Sunday, March 13, 2016

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

9:00am

Breakfast

9:15am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO, Brand Innovators, author of Return on Relationship

Event Co-Chair: Erick Dickens, Vice President, Marketing, King’s Hawaiian

Event Co-Chair: Rob Lynch, Brand President & Chief Marketing Officer, Arby’s

9:30am

Keynote

Sarah McAloon, CMO, Cicis, Beyond Pizza

Join Chief Marketing Officer Sarah McAloon as she takes us through how Cicis is transforming its performance by overhauling its brand position to capture its MAVERICK spirit that challenges the status quo and it not afraid to stand out and take a stand. She describes how the brand is going BEYOND pizza and empowering guests to feed their individuality. The brand has experienced 11 consecutive quarters of same store sales growth and is committed to performance through corporate behavioral values that integrate with its consumer brand positioning.

9:55am

Fireside Chat

Sarah McAloon, CMO, Cici’s, Beyond Pizza

Q&A conducted by Mike DeGennaro, Director of East Coast Sales, Netmining

10:15am

Keynote — The Win-Win-Win Zone

Ed Martin, CEO, GoodX
John Andrews, Chief Marketing Officer, GoodX

How brands can drive long term profit and growth through innovation in consumer engagement while having a profound positive impact in the world.

10:35am

Success Story — Lenovo

Scott Krenitski, Account Director, Tongal

10:55am

Arby’s Fights Above its Weight: The Art of Meatcraft

Rob Lynch, Brand President & Chief Marketing Officer, Arby’s

Join Arby’s CMO and Brand President, Rob Lynch as he discusses how Arby’s catapulted sales and cultural relevance by fighting above its weight to win new customers. Arby’s has defined itself as the ultimate challenger brand amassing 21 consecutive quarters of same-store sales growth and 11 consecutive quarters of industry outperformance

11:20am

Fireside Chat

Rob Lynch, Brand President & Chief Marketing Officer, Arby’s

Q&A conducted by Jon Suarez-Davis, Chief Marketing and Strategy Officer, Krux Digital

11:40am

Success Story

Suzanne Spence, Head of Global Brand Partnerships, Wattpad

12:00pm

King’s Hawaiian Press Event

Launch event for King’s Hawaiian’s NEW Hawaiian-inspired BBQ sauces

12:10pm

King’s Hawaiian Cooking Competition

Presented by Mark Dacascos, Chairman of Iron Chef America

12:45pm

BBQ Lunch Buffet hosted by King’s Hawaiian

1:30pm

Keynote

Erick Dickens, Vice President, Marketing, King’s Hawaiian

Hear about how King’s Hawaiian is innovating and expanding its brand in irresistible and unexpected ways.

2:00pm

Keynote

Gabby Etrog Cohen, SVP Public Relations and Brand Strategy, SoulCycle

2:25pm

Fireside Chat

Gabby Etrog Cohen, SVP Public Relations and Brand Strategy, SoulCycle

Q&A conducted by Matt Thomson, Chief Product Officer, Bitly

2:45pm

Keynote

Jon Budd, Senior Group Manager, New Media, Hyundai Motor America

3:10pm

Fireside Chat

Jon Budd, Senior Group Manager, New Media, Hyundai Motor America

Q&A conducted by Adam Meshekow, EVP Strategy & National Sales, SITO Mobile

3:30pm

For Parents, By Parents: How Plum’s Empathic Approach & Challenger Mindset has Redefined Baby Food

Benjamin Mand, SVP Marketing & Innovation, Plum Organics

Challenger brands have the ability to quickly disrupt a tired category, or perhaps a status quo idea. Naturally, they have room in the marketplace to do something different than a traditional leader might. Learn how Plum Organics broke established industry standards and practices to unseat the baby food market, and how the brand continues to shift the conversation, redefine expectations and win over consumers’ hearts and trust.

3:55pm

Fireside Chat

Benjamin Mand, SVP Marketing & Innovation, Plum Organics

Q&A conducted by Emily Rudin, SVP Client Success, CrowdTwist

4:15pm

Keynote

Nick Tran, VP Marketing, Stance Socks

4:40pm

Brand Innovators Cocktail reception