March 8, 2019

Contact

Speaker Inquiries

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

9:00am

Breakfast & Registration

10:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO, Brand Innovators, author of Return on Relationship

10:10am

2019 Outlook: Building A Brand For The Modern Consumer

Looking out at 2019, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. Social Media strategies continue to evolve, demanding marketers change their relationships with their consumers; mobile has become the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and exploring new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data toolsets to reach consumers.

Mathieu Gamache, Senior Marketing Manager Reese, OH Henry!, MIX, Crunchers, Variety brands, The Hershey Company
Nicole Kulwicki, Director Brand Build, Heinz Condiments & Sauces, The Kraft Heinz Company
Jason Waggoner, Marketing Director, King’s Hawaiian

Moderated by: Bethany Claypool, Senior Director of Marketing, Fathom Events

10:55am

From Content to Data: How Do You Use Digital to Bring More Value to Retailers?

Esperanza Teasdale, Senior Director, Shopper Marketing, PepsiCo

Moderated by: Stan Coignard, Americas CEO and Co-Founder, S4M

11:15am

Keynote

Jessica Burns, Vice President, Brand Marketing and Creative, Grubhub and Seamless

11:35am

Keynote

Todd Kaplan, VP Marketing, Colas, Pepsi TM, PepsiCo

11:45am

Fireside Chat

Todd Kaplan, VP Marketing, Colas, Pepsi TM, PepsiCo

Moderated by: Dan Ackerman, CRO, Samba TV

12:05pm

Fireside Chat – Driving Digital Transformation at Scale

Constance Smith, Global Director, User Centricity, Mars

Moderated by: Dan Silver, VP Marketing, GroundTruth

12:25pm

Fireside Chat

Jessica Burns, Vice President, Brand Marketing and Creative, Grubhub and Seamless

Moderated by: Justin Hayashi, President & Co-Founder, New Engen

12:45pm

Keynote

Ryan Ostrom, Chief Digital Officer, KFC

1:05pm

Fireside Chat

Ryan Ostrom, Chief Digital Officer, KFC

Moderated by: Sheila Gibbons, Director, Partner Solutions, Viacom Ad Solutions

1:20pm

Keynote

Steve Kennedy, Director, Digital Media & Marketing, Domino’s

1:45pm

Fireside Chat

Steve Kennedy, Director, Digital Media & Marketing, Domino’s

Moderated by: Monica Ho, Chief Marketing Officer, SOCi

2:00pm

Keynote

Mary Kate Callen, Sr. Director, Velocity Culture and Creative, Viacom Ad Solutions

2:15pm

Fireside Chat Part 1

Todd Kaplan, VP Marketing, Colas, Pepsi TM, PepsiCo
Fernando Machado, Global Chief Marketing Officer, Burger King

Moderated by: Lauren Amato Sabert, Director, Measurement Sales and Strategy, Foursquare

2:35pm

Keynote

Fernando Machado, Global Chief Marketing Officer, Burger King

3:00pm

Fireside Chat Part 2 – Innovation & Creativity

Fernando Machado, Global Chief Marketing Officer, Burger King

Moderated by: Gayatri Bhalla, Chief Evangelist, Advanced TV, Global Business Solutions, LiveRamp

3:15pm

Fireside Chat

Alicia Tillman, Chief Marketing Officer, SAP

Moderated by: Avi Zimak, CRO & Publisher, New York Media

3:40pm

Fireside Chat

Lindsay Sutton, AVP Digital Strategy, John Hancock

Moderated by: Paul Harris, VP Sales, Tremor Video DSP

4:00pm

Future of Media

Caty Burgess, SVP Marketing & Media Strategies, The CW Network
Lisa Schoder, US Media Intelligence and Strategic Planning Lead, Ford Motor Company
Kendra Upham, Head of Media, Hulu

Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ

4:30pm

Future of Digital – Mobile, Social, & Emerging Platforms

Leslie Dell’Anno, Director, Digital Marketing Strategies, John Hancock
Matthew Fantazier, Sr. Brand Manager, Digital Strategy, Johnson & Johnson
Darrell Franklin, VP of Digital CX & eCommerce, Mattress Firm
Ashwin Nathan, VP Digital, H-E-B

Moderated by: Steve Wharton, Director of Sales, FuelX

5:15pm

Brand Innovators Cocktail Reception