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Print Advertising

Digital File Specifications for Summit Programs

BINDERY: Saddle Stitch • PRINTING METHOD: Digital • PAPER: Text is 80# silk coated • SWOP SPECIFICATIONS

Supply single-page digital files (see specifications, below). Files should be delivered in PDF or TIFF format, sized at 100%.

PROGRAM TRIM SIZE: 5-1/2″ wide x 8-1/2″ tall

NON-BLEED ADVERTISEMENT: Full page: 4-1/2″ wide x 7-1/2″ tall

BLEED ADVERTISEMENT: Full page: 5-3/4″ wide x 8-3/4″ tall
(Includes 1/8 bleed beyond page edge to allow for trim. Keep live matter .375 inches from any edge of bleed size.)

PDF/X-1a Compliant Files (Preferred)

  • Files must be pre–flighted before submission, especially overprint settings. Any PDF that does not pass our inspection will be rejected and must then be resupplied by the advertiser.
  • Only compression compliant with PDF/x-1a standards accepted.
  • Safety: live matter should be .375” in from trim on all sides.
  • No RGB, Spot LAB or embedded color profiles (i.e. ICC profiles).
  • Offset crop and registration marks by 13 pts.
  • 100% black-only elements should be set to overprint.
  • Do not set white to overprint.
  • Four-color solids must not exceed SWOP total tonal density of 300%.

Other acceptable formats (Native Application Files)
Page layouts

  • InDesign CS4 or later

Artwork

  • All print-ready ads must be in either PDF or TIFF format

Other requirements

  • Create document to trim size and extend bleed at least 1/8” beyond page edge

Fonts

  • Supply only fonts used in document
  • Do not apply style attributes to basic fonts in layout program
  • Postscript Type 1 & TrueType and OpenType fonts accepted.

Color

  • All color in layout application should be set to CMYK,
  • RGB & Pantone (PMS/Spot) colors should be converted to CMYK.

Art

  • PSD, TIFF or EPS only
  • •All art/scans must be CMYK, Grayscale or Bitmap. [No JPEG , GIF, or other method of compression]
  • 300 DPI [dots per inch] for continuous tone
  • 1200 DPI for linework
  • Four-color solids must not exceed SWOP total tonal density of 300%
  • Supply only the images and fonts used in the document
  • All traps must be set to Knockout or None

File Naming

  • Please try to remember to use the name of your company in labeling the file
  • Keep file names less than 16 characters in length
  • Letters, numbers, and underscores are OK
  • Avoid special characters like @, !, #, &

ELECTRONIC RECEIPT CAPABILITIES

Files under 10MB can be emailed to Paula Parisi, paula@brand-innovators.com

If you prefer to FTP your ad (recommended for files 10MB or larger), please email Paula at the above address for logon info.

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by Brandon Gutman
Brandon Gutman Photo

Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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