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by Brandon Gutman
Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.
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This blog first appeared in the Harvard Business Review, March 5, 2012. The most successful companies in business today have something in common. This trait doesn’t just make them better than the competition; it makes them fundamentally different. Where traditional companies push out messages and products, these companies pull customers in. Instead of treating customers …