Big Data is impacting every aspect of the enterprise and the C-Suite, however, nowhere is this more apparent than in the marketing departments of the Fortune 500. From Real Time Bidding and behavioral targeting, to attribution and media investements, to data mining and predictive analytics, Big Data and data scientists are driving more of the decision making process. As we move from Big Data to Bigger Data, it is essential that brand marketers embrace this trend and learn how to best leverage the insights that Big Data can provide them with to market their products and services most efficiently. Brand Innovators Big Data will provide brand marketers, from Fortune 500 and other leading brands, with an important forum to share success stories and best practices about what’s working in Big Data.
Come join us at SAP Global Marketing, 95 Morton Street, New York, NY 10014 Click here for directions.
“The new marketer feels comfortable with data and analytics and partners with technology buffs to create solutions that enhance profitability of existing and emerging business models.”
— Calixto Galan, Director of Advance Analytics, L'Oreal USA
“As a Marketer we have so many options available for connecting with our consumers today. I look forward to having a day to discuss how we can best focus the potential of Big Data on creating value for our consumer through improved Marketing ecosystems and execution. There is so much to learn and understand about this space and it is always nice to connect with other Marketers to share thoughts and ideas. I look forward to participating.”
— Aaron Fetters, Director, Insights and Analytics Solutions Center, Kellogg Company
“I was honored to be invited to deliver the opening keynote at the first Brand Innovators Summit in San Francisco. I enjoyed sharing Visa’s best practices on social commerce and hearing feedback from fellow brand marketer peers.”
— Kevin Burke, Chief Marketing Officer – Core Products, Visa