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Strategic Advisors

Joel Ewanick
Former VP and Global Chief Marketing Officer, General Motors

JoelEwanickJoel Ewanick most recently served as General Motors’ Vice President and Global Chief Marketing Officer, accountable for representing all of GM’s brands globally. Joel focused on ensuring consistent representation and differentiation for the Buick, Cadillac, Chevrolet, GMC, Holden, Opel and Vauxhall brands. Prior to GM, he worked for seven years revitalizing the Hyundai brand and played a critical role in vaulting Hyundai into a top spot among U.S. automotive manufacturers. Joel was honored as 2010 CMO of the Year by Forbes Magazine and holds a degree in Business Administration from California State-Northridge.
 


Scott McNealy
Chairman, Wayin

ScottMcNealy2Scott McNealy co-founded Sun Microsystems, Inc. in 1982, serving as Chief Executive Officer and Board Chairman for over 22 years. During his tenure, McNealy transformed Sun from a Silicon Valley start-up to a leading provider of network computing. In October 2011, McNealy announced his next venture, Wayin. Wayin offers a fun, entertaining way for users and enterprise partners to post photos, ask questions, play live games, share results, and spark conversation amongst friends, consumers and people worldwide with similar interests, anywhere, anytime. McNealy serves as Wayin’s Chairman. Scott continues his longstanding commitment to education and advocacy for open and competitive business practices. In March 2004, he led Sun to create the Global Education & Learning Community. Now called Curriki, (“curriculum”+“wiki”), its mission is to eliminate the Education Divide. Curriki’s global online community creates quality materials that benefit teachers, parents and students. He has a Bachelor of Arts degree from Harvard University (1976) and an MBA from Stanford (1980).


Ted Rubin
Social Marketing Strategist, Keynote Speaker and Brand Evangelist

TedRubinTed Rubin is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. As many may have heard, Ted recently left his position as Chief Social Marketing Officer of Collective Bias. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!”

Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29th. Connect with Ted… http://TedRubin.com or @TedRubin


Brian Solis
Author and Principal Analyst, Altimeter Group

BrianSolis.jpgBrian Solis is the Principal Analyst at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis is also an author and in-demand keynote speaker who has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation and new media strategies and that enable businesses to adapt to new connected markets from the inside out. Brian is also globally recognized as one of the most prominent thought leaders in new media. His latest book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships. His previous books include The End of Business as Usual and Engage, widely regarded as the industry reference guide for businesses to market, sell and service in the social web. Follow him @briansolis

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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