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Advisory Board

Madhur Aggarwal

Vice President, Strategy, Office of CMO, SAP

KeenanBeasley As Vice President of Strategy, Madhur Aggarwal leads the worldwide marketing strategy within SAP’s “Office of CMO”. The oCMO team is charted to champion “Voice of the Market”, help improve SAP’s competitive position in the marketplace and drive the transformation of SAP Marketing to a “best-run business”. Madhur is responsible for injecting outside-in audience perspective, defining the strategic framework for SAP’s activities from brand to demand and crystallizing the worldwide marketing priorities across 100+ countries, 25 industries, 11 lines of business and 5 product categories. Madhur is a frequent speaker at international conferences on the Art & Science of Marketing and was recently inducted into the 40 under 40 by Brand Innovators at their Twitter Summit. Madhur prior stints include management consulting at Booz & Company, business development at Oracle and sales at HCL. His educational credentials include an MBA from Wharton, a Master’s in Information Management and undergraduate degree in Engineering


Bonin Bough

Vice President, Global Media and Consumer Engagement, Mondelēz International

BoninBoughBonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International (formerly Kraft Foods). In this role, Bough oversees all of Kraft’s digital communications, establishes new partnerships with online platforms, manages internal capabilities and develops strategies across the firm’s product portfolio. Bough has over 10 years of experience in the space, ranging from digital strategic planning and project execution to leading and building global practices. Prior to Kraft, Bough was Senior Global Director of Digital and Social Media at PepsiCo, focused on digital strategy accross paid, earned, owned and shared media. Earlier in his career he held management posts at IPG & Weber Shandwick and Ruder Finn Interactive. Follow him @boughb


Chris Chesebro

Asst. Vice President, US Media Investments, L’Oréal USA

ChrisChesebroNEWAs Asst. Vice President of US Media Investments at L’Oréal USA, Chris Chesebro manages and implements the strategies guiding L’Oréal USA’s cross-screen video investments. He joined L’Oréal USA in 2009, managing media and content for the L’Oréal Paris brand. He moved into his current role in 2011. Chris started his career at the media agency OMD, providing media strategy to a variety of accounts, ranging from the ABSOLUT family of brands to Lowe’s Home Improvements. An avid cyclist, Chris graduated from Drew University in Madison New Jersey.


Laston Charriez

SVP Marketing, Western Union

As SVP Marketing for Western Union, Laston leads the North America Marketing team. Prior to this role, Laston was VP Insights & Innovation at Sara Lee North America where he led the next innovation platforms across all Sara Lee brands. He was also responsible for developing and executing the go to market multicultural marketing, creative design, consumer feedback, shopper marketing and media/agency relations in the US. Laston began his professional career in marketing at P&G Puerto Rico where he was the first P&G marketing executive in Central America leading household, health and beauty divisions. Laston has a Bachelor’s Degree in marketing from Purdue University, Cum Laude and an MBA from Purdue University.


Charlie Cole

President & CEO, The Line

CharlieColeCharlie Cole has run the gauntlet in the digital space. He helped IPO a digital real estate company in 2004, went on to grow an online advertising agency to over $200 million in online revenue and took an established fashion brand’s e-commerce initiative to unprecedented levels of success. He was later recruited by a TPG Capital-owned company to create a direct-to-consumer channel, something they had never done in 75 years of business. This leadership team ultimately drove the company to the highest multiple ever paid for a company in the vitamin, mineral and supplement space. Launched in late 2013 in partnership with creative director Vanessa Trania, The Line seeks to provide consumers with the quintessential items of everyday life, encompassing the home, fashion and beauty space. Follow him @CharlieCole


Jorge Luis Fontanez

VP and Marketing Manager of Chase Community Giving, J.P. Morgan Chase & Co

JorgeFontanez2Jorge leads the development, positioning and programming for Chase Community Giving (CCG), a leading philanthropic initiative leveraging the power of social media, formed out of a strategic partnership between J.P.Morgan Chase & Co. and Facebook. The program crowd-sources votes to award grants to eligible non-profit organizations, turning the traditional model of philanthropy upside-down. With nearly 3.4 million Facebook fans, CCG is the #1 non-gaming application on Facebook. Jorge has worked for over 10 years to bridge traditional marketing approaches with the latest innovations. Prior to JPMC, Jorge worked in Brand Management at Colgate-Palmolive, managing a portfolio of Oral Care products for the U.S. division, supported by a number of successful digital and shopper marketing campaigns to drive organic growth.


Marc Fonzetti

Director of Media Strategy & Investment, Verizon Wireless

Marc is the Director of Media at Verizon Wireless, overseeing all media strategy, planning, buying, investment & ROI, as well as innovation for VzW. He manages a roster of media and digital agencies to accomplish the goals of his $1B+ measured media budget. Prior to his leadership role at VzW, Marc was the first US Media Director for Reckitt Benckiser, CPG manufacturer of Lysol®, Air Wick®, Mucinex®, French’s® et al. Marc managed RB’s ~$500MM measured media investment across all media channels. In 2009, Marc received credit as the key brand-side pioneer proving Digital Video to be a viable complement to TV, winning an AdAge Media Maven Award in the process. Before RB, Marc exercised his entrepreneurial spirit in the digital start-up world for 3 years, and held various media roles at BOOKSPAN (a Bertelsmann & Time Warner partnership), i-traffic/Agency.com and MediaVest (on P&G and Norelco) earlier in his career.


Ian Gomar

President, Shaquille O’Neal Enterprises

IanGomarIan is President of Shaquille O’Neal Enterprises and a partner in Pheasant Hill Consulting, which focuses on helping accelerate the growth of digital marketing start-ups. Formerly a CMO at Sears Holdings, Ian has a steeped retail background having been President of Steve Madden Retail and E-commerce, President of Athletes World/Bata In Canada, CEO of Olsen Europe Fashion, and has had CMO roles at Footlocker, Inc., Wolverine Worldwide and Starter apparel. Ian began his career working in advertising on P&G before moving to the client side as Brand Manager at the Coca-Cola Co. He then went on to be Group Brand Manager at Bacardi introducing many products such as Bacardi Black rum, Tropical Fruit Mixers and Bacardi Breezers.


Kirk Heinlein

Director, Marketing Communications, Global Markets Advertising, AT&T

KirkHeinleinSince receiving his BS in Marketing from Washington University in St. Louis, Kirk Heinlein has effortlessly circumnavigated a variety of seemingly different worlds – global advertising agencies and global Fortune 500 clients; communications and strategy; and traditional advertising and leading-edge social/digital interactions. Now, as Director of Advertising for the Global Marketing Organization within AT&T, Kirk brings it all together – along with his extensive technology and telecom experience with clients such as NEC, Macromedia GTE (now Verizon), Sprint, Qwest and Samsung Mobile – to build deep customer engagement for AT&T Business Solutions. In his rare off hours, Kirk spends his time remodeling his house, playing with his daughter, remodeling his house, working out and remodeling his house.


Scott Hudler

Vice President-Global Consumer Engagement, Dunkin’ Brands

ScottHudler As Vice President-Global Consumer Engagement for Dunkin’ Brands, Scott Hudler is responsible for all advertising, in-store merchandising, media, and interactive marketing activity for the brand in more than 9,700 Dunkin’ locations in the United States and 31 countries. Previously Scott was the Vice President, Brand Marketing, overseeing brand marketing activities including category management, partnership marketing, and menu innovation. Scott joined Dunkin’ from Mars, Inc., where he served as Brand Manager for SNICKERS. In a previous role with Mars, he also led the company’s sponsorship portfolio including relationships with NFL and NASCAR. Scott graduated from Valdosta State University with a BFA degree in Fine Arts and is a director at MITX, the Massachusetts Innovation and Technology Exchange.


Jason John

VP, Online, Mobile, Social Marketing, Gilt Groupe

JasonJohnJason joined Gilt Groupe in 2010 and has been leading their online, social, and mobile marketing efforts. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he lead Database Marketing for J.Crew, and implemented new CRM systems & programs for Martha Stewart Living post their IPO.


Adam Kmiec

Senior Director, Social Media and Content, Walgreens

AdamKmiecFor 16 years, Adam Kmiec has worked for some of the most digitally forward-thinking organizations in the world, helping their dynamic brands find success in the interactive and social space. In January he joined Walgreens as Senior Director, Social Media and Content, after two years at the Campbell Soup Company, where he was Director of Global Digital Marketing and Social Media. For Kmiec, the Walgreens appointment was a homecoming: he spent a year at the company prior to jumping to Campbell, where he developed global digital marketing and social media strategies across consumer-facing and corporate communications. Adam’s career spans the client and agency sides, including Fallon, Leo Burnett, and ConAgra Foods. Follow him @adamkmiec


John Koller

VP, Platforms Marketing, Sony PlayStation (SCEA)

JohnKoller John Koller is the Vice-President, Platforms Marketing at Sony PlayStation and Sony Computer Entertainment of America (SCEA). In that capacity he functions as the General Manager responsible for all aspects of platform strategy for the PlayStation 4, PlayStation 3, PS Vita, peripherals and licensing verticals, including brand marketing, business models, customer experience, product planning, portfolio planning, pricing, packaging, communications, distribution, and retail promotions. At SCEA, he has managed or assisted with the launch of five multi-billion dollar platforms, including the highly anticipated PlayStation 4. He has established and championed significant innovations, including new digital content business models, consumer engagement advertising models, as well as award winning creative. Follow him @jpkoller.


Victor Lee

VP Digital Brand Marketing, Hasbro

Victor is responsible for digital marketing for all Hasbro brands such as Transformers, Monopoly, My Little Pony, Nerf, Playskool and others. In his role he drives all digital strategies and activations within the web, mobile, social and digital media. Prior to Hasbro, he was Senior Vice President of Marketing at Digitas. In addition to CRM, digital strategy and promotions, he worked on key partnerships with NASCAR, NFL, Bravo, “The Apprentice,” NCAA, Sports Illustrated, “Jimmy Kimmel Live,” “The Oprah Winfrey Show,” MTV, Transformers The Movie and Glee. Prior to Digitas, he was VP, Creative and Strategy, for Alloy Media and Marketing and a Senior Publicist at Viacom-parent National Amusements. Victor is a Boston native and a graduate of Boston College.


Elliot Lum

VP Strategic Marketing, Columbia Records

Elliot currently serves as Vice President, Strategic Marketing at Columbia Records where he works on a variety of initiatives including building out music platforms for television & online; collaborating with brands on music related initiatives; evaluating early stage consumer and technology investments; and creating white papers quantifying the value of music. Previous to this role, he was a Brand Manager at Colgate-Palmolive on Max Fresh toothpaste and Speed Stick deodorant. Elliot graduated from Columbia University with a BA in Art History and received an MBA from MIT Sloan.


Paul Marcum

Head of Global Digital Innovation, Bloomberg Media

PaulMarcumNEW In January, Paul Marcum was named head of Global Digital Innovation for Bloomberg Media. Paul brings to the role 18 years of experience as a pioneer in digital media and a unique background in marketing, content development and digital distribution including leadership roles at GE, Yahoo!, Sesame Workshop and Modem Media. Prior to joining Bloomberg, Paul was Director, Global Digital Marketing & Programming for GE, where he worked since November 2011. In that capacity he was responsible for creating and delivering the company’s online brand and reputation around the world through a compelling and engaging Web presence, creation/curation of content, and the development of robust paid, earned, & shared distribution strategies. A graduate of Northwestern University, he lives in New York with his wife, two kids and two labs. Follow him @jpmarcum.


Liam McCarten

Head of Digital & Innovation – North America, Reckitt Benckiser

LiamMcCartenHailing from the UK, Liam McCarten is leading the digital agenda for RB US business across social, digital, mobile, content and technology. He is focused on delivering business transformation and the maturity of digital within RB. Liam is leading the strategic development and implementation of partnerships with the likes of Facebook and Google among other companies across media, technology and creativity. He previously lead the major shift in digital emphasis within the UK business – delivering exceptional in market results to quickly propel RB to a major player in the UK digital landscape. Liam McCarten holds a BA in Economics from Loughborough University, England. Follow him @ljmccartny.


Meryl Truffelman Macune

Vice President of Global Digital Marketing for Estée Lauder

MerylTruffelmanMacuneMeryl Truffelman Macune is currently the Vice President of Global Digital Marketing for Estée Lauder. Upon joining Estée Lauder, Meryl oversaw the Fragrance and Skincare categories in North America until taking on the entrepreneurial role of building the Global digital organization for the Estée Lauder brand. Her leadership in brand marketing, digital and social has led to numerous consumer campaign successes as well as industry recognitions. Over the last years, Estee Lauder has consistently ranked in the top Genius category in L2′s Beauty Digital IQ index study. Meryl is a graduate of The University of Pennsylvania and received her MBA from NYU’s Stern School of Business.


Ashwin Nathan

Marketing Director, Digital, Frito Lay Portfolio, PepsiCo

AshwinNathanAshwin Nathan is currently Marketing Director, Digital for Frito Lay. In this role, he is responsible for developing digital strategies and capabilities that drive growth for Frito Lay’s vast snack portfolio. Prior to PepsiCo, Ashwin spent 9 years at Procter & Gamble in various brand management roles. Ashwin has a MBA in Economics and Finance from the University of Chicago Booth School of Business and a Bachelors in Electrical Engineering from the University of Texas at Austin.


Mason Nelder

Director of Social Media & Digital Strategy, Verizon

Mason is a communications and business strategist with over 17 years of experience, spending 8 years in the digital/social space. From startups to a Fortune 20 company as the Social Strategist for Verizon Wireless, he’s a collaborator, digital strategist, writer and speaker who has sparked culture change, improved business communication and persuasively mandated business innovation. A husband, father of three, avid pet owner and sports enthusiast, he continues to pursue adventure and a thorough enjoyment of life.

 


Marc Patrick

Senior Brand Director, NIKE EAST

MarcPatrickMarc is responsible for leading Nike Brand Marketing for the East coast territory, based in New York City. He drives Nike’s strategy and execution against bringing innovation and inspiration to every athlete and manages across multiple categories and marketing functions to create impact in Nike’s leading markets. Marc is a 15 year Nike veteran and has had various positions at Nike across several key categories, functions and geographies. Prior to Nike, Marc began his career in advertising, including agencies such as DDB, Chiat/Day and Burrell. Marc was also a Division 1 Track and Field athlete and graduate of Southern Methodist University. His favorite Nike products are the Air Force One and the Nike Fuelband.


David Rubin

Marketing Vice President, Hair US, Unilever

DavidRubinDavid is the VP of Unilever’s Hair brands, including Dove, Suave, Tresemmé, Nexxus, Clear, Motions, and Axe. In David’s tenure on Hair, the business has turned-around to become today the #1 Daily Hairecare manufacturer in the US, by reprioritizing and expanding the portfolio and modernizing the marketing mix. Before Hair, David spent 8 years on the Axe Brand, including its launch into North America. In these roles, David has developed many advertising campaigns, 3 brand-created TV shows, a video game and pioneered viral and social media marketing. Awards include several Cannes Lions, Guerrilla Marketer of the Year from Brandweek, Ad Age’s Top 50 Marketers of 2004, and several Reggies. Prior to Unilever, David worked for a US Congressman and the U.S. Treasury. He is an MBA Graduate of Wharton and received a B.A. from Yale. David, his wife, 5-year-old and 2-year-old daughters live in New Jersey.


Jonathan Stephen

Head of Mobile & Emerging Technologies, JetBlue Airways

JonathanStephenJonathan Stephen is the Head of Mobile with JetBlue Airways, bringing more than eight years of experience in the mobile industry. In his current role, Jonathan is responsible for driving JetBlue’s overall mobile strategy as well as maintaining and enhancing the products in JetBlue’s mobile ecosystem. Prior to his tenure with JetBlue, Jonathan was the Director of Global Industry Initiatives with the Mobile Marketing Association (MMA), where he was responsible for coordinating the various committees of the organization as well as responsible for the MMA’s strategic initiatives, overseeing and publishing guidelines, best practices and educational tools for mobile media and marketing. @MrJonStephen


Chad Stubbs

Head of Digital Engagement & Integrated Media, PepsiCo

ChadStubbsChad is a ten year warrior in the beverage battles at Pepsi’s North American Beverage unit and fortunate enough to work on a variety of businesses there including: the National Customer Activation organization, then partnering with corporate partners in the National Partnership team which included the first Apple iTunes promotion, the Tropicana then Sierra Mist brand & innovations teams, the Digital Marketing organization, the lead on the Pepsi, Mountain Dew, & Sierra Mist brand’s Media Strategy & Investment, and finally now as the day-to-day lead on managing the X Factor partnership. The daily challenge: to find the most intriguing path to engage a brand’s consumers in organic ways that build beyond brand awareness and ultimately provide its consumers value.


Christine Vermes

Director of Brand Marketing, Intel

ChristineVermesChristine Vermes is the director of brand marketing at Intel, one of the world’s most valuable brands. She’s responsible for the design vision and experience of the brand including Intel brand badges found on hundreds of millions of the world’s computers, Intel’s sonic brand considered to be “the most recognizable sound in the world,” and branded sponsorships that have included the multi-Grammy winning artist will.i.am of The Black Eyed Peas.


Winston Wang

Global Director of Strategic Innovations for Marketing Technology, Anheuser-Busch InBev

Winston Wang is Global Director, Strategic Innovations for marketing technology at AB InBev with responsibility for exploring and experimenting with cutting-edge digital technologies from start-ups and innovators that are transforming consumer marketing. He brings an extensive background in innovation leadership, and mobile and media products and technologies; both at start-ups, and within global companies. From 2007-2010, he was the director of T-Mobile USA’s advanced R&D group that created next-generation product and service concepts. He was previously with Adobe Systems where he co-led the Mobile Authoring product management team. Before that, he held a variety of mobile user experience design leadership roles at Symbol Technologies, PalmSource, Good Technology, and startup Covigo for both consumer and enterprise mobile products.


Gregg Weiss

VP/Business Leader, Social Media, US Digital Marketing, MasterCard Worldwide

In his new role as Vice President/Business Leader of social media marketing, Gregg leads consumer interaction and experience with MasterCard’s Priceless campaign across social media channels. Before joining MasterCard, Gregg was AVP of Social Media at New York Life Insurance Company, where he created a social media program recognized across the life insurance vertical as a leading program. Prior to joining New York Life, Gregg held roles as Director of Innovation & Social Media and Director of Online Acquisition at American Express. Before working at Amex, Gregg held roles at JWT (J Walter Thompson), Bernard Hodes Advertising, Mercer Consulting, and the Washington Wizards. Gregg lives in Hastings on Hudson, NY with his wife and two kids.


Colin T. Westcott-Pitt

VP Marketing, Dos Equis, Amstel Light, Newcastle Brown Ale, Heineken USA

Colin Westcott-Pitt is VP Marketing for Dos Equis, Amstel Light, Newcastle Brown Ale at Heineken USA where he leads positioning, creative development, design, innovation, online marketing and overall promotion. Since joining Heineken in 2009, Colin managed the launch of the Newcastle Draught Keg, its Summer Ale and the award-winning Newcastle “Block” website. He developed Newcastle Brown Ale’s “Lighter Side of Dark” communication platform and advertising execution, which was nominated for a Cannes Lion in 2010. Prior to joining Heineken USA, Colin served as Global Brand Director at Pernod Ricard where he delivered double-digit volume growth for Malibu after successfully transitioning the brand from Allied Domecq to Pernod Ricard. Colin held roles at Inbev USA and Labatt USA after beginning his career in the UK at Whitbread Beer Company.

 

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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