Brand Innovators LLC
Brand Innovators LLC
Salesforce Marketing Cloud is the world’s #1 digital marketing solution, allowing marketers to deliver connected, intelligent, personalized and real-time brand experiences across all channels and throughout the consumer journey at scale. With Marketing Cloud Einstein, marketers can tap into the power of artificial intelligence in order to discover and predict the optimal timing, channel, content and audience for any marketing message. Leading brands such as Dunkin Donuts, adidas, Pandora and Nestle Waters turn to Marketing Cloud to improve consumer engagement and move their business forward. On average, companies that have deployed Marketing Cloud see a 27 percent increase in campaign effectiveness and 26 percent increase in marketing ROI. (Source: Salesforce Customer Success Metrics Survey conducted from 2015- 2017 on 7,000 customers randomly selected.)
CNN Worldwide is the most honored brand in cable news, reaching more individuals on television, the web and mobile devices than any other cable news organization in the United States. Globally, CNN International is the most widely distributed news channel, reaching over 354 million households. CNN Digital is the #1 online news destination across all platforms, with more unique visitors and video starts than any other competitor. CNN’s award winning portfolio also includes CNN Original Series, which develops non-scripted programming for television via commissioned projects, acquisitions and in-house production. CNN Films produces, commissions and acquires documentary feature and short films for theatrical and festival exhibition, as well as for broadcast and other distribution across CNN’s multiple platforms. Additionally, CNN Newsource is the world’s most extensively utilized news service partnering with over 1,000 local and international news organizations around the world. CNN is a division of Turner, a WarnerMedia Company.
GroundTruth is the leading global technology platform driving in-store visits and sales by leveraging location as the primary source of intent. We believe in the power of place. Build your brand, increase sales and grow your business by building off what real people are doing in the real world, mapped using our proprietary Blueprints technology. Through its data foundation, GroundTruth sees 2 out 3 smartphone users in the U.S. and more than 20 billion physical visits annually across 21 countries globally. For more information visit www.groundtruth.com
With over a quarter of a billion monthly listeners in the U.S. and over 129 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over 1.7 billion downloads, iHeartRadio reached 110 million registered users faster than any other radio or digital music service.
iHeartMedia’s platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHRT). Visit iHeartMedia.com for more company information.
Innovid delivers immersive advertising anywhere. Founded in 2007, we provide visionary marketers with the tools to create, deliver, and measure video campaigns, in any format, on any screen, publisher, or ad network. We built our Ad Server to address the issues specific to video ad serving and simplify the process for agencies and marketers. And as interactive video becomes the new normal, iRoll® brings alive this new dimension of online video, reimagining the possibilities for interactive engagement across multiple screens to capture consumer curiosity and draw the viewer deep into the brand experience. @Innovid
News IQ is a precision audience targeting platform powered by News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV). News IQ gives advertisers access to an audience across a suite of News Corp businesses, including Dow Jones, NY Post, Move Inc., HarperCollins Publishers, Storyful and News America Marketing. News IQ leverages News Corp’s proprietary data, custom content studios, social listening technologies and premium brand-safe media inventory to help its partners achieve their marketing goals. For more information, please email: firstname.lastname@example.org.
New York Media energizes people around shared interests, igniting important conversations with a cosmopolitan point of view and providing the map to shrewdly navigate a fast-moving culture. The company publishes beloved and influential brands, including the groundbreaking magazine New York, celebrating its 50th anniversary in 2018; the up-to-the-minute news and service website nymag.com; Daily Intelligencer, delivering national political news and sharp commentary; Vulture, the premier site for culture news, criticism and service; the Cut, at the forefront of women’s digital media; Grub Street, home to food news and authoritative restaurant criticism; Select All, a critical guide to technology and digital culture; and the Strategist, dedicated to shopping the internet smartly. New York Media brings these brands to life in print, digital, video, and through its experiential division, whose signature events include Vulture Festival and New York Taste.
Outbrain helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia.@Outbrain
Parsec is the first platform to charge for media based on the amount of time consumers choose to spend with advertisements. By creating and serving politely interruptive ads, Parsec removes forced and incentivized engagement, ensuring authentic time spent with consumers. Comprised of senior advertising execs and seasoned entrepreneurs, Parsec’s team has experience across agencies, digital publishers and ad tech companies. Together, we have created the first pure attention-based media product and continue to deliver the cost-effective results to our clients. Our offices are located in NYC, Chicago, LA and London.
Simulmedia is the pioneer and market leader in audience-based advertising on TV. We marry the power of advertising placements on national TV inventory with the accuracy of data driven audience targeting to sell and deliver the most precise, results-driven national TV advertising of any TV or media network. Since 2009, our mission has been to build the data resources, audience knowledge, inventory access, and technology platform to deliver results-driven TV advertising.
Gen.video is a turnkey solution that combines a best-in-class influencer marketing platform and experienced, passionate staff to create authentic branded content for distribution across social media platforms and syndication to retail sites including Amazon, Walmart and Best Buy. We bridge the gap between social and ecommerce to drive awareness, engagement and sales.
HIRO is a technology company that offers innovative video based Marketing solutions and productsfor publishers and advertisers.
HIRO places a special focus on ensuring safety for publishers, transparency & control for advertisers and Optimized monetization – for both Demand and Supply parties.
Influential is an A.I. influencer technology and Developer Partner of IBM Watson. Influential’s patent-pending app is on the hip pocket of more than 25,000 of the most highly engaged influencers on Facebook, Instagram, Snapchat, Twitter, YouTube, and Vine, that reaches over 5 billion users. Brands and agencies are able to make a digital media buy on social via Influential’s in-demo impression guarantee, which mirrors traditional or digital media spends. Influential conducts all campaigns through a brand-safe gateway and provides robust recaps via 3rd party analytics partners. Influential and IBM Watson have also co-created technologies that allow brands and agencies to identify psychographic data on influencers, as well as three first-to-market A.I. products. Influential runs campaigns for Fortune 100 companies including Coca-Cola Company, Nestlé, General Mills, Kia Motors, Fox TV, Sony Pictures and more. Influential has offices in Beverly Hills, New York City, and Las Vegas.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care, retailers and media companies to grow. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides over 5,000 clients globally in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver growth. www.IRIworldwide.com
Kargo is the leader in mobile brand advertising. Bringing together creativity, technology and quality, Kargo empowers advertisers to break convention and build connections with consumers on the most important screen today – the phone. Through Kargo’s high-end editorial alliance of world-class publisher partners, as well as its proprietary advertising automation tools and award-winning creative studio, brands and agencies have the ability to reach 100% of smartphone users in the United States with memorable, measurable mobile ad experiences. Kargo and Kargo leadership are regularly recognized for the company’s growth and achievements, including: Adweek Mobile Innovator (2017), Business Insider’s “Hottest Pre-IPO Ad-Tech Startups” list (2015 and 2016), the Crain’s New York Business Fast 50 list (2015 and 2016), the Deloitte Technology Fast 500 award (2016), the EY Entrepreneur of the Year NY award (2016), Great Place to Work (2017), Top 25 Workplaces in NYC (2017), and the Inc. 5000 list (2015, 2016 & 2017). Kargo employs 250 people in New York, Chicago, Dallas, Los Angeles, San Francisco, London, Auckland and Sydney.
For more information, visit Kargo at www.kargo.com or follow Kargo on Instagram (@kargomobile), Twitter (@kargo) and LinkedIn (Kargo).
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, providing the foundation for true omnichannel marketing. Our services transform the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing and ultimately allow consumers to better connect with the brands and products they love.
MOFILM was built on the principle of creative democracy. a belief that crowds beat silos when it comes to creativity. We work with our 10,000 strong filmmaker community to curate ideas, treatments and video content from all over the world, ensuring diverse thinking is at the heart of the creative process and not an afterthought.
It means together we can create memorable, relevant and beautiful video content for brands – content that people want to share. Whether it’s short films, social films, ads, docs, drama, comedy, 360, live or animation.
Welcome to MOFILM. Let’s create something great.
OpenX, the most trusted independent exchange by the world’s largest brands and advertising agencies, supports premium publishers and app developers to unleash the full economic potential of digital advertising. Rated #1 for quality globally, our technology enables publishers and advertisers to achieve optimal value for every ad served across all screens with greater visibility, transparency, and control.
Opinary makes opinions matter. Our groundbreaking technology aggregates, analyzes and visualizes opinions and understands what the world is really thinking – in real time. Over 80 million monthly users understand complex debates at a glance and share their view with a single tap. We make content interactive for leading global publishers like The Times, HuffPost, NBC and many more. Blue-chip brands from Toyota to MasterCard use our record-breaking engagement, conversion rates and premium reach for best-in-class content marketing and insights. More infos at Opinary.com
Origami Logic is a provider of measurement and optimization solutions that help brands get the most out of their digital media spend. Marketers at some of the world’s largest advertisers — including P&G, Diageo, and Wells Fargo — trust Origami Logic to unify their paid media data, across a variety of channels and platforms, and automatically deliver insights to users in order to improve the effectiveness and efficiency of digital media campaigns.
Pixability is a video advertising technology company that helps media professionals deliver outstanding campaign performance across YouTube, Facebook, Instagram, and Twitter. Pixability’s solution empowers advertisers to activate video at every stage in the consumer journey in order to deliver impactful business results. Pixability provides sophisticated targeting, automated media execution, and verifiable viewability and placements across premium video platforms. Pixability is headquartered in Boston with offices in New York, San Francisco, Chicago, and London.
Ranker is a data-driven media company whose unique hook is Editors Create, Fans Participate. In May, Ranker had over 160 million US visits – and more minutes spent (5.5 min/visit) on site than TMZ, E! Online, Vox, EW, Refinery29 and Rotten Tomatoes combined (comScore), with 70 million worldwide unique visitors. Visitor engagement is the center of Ranker, which collects over 30 million monthly votes across thousands of pop culture lists including extremely competitive search terms like “best movies of all time” (which has over 3.4MM votes alone). This has built a treasure trove of psychographic data called Ranker Insights. Ranker has developed custom advertising solutions for our partners that include custom videos, high-impact media and native advertising across Ranker and Facebook. Built on semantic data plus consumer opinion data, we can deliver large first-party targeted audiences via demographics, psychographics and interests. Additionally we can layer in Krux and other data providers as needed. Ranker also has proprietary technology around social audience visitor acquisition that is scaling growth and can power high-ROI traffic acquisition for other publishers. Ranker is based in LA with offices in NYC and Chicago, has 80 employees, is venture-backed ($7.6mil to date), and profitable.
Samba TV is a cross-platform media and analytics company that provides a real time understanding of TV viewership – and its impact on consumer behavior and purchase – as it truly is.
Embedded in millions of smart TVs, Samba TV’s technology lets consumers discover and watch the shows they love while giving brands a holistic view of content and advertising consumption across broadcast and cable TV, OTT, apps and digital. Pairing Samba TV’s second-by-second, first party, TV viewership insight with its household device map, Samba TV helps brands run TV-synchronized digital ads and confidently chart the consumer path to purchase, from online to offline, to make informed media buying decisions. Using a nationwide, census like panel that is fully representative of the U.S. population, Samba TV measures TV and digital ad exposure over time for the same household. Samba TV’s proprietary household device map totals more than 180 million devices, including smart TVs, set top boxes, smartphones and other connected devices.
Storyful, a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV), is the world’s social media intelligence agency, combining award-winning journalism with comprehensive data access and agile technology to find insights and content for media and brand partners. Their expertise allows them to verify and contextualize social data, conversations and content to find the truth in the vast landscape of social noise.
TiVo Corporation (NASDAQ: TIVO) is a global leader in entertainment technology and audience insights. From the interactive program guide to the DVR, TiVo delivers innovative products and licensable technologies that revolutionize how people find content across a changing media landscape. TiVo enables the world’s leading media and entertainment providers to deliver the ultimate entertainment experience. Explore the next generation of entertainment at tivo.com or follow us on Twitter @tivo or @tivoforbusiness.
Founded in 2010, WHOSAY is the largest and most trusted influence marketer in the world powering marketing campaigns for brands across all verticals, utilizing every level of celebrity and influencer, and delivering measurably superior results to other mobile and social advertising. WHOSAY is built from the best of entertainment, technology and advertising with investment from Amazon, Comcast Ventures, CAA, Greylock and Tencent.
Each month, hundreds of media companies, brands, and agencies leverage Wochit’s cloud-based platform that contains a rights-cleared library of 100 million+ commercial and editorial images and videos from top professional and social sources, to create compelling video content that attracts and engages audiences across owned and syndicated digital channels.
As the first design-driven ad tech company, Yieldmo is dedicated to elevating the mobile advertising experience for consumers, advertisers and publishers. Yieldmo’s proprietary ad formats are influenced by extensive consumer research and are designed to drive genuine engagement from users. These engagement events, as well as device-specific attributions, result in more than 250 billion data points monthly and provide deep insights about how consumers interact with mobile ads. Analysis of this data informs ad format designs, ad server algorithms, and campaign optimizations, all of which enable more effective mobile advertising.
With 141 million monthly unique visitors, Yieldmo operates one of the world’s largest private digital ad marketplaces. Yieldmo is the fifth largest mobile marketplace in the U.S. overall, behind Google, Facebook, Amazon and Yahoo (verified by comScore). Its inventory is comprised exclusively of premium publishers which includes CNN, ABC News, Condé Nast, Time Inc., Vox Media, The New York Times and Univision. The company delivers more than 7 billion mobile ad impressions every month on behalf of a significant share of the largest advertisers in North America, ranging from Target to Verizon to Amazon.
The company was founded in June 2012 and is backed by premier VC firms including Google Ventures, Time Warner Investments, and Union Square Ventures.
VSA Partners is a modern creative agency that designs beautiful solutions. Utilizing the power of design thinking, VSA develops high-performing, interconnected solutions in all forms—From brand identities and websites to predictive models, or even something that hasn’t yet been invented. VSA’s mantra is “There’s always a better way,” and for more than 30 years, it has delivered on that belief to some of the world’s most respected brands and forward-thinking businesses, including Google, Nike, AB InBev, IBM and P&G. With offices in Chicago, New York and San Francisco, VSA offers a full range of fully integrated capabilities—branding, advertising, data science and technology—all under one roof.