Brand Innovators LLC
Brand Innovators LLC
Amy Caplan focuses on strategizing with brands and agencies to develop the most effective mobile ad solutions to meet their marketing goals and objectives, and deliver the best ROI. She has more than 25 years of experience in creating similar collaborative relationships with clients. She began her career at CBS where she served in various positions overseeing sales organizations at stations as well as the CBS Radio Network. Amy left the comforts of traditional media in 1998 when she joined her first Internet start-up called HomePortfolio, which was an early player in the online aggregation of the home design industry. From there she joined Captivate Network where she was instrumental in introducing their brilliant and unique product to the industry while also defining the new category of DOOH. Amy joined IMG in 2006 to evolve their Emerging Media Division. She is a native New Yorker residing in Boston with her husband, two daughters, and her dog, Gus. @amycaplan
Laston Charriez leads all marketing activities in the Americas for Western Union and also has P&L responsibility for the U.S. He joined Western Union in November 2011. Prior to that, Laston was VP Insights and Innovation at Sara Lee North America, overseeing consumer insights, analytics, and platform innovation and managing a team responsible for driving external focus, supporting the business units with the voice of the consumer and deep analytics and developing the next innovation platforms across all Sara Lee brands. His early career was at Procter & Gamble where he worked for more than 20 years. Laston has a Bachelor’s Degree in Marketing, Cum Laude, and a Master’s in Business Administration, both from Purdue University. @laston
Kevin Cole is SVP of Digital Strategy at Bank of America. He is responsible for setting the direction of the company’s online and mobile channels and is charged with identifying new ways of leveraging data to drive customer growth, engagement, and information-based services. Kevin has held multiple positions across Bank of America including innovation, product, and social media. His work has earned multiple patents and national recognition, including the launch of Keep the Change and the bank’s expansion into social media. Kevin graduated with a B.A. in Philosophy & Visual Art from Wake Forest University. He resides in Charlotte, NC with his wife, two boys, and two pugs. He is the author of multiple patent applications, and friends and associates refer to him as a Six Sigma black belt. @kevintcole
As Chief Operating Officer Rakuten LinkShare from April 2012, Liane Dietrich is responsible for the planning and execution of the Rakuten LinkShare vision to deliver world class online marketing solutions. Since joining Rakuten LinkShare in 2003, Liane has contributed to Rakuten LinkShare’s successes in service delivery, strategic direction, and international expansion as Director, Vice President, and Managing Director in Chicago, New York, and London respectively. From 2008 to 2012 Liane has been Managing Director of Rakuten LinkShare UK, leading it to be ranked as a top Affiliate Marketing Network in the UK. Prior to joining Rakuten LinkShare, Liane held a variety of management positions at General Electric Company with increasing responsibilities in operations, finance, and marketing, including the GE-wide internal business consulting team and ultimately as a GE Financial Marketing Product Manager. Liane is a Six Sigma Master Black Belt (a statistical process improvement designation), is a speaker at numerous industry events, has a business process US patent, and received a B.S. in Mathematics at the University of Notre Dame. @RakutenMKTG_US
As Director of Brand Marketing for American Express Serve, Jenn is responsible for the Serve brand across digital and offline. She oversees brand messaging and assets, and partners with advertising to launch Serve above the line campaigns. She also leads content and design for Serve.com, is focused on branded content across social channels, and oversees channel specific analytics and Marketing Mix Analyses. She previously lead content strategy, operations and marketing for American Express OPEN Forum, as well as content creation for OPEN Forum social platforms like Tumblr and Twitter. Prior to joining American Express, she received her MBA from the University of Chicago, and spent several years at News America Marketing, where she worked with Fortune 500 companies to develop marketing campaigns. Outside of work, she is an avid long-exposure night photographer and paleo chef. @jenneldin
Dave Feinleib is an entrepreneur, adviser, and investor. From 2009 – 2011, he was a General Partner at Mohr Davidow Ventures, a Sand Hill Road venture capital firm with $2B under management. He founded five tech businesses, with acquisitions by HP, EMC, and Keynote Systems. Dave is co-founder of Speechpad, the leader in crowd-sourced audio and video transcription and Onepo.st, a site that makes reposting social media content easy. He advises a number of companies including SendHub, BandPage, and LiveMinutes and is the author of Why Startups Fail: And How Yours Can Succeed and Big Data Demystified: How Big Data Is Changing The Way We Live, Love And Learn. He blogs actively at vcdavd.com. When he’s not working with tech startups, he can be found competing in triathlons, rock climbing or playing the violin. @vcdave
An accomplished online marketing veteran, Will Ferguson’s expertise lies in search marketing, display advertising, social media, website optimization, affiliate marketing, mobile marketing and attribution analytics. He was named to the 40 under 40 Class of 2013 for being one of the most innovative brand marketing executives and his work in cross-channel / cross-device attribution has made him a sought after speaker at industry conferences such as ad:tech and eTail. In running display at 1800-Flowers, he championed a programmatic approach, and drove profits north with leading edge strategies such as look-a-like modeling, behavioral targeting and dynamic re-targeting. His Affiliate Program won the 2012 Publisher’s Choice Award for Best Advertiser and was a finalist for the LinkShare Golden Link Award in 2011. His team’s front running approach to social commerce and Facebook advertising, has been covered by the New York Times, Ad Age andClickZ. He currently resides in New Rochelle, NY with his wife and two children.
As Co-Founder of the Brand Innovators Summit, Brandon Gutman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGutman
Jacqueline Harman is the Director of Acquisition at Boxed Wholesale. Jackie manages new customer marketing campaigns at Boxed – a mobile commerce startup enabling customers to buy wholesale goods conveniently through their app on mobile and tablet devices, as well as on their site Boxed.com. Boxed gives users access to deals typically found at warehouse retailers, but without an annual membership fee, lines or lugging around of bulk goods. Previously, as the Associate Director of Marketing at Quidsi (a subsidiary of Amazon), Jackie led marketing efforts for Soap.com and Vinemarket.com, and prior to that spent 7 years at American Express across their Commercial Card and OPEN organizations. Jackie has a BS in Economics from the Wharton School at the University of Pennsylvania, and received her MBA from Columbia University.
Scott Hendrickson leads PayPal Media Network’s national sales team and is the chief brand evangelist with national brands/merchants and their agency partners. He is responsible for defining and executing the business units go-to-market strategy for its multi-channel advertising solutions and demand generation products. Scott is a senior sales and business development executive with a proven track record of working with both start-ups and mature media properties to establish relationships with various Fortune 1000 brands, advertising agencies and strategic partners. Prior to joining PayPal Media Network, Scott worked briefly as a consultant to select start-ups and spent over nine years with Time Warner Inc. serving in various sales and sales management roles within Time Inc. and Warner Bros. rolling out a multitude of successful multi-channel advertising and licensed products. Scott has a B.S. from Penn State University and currently resides in New York City. During his free time, he serves as a Board Member of the international non-profit, Pitch in for Baseball and is in constant pursuit of his next adventure, be it on the mountaintop or in the tropics. @hendricksons
Dan Jee is the Director of International Marketing for Gilt, the innovative online shopping destination. Having joined Gilt in 2012, Dan oversees strategy and execution of Gilt’s marketing initiatives in international markets across all channels including digital, mobile, social and broadcast. Prior to joining Gilt, he led the Strategy & Analytics team at Lot18, a startup focused on innovating the food and wine e-commerce experience, and also managed digital analytics for Fortune 500 clients in retail, hospitality, and financial services sectors at Razorfish. Dan graduated from the University of Pennsylvania with a B.A. in Economics, Psychology, and Sociology. @danjjee
Vivian Alice Jee is the Senior Manager, Marketing & Sales at Samsung Electro-Mechanics, part of the Samsung Electronics Group. At her current role, Vivian oversees marketing and PR programs for Samsung’s ESL Retail Solutions in North America as well as business development strategies.
As Chief Marketing Officer for Publishers Clearinghouse Jason John is responsible for the development and execution of overall marketing strategy and is charged with identifying potential acquisition targets. John assumed his current post in September 2014. Prior to joining PCH Jason spent four years leading online, social, and mobile marketing efforts for Gilt. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he led Database Marketing for J.Crew and implemented new CRM systems & programs for Martha Stewart Living post-IPO.
Mark Josephson is a preeminent startup executive who joined bitly in July from AOL’s Patch, where he ran revenue and marketing. Prior to Patch, Mark was CEO of Outside.in, which was acquired by Aol in 2011. Outside.in was a leading hyperlocal platform that organized the web around neighborhoods for consumers, publishers and advertisers across the country. Prior to Outside.in, Mark was President and CMO of Seevast Corp and held various positions at About.com, including General Manager and Executive Vice President of Marketing and Business Development. At bitly, he is focused on leveraging the company’s market intelligence and unique data set to enhance outreach opportunities for brands. @markjosephson
In 2007 Roger Koman joined Eggland’s Best, focusing on new products and special projects. In this small entrepreneurial environment, all employees wear many hats. He is directing many of the company’s branded product lines and has also been instrumental in putting Eggland’s Best on the digital map, utilizing a combination of online and offline advertising, social media, blogger outreach and other tools to create a powerful marketing mix. He has built the company’s online presence, creating tremendous press and goodwill in the viral marketing environment. Prior to Eggland’s Best, Koman worked at Richardson Vicks, Colgate Palmolive, American Cyanamid and EchoStar, managing market leading consumer brand names.
Alexa Lombardo is currently a Senior Associate in Global Marketing and Strategic Projects, Bobbi Brown Cosmetics, at the Estee Lauder Companies. Simultaneously, she supports on strategy work for the ELC Corporate Global Retail group. A motivated self-starter, Alexa brings her enthusiasm and passion for learning to every new project. She enjoys creative problem solving and collaborative teamwork. Alexa has the ability to translate strategic vision into measurable results. She has experience across a wide range of industries and functional areas. She has worked at fortune 500 companies and fast-growing startups. Alexa is also actively involved with several philanthropic organizations in New York City. She is Chair of Board Development for the Junior Board of the Ovarian Cancer Research Fund (OCRF) and Vice Chair for the Junior Board of the New York Restoration Project (NYRP). A strong supporter of the visual and performing arts, Alexa is a member of the Brooklyn Arts Council. @alexa_lombardo
Edlynne Laryea is an advisor & consultant who works with large organizations wishing to use emerging technology to enhance their marketing efforts. As an ‘old school marketer’, Edlynne draws on her classical CPG experience to help some of the world’s leading brands take advantage of new platforms to connect with consumers. She is currently a Consultant at the Worldwide Digital Center of Excellence at Johnson & Johnson. Edlynne has helped launch the social presences of over 30 major brands and is a friend to many corporate legal departments for showing how social media can work in highly regulated industries. Most recently, one of her projects was nominated for a 2014 Mashie Award. She is an avid amateur photographer. If she isn’t glued to her phone, she is usually ordering too much food at a new restaurant as she attempts to eat her way through New York City. @edlynne
Nick Macri is the Senior Insight Analyst at Code and Theory, where he designed, programs, and maintains the proprietary social analytics engine and data warehouse that tracks more than 500 brand and competitor social properties across 7 social channels. Nick has a Masters degree in Economics from The New School for Social Research. He spent time as an analyst, “Telling stories with data,” at Droga5 and Oxford University Press. He has a B.A. in Philosophy from the University of Chicago.
Mason Nelder is a communications and business strategist with over 17 years of experience, spending 8 years in the digital/social space. From startups to a Fortune 20 company as the Social Strategist for Verizon Wireless, he’s a collaborator, digital strategist, writer and speaker who has sparked culture change, improved business communication and persuasively mandated business innovation. A husband, father of three, avid pet owner and sports enthusiast, he continues to pursue adventure and a thorough enjoyment of life. @MasonNelder
Andrew joined Dstillery as COO in September 2008. He was Vice President of Digital Development at the New York Times, and COO and CFO of About.com, where revenues exceeded $100M and profits tripled during his tenure. He currently serves on the Board of Directors for the Network Advertising Initiative (NAI). He has a BS in Business Administration from Washington University and an MBA from NYU
Ben Plomion brings more than 15 years of experience in marketing, communications and also business development. He is responsible for Chango’s brand, integrated marketing and demand generation. His team has created one of the most robust thought leadership platforms in the industry and has won multiple marketing and design awards. Prior to joining Chango, Ben worked with GE Capital for four years to establish and lead the digital media practice. Ben plays a key role in launching GE Capital’s $100M first integrated advertising campaign. Ben graduated from GE’s Experienced Commercial Leadership program after completing his MBA at McGill University. Before GE, Ben held a variety of marketing & business development roles in the e-payments industry, while working at Gemalto in London. Ben is a columnist for CMO.com and ClickZ, and speaks at industry events such as OMMA, AMA and MediaPost. Ben is based in NYC. @benplomion
Michael Rotella is a strategic marketer and digital media enthusiast. Driven by an entrepreneurial spirit, passion for innovation and curiosity for all things web, he is charged with keeping Citi ahead of evolutionary industry standards. With a keen customer point-of-view – grounded in due diligence, Michael positions the company across all consumer touchpoints, curating Citi vistas externally and across the organization. Part evangelist, part influencer, he appreciates data but admits to having “a high tolerance for ambiguity” when circumstances demand it. Michael began his career at Nassau Asset Management and MetLife Financial Services. @mikepetes
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted recently left his position as Chief Social Marketing Officer of Collective Bias. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. His most recent book is Return on Relationship. @TedRubin
Colin Schoenberger is Associate Director of Social Media and Analytics at WNET, New York’s flagship public media provider and producer of national PBS series such as Nature, American Masters, Great Performances and Finding Your Roots. In that capacity, Colin has promoted viewership across platforms and developed loyalty via social media for WNET-produced series, both at the national and local level. Since joining WNET in 2010, Colin has evolved conversion-focused reporting and content strategies, bridging divides between social, web, mobile and broadcast. Prior to joining WNET, Colin was a freelance journalist, social media strategist and digital content producer. From 2007-2009 he was a staff writer for LogoTV.com. @colin_schoen
Erik Shani is the VP, Brand Intelligence Solutions of Amobee, the company defining digital marketing. Amobee brings marketers, agencies, publishers and operators an innovative digital marketing technology platform and solutions. Amobee is a division of SingTel’s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee operates across North America, South America, Europe, Middle East, Asia, and Australia. Prior to Amobee, Erik was the VP Product Strategy & Partnerships of Kontera Technologies. In June 2014, Amobee acquired Adconion Direct & Kontera Technologies, and in September 2014, the companies unified under the Amobee brand. @erikshani
Colleen Sherry directs the digital and print media campaigns for Macy’s 18+ private label brands, encompassing the ready-to-wear, men’s, home and millennial businesses. In this role, she determines the right media mix and platforms for each brand’s targeted demographic and goals, and analyzes each campaign’s ROI and effectiveness to inform the planning and investments of future campaigns. To identify the best new digital offerings for Private Brands, Colleen sources and explores new media channels and opportunities, including recent innovations in display, mobile, native, social and video. Throughout her career as a digital and retail executive, Colleen has held several advertising and marketing positions within the Macy’s organization, as well as at Lord & Taylor and the May Company.
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage. @aerocles
Michael Tiffany is the co-founder and CEO of White Ops, a security company founded in 2013 to break the profit models of cybercriminals. Previously, Tiffany was the co-founder of Mission Assurance Corporation, a pioneer in space-based computing that is now a part of Recursion Ventures. He is also a Technical Fellow of Critical Assets Labs, a DARPA-funded cyber-security research lab. Tiffany speaks regularly on the subject of advertising fraud and has headlined conferences held by the Interactive Advertising Bureau and the Association of National Advertisers, among others. He has been repeatedly quoted in publications from the New York Times and the Wall Street Journal to top advertising outlets including the AdExchanger, Advertising Age and Adweek. Learn more at WhiteOps.com and follow Michael @kubla.
Vincent Washington is a business professional with over 20 years of experience with wireless and computer technology, enterprise sales, sports industries, B2B/B2C marketing and social media. As Social Media Manager for UPS, Vincent is responsible for the management and development of digital strategy to support global online customer communications and digital advertising campaigns, working with internal UPS stakeholders, ad agencies, technology partners and digital agencies to align campaigns with UPS’ business goals and objectives. Prior to joining UPS Vincent spent 10 years at Blackberry, and also worked at LinkedIn and also taught social media at Georgia State University. @VincentWash
Joseph Yakuel is the Senior Director of CRM and Digital Marketing at The Vitamin Shoppe. He manages customer acquisition and retention marketing for the ecommerce business & 660 retail stores. Previously, Joseph managed cross site marketing at Quidsi, a subsidiary of Amazon, which owns and operates Diapers.com, Soap.com, Wag.com, and several other websites. At Quidsi, Joseph managed digital marketing channels as well as marketplace partnerships. Joseph was the Founder of Fireforless.com, an Ecommerce business selling fireplaces and outdoor products. Mr. Yakuel is attending NYU Stern for his MBA, and has received his undergraduate degree from Tulane University with a Major in Finance.