Brand Innovators LLC
Brand Innovators LLC
Jason heads up Dotomi’s Client Development group focused on partnering with leading IR 100 retailers to drive multichannel results with individual marketing at scale. Jason has extensive experience building brands, hiring and developing talent, consultative sales with leading companies, and ramping multiple start-ups from $0 to significant revenue. His last 10 years have concentrated on industry-pioneering digital companies. Jason has a proven record of tackling the complex challenges of retail marketing with data-driven strategies, consumer understanding, and sophisticated analytics.
As SVP Marketing for Western Union, Laston leads the North America Marketing team. Prior to this role, Laston was VP Insights & Innovation at Sara Lee North America where he led the next innovation platforms across all Sara Lee brands. He was also responsible for developing and executing the go to market multicultural marketing, creative design, consumer feedback, shopper marketing and media/agency relations in the US. Laston began his professional career in marketing at P&G Puerto Rico where he was the first P&G marketing executive in Central America leading household, health and beauty divisions. Laston has a Bachelor’s Degree in marketing from Purdue University, Cum Laude and an MBA from Purdue University.
Garrett Dale currently serves as Director of Digital Innovation at Kepler Group, a new digital agency passionate about innovation, data and improving client results daily, leveraging ad tech for realtime optimization. At Kepler, Garrett leads all media trading practices which also includes curating new supply and tech partners, driving further adoption of programmatic media buying across the digital ecosystem.
Brian joined m6d as head of the data science team in September 2008. He has led the development of m6d’s patent pending machine learning technology, as the company has gone from pre-revenue to supporting 100s of concurrent client campaigns. His current research interests include building autonomous machine learning systems over big data architectures, causal inference and influence attribution. He recently served as co-chair of the 2012 KDD Cup competition. Prior to joining m6d, he was a Senior Research Analyst at Meetup.com, and a credit risk modeler for American Express. He holds an MBA with a concentration in Statistics from NYU and a BS in Mathematics and French Literature from Rutgers.
Greg DePalma is Vice President of Audience Insights at TiVo Inc., where he consults with advertiser, agency, and network clients to increase commercial effectiveness in a DVR world. Previously, Greg worked as Senior Director, Brand Marketing at LendingTree, where he managed brand equity, advertising, and media. During his 18-year marketing and advertising career, Greg has worked at industry leaders like WPP’s Millward Brown and Nielsen Media Research. Greg earned his MBA at Fordham University and received a BA from Bucknell University. He frequently speaks about Advertising, Global Brand Building, Marketing ROI, and iTV at conferences and also shares his expertise as a guest lecturer at Columbia, Fairfield, FIT, and Fordham universities.
At Kellogg, Aaron Fetters oversees a broad Marketing Insights organization. From product, idea and communication assessment through Marketing Effectiveness analytics and research, his group delivers services and insights which power brand growth. Previously Aaron was responsible for enhancing Kellogg’s capabilities in digital marketing measurement and analysis, with emphasis on digital media performance, insights and digital marketing ROI. Prior to Kellogg’s, Aaron spent 12 years at Procter and Gamble. During this time he led the development and deployment of capabilities in the areas of Digital Consumer Understanding, Insight Development and Pre-market/In-market testing. Prior to that Aaron held the role of Global Digital Marketing Manager for the Olay skincare brand. Aaron graduated from Miami University with a B.S. in Manufacturing Engineering.
Jorge leads the development, positioning and programming for Chase Community Giving (CCG), a leading philanthropic initiative leveraging the power of social media, formed out of a strategic partnership between J.P.Morgan Chase & Co. and Facebook. The program crowd-sources votes to award grants to eligible non-profit organizations, turning the traditional model of philanthropy upside-down. With nearly 3.4 million Facebook fans, CCG is the #1 non-gaming application on Facebook. Jorge has worked for over 10 years to bridge traditional marketing approaches with the latest innovations. Prior to JPMC, Jorge worked in Brand Management at Colgate-Palmolive, managing a portfolio of Oral Care products for the U.S. division, supported by a number of successful digital and shopper marketing campaigns to drive organic growth.
In her role at Office Depot, Nicole leads the teams responsible for the company’s online advertising presence and email marketing strategy and segmentation overseeing strategy and execution of paid search, natural search, display, mobile, shopping comparison engines, affiliate marketing, and emerging media. Nicole drives qualified traffic and increased revenue for OfficeDepot.com, Office Depot family of sites and Office Depot Retail locations. Prior to this role, Nicole served as Director of eCommerce Growth Initiatives for Office Depot. Before joining Office Depot in 2010, Nicole held marketing positions at BGT Partners and Southeast Realty Equities. She has also held sales management roles for Burdine’s Department Store. Nicole earned a Bachelor of Science degree from the University of New Mexico.
Calixto is a forward-thinking enthusiast of digital and analytics at L’Oreal USA. With proven experience in leading high performance teams in strategy and analytics, he has created and adapted global initiatives to measure and optimize marketing strategies for mature and emerging markets. His extensive domain knowledge in Technology and Global consumer markets has ignited successful partnerships with product developers and brand managers in 500 Fortune Companies. Calixto has led marketing initiatives with his deep understanding of the opportunities that technology, media and consumer revolution present to deliver sustainable ROI. A passionate social connector with entrepreneurial mindset who enjoys experimenting and adapting to an ever changing environment. He is a graduate of Columbia University.
Michael is Director of Research and Marketing Strategy for AudienceScience, where he supports its global enterprise technology business and helps clients navigate the changing digital media buying landscape. He joined AudienceScience in October 2012 from Forrester Research. At Forrester, Michael led its sell-side ad technology and digital media research and conducted extensive research and forecasting on audience data management, programmatic buying, and ad technology. Prior to Forrester, Michael served in the Media and Marketing practice at JupiterResearch. Michael holds a degree in Government from Dartmouth College.
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow Brandon on Twitter.
Jason joined Gilt Groupe in 2010 and has been leading their online, social, and mobile marketing efforts. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he lead Database Marketing for J.Crew, and implemented new CRM systems & programs for Martha Stewart Living post their IPO.
Chris drives a team of strategic level salespeople, along with advertising technology consultants, to implement a SAAS solution for media planning and buying across digital media channels. Chris develops marketing solutions and custom products across all media types, utilizing the smartest data and targeting technology to effectively grow revenue for marketers such as Procter and Gamble, Kraft, Pepsi, IBM, Ford, GM, and Verizon. As MediaMath’s SVP of Platform Solutions, Chris works to build relationships with MediaMath’s strategic clients and helps form key partnerships with industry affiliates. Chris serves on an Advisory Board for Social TV start up Wi-O. He is a graduate of The University of New Hampshire where he majored in Business Administration and Marketing.
Tracy Keim is Vice President of Multi-brand Marketing at Bonobos, a menswear brand renowned for exceptional fit, high energy and great customer experience. Keim joined Bonobos at a pivotal period when the online-only brand expanded into a multi-channel model. As the company continues to grow, both on and offline, Keim plays an integral role leading the multi-brand marketing efforts for the menswear brand. She oversees the integration of new marketing initiatives across future Bonobos brands. Previous to Bonobos, Tracy worked at Santa Monica-based Donat Wald&Haque, an ad agency that specializes in ROI Positive Brand Advertising for commerce clients such as LegalZoom, 21st.com, eHarmony, TrueCar, ShoeDazzle, Hotwire, GameFly and Nutrisystem. Tracy received her undergraduate degree from Syracuse University in Advertising and her graduate degree from Northwestern University in Integrated Marketing Communications.
Dan has spent the past few years helping ideeli become one of the fastest growing retailers in the U.S., with more than 5 million members and more than 1,000 brand partners. Dan is an expert is spearheading digital campaigns for top web brands in automotive, finance and travel. His areas of expertise range from creative development and media buying and planning, to the nitty-gritty of campaign analysis CPM, CPC, CPA, CPL, affiliate marketing, lead generation and performance marketing.
In her role at Apollo Group, Jackie aims to revitalize the University of Phoenix brand by amplifying word-of-mouth and changing the conversation about online education. Jackie leads a team overseeing social publishing, community management/moderation, social media advertising, and brand advocacy campaigns. While at Apollo Group, Jackie previously ran Display Advertising, driving strategic partnerships with major digital media portals and capitalizing on emerging opportunities including DSP’s, dynamic ad serving, and Facebook ad management platforms. Prior to Apollo Group, Jackie was Product Marketing Manager at Wells Fargo leading positioning and go-to-market launch strategy for the Internet Services Group, and also lead Media Buying at digital marketing agency QuinStreet. Jackie holds a BA in human biology from Stanford University and an MBA from the U.C. Berkeley Haas School of Business.
Victor is responsible for digital marketing for all Hasbro brands such as Transformers, Monopoly, My Little Pony, Nerf, Playskool and others. In his role he drives all digital strategies and activations within the web, mobile, social and digital media. Prior to Hasbro, he was Senior Vice President of Marketing at Digitas. In addition to CRM, digital strategy and promotions, he worked on key partnerships with NASCAR, NFL, Bravo, The Apprentice, NCAA, Sports Illustrated, Jimmy Kimmel Live, The Oprah Winfrey Show, MTV, Transformers The Movie, and Glee to name a few. Prior to Digitas, he was VP, Creative and Strategy, for Alloy Media and Marketing and Senior Publicist at Viacom parent, National Amusements. Victor is a Boston native and a graduate of Boston College.
Henry joined the Beauty Bank department of Estee Lauder Companies in July 2012. He is responsible for creating new concepts and building new brands, as well as developing new product pipeline for future launch. His current focuses include launching a new brand and establishing go-to-market business models in various emerging markets. Prior to joining Estee, he was at P&G Prestige managing Dolce & Gabbana Beauty and SK-II Luxury Skincare line. He holds an MBA with a concentration in Marketing and Strategy from The University of Toronto.
Dan Neely is Networked Insights’ founder and CEO. He has over 10 years of management, operational, and entrepreneurial experience with technology, manufacturing, and services companies. He understands the challenges companies face in gathering relevant, real-time insights about their customers. Previously, he served as Scient’s director of strategy. Scient was the fastest growing services company in history. Before Scient, he worked on the team that launched esurance, the first online insurance company. Dan has been a visionary and a leader in social media analytics since the beginning. He has been quoted as an expert resource in The New York Times, Los Angeles Times, USA Today, iMedia Connection, and TechCrunch and has appeared on Fox Business News.
In his role at Barnes & Noble, Marc oversaw all aspects of the Membership program, managed the marketing initiatives (e.g., direct, e-mail, community), and executed programs to retain and grow customer loyalty to the Barnes & Noble brands. Marc is a 20-year veteran of e-commerce and has been on the cutting edge of e-marketing since its inception, building large, direct marketing-driven e-commerce sites and online communities, as well as executing multi-channel retailing strategies. Before Barnes & Noble, he held senior marketing and management roles at Jigsaw, Capcom Entertainment, Palm Inc., and Egghead.com. Marc has an MBA from UCLA and an engineering degree from the University of Michigan, Ann Arbor.
In April 2012, Ranford joined the Poppin team as Chief Marketing Officer. In this new role, Ranford is responsible for customer acquisition, retention and branding initiatives across all channels. Before Poppin, Ranford was the Vice President of Online Marketing, Mobile & Social Media for 1-800-FLOWERS. Prior to that, Ranford was the Senior Marketing Manager at ProFlowers. Before filling his days with flowers and gifts, Ranford was Senior Marketing Manager at Jupiter Research, helping build the brand to IPO and merge with Media Metrix. Ranford also served on the Advisory Board of Send The Trend, acquired by QVC in February, 2012.
Rajiv Satyal is a standup comedian. This University of Cincinnati engineer and former P&G marketer co-founded the Standpoint Agency (designed to help marketers generate insights for their brands), named his college alma mater’s online radio station (“Bearcast”), and has spoken to audiences from Fortune 500 companies to NFL players on innovation, diversity, and personal branding. He has garnered 2 million+ YouTube views, performed on three continents, and been featured on/in NBC, NPR, The Wall Street Journal, Huffington Post, and the LA Times. His favorite sites in the whole wide world are facebook.com/funnyindian and funnyindian.com. He’s available for your next corporate event, funeral, or bar mitzvah.
Greg Skipper oversees new advertiser acquisition, custom client solutions and product innovation for Advertising.com, the leading display network of AOL Advertising. Greg helps top interactive advertisers define their non-reserved display strategy by quantifying customer acquisition, inventory acquisition, targeting and ROI goals. In 2004, Skipper began his career at Advertising.com, where he was charged with maximizing client ROI and inventory yield across the display network. In 2007, Skipper briefly left Advertising.com to serve as Director of Advertiser Operations at DigitalSports. Skipper frequently represents Advertising.com at top industry events including Interactive Advertising Bureau (IAB), OMMA, and Advertising Week. His article “7 things you don’t know about ad networks and are afraid to ask” was featured on iMediaConnection.com.
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
After a decade representing buyers at top-tier agencies and Fortune 500 companies, Joe Zawadzki saw the need to reshape the online marketing landscape by integrating technology, data, analytics, and marketing best practices into a single media platform. He founded MediaMath in 2007, launching a technological revolution with the company’s pioneering marketing OS, TerminalOne, the first DSP. Previously, Joe was founder, president and chairman of Poindexter Systems /[x+1], incubated Right Media, and as managing member of Occam’s Razor, shaped AOL’s yield management and DoubleClick’s buy-side optimization strategy. Joe holds several patents in the area of online methods for dynamic segmentation and content presentation. He is a graduate of Harvard University and was a Teaching Fellow in cosmology, set theory and the history of science.