Brand Innovators LLC
Brand Innovators LLC
As a Solutions Consultant at Crimson Hexagon, Carlos supports sales executives as a technical resource for Crimson Hexagon software and strategy consultant around social media analytics. He is an avid musician, data science padawan, and hoarder of snacks.
Myron Burke is a highly accomplished retail executive with over 20 years of experience working across the core business segments at Walmart Stores, Inc. Myron began his retail career pushing carts as a part time employee at Sam’s Club while studying Mechanical Engineering at the University of Kentucky. He went on the further his education with additional degrees in International Business Management and Philosophy at Georgetown. His experience includes tenure in Store Central Operations, Finance, Tax, Global Supply Chain, Store Innovation, Walmart International, and now in Walmart Technology, where he leads the Emerging Technology team. A proud student of business throughout his career, Myron’s natural curiosity has helped him to continually challenge the business status quo by merging business process with new technology.
Over her 14 years with Mondelēz, Farrah has created transformational programs for brands including Trident gum, Philadelphia Cream Cheese, Cool Whip, and Maxwell House Coffee. Prior to starting as Head of New Business Ventures in January 2016, she was Marketing Director for Halls & Candy, where she drove programs including Sour Patch Kids’ “Breaking Out,” a YouTube series where the brand engaged four of the platform’s top influencers to create their first scripted series. Farrah also led the creation of The Patch, a program that supports musicians who are on the road and on the rise by immersing them in a community of like-minded creatives, amplifying their voice, and providing them with a house that fuels inspiration.
Chris Curtin is the global head of new platform marketing transformation and chief digital officer at Visa Inc., where he is responsible for shaping Visa’s marketing strategy to drive adoption of digital-payment products and platforms in new channels and with financial institutions, merchants, mobile networks operators, and mobile device manufacturers. Most recently, Curtin was SVP of marketing strategy, innovation, and operations at HP, where he developed and executed HP marketing strategy, customer engagement, multi-purpose innovation, and helped drive the HP brand in existing and emerging channels. His oversight included marketing operations, digital and social media, mobile marketing, and HP.com, the company’s global web flagship. Prior to his role at HP, Curtin was VP of global media and technology at The Walt Disney Company, directing the company’s new media marketing and technology initiatives. In his 13 years at Disney, he also managed global media buying, planning, and digital-channel initiatives. @ChrisCurtin3
For the past seven years, Gabriel Celis has led Dstillery’s Client Services and Account Management teams. Under his direction, the team has earned client renewal rates upwards of 90%, and forged deep relationships in categories like Telecom, Finance and Retail. Most recently, he has been overseeing Dstillery’s Creative Brand Management initiative, which explores the relationship between the media and messaging that motivates micro-audiences. He has extensive expertise working with Product and Engineering teams to guide product offerings across a wide range of industries. Prior to joining Dstillery, he worked with various start-up technology companies. Celis holds an MBA from NYU Stern and a BS in Business from the University of Phoenix.
Chris Conforti, Director of Partner Solutions and Sales at Kantar Shopcom is responsible for driving revenue and new business relationships by leveraging purchase data to allow brands insights into media buys. With over 10 years experience in business development and data integrations, Chris leads the company’s efforts to use purchase data to target, measure and discover insights into media effectiveness for brands, agencies and media platforms. Prior to this role, Chris held similar roles at Neustar, Bizo, and The Wall Street Journal. Chris graduated from Marquette University and holds a Bachelor’s Degree in International Affairs.
Ef Rodriguez is the Director of Global Social at HTC, a designer and manufacturer of connected devices such as the forthcoming Vive virtual reality system and the HTC One series of premium smartphones. He is responsible for guiding global social strategy for the Taiwan-based company, from brand marketing to superfan communities to esports. Prior to HTC, Rodriguez worked at a number of the world’s most acclaimed advertising agencies. At Crispin Porter + Bogusky, he developed ideas for American Express, Microsoft, and Domino’s. While living in Amsterdam, Rodriguez worked for Wieden+Kennedy as part of the teams for Heineken, Coca-Cola and Nike. Outside of work, Rodriguez works closely with startups and tech communities by organizing large events and conferences. These include TEDx, Startup Week and Ignite. He also contributed to the book “Startup Communities” by venture capitalist Brad Feld. Rodriguez graduated from the University of Colorado at Boulder, currently resides in Seattle and can be found on Twitter as @pug.
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released in January. Connect with Ted… TedRubin.com or @TedRubin
Eric Swayne is the Senior Director of Fan Engagement at Funimation / Group 1200 Media, At Funimation his team connects and communicates with over 12 million fans every day through Social Media, Paid Media, Email, Public Relations, and Conventions/Events. In his agency life he worked with clients across verticals including Dr Pepper Snapple Group, Sam’s Club, Walmart, Best Buy, HP, Cisco, IBM, Bank of America, H-E-B, SuperValu, Bicycle Playing Cards, Famous Footwear, Texas Instruments, American Airlines and the U.S. Treasury. Eric lives in Denton, TX with his wife and three children, and is easily bribed with hand-crafted single-origin coffee, original recipe Dr Pepper, an amazing burger, or free (qualified) babysitting.
Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA. @MarcSternberg1
Jon Suarez-Davis (jsd) oversees global marketing communications and brand-building initiatives designed to elevate the Krux brand and accelerate growth across key customer segments. He also guides marketplace strategy and internal marketing capabilities for Krux. Jon joined Krux after six years at the Kellogg Company, where he was Vice President of Global Media & Digital Strategy. At the Kellogg Company, Jon was responsible for building the media and digital marketing team within the Capability & Commercialization Organization (CCO), and for providing strategic leadership for the Global Marketing organization across paid, owned and earned channels. In addition, Jon led the North America media strategy and social media management teams. Before his career at the Kellogg Company, Jon was SVP of Digital Strategy and Planning at Leo Burnett/Starcom where he was a member of the leadership team responsible for the global Kellogg account. Previously, he played a leadership role in building Biggs|Gilmore– now VML–into one of the most awarded and recognized digital agencies in North America. As VP of Digital Strategy, he led the strategy group responsible for developing integrated marketing communications for Johnson & Johnson, Kimberly-Clark, DuPont and Kellogg. Jon is a frequent speaker at industry events including ANA, IAB, OPA, iMedia and The Festival of Media, and The Internationalist named him an Internationalist of the Year in 2014, as well as their “100 Marketing Leaders” list in 2013 and 2014.
Head of Marketing, Verizon Ventures
Andrew Der joined Verizon Ventures in 2013 and focuses on strategic marketing and business development for the firm. He is also the co-founder of NYC Marketing Mixer, an organization connecting marketers with colleagues, agency partners, and startups. Andrew has over 10 years of experience working in innovation, strategy, digital marketing, and emerging technologies roles, focusing primarily on consumer products and web / mobile products. Before coming to Verizon Ventures, he was the Senior Manager of Digital Strategy & Innovation at American Express and worked in similar functions at futurethink, Coty, EffectiveBrands, and Aon Hewitt. @ndrewder
Mr. Felder is an award winning producer of television commercials and short format content with more than 20 years experience. He’s currently Global Director of Film and Music Production for the Coca-Cola Company. Prior to that he was EVP, Head of Production at Lowe Worldwide in New York. Other agencies he’s worked with include Cliff Freeman & Partners, McCann-Erickson, TBWA Chiat/Day, Deutsch Inc, 180 Amsterdam, Mother, Taxi, and Kirshenbaum + Bond, among others. Mr. Felder is also an author, publisher and entrepreneur with a number of books and ventures to his credit. Advertising awards include numerous Cannes Lions, Clios, D&AD awards, One Show Pencils, ADDY’s, EFFIEs and two Emmy nominations, among others.
As vice president and creative director at Verve, Walter Geer is responsible for creating compelling mobile advertising experiences that re-invent and revitalize the way brands and advertisers connect with consumers through transformative mobile technology. A veteran of the digital advertising space, Walter holds a total of six U.S Patents for digital ad formats, and has developed ad products and implemented creative strategies for a variety of publishers and leading technology and media companies including Google, Viacom and MySpace. Throughout his sixteen-year career, Walter has architected market-first usability labs, applying biometric research to the development of creative executions and minimizing risk by understanding how consumer emotions and demographics impact brand engagement. Prior to Verve, Walter was vice president of product strategy at PointRoll where he was responsible for the company’s innovation, design strategy and mobile and display product teams. Walter joined PointRoll from Onswipe where he was vice president of ad products and technology.
Lisa Grimm is an integrated marketing communications leader passionate about building relationships and relevance between people and brands through the convergence of technology and communication. As Associate Director of Social Media at Whole Foods Market, Lisa is responsible for building brand and deeper customer connection through a data-driven approach to social strategy, community, and the integration of earned, owned and paid media. Prior to joining Whole Foods Lisa led PR and emerging media strategies for Betty Crocker, Tablespoon.com, 3M, Harry Winston, Victory Motorcycles, and Mall of America.
Dan Holm is passionate and creative business leader with over 10 years experience in digital product, strategy, digital marketing, ecommerce and customer loyalty. At Bloomin’ Brands as the Director of Digital Innovation he led a team to create, build and launch a series of innovative products for Outback Steakhouse, Carrabba’s Italian Grill and Bonefish Grill such as a digital wait list, mobile apps for payment and a digitally enabled cross concept loyalty program. Now as the Director of Brand Marketing & Digital Experience, he leads digital content, ecommerce, customer segmentation and off premises marketing for Carrabba’s Italian Grill.
Jared Hopfer is Chief Revenue Officer at Brand Innovators, where he leads partnerships with leading digital media and advertising technology companies to bring their solutions to Brand Innovators community of Fortune 500 brand marketers.
Prior to his tenure with Brand Innovators, Jared spent 5 years at the forefront of the mobile advertising industry. He was an early employee at Quattro Wireless (acquired by Apple) and founded Mobext, the mobile marketing arm of Havas, in New York. Under Jared’s leadership, Mobext won awards for Best Mobile Branding Campaign of the Year and Mobile Agency of the Year. He has also spent time at NinthDecimal, a leader in location-based marketing, as well as three years at AOL, where he helped lead one of their first performance marketing programs.
Bettina Hein is Founder and CEO of Pixability, a video advertising technology company that helps media professionals deliver outstanding campaign performance across YouTube, Facebook, Instagram, and Twitter. A serial entrepreneur, Bettina has built successful technology companies in the United States and in Europe. Prior to Pixability, she co-founded the Swiss-based speech software specialist SVOX AG, which was sold to Nuance Communications (NUAN) for $125 million. Bettina has been honored with Advertising Women of New York’s Changing the Game Awards; Cynopsis Media’s Top Women in Digital Award; and was named a Young Global Leader by the World Economic Forum.
Megan is currently the Director of Marketing, North America and Australia/New Zealand at Netflix. Megan oversees all go-to-market activity for Netflix Originals campaigns like Orange is the New Black, House of Cards and Narcos. During her tenure at Netflix, she led initiatives like TV Got Better and the highly regarded NY Times native piece for Orange is the New Black. Prior to her role at Netflix, Megan worked in a variety of settings ranging from small boutique ad agencies in New York to her work on accounts like American Express and Microsoft with Crispin, Porter + Bogusky. Her work on American Express’ Small Business Saturday campaign earned two Grand Prix at Cannes.
Steve Ireland is Head of Digital Channel Marketing for JP Morgan Chase. In this role, Steve is responsible for managing media campaigns in Search, Owned, Email and Programmatic media. His team is also leading the modernization of marketing technology that is used to drive communications across owned and paid channels. Steve joined Chase in 2008 as the Director of Digital Strategy for Chase Card Services. He was responsible for driving new account growth across digital media. Under his leadership digital became the top channel for new account volume, replacing direct mail and branch sales. Chase Card Services is now the number one prime issuer of credit cards in the digital space. Prior to Chase, Steve was the Director of New Ventures at AOL, where he led the creation of a new advertising product that grew to exceed $50M in revenue in 18 months. He began his career at AOL in 1995 and held a variety of senior management positions in international joint venture expansion, marketing, and product management. Steve graduated from Old Dominion University with a B.S. in bio-chemistry. He lives in Dublin, California, with his wife and daughter.
Sid is a business leader with 15 years of successful track record leading large organizations through a digital first sensibility. Currently, at Under Armour his team is focused on driving channel innovation, both in retail and e-commerce. Previously at Razorfish, he led several engagements involving omni-channel strategy, new models of merchandising, commerce optimization, and store activation. Sid has led business transformation projects for clients such as Target, JC Penney, Samsung, HSN, Express, US Foods and AT&T.
Beverly is the VP, Social Portfolio Strategy at MGM Resorts International. MGM Resorts International is one of the world’s leading global hospitality and entertainment companies, operating a portfolio of destination resort brands including Aria, Bellagio, MGM Grand, Mandalay Bay, Luxor and The Mirage. As the Vice President of Social Portfolio Strategy, Beverly sets the strategic direction for social campaigns across the MGM Resorts brand portfolio. She researches, develops, establishes and amplifies the brand voice across new and emerging platforms. As a digital marketing champion for the Company, she works with the internal agency account and creative teams to develop engaging brand storytelling strategies across multiple media platforms.
Opher is a serial entrepreneur and executive, now on his third industry-disrupting start-up. His previous two companies, ClassX, a VoIP pioneer, and Kagoor Networks, a VoIP analytics pioneer, were market successes. ClassX merged with VocalTec and went public on the NASDAQ and Kagoor was acquired by Juniper Networks. Prior to founding Origami Logic, Opher was General Manager and SVP of Juniper’s $1B routing division.
Jennifer Kosse is currently an Associate Director of eCommerce for the KraftHeinz Company. She has been with KraftHeinz for over four years and has held positions in Base and New Product marketing. Jennifer’s strong passion for innovation and defining new white space opportunities led her to her current role. Jennifer holds degrees from the University of Arizona, Cornell University and Northwestern University.
A thought-leader in the marketing community, Adam Kmiec has held leadership positions at some of the most digitally forward-thinking organizations in the world, helping brands find success in the interactive and social space. In January 2014 he joined Walgreens as Senior Director, Social Media and Content. Prior to that, he spent two years at the Campbell Soup Company, where he served as Director of Global Digital Marketing and Social Media. At Campbell, Adam developed worldwide strategies across consumer-facing and corporate communications. On joining Campbell in May 2012 he relocated his family to the Philadelphia suburbs from from Chicago, having wrapped a year’s stint as Director of Social Media for Walgreens. Adam’s career spans the client and agency sides, including Fallon, Leo Burnett, and ConAgra Foods. @adamkmiec
Joonatan Lintala was one of the first employees to join Smartly.io back in 2014 when it was still a small local start-up in Helsinki, Finland. In the three years since the company has grown to become a global market leader within Facebook Marketing Partners, Joonatan is currently leading an international team of business development and account managers with a special focus on North American markets. Previous roles at Google and as Smartly.io’s Head of Global Agencies, combined with an enthusiasm for gadgets and new media solutions, have resulted in a wide understanding of what’s happening outside his daily core business of Facebook marketing. Joonatan is also a strong proponent of switching mindsets from “Branding vs DR” to just “Performance Marketing”, as in the end all investments are aiming at the same bottom line.
Andrea Lim is Digital Communications Manager for Lexus, the luxury division of Toyota Motor Sales, U.S.A., Inc., with responsibilities to strategize and oversee execution of digital initiatives to reach new audience segments. Lim is instrumental in moving consumers with enriching and relevant content that creates brand awareness and purchase intent to drive success on core business goals utilizing digital and social media platforms. She collaborates with key stakeholders across the Lexus division and manages a team that develops strategic plans and digital objectives; creates innovative Lexus content; identifies digital solutions according to the business environment and measures performance against Lexus goals and industry-wide standards.
Lim has held various other positions within Lexus, previously as the Engagement Marketing Manager, she was principally responsible for creating and piloting a boutique gallery concept in New York while coordinating activities related to a global Design award, executing national fashion programs and building Lexus’ credentials as a leader in design and environmental stewardship.
Prior to joining Lexus, she was a founding member of Scion, a Toyota division targeted at younger consumers. As Scion’s advertising and media manager, Lim championed consumer research, strategy, advertising campaign development and media planning. While with Scion, the brand launched and achieved tremendous sales growth and awards for creative excellence.
Lim’s expertise spans over 16 years in marketing and customer service. She currently is based in Torrance, California where she enjoys running an annual half marathon and traveling.
Victor is responsible for digital marketing for all Hasbro brands such as Transformers, Monopoly, My Little Pony, Nerf, Playskool and others. In his role he drives all digital strategies and activations within the web, mobile, social and digital media. Prior to Hasbro, he was Senior Vice President of Marketing at Digitas. In addition to CRM, digital strategy and promotions, he worked on key partnerships with NASCAR, NFL, Bravo, The Apprentice, NCAA, Sports Illustrated, Jimmy Kimmel Live, The Oprah Winfrey Show, MTV, Transformers The Movie, and Glee to name a few. Prior to Digitas, he was VP, Creative and Strategy, for Alloy Media and Marketing and Senior Publicist at Viacom parent, National Amusements. Victor is a Boston native and a graduate of Boston College.
YouTube certified brand marketer in the online media industry with progressive experience in defining content strategy, developing original programming, and identifying strategic distribution and production partners for consumer packaged goods brands and entertainment franchises including: The Big Bang Theory, The Biggest Loser, Kenmore, and Craftsman. Currently, leads content development and original programming for Mattel’s celebrated portfolio of iconic brands on YouTube. Recent milestones include launch of Hot Wheel’s first virtual reality races, Barbie’s live action doll play series, and Mattel’s inaugural livestream special.
Prior to business school, created pricing models for derivative products, evaluated new investments, and managed clients relationships with key partners including Goldman Sachs.
Kenny Mitchell has returned to Gatorade as Senior Director of Consumer Engagement where he oversees Gatorade’s integrated marketing e orts, including advertising, branded content, digital, social media and public relations.
Previously, Mitchell oversaw Brand and Consumer Marketing for NASCAR, where he led the development and execution of the annual marketing plan and oversaw media strategies and planning. Prior to NASCAR, Mitchell was Vice President and General Manager at the Dew Tour, a division of The NBC Sports Group. He was responsible for overseeing all aspects of the Dew Tour brand and business, including partnerships, sales, marketing, content, events operations and execution. Before his time at NASCAR and the Dew Tour, Mitchell spent nearly eight years at Gatorade in various brand and marketing roles, ultimately serving as a Director in the Sports Marketing group. In that role, he managed managing many of the brand’s sports marketing partnerships, including athlete and property relations, sponsorship negotiations, activation and the creation and execution of retail programming. Mitchell holds a B.A. from Dartmouth College in New Hanover, N.H., and an MBA from Dartmouth’s Tuck School of Business. He was inducted into Dartmouth’s Sports Hall of Fame as a member of the school’s men’s basketball team. He and his wife, Heather, live in Chicago and have a daughter named Carter.
Adam Meshekow is the Executive Vice President of Product and National Sales at SITO Mobile, where he is responsible for driving direct and channel sales of the company’s mobile advertising and messaging technology to consumer-facing businesses, advertisers and brands along with new product innovation. Adam has deep experience in developing and implementing mobile messaging, marketing and advertising initiatives. Prior to SITO Mobile, Adam was responsible for mobile marketing and brand management at Toys R Us, the largest toy and juvenile products focused retailer in the world. He was responsible for driving more than $100 million in sales through mobile coupons, rewards and other promotions. Adam launched his career at seQRets, a mobile marketing oriented technology company. He currently sits on the Advisory Board for KIIP and Snip Snap.
As Associate Director of Digital Strategy at Kellogg Company, Karl Miller leads a team responsible for digital strategy on core Kellogg brands like Pringles, Cheez-It, Frosted Flakes and Pop Tarts, Keebler, Kashi, Bear Naked and Morningstar Farm across all forms of digital marketing – consumer and shopper. Karl’s team is focused on consulting and co-creating integrated marketing programs and capabilities that enhance the effectiveness of marketing investment in the digital ecosystem. Core to this assignment is pushing the company forward into the ever-evolving content marketing arena. Karl joined Kellogg Company as a Market Researcher in 2002. Since that time he has worked Brand Marketing with nearly all brands in the Morning Foods Business unit, as well as led cross-functional Innovation teams in the Adult, Mom/Kid, and Organic portfolios. Outside of Kellogg’s Karl has worked with other key consumer brands such as Glad, Tilex, International Delight and Silk. Karl earned a Bachelor’s degree in Philosophy from the University of Massachusetts and an M.S. in Marketing from the University of Colorado at Denver. @karl_miller
As VP of Community, Raj oversees Community Development at Yext. Prior to joining Yext, Raj built GoDaddy’s Online Presence and Commerce product line into a $100m business as its GM. While at GoDaddy for 9 years, Raj held multiple product leadership roles launching new and innovative product lines resulting in over 20 patents filed and three issued. Prior to joining GoDaddy, Raj’s experience spanned Fortune 500 companies such as McKesson Corp, Fiserv Inc, Sage Software, inclusive of startups like NeoPlanet. Raj received his Bachelors of Science degree in International Management and his MBA from the W.P. Carey School of Business at Arizona State University. In his free time, Raj is an avid angel investor and advisor to startups.
Ryan Ostrom is the Global Chief Digital Officer for KFC where he is developing the brand’s core digital ecosystem strategy which involves a strong shift into leveraging digital marketing and digital platforms including delivery, loyalty, and CRM. Ryan received his MBA from The University of Chicago (Booth) and finished his undergrad studies at Fort Lewis College. Before joining KFC, Ryan was the Chief Marketing Officer for KCD Brands at Sears Holdings. While at KCD Brands Ryan helped lead the melding of the traditional and digital marketing strategy for Kenmore, Craftsman, and DieHard brands. This was accomplished by increasing brand love with the customer via unique branded content including award winning executions such as: Kenmore Craftsman Brand Live Experience and Craftsman’s Screw*d program which was SXSW’s 2012 Interactive Award winner for Business. Prior to KCD Brands Ryan led and launched RBKCustom – Reebok’s first shoe customization site. Ryan’s additional experience at Ralston Purina further provided him a background across a wide range of consumer brands with one common theme of leveraging digital channels and platforms to revitalize brand love and enhance consumer perceptions.
As Chief Marketing Officer for Crocs, Terence Reilly is responsible for providing strategic direction for the many ways the Crocs brand comes to life to encourage consumers and customers to Come As You Are. With a degree in communications from Rider University, Reilly began his career in public relations before taking on several marketing roles in financial services including American Express and Prudential. Transitioning from financial services to retail and consumer goods Reilly was Director of Marketing with Footaction and VP Marketing with Famous Footwear.
As the Director of Media and Digital for Church’s Chicken, Laura is responsible for leading all domestic media efforts for the brand, both digital and traditional. She works collaboratively with agency partners to develop and deploy strategy, utilizing archetypes and personas to gain in-depth understanding of brand needs. Laura and team have activated a rich digital ecosystem for Church’s, designed to engage online guests, deepening their loyalty, and creating meaningful relationships that are as tangible as they are measurable. In addition, Laura leads the brand’s internal cultural evolution, reinforcing a positive and communicative work culture that is committed to the brand purpose and vision, with steady and authentic passion. Laura’s work on the “Church’s Loves Community” campaign, a series of short films/videos, is her most fulfilling work to date, sending the message that through hard work, unity, progressive and resilient attitudes, amazing things can happen.
Jeffrey K. Rohrs serves as Chief Marketing Officer of Yext, the global Digital Presence Management (DPM) leader. Prior to joining Yext, Jeff was the Vice President of Marketing Insights for Salesforce, and he is the author of AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers (Wiley 2014) as well as the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series. @jkrohrs
Sarah Sachs is a brand marketer who seeks out the challenge of a mess and a blank sheet of paper! Sarah is currently the Director of Marketing for Coca-Cola Freestyle. In this role she is responsible for innovation, consumer marketing, insights and customer activation of Coca-Cola’s innovative touch-screen fountain dispenser. Over the past 12 years, Sarah has held a variety of brand roles at The Coca-Cola Company – all with a focus on innovation. On the Coke brand team, she developed an innovation pipeline and supported the development of several new products including Coke BlaK and Diet Coke Plus. While working on the Diet Coke brand team, Sarah led the development of a unique package in support of Diet Coke’s 25th anniversary. Sarah also led brand and marketing activation for several new products within the Venturing and Emerging Brands (VEB) portfolio. Prior to joining The Coca-Cola Company, Sarah was a brand-strategy consultant at Prophet Brand Strategy and a Media Planner at Young & Rubicam. Sarah earned her Bachelor’s degree from Brown University and her MBA from Emory’s Goizueta Business School.
With a no-nonsense, data-driven approach to marketing, Kasey Skala currently leads media & brand integration for Virgin Mobile. Prior to his current role, Skala was the head of social media for Solo Cup and managed digital marketing for Great Clips—the world’s largest brand. In his spare time, he likes to boast about his third-grade mile-run record and his claim of being a world-class “Wheel of Fortune” player.
Kim Stokes is Head of Digital at The Boston Beer Company where she oversees digital and social media strategy and execution across the brand portfolio including Samuel Adams, Angry Orchard, Twisted Tea and Truly Spiked Sparking Water. Kim has over 20 years of experience in public relations, advertising, direct marketing, and strategic consulting across a diverse range of industries including consumer packaged goods, technology and healthcare in both B2C and B2B. Kim has extensive experience in strategically applying digital and social media solutions to complex business challenges, from brand building to organizational design and data science. Prior to joining Boston Beer Company, Kim was Managing Director of Digital Engagement at Marina Maher Communications, an integrated communications agency under Omnicom, where her clients included P&G, J&J and Merck. Kim is from New York City, but also spent 7 years living in China. She is fluent in Chinese, is an outdoor sports lover, and has two little boys.
Emerson Spartz is the CEO of Dose, one of the world’s fastest-growing digital media companies with a monthly audience of 100 million people. Dose, the company behind Dose.com and OMGFacts.com, has raised $35 million in funding. Named “The Virologist” by The New Yorker, Spartz is one of the world’s leading experts on internet virality and has been featured in major media including the Wall Street Journal, Forbes, Inc, CBS, CNBC, and CNN. Spartz was named to both Forbes’ and Inc Magazine’s “30 Under 30” lists. At the age of 12, Spartz founded Mugglenet, the #1 Harry Potter site and one of the largest websites of the early 2000s, which attracted 50 million page views per month. By the age of 19, Spartz became a New York Times bestselling author after publishing his first book.
David Teicher is Chief Content Officer at Brand Innovators, overseeing content for the 45-plus live summit programs and dozens of special events Brand Innovators produces annually, contributing thought-leadership to Brand-Innovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Senior Editor of Live Content and as a columnist covering emerging media, technology and start-ups. In 2012 he launched Brand H@cker, which he continued to manage. @aerocles
David Weiner is a strategic marketing executive with over a decade of experience building brands through digital platforms. A content marketer and storyteller, David has a wealth of experience in cultivating community to drive equity, reputation, volume and sales. Having built social listening and innovation platforms, David has a history of using creativity and an entrepreneurial spirit to deliver growth and business solutions.
Liz Walton is the Vice President of Marketing at Yext where she leads brand marketing and communications globally. Prior to Yext she was at Stamped, which was acquired by Yahoo in 2012. Liz graduated from Northwestern University with a degree in classics and economics and lives in New York City.
Jessica Williams is global innovation marketing and analytics leader at Visa. Jessica is focused on digital and social activation and measurement across brand, b2b and corporate marketing. Jessica designs and executes innovative digital and social marketing programs in order to enhance brand equity, achieve revenue initiatives, increase market share, differentiate products, and drive robust marketing, communications, and business strategy. @MediaMetricsGal
Randy Wootton is chief executive officer at Rocket Fuel. He is an accomplished SaaS and advertising industry leader with a proven track record scaling global businesses for some of the world’s most admired technology companies. He leads Rocket Fuel’s mission to drive marketing ROI for customers by scoring every moment in the marketing journey.
Based in San Francisco, Ruth Yomtoubian is a full spectrum strategist and cross-cultural guru, with experience running programs at the cusp of large brands and start-ups. As a director at the AT&T Foundry, Ruth identifies business needs that can leverage innovation within the enterprise and evaluates startups in the tech ecosystem for strategic partnership with AT&T, while positioning companies and developing their solution message. In addition, Ruth is an executive producer of the broadcasted thought leadership series Futurecast and has helped establish the Foundry as a model for corporate innovation.