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Brandon Gutman
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by , | Brand Approved | 5/16/2012 | Uncategorized
Two months ago we asked Kraft Foods to dish out their recipe for successful content marketing. Since then more and more marketers have been requesting additional perspective from fellow leading advertisers. Therefore, we decided to interview three more Fortune 500 companies that appear to be effectively running part of their organizations as publishers. First we …
by , | Brand Approved | 5/9/2012 | Uncategorized
During his keynote at last month’s Brand Innovators Television Summit, Evan Shapiro announced that he was transitioning from his role as President of IFC and Sundance Channel to become President of Participant Media’s newly created television division. In his new position (which he just started this week), Shapiro will be charged with the conception, development …
by , | Brand Approved | 4/11/2012 | Uncategorized
Mark Bonchek, SVP of Communities and Networks for Sears Holdings, has been a pioneer in social engagement since the 1990s when he received the first Ph.D. granted by Harvard on the subject of social media. Since then he has worked with organizations ranging from IBM to The Economist to the U.S. Department of Education. His …
by , | Brand Approved | 3/22/2012 | Uncategorized
L’Oréal USA was motivated and inspired by the Tesco Wall and the use of QR codes and now SnapTags to support mobile commerce. Last month passengers in New York City found “Shop The Look” icons in a fleet of m-commerce-enabled Taxi Shops to instantly buy Lancôme and Yves Saint Laurent beauty products while riding through …
by , | Brand Approved | 3/15/2012 | Uncategorized
As the second and final weekend of SXSW approaches, we caught up with Chris Perry, Chevrolet’s VP Global Marketing, to understand why sponsoring the music, film and interactive festival in Austin is so important to the automotive manufacturer and how they increased their commitment to give back further this year. According to Perry, being an …
by , | Brand Approved | 3/7/2012 | Uncategorized
As the advertising environment has grown more cluttered and technology has enabled consumers to block out messages, content marketing has emerged as the best way to ensure that a brand’s message is actually being consumed. Equally important, content marketing elevates a brand, by enabling its voice to serve a purpose in its consumers’ lives. It …
by , | Brand Approved | 3/2/2012 | Uncategorized
It seems that Jeffrey Hayzlett is keynoting almost every single CMO event these days. Since it was Forbes that anointed Hayzlett the “Celebrity CMO” while he was the marketing chief at Kodak, because of his countless media appearances, we wanted to find out what all the current fuss is about. After questioning a multitude of …
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by Brandon Gutman
Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.
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Two months ago we asked Kraft Foods to dish out their recipe for successful content marketing. Since then more and more marketers have been requesting additional perspective from fellow leading advertisers. Therefore, we decided to interview three more Fortune 500 companies that appear to be effectively running part of their organizations as publishers. First we …