Outbrain Discovery Dialogue and Brunch
In the new world of never-ending choice, how do you get people to “discover” your content? For marketers, while the many distribution options (Facebook, Twitter, LinkedIn, discovery networks, search, and more) is a huge opportunity, it’s also a challenge. Where are top brands investing the majority of the time and how do they prioritize their time and budgets? Meanwhile, for publishers, how does the fractured ecosystem impact their traffic and their goals as a brand? In this panel, we’ll be talking to leaders from both the marketing and publishing industry about these challenges and more. They’ll tell us how their strategies have adapted to shifts in the digital landscape and offer insight into how they anticipate discovery will continue to impact their approaches in the year ahead.
Bart Boughton, SVP, Revenue Operations, Refinery29
Justin Montanino, Senior Director of Branded Content at New York Magazine, New York Media
Justin Soffer, VP, Marketing, Travelzoo
Matthew Starker, General Manager, Digital, Condé Nast