Brand Innovators LLC
Brand Innovators LLC
As Vice President of Strategy, Madhur Aggarwal leads the worldwide marketing strategy within SAP’s “Office of CMO”. The oCMO team is charted to champion “Voice of the Market”, help improve SAP’s competitive position in the marketplace and drive the transformation of SAP Marketing to a “best-run business”. Madhur is responsible for injecting outside-in audience perspective, defining the strategic framework for SAP’s activities from brand to demand and crystallizing the worldwide marketing priorities across 100+ countries, 25 industries, 11 lines of business and 5 product categories. Madhur is a frequent speaker at international conferences on the Art & Science of Marketing and was recently inducted into the 40 under 40 by Brand Innovators at their Twitter Summit. Madhur prior stints include management consulting at Booz & Company, business development at Oracle and sales at HCL. His educational credentials include an MBA from Wharton, a Master’s in Information Management and undergraduate degree in Engineering
Omer Artun is a data scientist and the founder and CEO of AgileOne, a cloud-based predictive intelligence application for marketers. It is used by hundreds of brands including Shazam, Sports Authority, Moosejaw, ideeli, and shopPBS.org.. He was previously VP of Strategic Marketing at CDW/Micro Warehouse and Sr. Director of B2B Marketing at Best Buy. Omer also was a management consultant at McKinsey and taught analytical marketing at NYU Stern School of Business. He holds a Ph.D. in Computational Neuroscience and Physics from Brown University. In his spare time Omer is a talented cook, black belt in karate and he enjoys ceramics and tending to his vineyard.
As the chief marketing officer of SAP, Jonathan Becher oversees the development and execution of marketing and communications strategy across the globe. Jonathan strives to drive improved business results, uncover new business opportunities, and guide strategic decisions that help SAP run better. Jonathan joined SAP during the 2007 acquisition of Pilot Software, where he was president and chief executive officer. Prior to leading Pilot Software, Jonathan was CEO and president of Accrue Software and president, CEO, and co-founder of NeoVista Software. Jonathan was named by Forbes Magazine as one of the world’s most influential CMOs and the most social CMO in the Huffington post. He is author of the popular blog Manage By Walking Around and a board member for the Churchill Club, Silicon Valley’s premier business and technology forum, and Revel Systems, an iPad point of sale solution. You can follow Jonathan on Twitter: @jbecher.
Rob Ciampa is Chief Marketing Officer of Pixability, a Boston-based, big data software company that helps major brands succeed on YouTube. At Pixability, Rob works with brands, agencies, media companies, celebrities, and entertainment artists on YouTube strategy, marketing, advertising, and monetization. Rob previously co-founded NetEffect, a worldwide consulting firm and a leader in the integration of video content with professional services. YouTube-certified, Rob is a frequent speaker and writer on digital video strategy for brands and content producers. He is the co-author of Pixability’s 2013 breakthrough study, The Top 100 Global Brands: Key Lessons for Success on YouTube. Rob holds a BS and MS in Computer Science and Engineering from the University of Massachusetts, and an MBA from Boston University, all with honors. He also holds multiple patents in data transmission, analytics, and visualization. Follow Rob on twitter @robciampa.
Bryon Evje has more than 12 years of media experience, with a career that includes posts ranging from journalism, content development, operations, product development, sales and business development. Bryon began his career as a sports writer in New York and later helped bring a host of professional sports teams online for the first time, including the Mets, Yankees, Bears and Broncos. Bryon helped pioneer one of the original online video incubation companies, Wavexpress, making IP-based video-on-demand a reality before it later became an industry-wide phenomenon. Most recently, Bryon was COO and later president for one of the web’s original online video networks, Broadband Enterprises. Bryon holds multiple patents and has fashioned a number of leading technology platforms, including the first-ever video-specific ad-serving, tracking and measurement platform and the original contextual video distribution system. Follow him @bryon_evje.
Kaiser Fung is Vice President of Business Intelligence and Analytics at Vimeo. He is a recognized expert and speaker in business analytics, and data visualization. He has built and managed data science teams responsible for turning data into practical insights for Internet, entertainment and financial services companies, such as Vimeo, SiriusXM Radio, and American Express. He holds an MBA from Harvard Business School, in addition to degrees from Princeton and Cambridge Universities. He is an adjunct professor at New York University teaching practical statistics. He is the author of two books and two blogs. His most recent book is Numbersense: How to use Big Data to Your Advantage (McGraw-Hill, 2013). His acclaimed blog, Junk Charts, pioneered the critical examination of data and graphics in the mass media.
Ian Gomar is President of Shaquille O’Neal Enterprises and a partner in Pheasant Hill Consulting, which focuses on helping accelerate the growth of digital marketing start-ups. Formerly a CMO at Sears Holdings, Ian has a steeped retail background having been President of Steve Madden Retail and E-commerce, President of Athletes World/Bata In Canada, CEO of Olsen Europe Fashion, and has had CMO roles at Footlocker, Inc., Wolverine Worldwide and Starter apparel. Ian began his career working in advertising on P&G before moving to the client side as Brand Manager at the Coca-Cola Co. He then went on to be Group Brand Manager at Bacardi introducing many products such as Bacardi Black rum, Tropical Fruit Mixers and Bacardi Breezers.
Matt is COO of Accordant Media, the leading independent media trading desk focused as a programmatic media specialist. Matt co-founded Accordant in 2010. Prior to his time at Accordant, Matt was a board member of Publicis’ Vivaki Nerve Center and a Vice President at Razorfish where he created and ran ATOM Systems, Razorfish’s agency trading desk. Matt also lead Razorfish’s search marketing practice which he started in 2002, helping to build it into one of the largest full service search marketing organizations in the world. Matt was named “40 Under 40” by Crain’s NY Business and is a graduate of Bowdoin College. Matt is an avid cyclist and also makes his own wine. Sometimes he even drinks it.
As Co-Founder of the Brand Innovators Summit, Brandon Gutman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow him @BrandonGutman.
With fourteen years in the digital space, Dax Hamman has considerable experience in all things digital including campaign strategy, media planning, usability, affiliate marketing and email marketing. Prior to joining Chango, Dax founded and led the global display media group at iCrossing for four years, a role which cultivated the development of Performance Display, a data-driven method for building ROI orientated campaigns. Before iCrossing, Dax headed up the European division of Bluestreak (ad server and ESP) where he was responsible for overseeing all local operations, including managing business development and client services. Dax frequently speaks on topics including media planning, media exchanges and the synergies between search and display at various interactive marketing events including ad:tech, Digiday, OMMA, SMX, SES, OMS, DAA and WOMMA. He also writes extensively on the digital space at daxthink.com.
Rod Hook co-founded Dstillery in January 2008. He has over a dozen years of experience designing and scaling several of the largest digital marketing platforms ever built. An early open source advocate for corporate environments, Rod has a record of architecting technical solutions for extremely high volume, complex, mission-critical functions using open source technology and commodity hardware. Rod was CTO of AdModus (sold to Connexus), an advertising platform engineered to maximize publisher yields through semantic analysis and contextual and behavioral targeting data. He holds a BS in Electrical Engineering from the University of Kentucky.
In 2010, Jason joined Gilt Groupe, a shopping website that provides members with insider access to today’s top designer labels at up to 60% off retail. Leading the online, social and mobile marketing efforts of an online business has allowed Jason to develop a full complement of digital skills, from advertising to online marketing and customer acquisition. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all U.S. eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he lead Database Marketing for J.Crew, and implemented new CRM systems & programs for Martha Stewart Living post IPO.
For the past 15 years, Marc Johnson has developed information businesses to help marketers understand and profit from changing consumer behavior. He is the CMO of Resonate, a venture-backed marketing intelligence startup. Prior to Resonate, Marc was Global Chief Marketing Officer of Hitwise, a leading online consumer insights and competitive intelligence company operating in 11 countries. Marc served as Executive Vice President and Advisor to Buzzmetrics, the first consumer-generated media research firm, where he helped create the initial product, sales and marketing plans – ultimately leading to an acquisition by Nielsen. He graduated cum laude with a MA from the University of New Hampshire and resides in New York City.
Mark Josephson is a preeminent startup executive who joined bitly in July from AOL’s Patch, where he ran revenue and marketing. Prior to Patch, Mark was CEO of Outside.in, which was acquired by Aol in 2011. Outside.in was a leading hyperlocal platform that organized the web around neighborhoods for consumers, publishers and advertisers across the country. Prior to Outside.in, Mark was President and CMO of Seevast Corp and held various positions at About.com, including General Manager and Executive Vice President of Marketing and Business Development. At bitly, he is focused on leveraging the company’s market intelligence and unique data set to enhance outreach opportunities for brands.
Irfan Khan is SVP & GM of SAP’s Global Big Data organization, where he has overall responsibility for SAP go-to-market functions across; Sales, portfolio strategy, GTM strategy, and Business development, including an extended team of Marketing and Data science services experts. Irfran also leads the SAP Cross-Platform Strategy efforts, his organization works closely with the development teams to ensure customer needs are reflected within engineering plans across the entire SAP platform portfolio; Database, Mobile, Analytics and Big data solution. Prior to his current role, Irfran was SVP & CTO, SAP Database and Technology organization, which encompassed ownership of SAP’s database and data warehouse portfolio inclusive of the SAP HANA and Sybase business. Irfan arrived at SAP through the acquisition of Sybase Inc. where he was Senior VP & CTO globally for Sybase and spent two decades in various executive leadership positions across; Engineering, Marketing and Sales functions.
For 15 years, Adam Kmiec has worked for some of the most forward thinking organizations in the world, while helping some of the most dynamic brands find success in the interactive and social space. Currently he is Director, Digital Marketing and Social Media at The Campbell Soup Company. In this role he is responsible for developing a global digital marketing and social media strategy that encompasses both consumer-facing communications and corporate initiatives to make Campbell one of the most digitally fit organizations in the world. Adam’s career spans both the client and agency sides of the marketing and advertising industry, including Fallon, Leo Burnett, and ConAgra Foods.
In 2007 Roger joined Eggland’s Best, focusing on new products and special projects. In this small entrepreneurial environment, all employees wear many hats. He is directing many of the company’s branded product lines and has also been instrumental in putting Eggland’s Best on the digital map, utilizing a combination of online and offline advertising, social media, blogger outreach and other tools to create a powerful marketing mix. He has built the company’s online presence, creating tremendous press and goodwill in the viral marketing environment. Prior to Eggland’s Best, Koman worked at Richardson Vicks, Colgate Palmolive, American Cyanamid and EchoStar, managing market leading consumer brand names. Roger lives and works in New Jersey, and is married with 2 children.
Craig Macdonald joined Accenture one year ago as a global lead for our marketing insights and data monetization practices. Prior to joining Accenture, Craig ran Marketing for Microsoft’s Bing Ads business. Earlier in his career, Craig held high level posts at Google, Covario (as CMO), Hewlett Packard, Fair Isaac and Gartner Group. A specialist in direct and digital marketing with more than a decade of experience working with some of the largest global brands, Craig emphasized building scalable systems to drive award-winning marketing programs. He has an MBA from New York University and attended the United States Military Academy as an undergrad.
Ed Martin has held key positions in several top Fortune 500 organizations. Prior to Hershey, Ed was art of the new products innovation leadership team at The Kellogg Company, helped Coca-Cola run insights for all youth brands, headed Customer Satisfaction and Loyalty Research Process for Citigroup (connecting all consumer metrics to in-market financial results) served as Director of Global Consumer Insights for the Ford Motor Company. Ed has served as Executive in Residence at Georgetown University, and been advisor to the Millennium Project and the Ambassador of Uganda. Martin holds a BA in Psychology from University of Michigan Dearborn and MBA in Marketing from Wayne State University. He lives with his wonderful wife and daughter in the heart of Amish Country, Lancaster PA.
Margaret Molloy is the global chief marketing officer for strategic branding firm Siegel+Gale. Known as “the simplicity company,” Siegel+Gale serves the world’s leading companies by delivering brand strategies, content, and experiences that are both fresh and clear. Margaret’s previous roles include SVP Marketing, Gerson Lehrman Group and senior director of Siebel Systems (Oracle). Her work has been featured in Fast Company, Wired and beyond. She has been named one of the top 10 CMOs on Twitter, one of the top 100 people mentioned by marketers on Twitter, and one of 7 CMOs to watch in 2013. She was recently listed among the top 100 Irish American Business people. She is on the advisory board of Sightsavers International and is an active member of The American Ireland Fund. A native of Ireland, Margaret earned her MBA from the Harvard Business School and received her undergraduate degrees from the University of Ulster and La Universidad de Valladoli Spain. Follow her @MargaretMolloy.
Chuck Moxley, Chief Marketing Officer of 4INFO, brings more than 25 years’ experience in advertising and direct marketing. Serving in senior executive roles on both the brand side and with agencies, he offers unique perspective that spans both sides of the advertising, direct marketing and media coins. A veteran of direct marketing and digital media, he authored the American Management Association’s first course on Internet marketing, created and lead the direct and database marketing division of a traditional ad agency and co-founded a company creating an industry-first B2B direct marketing solution.
Basem Nayfeh is the visionary who has directed the evolution and innovation of our technology from the beginning. His leadership has enabled AudienceScience to successfully compete in digital advertising’s computational arms race, guiding our technologists in their efforts to help our advertisers, publishers and technology partners to succeed. The AudienceScience Gateway platform is Basem’s passion. Basem received a Ph.D. in electrical engineering from the Computer Systems Laboratory at Stanford University and served as CTO and co-founder of CoRelation, an online behavioral segmentation and personalization media company acquired by AudienceScience in 2001. Basem has been a research scientist at Digital’s (later Compaq’s) Western Research Laboratory, performing research in the area of scalable systems and algorithms. He has held research positions at Sun Microsystems Labs and Canon Research, focusing on systems design and pattern-matching algorithms. He also worked on large-scale scientific applications and visualization at IBM’s High-Performance Supercomputing Systems Development Laboratory (HPSSDL).
Ken Nelson serves as Vice President of Business Development for Exponential, which is the global provider of advertising intelligence and digital media solutions to brand advertisers. His team provides audience insights and modeling services direct to global advertisers, senior agency executives, and agency trading desks. Ken is also responsible for cross-divisional media sales across divisions: Tribal Fusion (Display), Adotube (Video), Firefly (Rich Media), and Appsnack (Mobile). Prior to Exponential, Ken was on the founding team of Brilig, acquired in 2012 by Merkle, where he was responsible for data acquisition, account management and sales to leading ad networks, DSPs, SSPs and trading desks.
As SVP of Programmatic and Strategic Alliances Scott leads global programmatic media initiatives, our publisher solutions group, and strategic partnerships. He is an established ad industry veteran with deep experience in leading sales and business development for a variety of digital media firms. Prior to joining PuslePoint, Scott served as Chief Revenue Officer with Traffiq, where he launched JV with industry partners to bring a media buying console to Latin American agencies. Before Traffiq he served as Vice President, Publisher Development at TACODA (now owned by AOL), where he managed publisher client services and business development. Portugal has previously managed the MaxOnline ad network (Ask/IAC) and helped develop the Investor-Reach Advertising Network, a division of Zacks Investment Research.
Jan Rezab is the CEO & Co-founder of Socialbakers, a company focused on social media marketing and measurement. Jan’s role is to actively push Socialbakers’s global strategy. Prior to joining the social media marketing world, Jan Rezab was CEO / Founder of a mobile company called Redboss for 8 years in the mobile content / games / services business.
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted recently left his position as Chief Social Marketing Officer of Collective Bias. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. His most recent book is Return on Relationship. Follow him @TedRubin.
Anthony Rushton is CEO of Telemetry, the online advertising auditors of choice for advertisers direct.
Mike Scafidi manages all digital marketing platforms including Pepsi’s global publish platform, Pulse. In addition to brand and customer digital engagement marketing programs and promotions, Mike leads Pepsi’s CRM, email and PXP engagement loyalty programs. He manages digital agency and vendor relationships across all beverage brands. Prior to joining PepsiCo, Mike led the global end-user technology practice for Razorfish as the Global Director of Presentation Layer Technology.
Nate Silver has become today’s leading statistician through his innovative analyses of political polling. He first gained national attention during the 2008 presidential election, when he correctly predicted the results of the primaries and the presidential winner in 49 states. In 2012, he called 50 of 50 states. Nate has partnered with ESPN to launch a new version of his award-winning website FiveThirtyEight, which will apply his trademark analysis to politics, sports, big data, and more. This new FiveThirtyEight will allow Nate and his team — which will include such luminaries as Malcolm Gladwell — to deeply explore a wide range of areas. In addition Nate will appear on ESPN as an on-air commentator. His book, The Signal and The Noise: Why Most Predictions Fail — But Some Don’t, is a New York Times bestseller.
Evangelos Simoudis joined Trident Capital in 2005 and is a Managing Director. At Trident, he focuses on investments in Internet and Software and heads the firm’s Internet and SaaS advisory boards. Evangelos’ current directorships include 8thBridge, Brightroll, eXelate, Extole, Host Analytics and PivotLink. He is also a board observer for ThisMoment. Prior directorships include Acteea (acquired by PivotLink), Bristol Technology (acquired by Hewlett-Packard), Composite Software (acquired by Cisco), Confluent Software (acquired by Oracle Corporation), Hip Digital, Princeton Softech (acquired by IBM) and Vidavee (now part of OpenText).Prior to joining Trident, Evangelos was a partner at Apax Partners, a private equity and venture firm where he invested in early and mid-stage IT companies and served on their boards. At Apax, he also chaired the firm’s IT advisory board. Born in Greece, Evangelos earned a BS in electrical engineering from Caltech and a PhD in computer science from Brandeis University. He also holds eight software patents.
Eric Smith is the Head of Marketing Effectiveness and Online Retail Analytics for Philips Consumer Lifestyle. In this role, he is responsible for developing marketing effectiveness and measurement tools to address today’s dynamic and digital-centric marketing plans. Additionally, Eric is developing online category management and retail analytics competencies in the e-commerce space. Previously, Eric was the head of digital and e-commerce marketing at Philips Consumer Lifestyle and has held progressive global and regional marketing roles at Philips and Procter & Gamble. Originally from Florida, Eric earned his MBA from the University of North Carolina – Chapel Hill and majored in Mathematics and Statistics at the University of Florida.
Matt’s responsibilities include the expansion of MediaMath’s Americas operation and development. Prior to joining MediaMath, Matt was CEO of Tap.Me, an advertising platform for Branded Enhancements™ in mobile games that MediaMath acquired in December of 2012. Previously, Matt was with Omnicom Media Group where he contributed in multiple roles focused on building the company’s global digital solutions. Most recently, he was the Managing Partner at Annalect Ventures, the corporate development arm of OMG. Matt developed the business model and launched Accuen (Omnicom’s trading desk) and served as the CEO of Omnicom Media Group Digital. Matt is the Founder and former CEO of Resolution Media, a company that he led from a four person start-up to a 100-person organization that was acquired by Omnicom Media Group.
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Mike Swartz is VP of Marketing for Deltak, a leading provider of online program management service for non-profit universities. In this role, Mike oversees partner marketing services including brand management, creative, media, relationship marketing, mobile, social engagement and analytics. Under Mike’s leadership, the marketing services team creates distinctive experiences that inform, engage and educate students across all phases of their higher education journey. Prior to joining Deltak, Mike led the development of new business ventures, marketing programs, and online services for Fortune 500 companies and top agencies, including JCPenney, Visa, JetBlue, Radisson Hotels, ShopNBC, Ralph Lauren, Carlson Marketing and JWT.
Mark Zagorski has been at the forefront of digital disruption since 1997 when he joined Modem Media – Poppe Tyson, a pioneering digital ad agency. Mark was appointed President of WorldNow, which ushered over 300 local TV stations into the digital age via video streaming and online network ad solutions. He went on to help local newspapers evolve online as Chief Marketing Officer and Corporate EVP of MediaSpan. In 2008, Mark joined eXelate where he continued to drive digital innovation as an early champion of data-driven programmatic media buying. As eXelate’s CEO, he has driven corporate growth and the strategic vision of the company’s industry-leading smart data engine. Mark led eXelate’s U.S. launch, expanded the company’s global footprint to over 700M unique users worldwide, and was instrumental in closing $28M in Series B and C funding, while creating long-term relationships with data powerhouses like Nielsen and MasterCard.