Friday, March 10, 2017

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Kenny Mitchell, Head of Consumer Engagement, Gatorade

9:15am

What’s Next in Digital: Social, Mobile & Emerging Media

Looking out at 2017, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Moderator: Joonatan Lintala, Head of Business Development, Smartly.io

Chris Drago, Director, Global Media, HPE
Adam Kmiec, Sr. Director, Mobile, Social, Content & Performance Marketing, Walgreens
Laura Reese, Director, Media & Digital, Church’s Chicken
Kimberly Stokes, Head of Digital, The Boston Beer Company
David Weiner, AVP Social Media & Direct Marketing, Nationwide

10:00am

POV — 2020: Content Marketing: A Personalized Odyssey

Caroline Mendes, Head of Industry, Financial Services, Outbrain

We live in a personalized world. Here’s how you can engage consumers with content that resonates with them.

10:20am

Keynote

Terence Reilly, SVP, Chief Marketing Officer, Crocs

10:55am

Fireside Chat

Terence Reilly, SVP, Chief Marketing Officer, Crocs

Q&A conducted by: Fang Cheng, CEO, Linc

11:15am

The Future of Shopping: Retail and eCommerce

It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunities, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be.

From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to capitalize on these changing dynamics to build meaningful customer affinity on the path to purchase and beyond.

After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, ecommerce, and loyalty may look like for retailers in the not-so-distant future.

Moderator: Arun Mukerjee, Sales Director, Quantcast

Adam Kmiec, Sr. Director, Mobile, Social, Content & Performance Marketing, Walgreens
Sid Jatia, VP, Direct-to-Consumer & Omnichannel Digital, Under Armour
Jessica Williams, Global Innovation Marketing & Analytics Leader, Visa

11:50am

Keynote

Sid Jatia, VP, Direct-to-Consumer & Omnichannel Digital, Under Armour

12:15pm

Keynote

Kenny Mitchell, Head of Consumer Engagement, Gatorade

12:55pm

Fireside Chat

Kenny Mitchell, Head of Consumer Engagement, Gatorade

Q&A conducted by: Jon Suarez-Davis, Chief Strategy Officer, Salesforce Marketing Cloud

1:15pm

Fireside Chat — Kellogg’s New Recipe for Real-TIme Insights

The Kellogg Company is in the midst of radically transforming how it plans, measures and fine-tunes its marketing investments to maximize sales. Soon to be gone are the days when Kellogg marketers had limited visibility of in-flight campaigns and waited for post-mortem reports to understand business impact. Hear how Kellogg is teaming up with Origami Logic to collect and analyze performance data in real-time, arming their brand teams with powerful marketing insights every day.

Karl Miller, Director, Content Production, The Kellogg Company

Q&A conducted by: Opher Kahane, CEO, Origami Logic

1:40pm

Keynote

Victor Lee, SVP Digital Hasbro

2:10pm

Fireside Chat

Victor Lee, SVP Digital Hasbro

Q&A conducted by: Timothy P. Carey, Vice President Sales, DataXu

2:30pm

Fireside Chat

Brian Solis, Principal Analyst, Altimeter, Digital Anthropologist, author of X: The Experience When Business Meets Design

Q&A conducted by: Greg Narain, Founder of BeforeAlpha

3:00pm

Fireside Chat

Shannon Jones, Sr. Director of Marketing, Capital One

Q&A conducted by: John Andrews, Co-Founder & President, Prevailing Path

3:20pm

POV

Walter T Geer, Vice President, Creative Director, Verve

3:35pm

Fireside Chat

Joe Saracino, VP, Brand Strategy & Media, Chick-fil-A

Q&A conducted by: Liz Walton, VP, Marketing, Yext

4:05pm

Fireside Chat

Nick Felder, Group Director, Film & Music Production for the Global/Corporate Divisions at Coca Cola – ‎The Coca-Cola Company

Q&A conducted by: Mark Burrell, Co-Founder, Tongal

4:30pm

Brand Innovators Labs Launch Party

7:00pm

It’s a Wrap!