on genuinely making things easier for both consumers and merchants. “Our mobile users expect the same stability, trust, ease of use, and clarity of UI that they experience on the Web,” said Southworth. “American Express is known for delivering an extremely professional and user-friendly online experience.”

American Express offers a variety of mobile and tablet applications for users:

Serve: Cloud-based, prepaid account that offers peer-to-peer money transfers, exciting incentives, and a physical Card for in-store or online purchases.

American Express: Access real-time account information and use Membership Rewards points for charge cards, credit cards, and even corporate card.

Business Travel: Manage business travel itineraries with just-in-time pre-trip and on-trip information.

OPEN Forum: Online community and information to help small businesses stay connected.

Southworth noted, “The American Express Apps have been developed for both mobile smartphones and tablets. These devices are becoming preferred by our on-the-go users to handle and manage their e-commerce needs.”

With the evolution of media vehicles, location-based marketing, social media, and content marketing— consumers are enjoying new opportunities to find values anytime, anywhere, and on any device.

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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