Brandon's Posts
2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing” has turned into a conversation on “how to.” Here’s how five leading brands are developing content their consumers want. Virgin Mobile …
Earlier this year, we profiled leading television innovator, Evan Shapiro, on how marketers can attain the most value from the evolving medium that is TV. Shapiro explained that TV viewing by consumers has actually increased due to technologies such as the DVR – not despite them. To further understand how DVRs are increasing consumer – …
Today the Formula 1 kicks off in Austin, Texas, marking the first use of the Circuit of the Americas (COTA) track. Inaugural sponsors include AT&T, Anheuser-Busch, Mobil 1, Pepsi, Frito-Lay, Topo Chico, Red Bull, Best Buy, Pirelli and Texas Lottery. We spoke with some of the sponsors as well as COTA to learn how brands …
Earlier this month, Business Insider listed Vente-Privee, creator of the flash sales business model, as #10 on its DIGITAL 100 list of the world’s most valuable private tech companies…twenty spots above it’s primary US competitor, Gilt Groupe. With the flash sales category slowing down since last year, we spoke with Mike Steib, CEO of vente-privee …
How relevant is Fisher-Price to Generation Y Moms? This question helped drive the brand refresh that Fisher-Price launched this year. The refresh includes a new ad campaign, website, Facebook presence, mobile applications and global blogger program. We spoke with Lisa Mancuso, SVP Marketing at Fisher-Price, to better understand how the 83-year-old brand is maintaining its …
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

It’s been almost two weeks since Disney Parks and Resorts unveiled New Fantasy Land within the Magic Kingdom at Disney World in Orlando, Florida. We sat down with Leslie Ferraro, Executive Vice President, Global Marketing, Sales and Travel Operations at Disney Destinations to hear how the historic expansion is tied to the brand’s quest for …