Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Event Chair and Co-Host: B. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondelēz International
Co-Host: Ted Rubin, Acting CMO, Brand Innovators, social marketing strategist, keynote speaker, brand evangelist, and author of Return on Relationship
Moderator: Louise Doorn, Chief Marketing Officer, Dstillery
Ryan Bonifacino, SVP-Digital, Alex and Ani
B. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondelēz International
Hugh Jedwill, Digital Innovation Lab Lead, Kimberly Clark
Shiv Singh, SVP Global Head of Digital & Marketing Transformation, Visa
Colleen Sellers, Director, Allergy & Eye Care, McNeil Consumer Healthcare, Johnson & Johnson
Brands that can deliver digital innovation are capturing consumers’ imaginations and building loyalty. Zyrtec Allergy, a division of Johnson & Johnson, has been a leader in this space and will unveil their latest project in this session. Building on the success of Zyrtec AllergyCast, featured during SXSW in 2014, we’ll get a preview of the first tool that lets allergy sufferers know how pollen will actually make them feel. It features an algorithm that uses multiple variables, including Johnson & Johnson’s proprietary data, to give users powerful insight that has not been available until now. It’s part of J&J’s continuing evolution of healthcare, to make the consumer experience more personal and local. And part of J&J’s broader effort to foster a more innovative and entrepreneurial culture.
Kodi Foster, Head of Brand Initiatives, Outbrain
Content is no longer a “nice-to-have” and mobile is no longer the “new kid on the block” in digital marketing: they are the primary means of communication between brands and consumers. In this discussion, Kodi will discuss why fluency in content and mobile engagement isn’t just a marketing imperative – it’s a business imperative.
Pernille Bruun-Jensen, Chief Marketing Officer, NetBase
With contributing perspectives by
Tommy Schroder, Senior Director, Platform Partnerships, BrightRoll
Mobile platforms have created a game-changing shift in how video is consumed. In this session, attendees will be inspired by the best short-form mobile video creative around, learning how brands are harnessing the power of sight, sound, and motion in digital today. How can video on mobile devices extend to TV reach, activate creative, and drive engagement and ROI? What are best practicesF for mobile-first creative to drive impact? From stunning TV creative reimagined for mobile, to custom made-for-mobile content, brands showcase their favorite short-form video creative pieces (15s or less) and discuss how attendees can use mobile to facilitate amazing brand storytelling.
Moderator: Mike Owen, EVP, North American Sales, Opera Mediaworks
Adam Kmiec, Sr. Director, Mobile, Social And Content Marketing, Walgreens
Adam Naide, Executive Director, Marketing-Social Media, Cox Communications
Jeffrey Reece, Director, Marketing – Digital Strategy & Innovation, Dell
Jim Tobin, President, Ignite Social Media
What worked in social media marketing just a few short years ago is unlikely to work today. Generating organic impressions on owned social channels has gotten much more difficult. At the same time, early influencer networks such as Federated Media and Say Media have struggled to stay afloat. But social is, if anything, more important than ever for discovering new products to buy. Given those challenges, what approaches can a brand take in 2015? Jim Tobin, President of Ignite Social Media, will share one approach that’s driving impressions and sales for leading brands and retailers.
Studies show that incoming generations are increasingly wary of traditional advertising, and yet marketers are still talking at their audiences, pushing messaging on them in disruptive ways. But it’s not all doom and gloom. People love brands more than ever, and more than half of Millennials today believe that brands play an essential role in their lives. They want to be heard. So, what does it take for brands to succeed in marketing’s people-powered future? In this session, you’ll get an exclusive preview of brand new research from Millward-Brown and Crowdtap that measures the impact of user-generated content on traditional brand metrics such as unaided awareness, favorability and purchase intent. You’ll also learn how forward-thinking brands are putting people at the heart of their marketing to drive product ideation, inform marketing strategy and create authentic content that fuels earned media.
Sean Foster, CEO, Crowdtap
As digital natives, millennials bring value to the work environment in the midst of a digital revolution. And new evidence shows, despite generational stereotypes, that millennials are a lot like their older colleagues in many ways. Join this session to learn about the myths and realities of millennials in the workforce, as well as key insights from IBM’s latest study to determine what impact this changing demographic will have on the future of work.
Renee Ducree, Director of Marketing, IBM Social Business
Continuing our look ahead, this session will tap the minds’ of four leading brand marketers. We will explore how brands can engage with the mobile first consumer, what the connected/smart-home means for the broader marketing & media industry, and how big data is impacting marketing from digital to TV.
What’s keeping these marketers up at night? What new technologies are they watching? What are the big trends they’re focused on for 2015, and what opportunities and challenges are entailed therein?
Moderator: Christian Galvin, Vice President, Fiksu
Brian Solis, Principal Analyst, Altimeter Group, Author of What’s the Future of Business (WTF)
The biggest digital marketing topics in 2014 ranged from big data to content marketing, but as we start the new year, the question on all our minds is which trends and buzzwords will will dominate conversations in 2015.
As our practices evolve, ‘Big Data’ will become “Small Data” and “Purposeful Data.” The importance and of, and emphasis on, Content Marketing will continue to increase, as brands establish ‘newsrooms’ and devote more time and resources into producing original content on social, emerging, and traditional media. The mobile-first consumer gave way to the mobile first marketer, but how will that thinking change as we enter the era of the “always-connected?”
Listen closely as we explore the biggest digital trends and topics marketers need to know for 2015, with the backdrop of the technological innovation top of mind at SXSW.
Moderator: Mark Cooper, Co-Founder, SVP of Offerpop
Doug Busk, Global Group Director – Digital Communications & Social Media, The Coca-Cola Company
Lincoln Lopez, Vice President and General Manager of Social Media, Univision
Mason Nelder, Sr. Director, Director of Central Insights & Social Business, Verizon
Jean-Philippe ‘JP’ Persico, Manager, Digital Innovation and Strategy, Robert Bosch LLC