Anna-Karin is the first VP of Strategy & Innovation, Global Creative at Calvin Klein. Her background blends agency experience, leading brand and campaign strategy for luxury clients including Prada, Balenciaga and Vera Wang, with hypergrowth eComm experience, including launching Serta Simmons’ Tomorrow Sleep and being the former Head of Brand at Outdoor Voices. Today, Anna-Karin leads digital transformation and creative strategy on the global creative team at Calvin Klein, bridging consumer insights, media, eComm, digital and retail marketing teams. Her passion lies in disruptive brand convictions and building both brand- and digital-first creative culture. She consults for both startups and global category leaders spanning aspirational/luxury durables and CPG.
Nikos Acuña is an award-winning author, producer, speaker, investor, and futurist. As Chief Visionary at Sizmek, a company that creates advertising solutions of the future, Nikos uncovers the hidden connections between brands and audiences, and encapsulates his findings in the daring video series, Symbiosis.
With decades of experience in enterprise product development, marketing, and operations management—Nikos is an expert in building teams and scaling cross-functional organizations.
Regarded as a luminary in artificial intelligence, interconnected mobility, transportation, and IoT, he also pioneered AI-powered data activation solutions for 8 of the largest 10 global banks, and implemented digital transformation solutions for financial services, private wealth, and asset management companies.
Nikos was the managing director of Rocket Fuel Institute’s AI Innovation Lab, and author of over a dozen research papers on AI and digital transformation. He also wrote several books, including The Predictive Business and Mindshare, which received Foreword Magazine’s Book of the Year Award and the USA Best Book Award.
Nikos is from San Francisco and currently lives in Chicago.
Lauren Amato Sabert is the Director of Measurement Sales and Strategy at Foursquare, the leading location intelligence company, serving as the subject matter expert on third party foot traffic measurement for the company nationally. She handles client and agency relationships, helping them leverage Foursquare’s data to understand the effectiveness of all of their advertising channels, as well as leveraging market feedback to guide product marketing, development and strategy. Lauren also represents Foursquare on the ARF Cross-Platform Measurement Council. She has been at Foursquare for over three years, and has handled relationships with major clients including Staples, Chipotle, Denny’s, Bloomin Brands, Simon Malls and Wyndham to name a few. Lauren is a born and raised New Yorker who loves cooking and a good Netflix binge.
Ryan Anderson is the Vice President of Marketing for Marriott International’s emerging brands – AC Hotels, Aloft, Element and Moxy. This portfolio represents the company’s newest and fastest growing brands, targeting the next gen traveler and set to double in size over the next four years. Ryan oversees marketing strategy and campaign development globally, responsible for integrated planning for all owned, paid and earned opportunities. Ryan has spent 15 years building lifestyle brands, including ESPN, Equinox Fitness and Starwood Hotels and Resorts. He graduated from Northwestern University and lives in New York with his wife Lizzie and coonhound Lucy.
Chad Andrews recently joined IBM Blockchain Ventures as Partner, where he is responsible for seeding high growth business networks. Chad specializes in advertising, having led IBM’s advertising solutions globally for two years prior. Chad has spent his entire 24-year career in M&E technology, from co-founding and exiting a digital services company, to helming a gaming startup centered on virtual economics. He also led global strategy for a Fortune 50 TM&E practice before joining IBM in 2013 in Global Business Services, where he led co-innovation with advertising and video technology vendors.
Ann Bair is Senior Vice President, Chief Digital Officer for Nationwide. Ann’s team has responsibilities for digital strategy and planning, developing digital capabilities for customers and partners, test and learn innovation and optimization, social media, and marketing technology. Since joining Nationwide in 2006, Ann has led multiple marketing teams across both the Property & Casualty and Financial brands of the business. Prior to Nationwide, Ann has had significant experience in marketing, sales, brand management, strategic planning and profit and loss accountability through roles at Abbott Laboratories, Borden, Inc., and Procter and Gamble.
As the VP of Brand and Creative Marketing, Jess oversees all branding efforts for Grubhub, the nation’s largest online marketplace for food-ordering and delivery, and its iconic New York brand, Seamless. From launching new markets, to developing compelling campaigns that drive brand love and advocacy, to working with restaurants to tell their unique stories, Jess and her team are responsible for making sure Grubhub and Seamless are a powerful force in culture and meaningful brands in diners lives. Prior to Grubhub, Jess was Director of Integrated Marketing at Jockey International where she helped to revitalize the marketing efforts of this 140 year old heritage brand through partnerships with Rachel Zoe, Ellen and major league sport teams like the San Francisco Giants, naming Jockey one of the best brands on social media in 2014. Previously, Jess helped build Arcade, a creative and brand strategy agency within Sony Music and Entertainment in New York that developed campaigns for a range of Sony artists as well as brands like Coca Cola and American Express. She started her career in advertising at Grey, mcgarrybowen, and Laird & Partners developing award-winning work for CoverGirl, Disney, Crayola and Coty Fragrances. Jess’ approach to branding – which insists on brands having a purpose in the word – has been profiled by Mashable, AdAge, NPR and Refinery29, naming Jess one of 8 women fighting for gender equality in 2018.
Brian Berner currently serves as the Head of U.S. Advertising for Spotify where he oversees all sales activities and personnel for Spotify’s US advertising division. Prior to this role Brian originally joined Spotify in 2011 as Regional Vice President where he opened up all of Spotify’s Midwest offices as the company launched in the US. Prior to joining Spotify, Brian served as Regional Vice President of Sales for Centro. Before Centro, Brian worked with MySpace founders Chris DeWolfe and Tom Anderson where he spent six and a half years helping launch MySpace’s advertising products on the West Coast and Midwest. Brian graduated from the University of Illinois at Urbana-Champaign with a B.S. in Management Information Systems and a concentration in Information Technology Studies.
Gayatri brings more than twenty years of experience working with top brands and agencies (as an alum of both Publicis and WPP) to her role as Chief Evangelist at LiveRamp. She also serves as an Adjunct Professor of digital strategy at Georgetown University. She most recently served as the Chief Digital Officer at Infogroup Media and the COO of Catalist, a big data/voter file and political technology company. Recent projects include: architecting the email strategy and design program for Pfizer, leading the digital media strategy and analysis for T-Mobile, developing one of the first mobile and AR apps for Chevrolet, social media outreach and engagement for Cadillac, and designing a B2B customer acquisition methodology for American Express. She’s led digital product development and launched agencies, and her career has spanned the public, private and nonprofit sectors, including a stint in 2005 as the Special Assistant the Chairman of the Securities and Exchange Commission.
She earned her MBA from the Yale School of Management where she was an Olin Research Fellow. She holds a B.A. in Political Science from the University of California, Berkeley where she was an ASUC Senator and inducted as a member in the Prytanean Society and the Order of the Golden Bear. Gayatri has proudly served as the Washington, DC Little League Commissioner since 2013.
Kamal is currently leading the consumer marketing for the Invisalign brand across the Americas region. She is a marketing maven and a sought after speaker, with over 18 years of global marketing experience across major consumer, healthcare and technology brands. Kamal is an expert in understanding consumer behavior and in building strategies utilizing social media and other digital channels. With a team centric leadership style, Kamal leads her teams to be consumer centric and take on risks in order to test new marketing programs.
In her current role, Kamal is leading a 60 person team consumer team for the Invisalign brand targeting adults, moms and teen consumers in the US, Canada and LATAM . She has led her team to create marketing initiatives targeting millennials and GenZ consumers, which have consistently delivered double-digit growth in sales and win several industry awards for best in class marketing.
Kamal started her career in technology at Intel Corporation, working on both Latin America and North America businesses. From there, she spent several years in the software industry at Sun Microsystems in product management and led consumer-marketing teams at Johnson & Johnson within the diabetes industry targeting parents, children and adult consumers. Prior to joining Align Technology, Kamal led the global commercial team for a Bay Area start-up in the women’s health space.
Kamal holds an MBA from the University of San Francisco, a Bachelor of Science Degree from Santa Clara University and a certificate from the Stanford University Executive Program.
Scott Bishoff is currently the Vice President of Media at FOX, overseeing digital media for all Theatrical films. Prior to FOX, Scott led strategy and digital media at MAXUS and OMD for top companies including Universal Pictures, Activision, Pepsi and PlayStation. He has been a part of numerous successful launches and award-winning teams, highlighted by a Grand Effie win for Call of Duty in 2013.
Bonin Bough (Bon·in B·ow) is one of the foremost-awarded marketing executives in the world, the host of CNBC’s Cleveland Hustles, and the author of Txt Me (646) 759-1837. As one of the youngest-c-suite executives at a Fortune 50 Company, he has worked for billion-dollar CPG brands including Mondelez and PepsiCo before starting Bonin Ventures – a growth accelerator that helps businesses of all shapes and sizes achieve revenue growth faster than they ever believed possible. Bonin has been responsible for some of the most successful organization transformations, and the rapid growth of some of the world’s most-loved billion-dollar brands including Oreo, Cadbury’s, Pepsi, Gatorade and Frito-Lay. Most recently, as the Chief Growth Officer of SheaMoisture, he helped grow the business by close to 50% in 12 months leading to the company being acquired by Unilever for close to $1 billion dollars. During his time as Chief Media Officer at Mondelez International, Bonin managed over $3 Billion dollars in media spend, making him the seventh largest media buyer in the world. Highlights from his tenure include shifting the organization from just-3% to over-32% digital spend – adding $2 Billion in top line net revenue and $300m in bottom line savings. He helped brands like Sour Patch Kids become the fastest growing candy brand in the world. When he added eCommerce to his role, he grew online sales from $65m – $265m in the 18 months that he ran it. Before that he led digital globally for PepsiCo and built two global digital agencies prior to that one for IPG. Found consistently at the forefront of thinking and execution in innovation, Bonin is recognized as one of business’ hottest rising stars and one of the industries top mobile marketers. He has been inducted into the Advertising Hall of Achievement. He can also be found in lists such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s Internationalists of the Year.
Caty Burgess is Senior Vice President, Marketing & Media Strategies at The CW Network. From a past in documentary and reality content creation, she joined the network at its inception in 2006 and has since been a key player in the launch of such brand-defining hits as Gossip Girl, Flash, Jane The Virgin, and Riverdale. Marketing campaigns for these shows have won multiple awards including Cannes Lion, OMMA Award, Mediapost Creative Media Award, Project Isaac (Adweek), W3, Shorty, and Bee Awards. Caty is a seven-time nominee and one time winner of Client of the Year at the ThinkLA IDEA awards. A graduate of Brown University, she is a member of the Academy of Television Arts & Sciences and chairs the Alumni Association Staff Scholarship committee of YMCA Camp Jewell in Colebrook, Connecticut.
Mary Kate brings a unique perspective on brand communication from strategy experience in advertising, publishing and media industries. She is a veteran at transforming consumer insights, trends and shifts in culture into actionable communication strategies, creative ideas and media opportunities.
With a focus a newly emerging imperative of brands becoming a part of culture, she currently spends her time at Velocity as a cultural anthropologist working on large-scale thought leadership projects and utilizing the wealth of insights that Viacom has about it’s audiences to inform creative responses to brand challenges.
Prior to Velocity, Mary Kate developed brand-partner content strategy at Condé Nast and led marketing for trade media brands at Fairchild Fashion Media. Before making the switch to the media and publishing world, she worked on the agency side at Grey New York across multiple categories including CPG, food and healthcare.
And as a new mom of a one-year old she has found a new appreciation for the power of marketing as she finds herself extremely susceptible to well-targeted advertising campaigns.
Bethany Claypool is Senior Director of Marketing at Fathom Events, building the leading event cinema company’s successful domestic and international marketing strategy over her decade-long career. With more than 15 years of experience as a marketing professional and executive, she has honed her expertise in the areas of sponsorship and partnership development, branding, product strategy, ad sales, media buying and business development. Prior to joining Fathom Events, Claypool worked at several large ad agencies, that had focuses in employer branding, strategy development and shopper marketing. Her work with clients included Fortune 500 companies including some of the largest entertainment, financial, technology, healthcare and CPG brands.
With over a decade of experience across social, digital and mobile platforms, Matt now leads the brand partnerships team in the central region overseeing key national accounts across Retail, Finserv, CPG, QSR and Auto verticals. Before joining Nextdoor a year earlier to help build out the central team, Matt served as retail lead at Twitter for 3+ years, where he managed key retail accounts including Target, Best Buy, Walgreens, and Sears. Matt began his career on the agency side working across CPG, Retail and Corporate reputation accounts at Mindshare and DraftFCB.
Stan Coignard serves as S4M’s Americas CEO and has been an executive board member since 2012.
As Americas CEO, Stan oversees S4M’s operations in the US, Canadian and LATAM Markets. With more than 12 years of experience and entrepreneurship in the digital and mobile ecosystem, he is recognized as a top influencer in the field.
His career highlights include Managing Director at Isobar for the Mobile Media activity where he helped multinational brands such as Kellogg’s, Adidas, Coca-Cola, and L’Oréal define their strategies.
In 2018, Stan launched S4M Speakeasy, a unique think tank bringing together shopper marketing thought leaders to experience free-flowing discussions on current industry challenges.
Chris Crichton is responsible for leading Hathway’s Client Solutions discipline. In this role, he helps Hathway’s clients in the retail, CPG and restaurant industries develop commerce, content and loyalty experiences across mobile, responsive website, loyalty and CRM.
As a Director working on Program Marketing at HBO, Alex is responsible for overseeing the consumer facing strategy, creative, media and promotional aspects for Original Programming. Alex is currently spearheading the final season campaign for Game of Thrones, in addition to working on the most recent seasons of True Detective, Sharp Objects and Curb Your Enthusiasm. After graduating from Boston College (’09) with a double major in Communication and Psychology, Alex moved to New York City to pursue a career in entertainment/media. Through his fellowship with the International Radio and Television Society (IRTS), Alex began working in Digital Media at NBC Sports. After a few years in a variety of roles at NBC, most recently on the Ad Sales Marketing team for NBC News, Alex moved over to the Consumer Marketing division of HBO, where he has been for the past 6 and 1/2 years. Alex’s greatest thrill to date has been collaborating on the Game of Thrones Super Bowl ad with Bud Light, which took home the Super Clio and was voted the #1 spot by AdWeek, AdAge, The Today Show, Yahoo!, The Chicago Tribune and Twitter.
As CEO of Influential, an A.I. influencer technology platform and Developer Partner of IBM Watson, Ryan Detert has brought top influencers, brands, press, and financing to his venture-backed company, which has offices in Beverly Hills, NYC, and Las Vegas. Detert has created a network of over 25,000 of the most engaged social media influencers and used third-party data and technology to turn the Wild West of social into an agency-friendly media buy across Instagram, Twitter, Facebook, Snapchat, and YouTube.
Leslie is the Director of Digital Strategy at John Hancock. In her role, she is tasked with connecting the consumer directly to the solutions that the brand has to offer. After working with global brands to build their digital footprints through social media, content, and media partnerships for the last 8+ years, Leslie knows what drives conversation and conversion: a strong visual story that is served through the appropriate platform, targeted to the right audience. Before joining the marketing team at John Hancock, she worked at a handful of advertising agencies in NYC and Boston. She has worked across a portfolio of incredible brands including NBC’s Bravo Network, PUMA, Buick, Hasbro, Clinique, join.me, LastPass, IZZE Fusions, and Thomas & Friends. In real life, Leslie is a proud dog-mom to a rescue pup and constantly flexing her skills in sarcasm.
Sarah is a leader within the Global Marketing Accelerator team at Johnson & Johnson where she is specializing in conversational AI and personalized marketing across the consumer brand portfolio. With a traditional brand marketing background working on brands including Sharpie® and Johnson’s Baby®, Sarah’s current work is focused on identifying innovation opportunities that intersect marketing strategy and evolving martech. In her personal life, Sarah is passionate about diversity and inclusion, travel, modern and contemporary art.
Lou Dubois is the Director of Content, Global Brand Communications at Hilton. In this role, he works with teams across the organization to help the world better understand the story of Hilton, its 16 brands, 5,500+ hotels worldwide and its employees. Previously, Dubois built and led a similar team at NBCUniversal, working across its 50+ brands and launching multiple award-winning web and mobile series and products. He also led social and digital strategy at NBC News for a team that worked on the 2014 Olympics in Sochi, the 2012 Presidential Election and more, where he won both a Peabody and an Emmy Award. He began his career at Sports Illustrated and has also worked at Inc. Magazine and Social Media Today. He holds a degree in journalism from Flagler College in St. Augustine, Fla., and lives in Washington, D.C.
Harvey is an industry leader whose 20 year career spans EA, Acclaim Entertainment and Marmalade, where he led two successful capital raises. Having finished his 4 year tenure as Chair of the BAFTA games committee, Harvey’s extensive experience leading, developing, publishing and playing great games has led him to found PlayStack – with the aim of shifting the publisher/ developer dynamic.
Matt leads digital marketing across Johnson and Johnson’s Baby business with responsibility for Media, Content, Website, Data Strategy, Social, Influencers, SEO & SEM, and eCommerce. He is passionate about bringing together insights, data, and technology to connect authentically with today’s consumers.Prior to his current role he led digital strategy and media at J&J’s OTC business for Digestive Health, Cough Cold Flu and Eye Care. He has also worked on brands such as ZYRTEC®, SUDAFED®, and BENGAY®. Matt began his career at J&J in finance in 2006 and holds a BBA in Accounting from the University of Notre Dame as well as an MBA from New York University Stern School of Business.
Jazzmynn Finney is currently the New Media and Engagement Specialist at Porsche Cars North America. In this role, Jazzmynn manages the nuances of global channels while driving aspiration for new and current audiences. She uses data-driven insights to drive storytelling at a high level and a strategic approach to drive purchase intent. Her focus is to utilize the three C’s – Content Publishing, Center of Excellence and Convergence to drive an innovative approach and drive the business forward. Most recently, she developed and implemented an omni-channel experiential content calendar for a 4-day, 81-thousand person Brand event called Rennsport (think Coachella for Porsche) that led to $8 Million in Earned Media Value and a 1200% increase in YoY impressions. She has the unique challenge to drive innovation within a 70 year old legacy brand and make the brand relevant to new audiences.
Emmy award-winning Director of Digital Marketing at HBO. Spearheaded digital campaigns for Game of Thrones, Westworld, True Detective and Veep. Born and raised in Brooklyn, I’m always challenging myself to break boundaries in the ever-changing digital landscape.
Mathieu Gamache is a seasoned Marketing professional with 14 years of experience at tier 1 companies including Kraft, McDonald’s and Hershey’s. At Kraft Canada, he managed storied brands like Kraft Dinner and Kraft Singles and made a mark for himself as leader of the dairy Innovation team where he developed a multi-million-dollar pipeline and launched a new kid snacking brand. As the leader of McDonald’s breakfast team, Mathieu delivered high single digit growth consistently on a $700M+ business and spearheaded the development of a new premium breakfast offer under the new More-Ning McWrap brand. He also led the Canadian launch of All Day Breakfast and was the Canadian lead for the global McDelivery launch in partnership with UberEats. Mathieu is now heading a portfolio of core chocolate brands at Hershey Canada which includes Reese, the number one chocolate brand in Canada. His most recent success includes leading the OH Henry team through the launch of the award winning OH Henry 425 campaign. OH Henry 425 won gold for Best Innovation at the London International Award Show and is currently nominated for three Pencil Awards at the One Show in New York.
Greg Glenday leads Adspace’s rapid growth as the largest digital out-of-home network while also cultivating an inclusive, diverse, positive and winning organization.
Prior to Adspace, Greg spent 20+ years working in various leadership roles across media including Global Chief Revenue Officer for Shazam, the beloved music app recently acquired by Apple, the same role for digital high impact ad network, Undertone, and founder and President of iHeartMedia’s award winning Connections division focused on strategic creative partnerships with the largest brands in the world.
As a sought-after thought leader, he is a frequent speaker and contributor at industry events and conferences.
Greg serves on the boards Adspace and MAX (Music Audience Exchange). He holds a B.A. from the University of Notre Dame.
Kristin Glushon is the Executive Vice President of Client Development for Branded Entertainment Network (BEN), which connects global brands to consumers through the power of popular entertainment. As one of Inc. 5000’s America’s Fastest Growing Private Companies, Kristin is responsible for driving BEN’s growth and partnering with CEO’s and CMO’s to deliver custom brand integration campaigns into premium content across TV, streaming, film and influencer programming.
Kristin has an extensive background in the media and technology sectors, where prior to joining BEN, she was the Senior Vice President of Sales at Orion Worldwide, one of the largest media trade agencies. Prior to that, Kristin held positions in sales and client services for Thomson Reuters.
Kristin is very active in diversity and women’s empowerment initiatives, most recently serving on the board for IPG’s Women’s Leadership Network, where she created and led their Group Mentoring Circles. She also sits on ThinkLA’s Diversity Inclusion Gender committee. Kristin holds an MBA from Pepperdine University and a BA from the University of Wisconsin-Madison.
Adam leads HYPR’s sales team, delivering the best-in-class influencer marketing platform used by top global brands and agencies. He has over 20 years in enterprise sales and sales management experience, including multiple start-ups.
Adam joined HYPR in October of 2017. Prior to joining HYPR, Adam was VP, Sales with EVRYTHNG, an IOT platform, with clients such as Mondelez, Diageo, GE and Coca-Cola. Adam started his career in B2B publishing, working his way up to Publisher at Miller Freeman, leading the gift and home furnishings business. He then took his talents to lead the Creativity Group at Advertising Age where he was promoted to GM across the print, online and events portfolio’s. At Ad Age, he partnered with Sony BMG to bring Grammy Award winner John Legend to the Cannes Advertising Festival, to perform for an intimate group of Fortune 500 brand and agency executives. Adam is Alumni of the University of Maryland, College Park.
Amanda has been with GroupM since 2010, leading social media development, strategy, and the development of the paid social practice. She spearheads new media development and opportunity for the US market, and with a deep understanding of all things social, leads education and adoption of best practices around paid execution.
Amanda kicked off her early career within the creative realm at DraftFCB and McCann realm before transitioning to the media side. With her strong background in creative, organic, and digital/social application she approaches social media from a holistic standpoint with a desire to foster creative partnerships and relationships that better impact overall media results and campaign cohesiveness.
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow Brandon on Twitter.
Nathan Hanks is the CEO & founder of Music Audience Exchange (MAX), the venture-backed technology company that helps marketers brand new music to drive cultural relevance, incredible engagement, and purchase behavior. Through a proprietary insights & automation platform, MAX delivers brand messages to hyper-targeted audiences through the voice of perfectly matched artists who are releasing new music and tours across audio, video, social, and live channels. MAX clients include Ford, Dr Pepper, Canon, MillerCoors, Cricket Wireless, and more. The MAX team is comprised of 70+ engineers, data scientists, music pros, and media experts based in Frisco, TX and Los Angeles, CA.
Previously Nathan was Cofounder, former President, and a Board Member of ReachLocal (public on NASDAQ in 2010, acquired by Gannett in 2016), helping small to medium-sized businesses acquire, manage and retain customers via a comprehensive suite of online marketing solutions. He grew ReachLocal to over 24,000 clients and 2,200 team members generating over a half billion dollars in annual revenue across 15 countries including the United States, Canada, Australia, the United Kingdom, Germany, The Netherlands, Japan, Brazil, and India.
Nathan is an early stage venture investor and advisor supporting 20+ companies including Centinal (digital identity), Basis (algorithmic stablecoin), SmartThings (acquired by Samsung). He has a BA from the University of Louisiana at Lafayette and an MBA from Centenary College.
Paul is a Vice President of Sales for Tremor Video DSP. With more than 20 years of media sales experience, including seven years with Tremor Video, he has worked in senior sales management positions at The New York Times and The Wall Street Journal. He currently manages sales teams for Tremor Video DSP in the Southeast, Southwest, and Southern California.
Justin co-founded New Engen and serves as the President leading the Performance Marketing, Marketing Intelligence and Analytics functions. Prior to New Engen, Justin was at Zulily building attribution models for paid marketing, designing customer LTV predictions and leading the customer acquisition marketing teams for both digital and offline advertising. Earlier in his career, Justin worked at Boeing and in economic development for the government. When he’s not daydreaming about new product features or building growth strategies with our customers, he spends his time scouring the web learning about the best fried chicken restaurants in his hometown of Seattle. He is very much looking forward to identifying the best fried chicken in Austin.
At News Corp, Scott serves as the SVP of Sales and is currently spearheading the go-to-market strategy for News IQ, which is the first solution that leverages all of News Corp’s first party data, social listening technologies and premium inventory as one unified marketing solution that is both scalable and guaranteed to be brand safe.
Scott brings 17+ years of experience building industry leading marketing solutions that equally benefit both the brand marketer and consumer. Prior to joining News Corp, he has built businesses within both venture-backed start-ups and some of the largest e-commerce and digital media organizations, including PayPal, eBay, Drizly, WHERE and Time Warner. Scott is a Penn State graduate, an active speaker at various industry events and a firm believer in the words of Walt Disney, “It’s kind of fun to do the impossible!”
Rachael Henke is the Director of Dell Technologies Brand Advertising and Content. Rachael has nearly 20 years of marketing experience across B2B and Consumer, both in agency and corporate environments. After spending the past ten years at Dell in various marketing roles, she now has her dream job – building the Dell Technologies brand globally, leading a (fantastic) team to drive results with break through creative, data-driven media decisions and ridiculously engaging content – at scale. Rachael lives in Austin, TX. In her personal time, she is the mom of horse-obsessed Simone, and Power Rangers-obsessed Axel, loves catching live local music, and is always trying to rearrange her schedule to sneak off to do yoga and meditation.
As CMO, Monica is responsible for developing and leading SOCis marketing and communications functions, as well as ensuring the company is uniquely positioned in the highly crowded social media and reputation management marketplace.
Monica’s tenure in the industry includes nearly 20 years of digital marketing, advertising and research experience, including a solid foundation in sales, strategy and data analytics. Prior to SOCi, she served as Global CMO at GroundTruth (formerly xAd, Inc), where she helped grow the business from an early stage start-up to an award-winning global brand.
Well regarded in the space, Monica has received numerous accolades and awards including being ranked one of The Most Powerful Women in Mobile Advertising (3 years in a row) by Business Insider and one of the 100 most influential North American b2b tech marketers by Hot Topics. In addition to her role at SOCi, Monica serves on the board of the Advanced Digital Marketing and Media Community of Austin (AUSAM), as well as serves on the advisory boards of several digital marketing and technology start-ups within NY, TX and CA.
Jim Johnson serves as the VP of Account Planning at Exponential Interactive. By overseeing holistic marketing strategies, Jim works to guide clients towards their desired digital advertising outcomes.
Zipcar’s personality is indescribably unique. We’ll try to describe it anyway: approachable, quirky, clever, simple, and our fave: fun. Enter Sherrill, responsible for driving growth across Zipcar’s consumer, university and business segments, she carries the same upbeat confidence that got our start-up wheels turning. From championing our brand to illuminating the benefits of car sharing, Zipcar’s marketing and sales—just like our vehicles—covers a lot of ground. Before taking the marketing wheel at Zipcar, Sherrill was vice president of digital marketing & innovation at Dunkin’ Brands, a company with a beloved following of its own. Prior to that, Sherrill was the director of client services at Cartera Commerce. Sherrill is an independent board director of Fiesta Restaurant Group (FRGI), a member of the American Express Consumer Advisory Board and the Massachusetts Innovation & Technology Exchange (MITX) Board. Sherrill holds a BS in Special Education from Boston University and an MBA from the Daniels College of Business—University of Denver. When not helming the Zipcar marketing crew, Sherrill loves spending time with her husband Adam and their three daughters.
Stephen Kennedy brings 20 years of marketing, brand strategy, and insights experience to his role as Director of Digital Marketing and Media for Domino’s. In this role he oversees Domino’s owned and paid digital marketing, as well as CRM, digital media and social media marketing. Prior to this current role he managed the loyalty marketing team where he oversaw the successful development, launch and management of Domino’s award-winning Piece of the Pie Rewards program. He also led teams responsible for digital innovation, as well as strategy and insights. Before joining Domino’s he held numerous marketing, strategy and insights positions at General Motors, Grail Brand Labs, Campbell-Ewald, and Borders Group. Stephen’s work has contributed to award-winning campaigns recognized by Loyalty 360, The ARF, The AMA and Communication Arts. Stephen holds an MBA from Eastern Michigan University and a bachelor’s degree from the University of Michigan.
Nicole Kulwicki is the Director of Brand Build for the Sauces & Meals portfolio at Kraft Heinz, and currently leads the communication and innovation strategy for several iconic brands. Nicole has a BBA from the University of Michigan and an MBA from the Kellogg School of Management. With over 10 years of experience, she has had the opportunity to work on several remarkable brands, including Miracle Whip, Grey Poupon, Ore-Ida, Jell-O and Heinz. Nicole is a skilled brand builder and a proven leader. Her most recent work includes highly successful brand activations like Smunday, Mad Men, and Chicago Dog Sauce. In 2018, her work launching MayochupTM earned her recognition on Ad Age’s 40 Under 40 list. She is inspired by building meaningful relationships between consumers and brands and engaging consumers in new, impactful ways.
Dallas leads the corporate communications and global marketing organization at OpenX. Prior to joining OpenX, Dallas served as the Chief Communications Officer for Rubicon Project, led global communications and government affairs for Mattel and served as the chief global digital strategist for Burson-Marsteller.
During more than a decade in Washington, DC, Dallas served as a press secretary on Capitol Hill prior to joining President Bush’s communications team leading outreach efforts for the President’s signature domestic policy initiative No Child Left Behind. Dallas would later deploy to Baghdad, Iraq on behalf of the White House to serve as a spokesperson for the Coalition. Upon returning from Baghdad, Dallas joined the communications team of Secretary Donald H. Rumsfeld where he served as the Pentagon’s Director of Public Liaison for both Rumsfeld and his predecessor Secretary Gates. He has been named both the “Crisis Manager of the Year” by PR News and “Social Media Professional of the Year”. In 2013 PR Week named him one of the 40 most influential leaders in PR. Dallas was previously a commissioned officer in the United States Navy and earned a BA in Political Science from the University of California at Berkeley and a MA in Government from The Johns Hopkins University.
Victor Lee is responsible for leading all marketing, communications, commercialization, media, product development and consumer insights at RXBAR. In this role he drives all marketing, product and messaging strategies for the entire portfolio of products including RXBAR, RX Kids and RX Nut Butter as well as the development of new product and category innovations. Prior to RXBAR, Victor led Hasbro’s Global Digital Marketing group and was responsible for digital marketing for all Hasbro brands including Transformers, Monopoly, My Little Pony, Baby Alive, Nerf, Play Doh and others. At Hasbro he led all digital strategies and activations within the web, mobile, social, content, analytics and digital media. Prior to joining Hasbro in 2011, he was Senior Vice President of Marketing at Digitas and led the relationships for brands such as, Goodyear, Buick, GMC, Harley-Davidson, Pontiac, IHG, OnStar, Saturn and GM Branded Entertainment, some of which have won awards from The Pro Awards, The Reggies, The Effies, MIXX, MITX, and Cannes Lions. Prior to Digitas, he was Vice President, Creative and Strategy, for Alloy Media and Marketing and Senior Publicist at Viacom parent, National Amusements.In 2012, he was recognized on Brand Innovators’ Top 40 Under 40 list for his professional accomplishments and ability to leverage digital media and emerging advertising technology platforms and currently serves on their Advisory Board. He serves as an Effies Worldwide Finalist Juror and Pro Awards Final Judge. Victor has also keynoted or spoken at SXSW, CES, ANA, Mobile Marketing Association, New York Advertising Week, INBOUND and others. He is a Boston native and holds a B.A. from Boston College where he was also an adjunct professor of Digital Marketing and Digital Commerce and received his MBA from Northeastern University.
As the Chief Executive Officer and co-founder of MediaJel, Jake is a highly regarded visionary leader within the mobile and advertising industry. He was also the founder and CEO of Media Cannon, a mobile advertising company. Under Jake’s stewardship, he led the company to a successful exit in 2010. Jake has a proven executive management track record with over 15 years of experience building dozens of successful mobile products and ad-tech platforms, serving millions of users. Around MediaJel HQ, he’s often considered our walking encyclopedia and champion trivia extraordinar.
Interesting Fact: Jake found himself in detention every single day of first grade.
Sandra E. Lopez is VP for Intel Sports responsible for partnering with the sports and media industry to provide the future fans and consumers with the next generation of immersive media experiences. Her team is focused on leading the business, marketing, and market development efforts of Intel Sports and Intel Studios. Recently, she was asked by the World Economic Forum to co-chair the Global Future Council on VR/AR/XR. Previously, she was within Intel’s New Technology Group, leading and managing the Fashion wearable business. Earlier in her Intel career, Lopez held various roles within corporate marketing, including director of new business marketing and director of consumer marketing. In the latter role, she led Intel’s brand repositioning work to earn an Intel Achievement Award in 2010. She also earned industry honors. In 2018, she was named Most Powerful Women in Tech, HiTec 100 Most Influential and Notable Hispanic Professionals, Sports Business Journal Game Changer as well as Moms of Color in Tech. In 2010, she won a Marketers That Matter award and was named among the Top 10 Latina Executives by LATINA Style Inc. Lopez holds a bachelor’s of science degree in economics and textiles and clothing from the University of California at Davis. In addition, she attended the Stanford Intel Accelerator Program. As part of contributing to the community, she is focused on building the next generation of women leaders.
Fernando is a global marketer with a passion for growing brands and businesses. With more than 120 Lions in Cannes (5 GPs), 16 D&AD Yellow Pencils, 1 Grandy (McWhopper), and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth. Currently as Global CMO at Burger King, Fernando’s focus is infusing the brand with purpose, modernizing the design, and inspiring the organization around brand development. Under Fernando’s leadership, Burger King became Client of the Year at the D&AD in 2016, Creative Marketer of the Year in Cannes 2017, Client of the Year at the One Show 2018 and Advertiser of the Year at the Clio Awards 2018. Fernando led campaigns such as “Proud Whopper”, “McWhopper”, “Google Home of the Whopper”, “Burning Stores”, “Bullying Jr”, “Whopper Neutrality”, and “Scary Clown Night”. Prior to joining BK, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking “Beauty Sketches” (Titanium GP in 2013). Fernando was recognized by Adweek as Grand Brand Genius (2013 and 2018 – only person to ever win twice), by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 10 most innovative CMOs (2017 and 2018), by AdAge as top 50 most creative people in the business (2017), and by Forbes as Top 100 Most Creative Minds in Business.
Josh opened Minute Media’s LA office in 2017, overseeing the company’s West and Southwest regions by marrying his 13+ years of advertising experience with his lifelong passion for sports. Fluent in marketing efforts across all verticals, Josh manages direct and agency relationships for experiential, social, content marketing, and programmatic partners, covering accounts like Adidas, Nike, Dr. Pepper, 7-Eleven, Facebook, Warner Bros, and Hulu. Prior to joining Minute Media, Josh spent time expanding his knowledge of outstream video at ViralGains, but has always felt a close connection to the publishing landscape after spending 10 years at Yahoo!, wearing a number of different hats (Ops & Sales) between Boston and LA.
A Dallas native and proud alumni of Kenyon College, Josh loves to travel, carries both a US and British passport, and will always be up for a game of pick-up soccer.
I live to be passionate about my life – from my family and friends to my work and everything in between. After a serious health issue during the summer of 2015, I decided to reprioritize my life a bit. My objective is simple – – work with great people and great brands to solve problems. Through the right strategic approach, I believe we can build brands that consumers can be both passionate about and advocates for. I try to bring a unique perspective to marketing based on a diverse career path including consulting, corporate, agency, nonprofit and government organizations. With more than 20 years communications and branding experience, I’ve been lucky enough to lead integrated marketing communications campaigns that included influencer marketing, paid media strategy, earned media relations, message and media training, entertainment marketing and branded content, strategic partnerships/sponsorships, digital/social media, event management and cause marketing. I currently lead communications for the CLIF BAR brand at Clif Bar & Company and tell the story of a food company that lives our 5 Aspirations – Business, brand, People, Community, and Planet. I focus on media relations, messaging, influencer marketing, working with our sponsored athletes and events and building strategic partnerships. I live in Oakland, Calif. and spend a ton of time coaching my kids, hanging with my wife and our dog, and cooking BBQ all over the country.
Sarah is Vice President, New Business for Viacom. As part of Viacom’s Ad Solutions division, Sarah’s team is responsible for building new and innovative advertising partnerships through focused client engagement by leveraging Viacom’s content, products and IP. In this role, Sarah has been integral in developing new strategic partnerships with brands such as Chobani, Nestle and VW.
Sarah’s tenure at Viacom spans nearly 14 years. Prior to her role in New Business, Sarah was a Director of Strategic Accounts for Nickelodeon, overseeing client development for brands like Hasbro and Johnson & Johnson. She also spent three years as a Director of New Business Marketing for Nickelodeon, where she helped launch Dora the Explorer’s 2010 US Census campaign, a dual-language effort reminding parents to include all children on their Census forms. Prior to joining Nickelodeon, Sarah was a Marketing Manager for MTV Networks International, facilitating multi-territory sponsorship deals.
A graduate of the University of Virginia, Sarah’s love of new business has spanned her entire career, spurred by her very first job on the pitch team at McCann Erickson New York. Sarah and her husband Mark have 3 children and reside in Pelham, NY.
Max Meran is one of Opinary’s Co-Founders. He created a platform that allows ~90 million user per month to engage with the content they consumer. He works with publishers from CNN to Der Spiegel and brands from Pfizer to Pampers. Before founding Opinary, Max was an Engagement Manager at McKinsey, worked at the Worldbank, and was part of the communications team for the German Minister of Economics. Max majored in Economics and History at Oxford and Johns Hopkins SAIS.
Ed leads dataxu’s Solutions team and sales activities on a global basis. A respected international leader, Ed has a deep understanding of how advertisers can apply technology to become data driven and transform their business. More than a decade in the digital advertising ecosystem has given him considerable experience with combining technology, services, partners, and people to deliver optimal solutions to marketing challenges. Prior to joining dataxu, Ed was co-founder and CEO at Digilant. He also held leadership positions at Havas Media – spearheading several expansion efforts and doubling the agency’s digital billings and capabilities during his tenure – as well as Yahoo and TechTarget. Ed is a graduate of Boston University School of Law and the University of Massachusetts, Amherst.
Jason Oates is a Founding Executive and Chief Business Officer of LiveIntent. He’s focused on customer success, evangelizing the LiveIntent story and pioneering people-based marketing initiatives. Over the last 20 years he’s focused on the evolution of digital by innovating in e-mail marketing, performance branding and acquisition and customer journey marketing. Prior to LiveIntent, Jason held leadership positions at Datran Media, Integrated Media Solutions, Avenue A, DMB&B, and JMCP. In his spare time, Jason does homework with his son Rhys and sings in the band RIFFF (Resistance Is Futile Find Fun).
Jessi Odenbach is a 13-year veteran of social media and digital marketing, successfully navigating the trifecta of start-up, agency and client roles. Jessi is currently leading global social media and digital excellence at McDonald’s where she oversees the role of social media for the organization and focuses on influencing social & digital branding worldwide. In her position, she is responsible for managing global relationships with key partners and agencies, guiding the global visual identity in the social space and driving creative excellence. Prior to McDonald’s, Jessi managed social media and digital strategy and execution for Quaker Oats at PepsiCo. This encompassed owned social channels, website, email, influencers and paid media. She is an experienced social and digital marketer having worked on SC Johnson and Nissan and at Groupon prior to PepsiCo. Jessi graduated from Indiana University and is earning her MBA from DePaul University’s Kellstadt Graduate School of Business. She is also the mother of one adorable little girl, Eloise.
Sarah believes in the power of thumb-stopping creative, and she’s spent the last 4 ½ years at Lenovo challenging her team to create more of it. As head of global social strategy for Lenovo, she’s helping drive the brand’s awareness and consideration through unique and culturally contagious social content. Prior to Lenovo, Sarah worked in-house at L’Oreal and Ethan Allen, and her client list has included Martha Stewart Living, CVS Pharmacy, Target and Sony Playstation.
Gavin spent the last 9 years as Publisher, Brand Newsroom architect and now WW Social Creative Lead for the global tech company that makes everything from ThinkPad laptops and Moto phones to VR headsets and smart home devices. He pioneered Lenovo’s editorial identity across all social channels, stressing the importance of community, fan/employee voices and putting people before products. As Lenovo’s chief storyteller, he continues to scour the Earth in search of the inspiring and the unexpected. Prior to his social media life, Gavin served as a writer, journalist and musician. He cites Hemingway (concise), Kerouac (lyrical) and the Victoria’s Secret catalog (informal) as his major influences. He learned his chops at Syracuse University’s Newhouse School of Journalism.
With a lifelong background in entrepreneurship, Joe oversees growth strategy and the customer acquisition practice at MediaMonks – primarily focused on the North American and Latin American market. Recognized as a strategic and innovative leader in business, technology, marketing and advertising, Joe’s been featured by leading sources including Fast Company, The Wall Street Journal, Forbes, The New York Times, Ad Age and Wired Magazine to name a few. Joe is a frequent industry speaker, presenting at events throughout Europe and North America, including the prestigious Cannes Lions Festival of Creativity. As one of digital marketing and advertising’s pioneers, Joe has nearly 20 years experience working with companies of all shapes and sizes to help achieve success in the digital age. He’s particularly interested in cultivating and creating zero-to-one businesses at the intersection of technology and pop culture.
Ryan Ostrom is the Global Chief Digital Officer for KFC where he leads the brand’s transformational digital strategy by leveraging digital marketing and digital platforms to drive ease for KFC’s customer and employees. This includes enhancing KFC’s ecommerce, loyalty, CRM and new technology store solutions with the eventual goal of making KFC one of the top omni-channel brands in the world. Prior to KFC, Ryan was the CMO for Kenmore, Craftsman, and DieHard brands at Sears, helping revitalize the three iconic brands by introducing new customers to the brands through unique digital activations. This included the SXSW 2012 award winning execution called Craftsman’s Screw*d, which involved a one-of-kind interactive live stream tool experience. Prior to Sears, he worked at Reebok and developed their first online customization shoe experience called RBKCustom. Ryan received his MBA from the University of Chicago (Booth) and finished his undergrad studies at Fort Lewis College.
As the Head of Social Media and Digital Communications Chad provides leadership on digital strategies for the Communications and Corporate Affairs team at Pfizer, as well as social media guidance to the company’s senior executives. Prior to his current role, Chad served as Director, Convergent Media at Scripps Networks Interactive where he focused on the intersection of television and social media working with the digital, ad sales, marketing and on-air teams.
Hamid Qayyum is head of Strategic Sales and Business Development for a4 and VP National Sales for i24 News (an Altice Company). He has more than 29 years of experience in media and data sales.
Hamid joined Altice/a4 in June of 2017. Prior to joining a4, Hamid was executive vice president of client growth at Modus Direct, a Direct Response Agency, which counted major brands such as Sears-Craftsman, Southwest Airlines, Briggs & Stratton and WebMD as clients.
He was previously senior vice president of sales — TV Activation at 4C Insights, which is a global leader in data science and media technology with solutions for multiscreen convergence. He was also the senior vice president of sales at FourthWall Media, where he oversaw sales and sales management for the leading provider of TV viewership data in North America.
Doug Rozen is Chief Media Officer at the award-winning advertising agency 360i, where he is responsible for the continuous expansion and diversification of the agency’s media capabilities. An accomplished business innovation leader, Doug leverages his deep data expertise, intimate knowledge of the digital media landscape, and sharp business acumen to maximize the potential of 360i’s integrated media capabilities.
After 18 years working on the agency side, Madhavi joined Whole Foods Market Marketing team as VP of Brand Strategy in 2017. Her years of experience as a Strategy Director at various firms (including BBDO, The Martin Agency and GSD&M) have allowed her to contribute to and learn from a diverse set of iconic brands including Walmart, Oreo, John Deere, Southwest Airlines and Land O Lakes. She loves working with others, and is passionate about building consumer-first strategies that supercharge brand love. Outside of work, for her, it’s all about two things: Running and fitness. Madhavi is 100lb marathoner with the appetite of a 250lb linebacker! So when she’s not out on a run or doing hot yoga, you’ll likely find her concocting something in her kitchen, chatting with farmers at the farmers market, taking a cooking class, attending a food festival or imbibing something delicious at one Austin’s many amazing restaurants. Madhavi regularly volunteers with the Sustainable Food Center and her personal mantra is “what you put in is what you get out”. Having lived in 3 continents, 4 countries and 10 cities, Madhavi’s true home is here in beautiful Austin, Texas. She is mum to a 14 year-old redheaded German Shepherd- Border-Collie mix named Boulder. Incidentally, Boulder shares Madhavi’s love of food and enjoys eating “above his weight” every time the opportunity presents.
Pedro is Vice President, Business Growth, Digital Marketing & Transformation at Horizon Media Inc. He is charged with the strategic development of plans and programs for growing digital business at Horizon Media, co-leading the Multicultural Social Media Practice, as well as overseeing Partnerships & Special Projects including the Voice Offering. In 2018, he was named as one of Adweek’s Young Influentials.
As the EVP, Head of Marketing at Collab, a digital content studio whose mission is to help creators win at life, Dave’s primary focus is developing the positioning and driving momentum for the top ten ComScore rated YouTube partner. He joined Collab in January 2019 to launch the company’s first media sales division.
Dave has made a career by staying ahead of changes in media and marketing landscape. He was described on the cover of Brandweek magazine as a “Pop Culture Maven.” He launched the first content practice at any agency, led marketing during an extended period of hyper growth for video technology start-up ZEFR and scaled the Innovations practice at IPG’s Initiative. That division was comprised of pioneering thinkers that drew ideas from the worlds of technology, emerging media and culture to generate cutting edge advertising and marketing programs. Under his leadership, the team executed campaigns that were recognized by over 100 awards or appearances on short lists, including Media Plan of the Year and Cannes Lion.
Dave holds an MBA from Columbia University, is a native New Yorker and currently resides in the West Village.
Jane is a seasoned executive powered by thoughtful insight into what’s next in marketing and technology. Her deep understanding of how to effectively optimize content, media and data to innovate marketing solutions is what sets her apart. Jane serves as VP of Americas at Buzzoole the Global Influencer Marketing Platform Leader. She previously led national account development at Undertone and launched new products for Reelio, Gen.video, Experian and Pulsepoint. Prior to joining the ad:tech Jane led Account teams at Agency, Chiat\Day and Modem Media. She resides in NYC.
Matthew Russo is an experienced entrepreneur with a propensity to help companies build scalable, successful operations through motivated people and well-aligned processes. He is currently the CMO/COO of Gimbal, a location data and advertising technology company headquartered in Los Angeles. Gimbal has been named to the Inc. 500 and Deloitte Fast 500 and is widely recognized as a leader in location-based marketing and advertising services.
Evan Rutchik is Chief Revenue Officer (CRO) at Ogury. He has managed award winning media campaigns since 2007, previously holding senior roles at digital media leaders on both the technology and agency sides of the business. After joining Ogury in late 2016, Evan has been responsible for scaling the company’s US sales and business effort from the New York City office. Here he has overseen record growth as well as established Ogury’s reputation in North America and beyond for empowering organizations with the most thorough, accurate, and timely knowledge of mobile users, their entire journey, and the mobile ecosystem. Evan holds dual degrees in Management and Advertising from Syracuse University and an MBA from NYU Stern.
Sarah Sachs is a passionate Senior Marketing Leader and strategist with deep experience in brand and innovation. In her previous and current roles, Sarah has developed and launched new products, pushed new thinking and repositioned existing products. In her current role at Coca-Cola, she has led the effort to transform the Coca-Cola Freestyle machine from a fountain dispenser into a marketing asset. Previous work at The Coca-Cola Company has included new product work for VEB (Venturing and Emerging Brands), the launch of Diet Coke Plus (with vitamins and minerals) and the launch of Coke BlaK. Prior to Coca-Cola, Sarah held roles at Prophet Brand Strategy and Young & Rubicam Advertising. Sarah holds an undergraduate degree from Brown University and an MBA from Emory’s Goizueta Business School.
Lisa Schoder is head of Ford’s U.S. Media Intelligence and Strategic Planning. In this role, Lisa leads Ford’s omni-channel media strategy inclusive of digital, social, traditional media, shopper marketing and Ford’s Multicultural Marketing. Lisa’s responsibilities cover all vehicle nameplates as well as Ford primary brand efforts for all audiences. Lisa also leads Ford’s innovative Digital Lab. Created in 2018, the Ford Digital Lab is an agile team focused on performance optimization in digital media. Lisa is a leader in efforts around brand safety, transparency and measured ROI of Ford’s digital media investments. Lisa will celebrate 20 years with Ford in 2019, joining the company as a product engineer. After 11 years in Product Development, she transferred to Ford’s Marketing organization after business school. She has held various positions within Marketing including Product Marketing, Brand Management, Sales and Marketing Communications. Lisa holds a Bachelor’s Degree in Mechanical Engineering from Michigan State University, a Master’s Degree in Engineering from the University of Michigan and an MBA from the University of Michigan’s Ross School of Business.
Dan Silver is VP of Marketing for GroundTruth, the leading location platform for driving visits. Dan is responsible for developing and leading all functions of GroundTruth’s global marketing efforts, including strategic positioning, demand generation, branding, and communications. Over his tenure, Dan has amassed a wealth of unique experience building and marketing successful ad-tech startups. Dan’s led the marketing for PlaceIQ, a high-growth location-based data and analytics company, as well as growth marketing efforts for one of the world’s leading DSP’s, DataXu. At DataXu, Dan was responsible for the strategic marketing of their Mobile, Display, Video and Social products. Dan also led marketing for rich media startup, Spongecell (now Flashtalking), helping them become the 27th fastest growing company in America according to Inc. 500 in 2011. Dan began his career as a copy writer at McCann Erickson and holds a bachelor of science from Lehigh University’s college of business and economics.
With over 10 years of experience in the digital and design spaces, Constance is a creative and passionate leader with a proven track record for innovative, results-driven and consumer-centric strategies. Constance is currently Global Director, User Centricity (Human-centered design) at Mars, based in NYC. Prior to this role, she was Senior Manager Social Media & Digital Content, where she founded Mars Wrigley Confectionery’s first Digital Studio based in Soho, NYC (The Digital Hive), leading the in-house agency team of 10 digital and social experts. Previous to Mars, Constance led the Global Digital Communication strategy at Lacoste in Paris, France, where she scaled the digital and social capabilities of the brand internationally. Constance is known for her passion, creativity and dedicated drive to deliver results. She holds a Master’s Degree in Finance from Sciences Po Paris and has been a speaker at a number of events and conferences internationally, including the SXSW Brand Innovators Conference, Facebook’s Brand Summit, ICT Spring Europe and Stratégies x Microsoft Digital Innovation Week.
Ivy Sole, born Taylor McClendon, is a fierce female rapper and singer-songwriter. Her sound is a blend of soulful R&B and other influences from southern gospel to hip-hop. She grew up in poor socio-economic background but made her way up to Ivy League education at the University of Pennsylvania where she graduated with dual degrees in Marketing from the Wharton School of Business as well as African Studies. Since releasing her first project in 2016, she has been covered by publications like Billboard, Nylon, and Pitchfork and was featured as Spotify’s Fresh Finds spotlight artist. She released her Overgrown, her first studio album, in 2018 and recently partnered with Music Audience Exchange (MAX) in a brand partnership campaign with Coors Light in Philadelphia. Ivy Sole is breaking barriers as a queer black female rapper in Philadelphia’s male-dominated hip-hop scene.
As Head of Brand Partnerships at Wattpad, the global multiplatform entertainment company, Chris Stefanyk leads the strategy and execution of Wattpad’s Brand Solutions business. His team works with some of the biggest brands in the world–including Netflix, Lionsgate, AT&T, and many others–to solve marketing challenges through the power of storytelling, building deep engagement with Wattpad’s Millennial and Gen Z consumers. Prior to Wattpad Chris has held roles at Torstar Digital, Zalora and Accenture. Chris is a proud graduate of the Richard Ivey School of Business at Western University
Kim Stokes is Head of Digital at The Boston Beer Company where she oversees digital marketing across the brand portfolio including Samuel Adams, Angry Orchard, Twisted Tea and Truly Spiked Sparking Water. Kim has over 20 years of experience in public relations, advertising, direct marketing, and strategic consulting across a diverse range of industries including consumer packaged goods, technology and healthcare in both B2C and B2B. Kim has extensive experience in strategically applying digital and social media solutions to complex business challenges, from brand building to organizational design and data science. Prior to joining Boston Beer Company, Kim was Managing Director of Digital Engagement at Marina Maher Communications, an integrated communications agency under Omnicom, where her clients included P&G, J&J and Merck. Kim is from New York City, but also spent 7 years living in China. She is fluent in Chinese, is an outdoor sports lover, and has two little boys.
Mike Summers leads digital marketing for LISTERINE® with responsibility for Media, Content, Website, Data Strategy, Social, Influencers, SEO & SEM, and eCommerce. With a diverse background coming from the entertainment industry touring with artists such as Lil Wayne—He is passionate about bringing together both marketing insights and culture to create relevant and authentic connections with today’s ever evolving consumers.
She is currently the Senior Director of Shopper Marketing for PepsiCo Demand Xcelerator. Esperanza leads the shopper marketing for the strategicl customers and sets the strategy and plans that will multiply key customer growth. She has been in role since March 2015. She is an award winning marketer including internal and external recognition. Esperanza has an extensive history at Pepsi Beverages Company and began her career as a Brand Manager in 2003. Over the past 12 years she has demonstrated excellence in a range of roles driving the commercial agenda in shopper marketing, brand strategy and communications on Pepsi Next and driving innovation growth plans for water brands. Esperanza started her career as an Industrial Engineer at Unilever where she worked for 5 years in manufacturing/operations in a bakery for Arnold bread. She then moved to a district sales manager role selling bakery products which led to her first regional marketing role. From there she continued her career in marketing across various brands and innovations. Within my current role I have the privilege of leading the new DX shopper marketing team for strategic customers, focused on understanding customer strategies & priorities. The team is responsible for driving PepsiCo brand growth plans while managing change and operating across the organizational matrix. Esperanza is married to Jeff Teasdale and has two children. She enjoys yoga, traveling and spending time with family. She is a graduate from Rutgers University, College of Engineering and The University of Connecticut, MBA.
Wesley ter Haar is the Founding Monk of MediaMonks. He co-founded the company in 2001 to wage war on mediocre digital production, working tirelessly to grow MediaMonks into a creative production powerhouse with global reach and recognition. As of 2019, MediaMonks employs 850 Monks spread across 12 offices around the world.
Working from MediaMonks’ LA office, Wesley acts as MediaMonks’ COO, making him a self-described ‘lifeline for deadlines’ and ‘Project Manager of Project Managers’. Wesley also sits on the boards of SoDA and S4 Capital, alongside Sir Martin Sorrell. He’s a sought-after speaker and jury member, most notably serving as the inaugural president of Cannes Lions’ Digital Craft jury in 2016. He was inducted into the ADCN Hall of Fame in 2018.
Kendra Upham is the Head of Media at Hulu, where she leads a team of marketers who are responsible for elevating the Hulu brand and content by acquiring, engaging and retaining subscribers. Since joining Hulu, her team has crafted many best-in-class programs including participation in the first ever Super Bowl overtime ad spot, securing Hulu as the presenting sponsor of the 2018 NHL Stanley Cup Playoffs and Finals, and winning the streaming company’s first ever Effie Award. Prior to joining Hulu, Upham held multiple senior roles at MetaVision Media, including Partner and West Coast Operations Lead, where she led all media planning and buying activities across the Nestlé business. During her tenure, she leveraged marketplace relationships to own “awards season” for a Nestlé Confections brand, which ultimately stopped a 52-week sales decline. Upham holds a B.A. in Sociology from the University of Windsor, in Canada.
Jason Waggoner is the Director of Marketing at King’s Hawaiian Bakery where he currently leads an agile, passionate team of brand marketers focused on delivering profitable brand growth through breakthrough, innovative creative content, insightful, strategic business assessment and strong cross-functional collaboration. Over the past 5 years, as a member of the King’s Hawaiian marketing team, Jason has played an integral role in driving unaided brand awareness from 4% to 11%, total brand awareness from 55% to 81%, household penetration from 22.3% to 30.1%, and purchase frequency from 3.4 to 3.9. Jason began his career at General Mills in Minneapolis, MN where he had the good fortune to study and learn classical CPG marketing techniques and frameworks while driving growth on some of the most powerful brands in the world. This experience is the foundation of his approach as he combines new thinking with old, bending conventional marketing wisdom just enough to gain a competitive edge.
Steve Wharton is the Director of Business Development for FuelX, a performance-based programmatic marketing platform. Professionally, he spends his time forging new partnerships and evangelizing the benefits of performance marketing. He’s been in the digital industry for the past 12 years and spent 4 years with Pandora Radio’s Performance team before landing with FuelX. In his personal time, he is elbows deep with changing baby diapers and juggling all the commitments of being a Dad. On a rare occasion, Steve finds time to sneak away on his motorcycle to photograph Yosemite National Park.
Amy Williams is the co-founder and CEO of ethical advertising platform Good-Loop. The team behind among others’ things the world’s first ethical ads on Snapchat for Unilever, Good-Loop work with the likes of Nestlé, Coca Cola and TOMS to convert people’s attention into donations to charity. Formerly at Ogilvy advertising, today Amy is one of Forbes 30 under 30 in Europe and a regular commentator on the use of technology for good and the growth of profits-with-purpose business models.
Ethelbert Williams leads e-commerce for The Boston Beer Company’s portfolio including Samuel Adams, Angry Orchard, Twisted Tea and Truly Spiked & Sparkling brands. He is accountable for building ecommerce sales strategies across channels including Amazon, other online merchants, grocery delivery partners and wholesalers.
He has more than 18 years of global commercial leadership experience having championed marketing and sales strategies across direct-to-consumer ecommerce, pure play marketplaces and multi-channel retailers.
Ethelbert previously drove go-to-market and channel expansion for the personal and facial cleansing categories at Kimberly-Clark Corporation. In addition, he has held brand leadership roles at Procter & Gamble and Unilever.
Ethelbert holds a Bachelor of Science from the Medill School of Journalism at Northwestern University where he serves as an Adjunct Lecturer focused on digital marketing, media and innovation graduate program curriculum. He is also an investor and advisor to exceptional entrepreneurs.
Matt Withington is the Senior Brand Manager of Angry Orchard Hard Cider and Tura Alcoholic Kombucha for the Boston Beer Company, responsible for brand strategy, communications and portfolio development. Prior to joining the Boston Beer Company in 2017, Matt spent five years in brand marketing at Lindt Chocolate leading several brands including the flagship LINDOR brand. He holds a marketing-focused MBA from the University of New Hampshire. He and his wife Kayleigh live in Newburyport, MA and are avid travelers.
Avi Zimak joined New York Media as chief revenue officer & publisher in 2017, overseeing sales and partnerships across the company’s suite of brands, which includes New York Magazine, Intelligencer, the Cut, Vulture, Grub Street, and the Strategist. He directs an integrated sales and marketing team of 50+ staffers in selling a network-wide audience of 67 million.
Zimak joined New York Media from Outbrain, where he was most recently vice president, general manager, the Americas, responsible for sales and account management teams across North and South America. He realized tremendous growth in regional annual revenue in his two and half years in the position. He joined Outbrain as head of sales, North America in September 2012, and was previously the advertising director of Hearst’s “App Lab,” directing all aspects of app-related advertising and marketing for Hearst’s 20+ domestic magazine brands. Before that he held a management role at Hearst’s Town & Country and advertising sales roles at Condé Nast’s Gourmet and Details magazines. He has spoken at 4A’s Transformation and Digiday Content Marketing Summit, among other industry events, and has been a guest lecturer for students from Harvard University, Syracuse University, NYU, and others.