Director of Digital Social Media, Kellogg’s
Bob Arnold is director of digital and social media at Kellogg. He leads the North America social and digital media teams as well as the digital strategy for some of the world’s most iconic brands. Prior to Kellogg, Bob spent 10 years as a global digital strategy leader at Procter and Gamble across the Home Care, Feminine Care and Oral Care business units. He is an internationally sought after speaker on digital marketing and is a columnist for Adexchanger.com. His work has been featured in publications including the Wall Street Journal, BusinessWeek, and the New York Times as well as “Groundswell” a BusinessWeek best selling book.
Sr. Brand Manager, Lysol, Reckitt Benckiser
Keenan has extensive experience managing some of the most iconic and fastest growing global brands at the nation’s top CPG companies, focusing on delivering short and long-term strategic direction and growth. He has a passion for communication and brand building, and making a lasting brand impact. Keenan is currently responsible for leading the Lysol brand, the largest brand in the Reckitt Benckiser portfolio. Prior to Lysol, he oversaw the Food Division where he “Put that *$&^ on Everything” with Franks Red Hot in both the United States and Europe. Prior to RB, Keenan started his career at Procter and Gamble where he managed iconic brands such as Tide, launching Tide w/ Febreze and the Olympic campaign. He then moved over to lead emerging market development and expansion for Gillette in Brazil and CEMEA.
Asst. Vice President, US Media Investments, L’Oréal USA
As Asst. Vice President of US Media Investments at L’Oréal USA, Chris Chesebro manages and implements the strategies guiding L’Oréal USA’s cross-screen video investments. He joined L’Oréal USA in 2009, managing media and content for the L’Oréal Paris brand. He moved into his current role in 2011. Chris started his career at the media agency OMD, providing media strategy to a variety of accounts, ranging from the ABSOLUT family of brands to Lowe’s Home Improvements. An avid cyclist, Chris graduated from Drew University in Madison New Jersey.
SVP Marketing, Western Union
As SVP Marketing for Western Union, Laston leads the North America Marketing team. Prior to this role, Laston was VP Insights & Innovation at Sara Lee North America where he led the next innovation platforms across all Sara Lee brands. He was also responsible for developing and executing the go to market multicultural marketing, creative design, consumer feedback, shopper marketing and media/agency relations in the US. Laston began his professional career in marketing at P&G Puerto Rico where he was the first P&G marketing executive in Central America leading household, health and beauty divisions. Laston has a Bachelor’s Degree in marketing from Purdue University, Cum Laude and an MBA from Purdue University.
President, The Line
Charlie has run the gauntlet in the digital space. Helped IPO a digital real estate company in 2004. Grew an online advertising agency to over $200 million in online revenue. Took an established fashion brand’s e-commerce presence to unprecedented levels of growth and success. Recruited by a TPG Capital owned company to create a direct to consumer channel – something they had never done in 75 years of business. This leadership team ultimately drove the company to the highest multiple ever paid for a company in the vitamin, mineral and supplement space.
The Line is a new venture which seeks to provide the quintessential items of everyday life spread across the home, fashion and beauty space. Partnering with Vanessa Traina as creative director, the Line is scheduled to launch in late September 2013.
EVP Marketing, Legendary Entertainment
As Vice President of Brand Marketing for EA SPORTS, Christopher Erb is responsible for driving strategy and marketing for the EA SPORTS brand. Christopher oversees a cross-functional team that focuses on consumer marketing, licensing, and brand partnerships. In addition, his team is responsible for partnership activation across franchises within the EA SPORTS label including Madden NFL, FIFA, Tiger Woods PGA, NHL, NBA, NCAA, SSX, and Fight Night.
Jorge Luis Fontanez
VP and Marketing Manager of Chase Community Giving, J.P. Morgan Chase & Co
Jorge leads the development, positioning and programming for Chase Community Giving (CCG), a leading philanthropic initiative leveraging the power of social media, formed out of a strategic partnership between J.P.Morgan Chase & Co. and Facebook. The program crowd-sources votes to award grants to eligible non-profit organizations, turning the traditional model of philanthropy upside-down. With nearly 3.4 million Facebook fans, CCG is the #1 non-gaming application on Facebook. Jorge has worked for over 10 years to bridge traditional marketing approaches with the latest innovations. Prior to JPMC, Jorge worked in Brand Management at Colgate-Palmolive, managing a portfolio of Oral Care products for the U.S. division, supported by a number of successful digital and shopper marketing campaigns to drive organic growth.
Director of Media Strategy & Investment, Verizon Wireless
Marc is the Director of Media at Verizon Wireless, overseeing all media strategy, planning, buying, investment & ROI, as well as innovation for VzW. He manages a roster of media and digital agencies to accomplish the goals of his $1B+ measured media budget. Prior to his leadership role at VzW, Marc was the first US Media Director for Reckitt Benckiser, CPG manufacturer of Lysol®, Air Wick®, Mucinex®, French’s® et al. Marc managed RB’s ~$500MM measured media investment across all media channels. In 2009, Marc received credit as the key brand-side pioneer proving Digital Video to be a viable complement to TV, winning an AdAge Media Maven Award in the process. Before RB, Marc exercised his entrepreneurial spirit in the digital start-up world for 3 years, and held various media roles at BOOKSPAN (a Bertelsmann & Time Warner partnership), i-traffic/Agency.com and MediaVest (on P&G and Norelco) earlier in his career.
Director of Marketing, Office Depot
Nicole leads the eCommerce Growth Initiatives for Office Depot. She is responsible for creating future blueprints and marketing strategies for key growth initiatives within the eCommerce channel; delivering top-line and bottom-line improvement and significantly enhancing the customer experience. Prior to Growth Initiatives, Nicole was responsible for driving revenue and increasing qualified traffic to OfficeDepot.com, Office Depot family of sites and Office Depot Retail locations by overseeing marketing paid search, natural search, display, mobile, shopping comparison engines, affiliates and emerging media. Before joining Office Depot in 2010, Nicole served as Director of Online Marketing for BGT Partners and as Marketing Director for Southeast Realty Equities. She has also held sales management roles for Federated working for Burdine’s Department Store.
President, Shaquille O’Neal Enterprises
Ian is President of Shaquille O’Neal Enterprises and a partner in Pheasant Hill Consulting, which focuses on helping accelerate the growth of digital marketing start-ups. Formerly a CMO at Sears Holdings, Ian has a steeped retail background having been President of Steve Madden Retail and E-commerce, President of Athletes World/Bata In Canada, CEO of Olsen Europe Fashion, and has had CMO roles at Footlocker, Inc., Wolverine Worldwide and Starter apparel. Ian began his career working in advertising on P&G before moving to the client side as Brand Manager at the Coca-Cola Co. He then went on to be Group Brand Manager at Bacardi introducing many products such as Bacardi Black rum, Tropical Fruit Mixers and Bacardi Breezers.
VP, Online, Mobile, Social Marketing, Gilt Groupe
Jason joined Gilt Groupe in 2010 and has been leading their online, social, and mobile marketing efforts. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he lead Database Marketing for J.Crew, and implemented new CRM systems & programs for Martha Stewart Living post their IPO.
Director of Innovation and Emerging Technology, Mondelēz International
Ed is Director of Innovation and Emerging Technology at Mondelēz International, where he led development of its award-winning iPhone application, the iFood Assistant. iFood Assistant won an Edison Award for Innovation in 2010. Ed also co-lead the creation of iPad application, Big Fork Little Fork. He continues to lead innovation through both mobile and digital.Ed has driven innovation digitally and traditionally during his tenure at Cadbury/Dr. Pepper, VNU, DoubleClick and Draft Worldwide. Ed published NYC Pet Project while at Good Books Publishing, a company he founded. In 2009, Fast Company magazine named Ed as “1 of the 10 Most Creative People in Food.” He also participates on the Intel Capital Advisory Board.
Director of Global Digital Marketing and Social Media, Campbell Soup Company
For 15 years, Adam Kmiec has worked for some of the most forward thinking organizations in the world, while helping some of the most dynamic brands find success in the interactive and social space. Currently he is Director, Digital Marketing and Social Media at The Campbell Soup Company. In this role he is responsible for developing a global digital marketing and social media strategy that encompasses both consumer-facing communications and corporate initiatives to make Campbell one of the most digitally fit organizations in the world. Adam’s career spans both the client and agency sides of the marketing and advertising industry, including Fallon, Leo Burnett, and ConAgra Foods.
Jacqueline Lamping O’Connell
Sr. Director, Social Media Strategy & Development, Apollo Group
In her role at Apollo Group, Jackie aims to revitalize the University of Phoenix brand by amplifying word-of-mouth and changing the conversation about online education. Jackie leads a team overseeing social publishing, community management/moderation, social media advertising, and brand advocacy campaigns. While at Apollo Group, Jackie previously ran Display Advertising, driving strategic partnerships with major digital media portals and capitalizing on emerging opportunities including DSP’s, dynamic ad serving, and Facebook ad management platforms. Prior to Apollo Group, Jackie was Product Marketing Manager at Wells Fargo leading positioning and go-to-market launch strategy for the Internet Services Group, and also lead Media Buying at digital marketing agency QuinStreet. Jackie holds a BA in human biology from Stanford University and an MBA from the U.C. Berkeley Haas School of Business.
VP Digital Brand Marketing, Hasbro
Victor is responsible for digital marketing for all Hasbro brands such as Transformers, Monopoly, My Little Pony, Nerf, Playskool and others. In his role he drives all digital strategies and activations within the web, mobile, social and digital media. Prior to Hasbro, he was Senior Vice President of Marketing at Digitas. In addition to CRM, digital strategy and promotions, he worked on key partnerships with NASCAR, NFL, Bravo, The Apprentice, NCAA, Sports Illustrated, Jimmy Kimmel Live, The Oprah Winfrey Show, MTV, Transformers The Movie, and Glee to name a few. Prior to Digitas, he was VP, Creative and Strategy, for Alloy Media and Marketing and Senior Publicist at Viacom parent, National Amusements. Victor is a Boston native and a graduate of Boston College.
VP Strategic Marketing, Columbia Records
Elliot currently serves as Vice President, Strategic Marketing at Columbia Records where he works on a variety of initiatives including building out music platforms for television & online; collaborating with brands on music related initiatives; evaluating early stage consumer and technology investments; and creating white papers quantifying the value of music. Previous to this role, he was a Brand Manager at Colgate-Palmolive on Max Fresh toothpaste and Speed Stick deodorant. Elliot graduated from Columbia University with a BA in Art History and received an MBA from MIT Sloan.
Director, Global Digital Marketing & Programming, GE
As Director, Global Digital Marketing & Programming, Paul Marcum is responsible for creating and delivering the company’s online brand and reputation around the world through a compelling and engaging Web presence, creation/curation of content, and the development of robust paid, earned, & shared distribution strategies. Joining GE in November 2011, Marcum brought to the role 17 years of experience as a pioneer in digital media and a unique background in marketing, content development and digital distribution including leadership roles at Yahoo!, Sesame Workshop and Modem Media. A graduate of Northwestern University, he lives in New York with his wife, two kids and two labs. His twitter feed is at http://twitter.com/jpmarcum.
Marketing Director, Digital, Frito Lay Portfolio, PepsiCo
Ashwin Nathan is currently Marketing Director, Digital for Frito Lay. In this role, he is responsible for developing digital strategies and capabilities that drive growth for Frito Lay’s vast snack portfolio. Prior to PepsiCo, Ashwin spent 9 years at Procter & Gamble in various brand management roles. Ashwin has a MBA in Economics and Finance from the University of Chicago Booth School of Business and a Bachelors in Electrical Engineering from the University of Texas at Austin.
Director of Social Media & Digital Strategy, Verizon
Mason is a communications and business strategist with over 17 years of experience, spending 8 years in the digital/social space. From startups to a Fortune 20 company as the Social Strategist for Verizon Wireless, he’s a collaborator, digital strategist, writer and speaker who has sparked culture change, improved business communication and persuasively mandated business innovation. A husband, father of three, avid pet owner and sports enthusiast, he continues to pursue adventure and a thorough enjoyment of life.
Senior Brand Director, NIKE EAST
Marc is responsible for leading Nike Brand Marketing for the East coast territory, based in New York City. He drives Nike’s strategy and execution against bringing innovation and inspiration to every athlete and manages across multiple categories and marketing functions to create impact in Nike’s leading markets. Marc is a 15 year Nike veteran and has had various positions at Nike across several key categories, functions and geographies. Prior to Nike, Marc began his career in advertising, including agencies such as DDB, Chiat/Day and Burrell. Marc was also a Division 1 Track and Field athlete and graduate of Southern Methodist University. His favorite Nike products are the Air Force One and the Nike Fuelband.
Marketing Vice President, Hair US, Unilever
David is the VP of Unilever’s Hair brands, including Dove, Suave, Tresemmé, Nexxus, Clear, Motions, and Axe. In David’s tenure on Hair, the business has turned-around to become today the #1 Daily Hairecare manufacturer in the US, by reprioritizing and expanding the portfolio and modernizing the marketing mix. Before Hair, David spent 8 years on the Axe Brand, including its launch into North America. In these roles, David has developed many advertising campaigns, 3 brand-created TV shows, a video game and pioneered viral and social media marketing. Awards include several Cannes Lions, Guerrilla Marketer of the Year from Brandweek, Ad Age’s Top 50 Marketers of 2004, and several Reggies. Prior to Unilever, David worked for a US Congressman and the U.S. Treasury. He is an MBA Graduate of Wharton and received a B.A. from Yale. David, his wife, 5-year-old and 2-year-old daughters live in New Jersey.
Head of Mobile & Emerging Technologies, JetBlue Airways
Jonathan Stephen is the Head of Mobile with JetBlue Airways, bringing more than eight years of experience in the mobile industry. In his current role, Jonathan is responsible for driving JetBlue’s overall mobile strategy as well as maintaining and enhancing the products in JetBlue’s mobile ecosystem. Prior to his tenure with JetBlue, Jonathan was the Director of Global Industry Initiatives with the Mobile Marketing Association (MMA), where he was responsible for coordinating the various committees of the organization as well as responsible for the MMA’s strategic initiatives, overseeing and publishing guidelines, best practices and educational tools for mobile media and marketing.
Head of Digital Engagement & Integrated Media, PepsiCo
Chad is a ten year warrior in the beverage battles at Pepsi’s North American Beverage unit and fortunate enough to work on a variety of businesses there including: the National Customer Activation organization, then partnering with corporate partners in the National Partnership team which included the first Apple iTunes promotion, the Tropicana then Sierra Mist brand & innovations teams, the Digital Marketing organization, the lead on the Pepsi, Mountain Dew, & Sierra Mist brand’s Media Strategy & Investment, and finally now as the day-to-day lead on managing the X Factor partnership. The daily challenge: to find the most intriguing path to engage a brand’s consumers in organic ways that build beyond brand awareness and ultimately provide its consumers value.
Director of Brand Marketing, Intel
Christine Vermes is the director of brand marketing at Intel, one of the world’s most valuable brands. She’s responsible for the design vision and experience of the brand including Intel brand badges found on hundreds of millions of the world’s computers, Intel’s sonic brand considered to be “the most recognizable sound in the world,” and branded sponsorships that have included the multi-Grammy winning artist will.i.am of The Black Eyed Peas.
Global Director of Strategic Innovations for Marketing Technology, Anheuser-Busch InBev
Winston Wang is Global Director, Strategic Innovations for marketing technology at AB InBev with responsibility for exploring and experimenting with cutting-edge digital technologies from start-ups and innovators that are transforming consumer marketing. He brings an extensive background in innovation leadership, and mobile and media products and technologies; both at start-ups, and within global companies. From 2007-2010, he was the director of T-Mobile USA’s advanced R&D group that created next-generation product and service concepts. He was previously with Adobe Systems where he co-led the Mobile Authoring product management team. Before that, he held a variety of mobile user experience design leadership roles at Symbol Technologies, PalmSource, Good Technology, and startup Covigo for both consumer and enterprise mobile products.
VP/Business Leader, Social Media, US Digital Marketing, MasterCard Worldwide
In his new role as Vice President/Business Leader of social media marketing, Gregg leads consumer interaction and experience with MasterCard’s Priceless campaign across social media channels. Before joining MasterCard, Gregg was AVP of Social Media at New York Life Insurance Company, where he created a social media program recognized across the life insurance vertical as a leading program. Prior to joining New York Life, Gregg held roles as Director of Innovation & Social Media and Director of Online Acquisition at American Express. Before working at Amex, Gregg held roles at JWT (J Walter Thompson), Bernard Hodes Advertising, Mercer Consulting, and the Washington Wizards. Gregg lives in Hastings on Hudson, NY with his wife and two kids.
Colin T. Westcott-Pitt
VP Marketing, Dos Equis, Amstel Light, Newcastle Brown Ale, Heineken USA
Colin Westcott-Pitt is VP Marketing for Dos Equis, Amstel Light, Newcastle Brown Ale at Heineken USA where he leads positioning, creative development, design, innovation, online marketing and overall promotion. Since joining Heineken in 2009, Colin managed the launch of the Newcastle Draught Keg, its Summer Ale and the award-winning Newcastle “Block” website. He developed Newcastle Brown Ale’s “Lighter Side of Dark” communication platform and advertising execution, which was nominated for a Cannes Lion in 2010. Prior to joining Heineken USA, Colin served as Global Brand Director at Pernod Ricard where he delivered double-digit volume growth for Malibu after successfully transitioning the brand from Allied Domecq to Pernod Ricard. Colin held roles at Inbev USA and Labatt USA after beginning his career in the UK at Whitbread Beer Company.