We look forward to seeing you Thursday,
December 11, 2014.


Brandon Gutman

Brand Innovators LLC


Marc Sternberg

Brand Innovators LLC


Sponsors – New York 12-12-13

Marquee Sponsors

SAP is at the center of today’s technology revolution, developing innovations that not only help businesses run like never before, but also improve the lives of people everywhere. As the market leader in enterprise application software, we help companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 251,000 customers to operate profitably, adapt continuously, and grow sustainably.

Title Sponsors

AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

Audience Science is a global digital marketing technology company enabling universal access to audiences through the AudienceScience Gateway. The AudienceScience Gateway is a proprietary audience delivery platform that unleashes the power of data making it simple to create, understand and engage relevant audiences. By leveraging industry leading technology, superior service and unique data assets, AudienceScience drives digital marketing success for advertisers, agencies, publishers and technology partners. Since 2003, AudienceScience has powered over 300,000 successfully targeted campaigns worldwide. For more information, please visit http://www.AudienceScience.com and follow @AudienceScience on Twitter.

Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and billions of available impressions are distilled across all screens.

MediaMath empowers the online marketing professional with technology and services that enable advertisers and their agencies to make efficient, effective and profitable marketing decisions across display, social, video and mobile formats. Our math-driven TerminalOne platform bring together digital media and data into a powerful and flexible solution that simplifies planning, execution, optimization and analysis of both direct response and branding campaigns. MediaMath has delivered results for customers that include every major international ad agency and holding company as well as top 5 retail, financial services, CPG, auto and travel advertisers. MediaMath is a privately held company headquartered in New York.

Microsoft Advertising provides advertisers and publishers with digital media and support to help drive deep and profitable engagement with consumers across Microsoft’s devices and services. This includes a media network that reaches hundreds of millions of consumers around the world, and services and sales support that help untangle the complexities of digital media to get more value from marketing and content investments. Microsoft Advertising makes buying and selling simple on leading media and innovative devices that include Windows 8, Windows Phone, Xbox 360, Skype, Bing, MSN and more. More information is available at advertising.microsoft.com.

Outbrain helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia.

Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America.

Premiere Sponsors

4INFO is the first company to solve the mobile advertising conundrum of measuring ROI, and unlocking the potential of mobile for major brand advertisers. The company’s flagship product, AdHaven Bullseye™, leverages proprietary technologies to precisely target ad delivery to more than 152 million mobile devices in 101 million households, allowing advertisers to target mobile ads with the same precision as online advertising and direct mail using only non-personal data. Even more importantly advertisers can measure what matters—actual sales lift from their mobile ad spend.

AgilOne is a cloud-based predictive intelligence application for marketers. It is used by hundreds of brands including Shazam, Sports Authority, Moosejaw, ideeli, and shopPBS.org. AgilOne helps marketers connect with the individual in every customer. AgilOne prescribes exactly the right marketing offer, makes each relationship more profitable, and simplifies the science of marketing. Based on a data-scientist approach, AgilOne makes big customer data clean and smart. Then, AgilOne recommends what immediate actions to take to increase revenue. AgilOne is based in Mountain View, CA and is venture-funded by Sequoia Capital and Mayfield Fund. For more information, please visit www.agilone.com.

Accordant Media is a programmatic media specialist helping brands activate their customer data assets for more efficient, targeted and effective advertising and communication. Accordant’s innovative in-house data management platform, Audience Optics™, analyzes individual clients’ unique customer data against billions of data points to create finely sculpted audience segments and rich customer insights. And Accordant’s programmatic buying infrastructure allows clients to target their uniquely defined segments across all programmatic channels and screens, including display, video, mobile, social, email and connected TV. This is done with 100% transparency – helping clients to deliver more targeted messages to more relevant audiences and realize greater efficiency out of their media investment. Accordant Media is based in New York City with new offices in San Francisco and Boston.

All brand strategies start with Bitly Brand Tools. We empower leading brands to control their content as it moves around the web combined with robust analytics. It’s a continuous pulse on what happens to your branded content in real-time, combined with a new way to understand your growing social audiences to maximize your customer engagement and trust.

Chango is a marketing technology company that puts marketers ahead of their competition. Our combination of proven technology, top industry talent and proprietary data provides solutions to marketers’ most complex problems. We are passionate about helping our clients become marketing rock stars, excel in the new world of programmatic marketing, where vast quantities of data come together to find the right audience across all types of devices. We unify all that the marketer requires to achieve their goals, with the first Programmatic Marketing Platform (PMP) – massive, scalable reach, robust data management and a team that helps you every step of the way.

Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services.

eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate’s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 700M online consumers worldwide. eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com or follow@eXelate.

Gigunda Group is an innovation marketing agency. We are idea instigators and insight experts. We find whitespace opportunities to turn brands into badges.Our innovative approach to experiential marketing has earned us a reputation among Fortune 500 and other clients as imaginative problem solvers.

Networked Insights is a leading, end-to-end marketing analytics company that offers a combination of technology and technology-enabled services. Our big data platform, SocialSense, draws from the social web and generates actionable insights that senior marketers use to make critical decisions around target audience identification, content strategy and media selection. These insights can inform the full spectrum of marketing decisions, from product development to content marketing, advertising and digital targeting.

At PulsePoint™ is a content creation and media technology company that owns one of the largest independent programmatic exchanges in the industry. Leveraging our proprietary content and audience targeting technology, the company delivers both programmatic and content marketing solutions to the right audience at scale. PulsePoint™ reaches more than 167MM unique users every month (comScore, 2013) and manages more than 3 billion ad transactions across its transparent exchange every day. Clients include the leading demand and supply side partners as well as brands like General Mills, Mercedes, Lowe’s and SC Johnson. Learn more at pulsepoint.com.

Resonate lets advertisers and marketers better understand and reach audiences by revealing the motivation behind purchase decisions or support for a cause or candidate. Resonate allows marketers to build rich consumer profiles to power marketing and online advertising campaigns and gain actionable consumer insights before, during and after execution. Resonate powers the campaign performance of leading brand and political advertisers. The company is headquartered in Reston, VA, with offices in Chicago, Los Angeles, New York City, and Washington, D.C.

Sailthru is the leading provider of personalized marketing communications technology. We automatically aggregate and analyze disparate user data sets for leading enterprise companies to create holistic, highly personalized customer experiences that lead to bigger revenue opportunities. At Sailthru we believe every user is unique and we create distinctive experiences that lead to increased engagement.