Where Brand Marketers Come to Learn, Share and Connect

Strategic Advisors

John DeMarco
Principal, Brand Aid

JohnDemarcoJohn DeMarco has been a production executive for over twenty plus years in the entertainment business. He has had a producer title on a wide variety of content which includes digital, television, live event and feature films. For pro-bono work he held positions on the advisory boards of American Airlines’ Veterans Initiatives and assisting the LAPD SWAT teams their regional corporate relations. John has also served as a member of the Television Academy of Arts and Sciences for the last 15 plus years.


Steve Gertz
Chief Strategic Officer, Joe Gibbs Driven

SteveGertzSteve Gertz is the Chief Strategy Officer for JGD Investors, Inc. (Joe Gibbs Driven) where he oversees a platform comprised of emerging technology solution partners. JGDI is a diversified business development group focused on the creation of long-term value for their solution partners through customer acquisition, market development and relationship management. JGDI partners with select emerging growth companies for whom our sphere of influence and extensive relationship channels can accelerate growth and development in the marketplace. Steve has continuously set new standards by bringing “Game Changing Business Development” strategies and value to his business relationships. He has a history of seeing opportunities for JGDI clients even beyond technology solutions. With a vast knowledge of what’s happening in major business segments, Steve adds value by meticulously designing business development opportunities into parallel or unsuspecting industries. Steve believes that successful business development must begin with vision casting that is transformed into a strategy that can ultimately rally commitment and gain support throughout the entire process. His route to market begins with the adaptation of proven methodologies of engagement, which is made known first to an organization with the ability to deliver and the resources to support it, and then to the entities in the marketplace that will purchase the defined solutions. Steve have built extensive relationships and this process has proven successful in all industries encountered.


Trey Holder
Principal, The Solutions Network and Propeller Retail

TreyHolderTrey is currently the Principal at Propeller Retail and Principal of The Solutions Network. He is the former CEO of Front Flip as well as the former CEO of Mercury Retail Services. He lead Mercury to a successful exit to the largest player in the space in 2013. He was also the CEO of The Retail Gateway, Gateway Network. He has over 15 years of experience in retail in leadership, logistics, merchandising, distribution, sales, marketing and IT development. Trey is also Co-Chair of the GMDC Retail Tomorrow Board and as well as the Chair of the Enactus Development Committee and the Chair of the Retail Advisory Board for SKU. Trey founded the Read to Lead initiative, raising awareness of falling literacy rates in the U.S. and authored, published and distributed the Kyla and Carlos line of bilingual children’s books. Trey also recently co-founded the CPG Institute to educate retailers and suppliers on how to stay relevant and accelerate the growth of your business.


Scott McNealy
Chairman, Wayin

ScottMcNealy2Scott McNealy co-founded Sun Microsystems, Inc. in 1982, serving as Chief Executive Officer and Board Chairman for over 22 years. During his tenure, McNealy transformed Sun from a Silicon Valley start-up to a leading provider of network computing. In October 2011, McNealy announced his next venture, Wayin. Wayin offers a fun, entertaining way for users and enterprise partners to post photos, ask questions, play live games, share results, and spark conversation amongst friends, consumers and people worldwide with similar interests, anywhere, anytime. McNealy serves as Wayin’s Chairman. Scott continues his longstanding commitment to education and advocacy for open and competitive business practices. In March 2004, he led Sun to create the Global Education & Learning Community. Now called Curriki, (“curriculum”+“wiki”), its mission is to eliminate the Education Divide. Curriki’s global online community creates quality materials that benefit teachers, parents and students. He has a Bachelor of Arts degree from Harvard University (1976) and an MBA from Stanford (1980).


Ian O’Donnell
SVP of Strategic Partnerships, Compass Marketing

IanOdonnellIan spent over 13 years at Mars candy working his way from the treasury department to the director of trade for Mars. Ian’s relationships are extensive in the grocery and convenience channel and he brings tremendous experience helping companies navigate the waters in these channels. At Mars, Ian was responsible for Developing the strategy for all Mars Chocolate North America’s external messaging to all Mars sales channels customers through Trade Shows and Industry events. This includes the strategy for creating the look and feel for all major trade shows and customer events.


Ted Rubin
Social Marketing Strategist, Keynote Speaker and Brand Evangelist

TedRubinTed Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released earlier this year. Connect with Ted… http://TedRubin.com or @TedRubin


Brian Solis
Author and Principal Analyst, Altimeter Group

BrianSolis.jpgBrian Solis is the Principal Analyst at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis is also an author and in-demand keynote speaker who has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation and new media strategies and that enable businesses to adapt to new connected markets from the inside out. Brian is also globally recognized as one of the most prominent thought leaders in new media. His latest book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships. His previous books include The End of Business as Usual and Engage, widely regarded as the industry reference guide for businesses to market, sell and service in the social web. Follow him @briansolis

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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