Where Brand Marketers Come to Learn, Share and Connect

Advisory Board

Madhur Aggarwal

General Manager, SAP Digital Commerce & SAP Store, SAP

T3Mx7ynpkGICh4RKkt_tR4ziBcDxNscjW_hd8bZLJAi6I8ddJ9OIDKBxjg8kCz20RUSAYe8Wh6mRjsi-7H-olAMR6NNdPDVdxeOv4eXLISrpau8ceHOrTLOA2e3zmzpTMko=s0-d-e1-ftAs Vice President of Strategy, Madhur Aggarwal leads the worldwide marketing strategy within SAP’s “Office of CMO”. The oCMO team is charted to champion “Voice of the Market”, help improve SAP’s competitive position in the marketplace and drive the transformation of SAP Marketing to a “best-run business”. Madhur is responsible for injecting outside-in audience perspective.

Susan W. Allen

Senior Director, Marketing, Schwan’s Consumer Brands

Allen_Susan_webSusan W. Allen is a Senior Director, Brand Management at Schwan’s Consumer Brands. She has spent her career revitalizing brands in a diverse range of settings–public and private organizations, CPG and retail environments. Currently at Schwan’s she is a courageous leader delivering double-digit growth within an operational turnaround environment where she has P&L responsibility, leading brand positioning and strategy, and product innovation. Susan has been trailblazing brand revitalization since she started her marketing career at General Mills. At ConAgra, Susan delivered over 50% growth to declining snack brands, and established the industry-leading digital and social media platform for Slim Jim®. At SUPERVALU, she launched the successful Private Brand Essential Everyday®, driving banner differentiation and private brand share growth. Susan is a collaborative portfolio leader who works across boundaries and enables high-producing teams. Susan received her Bachelor’s Degree from Howard University, and her MBA from UCLA. Susan lives in Minneapolis, MN with her husband and five year old son.

Ryan Bonifacino

Investor, Advisor and former Retail CMO – ‎Mount Cuba Capital

ryan-bonifacino.jpg Ryan Bonifacino oversees e-commerce, digital marketing, advertising technology and customer experience as the Vice President of Digital Strategy at Rhode Island-based lifestyle brand Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 1,200 employees and 2013 revenues of over $230 million, Alex and Ani is currently the fastest growing mid-sized retailer in North America, operating a multi-channel business model that includes over 40 inline retail stores, thousands of global retail partners and multiple e-commerce and digital properties. Prior to Alex and Ani, Ryan was a Principal at Hedgeforce, a hedge fund marketing firm that represented over $8 billion in assets.

Douglas Busk

Group Director, Digital Communications & Social Media, The Coca-Cola Company

DouglasBusk.jpgAs Group Director, Digital Communications & Social Media, for The Coca-Cola Companys, Doug Busk leads the high-performing social & digital teams. A strong understanding of social ecosystems and their link to great storytelling informs Doug’s strategic role within the organization, where his responsibilities include setting the vision and evolution of the Coca-Cola Journey and Coca-Cola Unbottled storytelling platforms. Doug is charged with aggressively expanding those platforms to new markets and languages while simultaneously growing and enhancing the broader presence of corporate social media channels. Doug also spearheads the development and execution for Coca Cola public affairs and communications internationally. Previously Doug was Director of Connections Innovation for Coca Cola Global Marketing, overseeing initiatives that connect the company’s marketers to consumers worldwide. Prior to joining the Coke team in 2010 Doug held leadership positions at Cingular and Verizon Wireless (where he created the country’s first cross-carrier non-profit fundraising capability via text messaging, resulting in more than $40 million of fundraising for Haiti earthquake relief in 2010. He contributed a chapter to the book Moblity for Dummies. Doug has a BA in Political Science from Emory University and for the 2008 election cycle served as outside strategic advisor to the landmark mobile efforts of the Obama campaign. @dbusk.

Patrick Cassidy

Director, Global Digital Brand Marketing, New Balance

patrick-cassidy.jpgPatrick Cassidy leads global digital brand marketing and social media content strategy for New Balance. Since assuming responsibility for the company’s primary social media outlets nearly two years ago, New Balance has added millions of community members across the brand’s social platforms. Patrick deploys New Balance’s image across the U.S. and international markets and leads the brand’s digital and creative agencies. Prior to joining New Balance, Patrick was VP Marketing and Content for Dime Magazine Publishing, an international basketball magazine he co-founded. He was also the co-founder of the sports / entertainment / culture digital marketing and events agency 94×50, with a client roster featuring brands like the NBA, Red Bull, Converse, Nike Basketball, Nike Sportswear, Brand Jordan, EA Sports, Sprite, Levi’s, Foot Locker, Skullcandy, and the Brooklyn Nets. @PatrickECassidy

Erin Cast

SVP Marketing, Energy and Nutrition, KIND

Erin Cast is the Vice President, Garnier Haircare at L’Oreal Paris. Erin has almost 10 years of experience in the beauty industry repositioning, developing advertising creative and driving growth across brands like Garnier Fructis, L’Oreal Paris True Match and Dark and Lovely. Erin’s key responsibilities in her current role include directing brand strategy, integrated communications and advertising for Garnier Fructis Haircare & Styling. Prior to joining L’Oreal, Erin worked at PepsiCo on innovation and activation on the Lay’s brand. Erin started her career in the fashion industry in sales and management on iconic brands like Gucci and Prada.

Tracy Chavez

National Media Director, JCPenney

chavez-tracy_webAs National Media Director for JCPenney, Tracy Chavez is responsible for providing key leadership and direction across several marketing departments. She leads Enterprise Strategic Communications Planning, Integrated Tactical Planning, Investment and Allocation and Agency Management. Her philosophy for the brand is to let consumer driven data insights guide their approach delivering the right message at the right time with the most relevance. She drives the development of the data driven holistic media strategy for national and local broadcast, digital and print campaigns for JCPenney’s cross-divisional and brand-specific initiatives in both the general and multicultural markets. Last year the brand was recognized for their work in the Multicultural space due their efforts in the 2014 World Cup maintaining the company’s strong position with their Hispanic customers. She also provides leadership to various agencies and internal and external partners to supports high-level media partnerships across channels within all their key tentpoles such as the Oscar’s and Country Music Awards. In addition she is extremely passionate in actively involved in all JCP Cares philanthropic initiatives supporting Back to School programs, Veterans and Breast Cancer Awareness. Earlier in her career Tracy has worked extensively in Media Planning, Investment and Strategic Integration and Tactical Planning for Starcom, Lopez Negrete, Universal McCann on a variety of accounts across multiple categories. @ChaTracy

Cindy Chen

VP, Global Business Leader, GSK

cindy-chen.jpgCindy Chen is Global Head of eCommerce for Mondelēz International. She brings 15+ years of brand business leadership across North America and in Asia Pacific, consistently delivering revenue and profit expectations. Cindy joined Kraft Foods Group (now Mondelēz International) in 2009 as the Marketing Director for JELL-O. In 2011 Cindy joined the US OREO team as the Marketing Director, driving double-digit results on both top and bottom line. Her vision and her innovative, collaborative approach to marketing and agency partnerships were realized with the breakthrough OREO “Daily Twist” campaign — an initiative that set a new standard for real-time fan engagement in the social media era. She also originated the idea to make Oreo’s first-ever appearance on advertising’s biggest stage: the NFL Super Bowl. For 2014, Cindy was Global Head of Innovation for the Gum Portfolio. She assumed her current post this year. Previously, she worked at both General Mills and Reckitt Benckiser. Cindy is originally from Shanghai, China, and started her career in the fashion industry.

Daniel R. Clarke

Brand Director USA, Seagram’s Gin & Malibu Rum, Pernod Ricard

daniel-r-clarke.jpgDaniel R. Clarke is the original international citizen: born in Hong Kong, raised in England, studied in Scotland and Canada – he started his career with Procter & Gamble in Geneva, Switzerland working on Pampers and Boss Fragrances. Daniel then spent 5 years in Dubai, working in and around the luxury field across the Middle East (including a stint with Booz & Co. as a strategic consultant) before coming to New York to head up a division of Calvin Klein fragrances at Coty Inc. Daniel is currently Director, Innovation at Pernod Ricard USA, responsible for designing and bringing new spirits and wine innovations to market in the US.

Charlie Cole

Chief Digital Officer, TUMI

charlie_coleCharlie Cole joined TUMI in 2015 as the Company’s Chief Digital Officer. In this role, Mr. Cole is responsible for overseeing and developing the brands’ national and international ecommerce and digital platforms. Mr. Cole brings a mix of entrepreneurial and institutional knowledge to the Company with success in both fields, and a focus on creating structures to empower creativity driven by energy and objectivity. Prior to joining TUMI, Mr. Cole held various leadership positions, including serving as CEO of The Line, and head of e-commerce for Lucky Brand and Schiff Nutrition, the largest acquisition of a VMS company in the history of Wall Street.

Geoff Colon

Group Marketing Manager, Emerging Media, Microsoft

geoff-colon.jpgGeoffrey Colon is Group Product Marketing Manager of Social Media and Analytics at Microsoft in the Search Business Group (Bing Ads) in Bellevue, Washington. In his role, Geoffrey leads a global team of social media marketers who create, execute and measure tactical social communication strategies to help drive education and adoption of the Bing Ads product by marketers and advertisers. He is also a subject matter expert on personal branding, the DIY economy, social data, socializing the enterprise and disruptive innovation. Prior to joining Microsoft, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City. In that role, Geoffrey created and executed tactical social strategies for a variety of business divisions within IBM including Mobile, Cloud, Systems and Technology, Midmarket, Software and the Smarter Planet brand. He has spent 20 years in digital marketing working for and with several of the most influential brands including Coca-Cola, Kraft, Spotify, Netflix, American Express, The Economist, UPS, USA Network, WWE, History Channel, A&E, Food Network and Smirnoff. Geoffrey is a 1994 graduate of Lehigh University with a Bachelor of Arts degree in Journalism and Communications and a minor in Political Science. @djgeoffe

Erick Dickens

Vice President, Marketing, King’s Hawaiian

dickens-erick_webErick Dickens made the transition into brand marketing after serving as a US Army Capitan and pilot during wartime operations. As a brand marketer, Erick managed household brands such as Post Cereals, Renuzit, Soft Scrub, and Right Guard at Kraft Foods and Henkel.In 2010, Erick was selected to lead LifeLock’s rebranding and product development effort and helped lead the company through a successful IPO in October 2012. Erick holds an MBA from the University of Arizona and is currently the Vice President of Marketing for King’s Hawaiian. He resides in Huntington Beach, CA with his wife and two children. @ErickDickens.

Pam El

Chief Marketing Officer, National Basketball Association

Pam El.105As EVP, CMO, Pam is responsible for the NBA’s global marketing operation, directing brand development, overall marketing, and advertising for the NBA, WNBA, and NBA Development League. Prior to the NBA, Pam served as Senior Vice President, Brand Marketing, for Nationwide Insurance where she was responsible for driving financial services marketing strategies and break through executions. She has over 30 years of related marketing and communications experience including 15 years with world class advertising agencies. Prior to Nationwide, Pam led the State Farm marketing organization for over a decade where she was responsible for marketing and sales strategy, brand management, and all media and sponsorships. Pam holds a degree in Mass Communications from Virginia Commonwealth University. She was named by Advertising Age as one of the Top Most Influential Marketers in 2012 and Top 50 Marketing Executives in 2010. Pam and her husband, Bill, are currently relocating from Columbus, Ohio to New York City.

Nicole Fraley

AVP Digital Marketing, Victoria’s Secret

nicole-fraley.jpgNicole Fraley is responsible for delivering digital marketing strategy aligned with customer needs, driving top-line volume while delivering profitable results at margin expectations for Victoria’s Secret online presence; accountable for maximizing sales and profit, driving digital demand and acquiring new customers through the activation of paid and natural search, affiliate and shopping partnerships, display media, video, emerging digital media, mobile presence and email contact strategy. Before joining Victoria’s Secret, Nicole held key marketing and innovation roles at Office Depot, BGT Partners and Southeast Realty Equities. She has also held sales management roles for Federated Department Store. Nicole earned a Bachelor of Science degree from the University of New Mexico. @NicoleFraley

Mayur Gupta

VP, Growth & Marketing, Spotify

mayur-gupta.jpgAs a Global Head of Marketing Technology & Innovation for Kimberly Clark, Mayur Gupta leads the global marketing technology strategy, planning & budget as well as KC’s digital innovation lab. Provides thought leadership, vision and strategy to enable KC’s marketing & business objectives across all the global brands. Leads the ongoing exploration, evaluation and adoption of both enterprise and tactical capabilities as well as heads the technology & media innovation within KC’s digital innovation lab, managing the innovation portfolio all the way from inception to commercialization. Also leads the Global Digital Production capability, vision & strategy. Prior to joining Kimberly Clark, Mayur spent over 12 years @ SapientNitro as Director, Marketing Technology. He led several digital marketing engagements for leading brands like Coca Cola, Unilever, ESPN XGames, Mars, Chrysler, FIAT Abarth, Cisco, Motorola, Burger King, VisitFlorida, Celebrity CruiseLines. @inspiremartech

Kirk Heinlein

Director of Brand Marketing, AT&T

KirkHeinleinSince receiving his BS in Marketing from Washington University in St. Louis, Kirk Heinlein has effortlessly circumnavigated a variety of seemingly different worlds – global advertising agencies and global Fortune 500 clients; communications and strategy; and traditional advertising and leading-edge social/digital interactions. Now, as Director of Advertising for the Global Marketing Organization within AT&T, Kirk brings it all together – along with his extensive technology and telecom experience with clients such as NEC, Macromedia GTE (now Verizon), Sprint, Qwest and Samsung Mobile – to build deep customer engagement for AT&T Business Solutions. In his rare off hours, Kirk spends his time remodeling his house, playing with his daughter, remodeling his house, working out and remodeling his house.

Scott Hudler

SVP, Chief Digital Officer, Dunkin’ Brands

ScottHudler As Vice President-Global Consumer Engagement for Dunkin’ Brands, Scott Hudler is responsible for all advertising, in-store merchandising, media, and interactive marketing activity for the brand in more than 9,700 Dunkin’ locations in the United States and 31 countries. Previously Scott was the Vice President, Brand Marketing, overseeing brand marketing activities including category management, partnership marketing, and menu innovation. Scott joined Dunkin’ from Mars, Inc., where he served as Brand Manager for SNICKERS. In a previous role with Mars, he also led the company’s sponsorship portfolio including relationships with NFL and NASCAR. Scott graduated from Valdosta State University with a BFA degree in Fine Arts and is a director at MITX, the Massachusetts Innovation and Technology Exchange. @ScottHudler

Jason John

Chief Marketing Officer, Publishers Clearinghouse

JasonJohnAs Chief Marketing Officer for Publishers Clearinghouse Jason John is responsible for the development and execution of overall marketing strategy and is charged with identifying potential acquisition targets. John assumed his current post in September 2014. Prior to joining PCH Jason spent four years leading online, social, and mobile marketing efforts for Gilt. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he led Database Marketing for J.Crew and implemented new CRM systems & programs for Martha Stewart Living post-IPO.

Adam Kmiec

Vice President, External Communications, UnitedHealthcare

AdamKmiecFor nearly 20 years, Adam Kmiec has worked for some of the most forward thinking organizations in the world, while helping some of the most dynamic brands find success in the digital marketing and communications arena. In his current role at UnitedHealthcare, Kmiec continues his passion for leveraging digital, marketing and communications to help people live healthier lives. Prior to joining UnitedHealthcare, Kmiec led Digital Marketing for Walgreens Boots Alliance. His career has crisscrossed both the client and agency sides of the marketing and advertising industry, covering stops that include Fallon, Leo Burnett and The Campbell Soup Company. When not helping to UnitedHealthcare continue to be a leader in making the healthcare system work for everyone, he advises early stage startups in the social, content and analytics verticals. @adamkmiec.

John Koller

VP, Platforms Marketing, Sony PlayStation (SCEA)

JohnKoller John Koller is the Vice-President, Platforms Marketing at Sony PlayStation and Sony Computer Entertainment of America (SCEA). In that capacity he functions as the General Manager responsible for all aspects of platform strategy for the PlayStation 4, PlayStation 3, PS Vita, peripherals and licensing verticals, including brand marketing, business models, customer experience, product planning, portfolio planning, pricing, packaging, communications, distribution, and retail promotions. At SCEA, he has managed or assisted with the launch of five multi-billion dollar platforms, including the highly anticipated PlayStation 4. He has established and championed significant innovations, including new digital content business models, consumer engagement advertising models, as well as award winning creative. @jpkoller.

Roger Koman

Vice President of Media and Marketing Services, Eggland’s Best

In 2007 Roger Koman joined Eggland’s Best, focusing on new products and special projects. In this small entrepreneurial environment, all employees wear many hats. He is directing many of the company’s branded product lines and has also been instrumental in putting Eggland’s Best on the digital map, utilizing a combination of online and offline advertising, social media, blogger outreach and other tools to create a powerful marketing mix. He has built the company’s online presence, creating tremendous press and goodwill in the viral marketing environment. Prior to Eggland’s Best, Koman worked at Richardson Vicks, Colgate Palmolive, American Cyanamid and EchoStar, managing market leading consumer brand names.

Boon Lai

VP Marketing, Collaboration Business, Cisco

boon-lai.jpgBoon Lai is an award- winning marketing executive with 18+ years’ experience in the global B2B and consumer goods sectors. He has led teams while working in senior roles in cities around the world — New York, London, Singapore and Amsterdam. From 2009-2012 he waas Chief Marketing Officer for Philips China, based in Shanghai. Boon’s experience with consumer, technology, financial services, health and pharmaceutical industries is broad and deep. He has established a successful track record establishing brands and creating innovative omni-channel marketing campaigns. Fluent in English and Mandarin, Boon is winner of the International Marketer of the Year and Media Excellence awards, among other honors. Brands he’s worked with prior to Phillips include Castrol and Reckitt Benckiser. He got his start on the agency side, at Leo Burnett Singapore and McCann Erickson New York.

Victor Lee

SVP Digital Brand Marketing, Hasbro

Victor is responsible for digital marketing for all Hasbro brands such as Transformers, Monopoly, My Little Pony, Nerf, Playskool and others. In his role he drives all digital strategies and activations within the web, mobile, social and digital media. Prior to Hasbro, he was Senior Vice President of Marketing at Digitas. In addition to CRM, digital strategy and promotions, he worked on key partnerships with NASCAR, NFL, Bravo, “The Apprentice,” NCAA, Sports Illustrated, “Jimmy Kimmel Live,” “The Oprah Winfrey Show,” MTV, Transformers The Movie and Glee. Prior to Digitas, he was VP, Creative and Strategy, for Alloy Media and Marketing and a Senior Publicist at Viacom-parent National Amusements. Victor is a Boston native and a graduate of Boston College.

PJ Lewis

Boys / Girls / Tech Platform Marketing Lead – China Development Team

pj-lewis.jpgPJ Lewis currently leads marketing and design for the Mattel Games Global Brand Team. Day to day, he and his team create the vision behind a portfolio including UNO, Scrabble, Apples to Apples, and other titles. His responsibilities also include partnering with internal development teams to launch new digital applications targeting young adults, families, and kids. Previously he led the Monster High global brand team and oversaw marketing communication, content production, product development, and digital execution as the property grew from $400 million to over a $1 billion franchise. He has over a decade of experience partnering and executing brand strategy for some of the world’s most visible brands including the licensor relationships with Minecraft, Cartoon Network, DC Entertainment, and WWE. Prior to Mattel, PJ worked in the Strategic Planning group for Twentieth Century Fox in Los Angeles and started his career in finance in New York. He has an MBA from the University of Southern California and a BA in History from the University of Pennsylvania.

Tressie Lieberman

Chief Marketing Officer, Snap Kitchen

tressie-lieberman.jpgTressie Lieberman is VP, Digital Innovation and On Demand, at Taco Bell, a division of Yum! Brands Inc. Prior to her promotion to her promotion to her current post in June, Tressie was Senior Director, Digital & Social Marketing, a position she held since 2012. Tressie’s role at Taco Bell over the years has seen her responsible for building the Irvine, Calif.-based brand’s relevance. She is relentlessly focused on evolving the restaurant experience. The Taco Bell mobile app was named one of the 20 Best Ads of 2014 by Fast Company. Tressie relocated to Orange County from Dallas where she spent over 5 years establishing and aggressively growing the digital program for Pizza Hut. Prior to joining Pizza Hut, she pursued her passion for advertising at both Ogilvy & Mather and Slingshot. While a Texan at heart, she is now fully obsessed with SoCal and is enjoying life by the beach with her amazing husband and her dog who rules the house. @tresslieberman

Fernando Machado

Head of Brand Marketing, Burger King

fernando-machado.jpgFernando Machado is currently SVP Global Brand Management at Burger King, which he joined in March of 2014 after spending 18 years in Unilever. Fernando’s work has been acclaimed worldwide. He was named Grand Brand Genius by Adweek and as International Marketer of the Year in 2013 (M&M Global). He led the charge in the groundbreaking Dove Real Beauty Sketches campaign, which reached more than 200 million total views online and was the most-watched piece of branded content in history, receiving a total of 6 billion global media impressions. The “Dove Real Beauty” campaign also won 19 Cannes Lion awards in 2013, including the Titanium Grand Prix, bringing Fernando to a total of 30 Lions over his marketing career. His most recent project for Burger King is Proud Whopper. Ferndando is based in Miami. @fer_machado123

Chris Marino

Director of Global Social Media Strategy for American Express OPEN

Chris Marino is the Director of Global Social Media Strategy for American Express OPEN, a division dedicated to serving businesses. His team is focused on developing thumb stopping social first creative fueled by audience insights to drive brand reappraisal and consideration. Chris is a data driven marketer with a passion for quantifying the impact that brands are having through digital experiences. In his six years at American Express, he has worked in a variety of cross-functional capacities including Finance, Marketing and Strategy. Chris graduated from Syracuse University with a B.S in Management and Marketing. He’ll be pursuing an Executive MBA at the Cornell Johnson School of Management in July. He is an avid foodie and traveler residing in New York City.

Andrew Markowitz

General Manager, Global Marketing, GE

AndrewMarkowitzAndrew Markowitz leads a global digital strategy group across GE with a focus on driving stakeholder connection and conversion.
drives first-class digital capabilities in areas including, strategy, lead generation, search, content, social media and customer engagement. The group also focuses on training and development to drive scale, providing external perspective and identifying customer points of relevance. Prior to GE, Andrew worked at Kraft Foods, Inc., where he was Director, Digital Services, leading a Center of Excellence for all digital activity including: digital strategy, on-line media, creative agency relationships, social media marketing, search engine marketing, and standards and training. He joined Kraft Foods in 2000 as the e-Commerce marketing lead for both the Desserts and Post Cereals businesses. Prior to joining Kraft, he worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris and Lintas.Andy graduated from Indiana University. @AndyMarkowitz.

Tara McRae

Senior Vice President, Marketing & Ecommerce, Clarks

McRae_Tara_WebTara McRae is a seasoned brand & marketing expert who comes from a diverse background in corporate and agency experience in Fashion, Sports and Consumer Electronics. McRae joined PUMA as the Media/Advertising Manager in 2006. McRae quickly succeeded in her role, executing multi-million dollar campaigns for major PUMA programs. In 2007, McRae took the helm of Sports Marketing as Director. McRae drove the development of the Golf, Soccer, Running & Training categories. Shortly after the success of key programs within the sports world, McRae was promoted to Senior Director of Marketing, overseeing Sports & Lifestyle marketing for North America, as well as all the cross-functional teams of PR, Media, Creative and Entertainment. A few years later, McRae then took on a new role within the company’s strategic planning group as Vice President of Strategic Planning & Brand Management, with a focus on consumer insights and research, management of licensee and joint venture partners, asset strategy and plans, and cross-functional project management of key brand and business initiatives and programs. In 2014, she was promoted to Senior Vice President of Brand & Marketing to lead the charge for PUMA in the North American marketplace as the company’s mission evolved to become the fastest sports brand in the world. McRae has been instrumental in many successful launches in the past year for the brand in NA including the largest brand campaign in PUMA history deemed Forever Faster and the new retail collaboration with Foot Locker named The PUMA Lab. Prior to PUMA, McRae spent several years at Bose Corporation in corporate communications / marketing. She has also led many retailer partnerships from a marketing standpoint such as the shop collaboration with Foot Locker, THE PUMA LAB. She also spent time in interactive direct marketing Los Angeles, CA at Smileworks.com and at a television ad sales rep firm. McRae hails from Massachusetts and holds a Bachelors of Arts in Communications from the University of Massachusetts Amherst and a Masters of Science of Professional Communication from the Clark University. McRae is an avid soccer player, runner and very active in community service organizations.

Karl Miller

Director, Content Production, The Kellogg Company

karl-miller.jpgAs Director of Digital Strategy at Kellogg Company, Karl Miller leads a team responsible for digital strategy on core Kellogg brands like Special K, Pringles, Cheez-It, Keebler, Eggo and Morningstar Farm across all forms of digital marketing – consumer and shopper. Karl’s team is focused on consulting and co-creating integrated marketing programs and capabilities that enhance the impact of marketing investment in the digital ecosystem. Core to this assignment is pushing the company forward into the ever-evolving content marketing arena. Karl joined Kellogg Company as a Market Researcher in 2002. Since that time he has worked Brand Marketing and led cross-functional Innovation teams in the Adult, Mom/Kid, and Organic portfolios. Outside of Kellogg’s Karl has worked with other key consumer brands such as Glad, Tilex, International Delight and Silk. Karl earned a Bachelor’s degree in Philosophy from the University of Massachusetts and an M.S. in Marketing from the University of Colorado at Denver.@karl_miller

Lee Nadler

Marketing Communications & Launch Manager, MINI, BMW Group

lee-nadler.jpgLee Nadler is Marketing Communications & Launch Manager at MINI USA. He is responsible for managing multichannel, marketing programs. He oversees MINI’s marketing agencies and has overall responsibility for: advertising creative and media; MINIUSA.com on all platforms, digital/video marketing, social channels, partnerships, gorilla/stunts and research. Lee was recently appointed Launch Manager for new products introduced in the US. He is orchestrating MINI’s #DefyLabels campaign, featured in the “Big Game.” During Nadler’s 25-plus year career, prior to joining MINI, he founded a consulting practice, Sherpa Marketing, Inc., which invented ideas and created communications for clients such as: BMW, CNN, Gilt Groupe, eMusic, RIDEMAKERZ and Yahoo! Previously, Lee was on the original executive team as the first head of Marketing for DoubleClick. He also had key roles on the agency side, including launching Prodigy in 1989 at a WPP agency, launching Snapple at Kirshenbaum & Bond and later as President/CEO of Digital Pulp, which specialized in building brands and digital platforms for innovative businesses. Lee is on the Board of Directors of the Advertising Club, has been inducted into the American Advertising Hall of Achievement, was recognized by Ad Age as one the 21 people to watch in the 21st century and has recently been named one of the 100 Marketing Leaders by Internationalist. Nadler maintains a blog at www.TheSherpaPath.com which shares what he learned from the Sherpa people on an expedition to Mt Everest. You can connect with him via LinkedIn, Twitter or Instagram @leenadler.

Ashwin Nathan

Vice President, Digital Strategy & Marketing, H-E-B

Ashwin NathanAshwin Nathan is currently Marketing Director, Digital for Frito Lay. In this role, he is responsible for developing digital strategies and capabilities that drive growth for Frito Lay’s vast snack portfolio. Prior to PepsiCo, Ashwin spent 9 years at Procter & Gamble in various brand management roles. Ashwin has a MBA in Economics and Finance from the University of Chicago Booth School of Business and a Bachelors in Electrical Engineering from the University of Texas at Austin.

Karen O’Brien

VP of Global Social Media and Brand Engagement for Western Union

Karen OBrienKaren O’Brien is the VP of Global Social Media and Brand Engagement for Western Union. Karen lead’s the WU Global Social team responsible for driving the Western Union Global Social Media Strategy and Social Brand Channels, including content, campaigns, influencer marketing and community management. Karen focuses at the intersection of B2C and B2B engagement, content and experience that delivers deep brand advocacy and results. Karen is a passionate evangelist for social, digital and mobile marketing, with an entrepreneurial spirit and a love for creative and data. She’s worked with some of the world’s most successful brands: Xbox, Microsoft, T-Mobile, Starbucks, Verizon, ABC, Dell, HP, Symantec, Seagate, Cisco, IBM, VMWare, Oracle and PayPal.

Milton Pappas

Former Chief Marketing Officer – Hudson’s Bay Company

Milton PappasRecognized as an innovator and thought leader in the digital industry, Milton Pappas is an accomplished senior digital and marketing executive with a track record of driving growth in the highly competitive retail space. He has extensive experience in the retail and marketing and e-commerce industries with skills that span customer-based strategies and digital transformation.
Milton has had a long and successful career spanning a diverse portfolio of industries, including publishing and retail. He was formerly Chief Marketing Officer of Hudson’s Bay Company where he oversaw the strategic direction and performance of all marketing efforts for the Company’s North American retail banners and led the Marketing Center of Excellence (COE). He joined HBC as the Senior Vice President of Digital Marketing in September 2016. Before joining HBC, Milton was the Chief Digital Officer of New York & Company, where he was responsible for e-commerce and the overall digital strategy for the company. Prior to that, he was President of Ecommerce at Nine West Group where he was accountable for driving the ecommerce businesses for Nine West, Jones New York, and Easy Spirit. Before Nine West Group, he was Vice President, e-commerce at Toys ‘R’ Us US, where he provided leadership for all web-based businesses. Milton also held various leadership positions at Redcats USA (now Full Beauty Brands), including Executive Vice President of business development and Executive Vice President of marketing and e-commerce where he led the company’s transformation from a catalog media model to a digital/ecommerce centric organization. Milton is a board member of Shop.org, the digital division of the National Retail Federation, and a member of the NRF CMO Council. He has been recognized by Hot Topics as one of the 100 most innovative Chief Digital Officers globally. He was also recognized by the Chief Digital Officer Club as one of the Top 50 Chief Digital Officer influencers. Milton holds a Master of Business Administration degree from Pace University and Bachelor of Science degree from Bentley University.

Marc Patrick

VP, Global Golf Marketing, Nike

MarcPatrickMarc is responsible for leading Nike Brand Marketing for the East coast territory, based in New York City. He drives Nike’s strategy and execution against bringing innovation and inspiration to every athlete and manages across multiple categories and marketing functions to create impact in Nike’s leading markets. Marc is a 15 year Nike veteran and has had various positions at Nike across several key categories, functions and geographies. Prior to Nike, Marc began his career in advertising, including agencies such as DDB, Chiat/Day and Burrell. Marc was also a Division 1 Track and Field athlete and graduate of Southern Methodist University. His favorite Nike products are the Air Force One and the Nike Fuelband.

Deb Radcliff

SVP Marketing, West Marine

DebRadcliff.jpgDeb Radcliff joined West Marine in April 2013 as Senior Vice President of Marketing. In this role, Deb is responsible for leading West Marine’s strategic marketing direction, accountable for strengthening and evolving all aspects of the West Marine brand, internal and external communications and omni-channel marketing programs for both B2B and B2C. Prior to joining West Marine, Deb was Sr. Director of Marketing for The Home Depot and Vice President of Marketing for Sports Authority. In both organizations, she oversaw and directed all aspects of the marketing programs, leading the development of integrated marketing plans, leveraging new insights, best practices, innovative executions and media integrations to create growth, improve financial performance and gain competitive advantage.

Aynat Ravin

Director, M Live: Social Media Command Center at Marriott International

aynat-ravinAynat Ravin’s career has evolved through the years, and she currently works in Marriott’s M Live: Real-Time Global Marketing Command Center where she spearheads initiatives that focus on the intersection of Data, Technology and how that translates into the Creative. Aynat ensures that the Command Center’s technologies remain at the cutting edge and primed for innovative implementation. Engaging new partners with exclusive technologies and leveraging them in real-time activations spanning Marriott’s 30+ brands, Aynat builds the real-time marketing practice with an eye towards value and impact.

After graduating from the University of Maryland with a business degree, Aynat began her career in consulting with Accenture advising the Federal Government. She later earned her MBA from Columbia Business School where she refined her skills and armed herself with additional strategic, analytical and marketing tools. After Columbia, she spent time at American Express in the Interactive, Fee Services, and Membership Rewards groups. She then transitioned to Marriott International in its Global Partnerships group, managing the partner relationships with the NFL, HBO, American Express, Visa and Hertz. Recognizing the immense value and influence of social media, she pivoted her role to include social media strategy and analytics with the Marriott Buzz Marketing team and currently M Live.

Aynat was named “Top Women to Watch” by Brand Innovators.

Along with being a mom to two young girls, Aynat still finds time to mentor and educate college and graduate students as she often guest lectures at universities in and around Washington D.C.

Sarah Sachs

Director, Coca-Cola Freestyle Marketing, The Coca-Cola Company

sarah-sachsSarah Sachs is an experienced brand marketer with a passion for innovation and change. In her previous and current roles, Sarah has developed and launched new products, pushed new thinking and repositioned existing products. In her current role at Coca-Cola, she has led the effort to transform the Coca-Cola Freestyle machine from a fountain dispenser into a marketing asset. Previous work at The Coca-Cola Company has included new product work for VEB (Venturing and Emerging Brands), the launch of Diet Coke Plus (with vitamins and minerals) and the launch of Coke BlaK. Prior to Coca-Cola, Sarah worked at Prophet Brand Strategy and Young & Rubicam Advertising, Sarah holds an undergraduate degree from Brown University and an MBA from Emory’s Goizueta Business School.

Steve Sommers
Chief Marketing Officer, Vineyard Vines

Sommers_SteveSteve Sommers joined Under Armour in February of 2012 as Vice President of Global Brand Marketing. Steve is responsible for directing the integrated marketing of all Under Armour products by creating demand at all consumer touch-points. He and his team also create and manage specific marketing programs geared to empower athletes around the world.
Prior to joining Under Armour, Steve was based in Southern California where he served as the Vice President of Marketing for Sony Electronics. He also built his career in marketing at distinguished brands such as Gateway and Toshiba. Steve is now based at Under Armour’s Global Headquarters in Baltimore, Maryland.

John Starkweather

Associate Vice President, Brand & Advertising, AT&T

john-starkweather.jpgJohn Starkweather is a longtime community builder and digital marketer, now advertiser for AT&T Business: a division that serves 3.5M customers – from startups to virtually every Fortune 1000 company. As the head of brand and advertising, John and his team bring a mix of science and humanity to the art of advertising – creating integrated campaigns that strive to assist customers in finding technology solutions that meet their needs. Before joining AT&T in Dallas, John built the global social and digital groups at HTC which consistently outranked their competitors for consumer engagement. And over nearly a decade with Microsoft, he held senior marketing and communications roles where he established a customer insights-driven product development model still being used today. John is very much a citizen of the world, having lived and worked across Asia, Western Europe and now the suburban jungle of Dallas. A graduate of Brigham Young University, John is passionate about the outdoors, cycling and his family. @johnstarky

Dave Spinato

Senior Director, Global Digital Engagement, HARMAN International

dave-spinato.jpgDave Spinato is a creative, enthusiastic Internet Marketing Professional with over 14 years of global and domestic experience within the digital space equipped with a solid history of planning and executing revenue-generating promotional programs and brand experiences. He has demonstrated his ability to combine in-depth knowledge of digital media and Internet technologies with visionary leadership to execute successful online marketing initiatives proven to build brand equity, awareness and drive sales. As the Global Director of Digital Marketing & Social Media at Harman, the parent company behind an array of legendary brands that includes AKG®, Harman Kardon®, JBL®, Mark Levinson®. Lexicon®, Infinity® and more, his core responsibility is to oversee the digital strategy & development for all owned, earned & paid media channels worldwide. Prior to joining Harman, Dave was the Global Director of Digital for Smirnoff at Diageo where he worked with key regions and stakeholders from around the world (US, Western Europe, Eastern Europe, LAC, Africa, and APAC markets) embedding digital strategies & innovation to enable transformational digital development boosting Smirnoff to one of the leading CPG brands within the digital landscape. @DazzlingDave

Chad Stubbs

Pepsi Trademark, Vice President of Marketing, PepsiCo

ChadStubbsChad Stubbs is a ten year warrior in the beverage battles at Pepsi’s North American Beverage unit and fortunate enough to work on a variety of businesses there including: the National Customer Activation organization, then partnering with corporate partners in the National Partnership team which included the first Apple iTunes promotion, the Tropicana then Sierra Mist brand & innovations teams, the Digital Marketing organization, the lead on the Pepsi, Mountain Dew, & Sierra Mist brand’s Media Strategy & Investment, and finally now as the day-to-day lead on managing the X Factor partnership. The daily challenge: to find the most intriguing path to engage a brand’s consumers in organic ways that build beyond brand awareness and ultimately provide its consumers value.

Gregg Weiss

VP/Business Leader, Social Media, US Digital Marketing, MasterCard Worldwide

In his new role as Vice President/Business Leader of social media marketing, Gregg leads consumer interaction and experience with MasterCard’s Priceless campaign across social media channels. Before joining MasterCard, Gregg was AVP of Social Media at New York Life Insurance Company, where he created a social media program recognized across the life insurance vertical as a leading program. Prior to joining New York Life, Gregg held roles as Director of Innovation & Social Media and Director of Online Acquisition at American Express. Before working at Amex, Gregg held roles at JWT (J Walter Thompson), Bernard Hodes Advertising, Mercer Consulting, and the Washington Wizards. Gregg lives in Hastings on Hudson, NY with his wife and two kids.

Colin T. Westcott-Pitt

Global CMO, Glanbia Performance Nutrition

Colin Westcott-PittColin Westcott-Pitt has been at Heineken USA for 5 years, having held a number of marketing leadership roles. He was responsible for the development of the Newcastle Brown Ale “No Bollocks” campaign which recently won a number of creativity awards at Cannes, as well as leading the Dos Equis “Most Interesting Man” campaign which has made Dos Equis one of the fastest growing beer brands in the US. Most recently Colin has led the Heineken brand, and has been responsible for the creation of a number of digital content films including the award winning Departure Roulette consumer challenge. In the last month, Heineken has launched a new campaign for Heineken Light featuring Neal Patrick Harris and a new digital content film featuring Fred Armisen as part of Heineken’s Open Your World campaign. Prior to his work at Heineken Colin was Global Marketing Director for Malibu Rum at Pernod Ricard. He lives in New York City and continues to dream that one day Liverpool will win the Premiership.

Ethelbert Williams

Head of E-Commerce, The Boston Beer Company

Ethelbert-Williams.jpgEthelbert Williams leads e-commerce for The Boston Beer Company’s portfolio including Sam Adams and Angry Orchard brands. He has more than 17 years of global commercial leadership experience having championed marketing and sales strategies across direct-to-consumer ecommerce, pure play marketplaces and multi-channel retailers. Ethelbert previously drove go-to-market and channel expansion for the personal and facial cleansing categories at Kimberly-Clark Corporation and InstaNatural. In addition, he has held leadership roles at Procter & Gamble and Unilever. Ethelbert is also an investor and advisor to exceptional entrepreneurs. He holds a Bachelor of Science from the Medill School of Journalism at Northwestern University where he serves as an Adjunct Lecturer leading collaborative learning for digital marketing, media and innovation curriculum.

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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