Host: Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO, Brand Innovators, author of Return on Relationship
Looking out at 2017, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.
Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.
Moderator: Chris Detert, EVP Marketing, Influential
Gustavo Leone, New Media Content Development & Distribution, Mattel
Beverly Jackson, VP, Social Media & Content Strategy, MGM Resorts
Megan Imbres, Director of Marketing, Americas, Australia, New Zealand, Netflix
Sabina Charfauros, Senior Social Media Strategist, Lexus
Constance Smith, Senior Digital Content Manager, Mars Chocolate North America
Barry Calpino, Vice President – Innovation Hothouse, Mondelez International
Carlos Barrero, Solutions Consultant, Crimson Hexagon
Sarah Sachs, Director, Coca-Cola Freestyle Marketing at The Coca-Cola Company
Q&A conducted by: Jason Brenner, RVP, Sales, Verve
Ryan Ostrom, Chief Digital Officer, KFC
Q&A conducted by: Liz Walton, VP, Marketing, Yext
Emerson Spartz, CEO, DOSE
Brands and agencies light money on fire every day with social strategies that don’t work. In this session, Emerson Spartz, CEO of Dose, argues that the future of brand advertising can be understood by studying the strategies used by comedians to test joke material. You will walk away understanding 12 simple tactics that will massively increase your performance on social.
Chris Curtin, Chief Brand & Innovation Marketing Officer, Visa
Q&A conducted by: James Gross, President and Co-Founder, Percolate
Moderator: Adam Meshekow, EVP Global Sales & Strategy, SITO Mobile
The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing, to date. For the first time ever, consumers have a voice and the ability to establish an open and meaningful dialogue with their favorite brands. This new relationship has created a powerful tool and opportunity for brand marketers to build rapport and engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week. Social has also provided brands with the a platform for turning their most loyal and avid fans into advocates and brand ambassadors; influential consumers who then leverage their social media channels and provide first hand references for their favorite brands.
We’re now at a point where new social channels emerge daily, each with its own audience and nuances, necessitating increasingly creative tactics to cut through the clutter and driving the development of digital tools to ensure social efforts are getting the right message to the right people.
How are the most successful brands in America successfully using social media to get a meaningful market advantage over their competitors? What’s the next big thing in social? Learn from the best.
Moderator: Bettina Hein, CEO, Pixability
Lisa Grimm, Associate Director, Social Media, Whole Foods
Dana Strokovsky, Social Marketing Manager, The Coca Cola Company
Ef Rodriguez, Director of Global Social, HTC
Kasey Skala, Digital & Social Media & Brand Integration, Virgin Mobile
Thea Neal, Social Media Lead, Hallmark
L. Michelle Smith, Director, Public Relations, AT&T Global Marketing Organization
Zach Overton, VP of Customer Experience & General Manager, 837, Samsung Electronics America
Q&A conducted by: Giles Palmer, Founder & CEO, Brandwatch