March 9, 2018

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

10:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO, Brand Innovators, author of Return on Relationship

10:15am

2018 Outlook: What’s Next in Digital Marketing & New Media

Looking out at 2018, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. Social Media strategies continue to evolve, demanding marketers change their relationships with their consumers; mobile has become the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and exploring new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data toolsets to reach consumers.

Moderated by: Tom Hartman VP, Video Solutions, East, Innovid

Randall Hall, Lead Manager, Digital Strategy, AT&T
Chad Parizman, Head of Social Media & Digital Communication, Pfizer
Kim Stokes, Head of Digital, Boston Beer Company
Dana Strokovsky, Director, Global Social Media Excellence, McDonald’s Corporation

10:45am

The World Beyond Social

Travis Montaque, CEO, Emogi

11:00am

Fireside Chat

Ryan Linders, VP Digital, CRM, eCommerce, Whole Foods

Moderated by: Eric Stahl, SVP, Product Marketing, Salesforce Marketing Cloud

11:25am

Loyalty.X

Rethinking Customer Loyalty When Experience Matters More Than Points.
Kevin M. Rice, CMO, Hathway
Patrick Reynolds, CMO, SessionM

11:40am

Fireside Chat

Amanda Kozlowski, SVP Digital Marketing, Lionsgate

Moderated by: Ed Montes, President, Solutions & Chief Revenue Officer, dataxu

12:00pm

Fireside Chat

Jessica Anselmi, Chief of Staff to CMO, Dunkin Brands

Moderated by: David Dailey, Industry Director, GroundTruth

12:20pm

Fireside Chat

Shane Steele, Global Head of Brand Marketing, Dropbox

Moderated by: Murray Goldstein, Executive Director, Marketing and Sales Operations, Cox Business

12:45pm

Fireside Chat

Tracy Keim, VP Consumer Marketing, 23&Me

Moderated by: Trett Johnson, Head of Business Development, Smartly.io

1:10pm

Fireside Chat

1:25pm

Fireside Chat

Bachir Zeroual, Sr. Marketing Director, Samsung Electronics America

Moderated by: Emily Chard, VP, East Coast Sales, Parsec Media

1:45pm

Keynote

Nathan Hanks, CEO & Founder, Music Audience Exchange (MAX)

2:00pm

Fireside Chat

Shani Belisle, Director of Digital Media & Emerging Technology, AT&T

Moderated by: Scott Hendrickson SVP Sales, News IQ | News Corp

2:20pm

Entertainment Marketing in 2018: Building Audiences & Engaging With Viewers

Caty Burgess, SVP, Marketing & Media Strategies at The CW
Amelia McPartlon Rogers, SVP Publicity, Home Entertainment and Digital Distribution, Lionsgate

Moderated by: Chris Stefanyk, Head of Brand Partnerships, Wattpad

2:45pm

Fireside Chat – Content Marketing

Courtney Colwell, Director of Content Marketing, American Express

Moderated by: Avi Zimak, CRO & Publisher, NY Magazine

3:10pm

Keynote

Pete Macey, VP, Video Solutions Central, Innovid

3:20pm

Success Story – Simulmedia and Texas Tourism

John Piccone, President & Chief Revenue Officer, Simulmedia
Ly Tran, Associate Partner/Chief Media Officer, Proof Advertising

3:45pm

Fireside Chat

4:00pm

Keynote

4:20pm

Future of Media: TV & Digital Video

Dave Bolger, EVP, Director of Integrated Planning, Trilia Media, Hill Holliday
Jennifer Dalipi, Senior Director, Global Media Consumer Beauty, Coty
Shawn Gasparini, Head of Media Investment, North America, RB
Daniel Hallac, Chief Product Officer, New York Media

Moderated by: Adam Bergman, Regional Manager, West, Samba TV

5:00pm

Success Story – Imgur & Mike’s Hard Lemonade

Sarah Debold, Senior Manager, Brand Experience,
Mike’s Hard Lemonade
Bob Huseby, VP, Sales, Imgur

5:15pm

Keynote & Book Signing: Heroes Wanted: Our Corporate Responsibility to Lead

Rodney Bullard, Vice President, Community Affairs, Chick-fil-A, Inc. and Executive Director, Chick-fil-A Foundation

5:35pm

Brand Innovators Cocktail Reception