Where Brand Marketers Come to Learn, Share and Connect

Advisory Board

Madhur Aggarwal

Vice President, Strategy, Office of CMO, SAP

KeenanBeasley As Vice President of Strategy, Madhur Aggarwal leads the worldwide marketing strategy within SAP’s “Office of CMO”. The oCMO team is charted to champion “Voice of the Market”, help improve SAP’s competitive position in the marketplace and drive the transformation of SAP Marketing to a “best-run business”. Madhur is responsible for injecting outside-in audience perspective, defining the strategic framework for SAP’s activities from brand to demand and crystallizing the worldwide marketing priorities across 100+ countries, 25 industries, 11 lines of business and 5 product categories. Madhur is a frequent speaker at international conferences on the Art & Science of Marketing and was recently inducted into the 40 under 40 by Brand Innovators at their Twitter Summit. Madhur prior stints include management consulting at Booz & Company, business development at Oracle and sales at HCL. His educational credentials include an MBA from Wharton, a Master’s in Information Management and undergraduate degree in Engineering.


Ryan Bonifacio

Chief Marketing Officer and SVP Digital, Alex and Ani

ryan-bonifacio.jpgRyan Bonifacio oversees e-commerce, digital marketing, advertising technology and customer experience as the Vice President of Digital Strategy at Rhode Island-based lifestyle brand Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 1,200 employees and 2013 revenues of over $230 million, Alex and Ani is currently the fastest growing mid-sized retailer in North America, operating a multi-channel business model that includes over 40 inline retail stores, thousands of global retail partners and multiple e-commerce and digital properties. Prior to Alex and Ani, Ryan was a Principal at Hedgeforce, a hedge fund marketing firm that represented over $8 billion in assets.


Bonin Bough

Vice President, Global Media and Consumer Engagement, Mondelēz International

BoninBoughBonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International (formerly Kraft Foods). In this role, Bough oversees all of Kraft’s digital communications, establishes new partnerships with online platforms, manages internal capabilities and develops strategies across the firm’s product portfolio. Bough has over 10 years of experience in the space, ranging from digital strategic planning and project execution to leading and building global practices. Prior to Kraft, Bough was Senior Global Director of Digital and Social Media at PepsiCo, focused on digital strategy accross paid, earned, owned and shared media. Earlier in his career he held management posts at IPG & Weber Shandwick and Ruder Finn Interactive. @boughb


Douglas Busk

Group Director, Digital Communications & Social Media, The Coca-Cola Company

DouglasBusk.jpgAs Group Director, Digital Communications & Social Media, for The Coca-Cola Companys, Doug Busk leads the high-performing social & digital teams. A strong understanding of social ecosystems and their link to great storytelling informs Doug’s strategic role within the organization, where his responsibilities include setting the vision and evolution of the Coca-Cola Journey and Coca-Cola Unbottled storytelling platforms. Doug is charged with aggressively expanding those platforms to new markets and languages while simultaneously growing and enhancing the broader presence of corporate social media channels. Doug also spearheads the development and execution for Coca Cola public affairs and communications internationally. Previously Doug was Director of Connections Innovation for Coca Cola Global Marketing, overseeing initiatives that connect the company’s marketers to consumers worldwide. Prior to joining the Coke team in 2010 Doug held leadership positions at Cingular and Verizon Wireless (where he created the country’s first cross-carrier non-profit fundraising capability via text messaging, resulting in more than $40 million of fundraising for Haiti earthquake relief in 2010. He contributed a chapter to the book Moblity for Dummies. Doug has a BA in Political Science from Emory University and for the 2008 election cycle served as outside strategic advisor to the landmark mobile efforts of the Obama campaign. @dbusk.


Laston Charriez

Senior Vice President, Americas Marketing, Western Union

As Senior VP of Marketing for the Americas for Western Union, Laston Charriez leads all marketing activities for the company in the Americas and also has profit and loss responsibility in the U.S. Prior to this role, Laston was VP Insights & Innovation at Sara Lee North America where he led the next innovation platforms across all Sara Lee brands. He was also responsible for developing and executing the go to market multicultural marketing, creative design, consumer feedback, shopper marketing and media/agency relations in the US. Laston began his professional career in marketing at P&G Puerto Rico where he was the first P&G marketing executive in Central America leading household, health and beauty divisions. Laston has a Bachelor’s Degree in marketing from Purdue University, Cum Laude and an MBA from Purdue University. @laston


Cindy Chen

Global Head of eCommerce, Mondelēz International

cindy-chen.jpgCindy Chen is Global Head of eCommerce for Mondelēz International. She brings 15+ years of brand business leadership across North America and in Asia Pacific, consistently delivering revenue and profit expectations. Cindy joined Kraft Foods Group (now Mondelēz International) in 2009 as the Marketing Director for JELL-O. In 2011 Cindy joined the US OREO team as the Marketing Director, driving double-digit results on both top and bottom line. Her vision and her innovative, collaborative approach to marketing and agency partnerships were realized with the breakthrough OREO “Daily Twist” campaign — an initiative that set a new standard for real-time fan engagement in the social media era. She also originated the idea to make Oreo’s first-ever appearance on advertising’s biggest stage: the NFL Super Bowl. For 2014, Cindy was Global Head of Innovation for the Gum Portfolio. She assumed her current post this year. Previously, she worked at both General Mills and Reckitt Benckiser. Cindy is originally from Shanghai, China, and started her career in the fashion industry.


Chris Chesebro

Asst. Vice President, US Media Investments, L’Oréal USA

ChrisChesebroNEWAs Asst. Vice President of US Media Investments at L’Oréal USA, Chris Chesebro manages and implements the strategies guiding L’Oréal USA’s cross-screen video investments. He joined L’Oréal USA in 2009, managing media and content for the L’Oréal Paris brand. He moved into his current role in 2011. Chris started his career at the media agency OMD, providing media strategy to a variety of accounts, ranging from the ABSOLUT family of brands to Lowe’s Home Improvements. An avid cyclist, Chris graduated from Drew University in Madison New Jersey.


Charlie Cole

President & CEO, The Line

CharlieColeCharlie Cole is the Executive Vice President of the Fashion and Retail group of Assembled Brands, a modern holding company providing talent and business development to emerging designers and companies who are building important, lasting brands. He concurrently leads two of Assembled’s flagship brands: Charlie is CEO of The Line, an e-commerce company seeking to provide the quintessential items for everyday life, and is also CEO of Protagonist, a ready to wear collection that elevates the modern wardrobe, distinguished by subtleties of form, fit, and fabrication. Before joining Assembled Brands, Charlie held various positions spanning the digital and e-commerce world, including Vice President of E-Commerce at Schiff Nutrition where he helped drive the acquisition of Schiff by Reckitt Benckiser for $1.4 billion—-the largest multiple ever paid on the public market for a vitamin, mineral, and supplement firm. Charlie holds a Bachelor in Business Administration (B.B.A.) from the University of Washington where he studied Finance and Statistics. @CharlieCole.


Geoff Colon

Group Marketing Manager, Emerging Media, Microsoft

geoff-colon.jpgGeoffrey Colon is Group Product Marketing Manager of Social Media and Analytics at Microsoft in the Search Business Group (Bing Ads) in Bellevue, Washington. In his role, Geoffrey leads a global team of social media marketers who create, execute and measure tactical social communication strategies to help drive education and adoption of the Bing Ads product by marketers and advertisers. He is also a subject matter expert on personal branding, the DIY economy, social data, socializing the enterprise and disruptive innovation. Prior to joining Microsoft, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City. In that role, Geoffrey created and executed tactical social strategies for a variety of business divisions within IBM including Mobile, Cloud, Systems and Technology, Midmarket, Software and the Smarter Planet brand. He has spent 20 years in digital marketing working for and with several of the most influential brands including Coca-Cola, Kraft, Spotify, Netflix, American Express, The Economist, UPS, USA Network, WWE, History Channel, A&E, Food Network and Smirnoff. Geoffrey is a 1994 graduate of Lehigh University with a Bachelor of Arts degree in Journalism and Communications and a minor in Political Science. @djgeoffe


Erick Dickens

Vice President, Marketing, King’s Hawaiian

Erick DickensErick Dickens made the transition into brand marketing after serving as a US Army Capitan and pilot during wartime operations. As a brand marketer, Erick managed household brands such as Post Cereals, Renuzit, Soft Scrub, and Right Guard at Kraft Foods and Henkel.In 2010, Erick was selected to lead LifeLock’s rebranding and product development effort and helped lead the company through a successful IPO in October 2012. Erick holds an MBA from the University of Arizona and is currently the Vice President of Marketing for King’s Hawaiian. He resides in Huntington Beach, CA with his wife and two children. @ErickDickens.


Pam El

CMO, National Basketball Association

Pam El.105As EVP, CMO, Pam is responsible for the NBA’s global marketing operation, directing brand development, overall marketing, and advertising for the NBA, WNBA, and NBA Development League. Prior to the NBA, Pam served as Senior Vice President, Brand Marketing, for Nationwide Insurance where she was responsible for driving financial services marketing strategies and break through executions. She has over 30 years of related marketing and communications experience including 15 years with world class advertising agencies. Prior to Nationwide, Pam led the State Farm marketing organization for over a decade where she was responsible for marketing and sales strategy, brand management, and all media and sponsorships. Pam holds a degree in Mass Communications from Virginia Commonwealth University. She was named by Advertising Age as one of the Top Most Influential Marketers in 2012 and Top 50 Marketing Executives in 2010. Pam and her husband, Bill, are currently relocating from Columbus, Ohio to New York City.


Marc Fonzetti

Director of Media Strategy & Investment, Verizon Wireless

marc-fonzetti.jpgMarc is the Director of Media at Verizon Wireless, overseeing all media strategy, planning, buying, investment & ROI, as well as innovation for VzW. He manages a roster of media and digital agencies to accomplish the goals of his $1B+ measured media budget. Prior to his leadership role at VzW, Marc was the first US Media Director for Reckitt Benckiser, CPG manufacturer of Lysol®, Air Wick®, Mucinex®, French’s® et al. Marc managed RB’s ~$500MM measured media investment across all media channels. In 2009, Marc received credit as the key brand-side pioneer proving Digital Video to be a viable complement to TV, winning an AdAge Media Maven Award in the process. Before RB, Marc exercised his entrepreneurial spirit in the digital start-up world for 3 years, and held various media roles at BOOKSPAN (a Bertelsmann & Time Warner partnership), i-traffic/Agency.com and MediaVest (on P&G and Norelco) earlier in his career.


Nicole Fraley

AVP Digital Marketing, Victoria’s Secret

nicole-fraley.jpgNicole Fraley is responsible for delivering digital marketing strategy aligned with customer needs, driving top-line volume while delivering profitable results at margin expectations for Victoria’s Secret online presence; accountable for maximizing sales and profit, driving digital demand and acquiring new customers through the activation of paid and natural search, affiliate and shopping partnerships, display media, video, emerging digital media, mobile presence and email contact strategy. Before joining Victoria’s Secret, Nicole held key marketing and innovation roles at Office Depot, BGT Partners and Southeast Realty Equities. She has also held sales management roles for Federated Department Store. Nicole earned a Bachelor of Science degree from the University of New Mexico. @NicoleFraley


Ian Gomar

President, Shaquille O’Neal Enterprises

IanGomarIan Gomar is President of Shaquille O’Neal Enterprises and a partner in Pheasant Hill Consulting, which focuses on helping accelerate the growth of digital marketing start-ups. Formerly a CMO at Sears Holdings, Ian has a steeped retail background having been President of Steve Madden Retail and E-commerce, President of Athletes World/Bata In Canada, CEO of Olsen Europe Fashion, and has had CMO roles at Footlocker, Inc., Wolverine Worldwide and Starter apparel. Ian began his career working in advertising on P&G before moving to the client side as Brand Manager at the Coca-Cola Co. He then went on to be Group Brand Manager at Bacardi introducing many products such as Bacardi Black rum, Tropical Fruit Mixers and Bacardi Breezers.


Mayur Gupta

Global Head, Marketing Technology and Innovation, Kimberly-Clark

mayur-gupta.jpgAs a Global Head of Marketing Technology & Innovation for Kimberly Clark, Mayur Gupta leads the global marketing technology strategy, planning & budget as well as KC’s digital innovation lab. Provides thought leadership, vision and strategy to enable KC’s marketing & business objectives across all the global brands. Leads the ongoing exploration, evaluation and adoption of both enterprise and tactical capabilities as well as heads the technology & media innovation within KC’s digital innovation lab, managing the innovation portfolio all the way from inception to commercialization. Also leads the Global Digital Production capability, vision & strategy. Prior to joining Kimberly Clark, Mayur spent over 12 years @ SapientNitro as Director, Marketing Technology. He led several digital marketing engagements for leading brands like Coca Cola, Unilever, ESPN XGames, Mars, Chrysler, FIAT Abarth, Cisco, Motorola, Burger King, VisitFlorida, Celebrity CruiseLines. @inspiremartech


Kirk Heinlein

Director, Marketing Communications, Global Markets Advertising, AT&T

KirkHeinleinSince receiving his BS in Marketing from Washington University in St. Louis, Kirk Heinlein has effortlessly circumnavigated a variety of seemingly different worlds – global advertising agencies and global Fortune 500 clients; communications and strategy; and traditional advertising and leading-edge social/digital interactions. Now, as Director of Advertising for the Global Marketing Organization within AT&T, Kirk brings it all together – along with his extensive technology and telecom experience with clients such as NEC, Macromedia GTE (now Verizon), Sprint, Qwest and Samsung Mobile – to build deep customer engagement for AT&T Business Solutions. In his rare off hours, Kirk spends his time remodeling his house, playing with his daughter, remodeling his house, working out and remodeling his house.


Scott Hudler

Vice President-Global Consumer Engagement, Dunkin’ Brands

ScottHudler As Vice President-Global Consumer Engagement for Dunkin’ Brands, Scott Hudler is responsible for all advertising, in-store merchandising, media, and interactive marketing activity for the brand in more than 9,700 Dunkin’ locations in the United States and 31 countries. Previously Scott was the Vice President, Brand Marketing, overseeing brand marketing activities including category management, partnership marketing, and menu innovation. Scott joined Dunkin’ from Mars, Inc., where he served as Brand Manager for SNICKERS. In a previous role with Mars, he also led the company’s sponsorship portfolio including relationships with NFL and NASCAR. Scott graduated from Valdosta State University with a BFA degree in Fine Arts and is a director at MITX, the Massachusetts Innovation and Technology Exchange. @ScottHudler


Jason John

CMO, Publishers Clearinghouse

JasonJohnAs Chief Marketing Officer for Publishers Clearinghouse Jason John is responsible for the development and execution of overall marketing strategy and is charged with identifying potential acquisition targets. John assumed his current post in September 2014. Prior to joining PCH Jason spent four years leading online, social, and mobile marketing efforts for Gilt. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he led Database Marketing for J.Crew and implemented new CRM systems & programs for Martha Stewart Living post-IPO.


Adam Kmiec

Senior Director, Social Media and Content, Walgreens

AdamKmiecA thought-leader in the marketing community, Adam Kmiec has held leadership positions at some of the most digitally forward-thinking organizations in the world, helping brands find success in the interactive and social space. In January 2014 he joined Walgreens as Senior Director, Social Media and Content. Prior to that, he spent two years at the Campbell Soup Company, where he served as Director of Global Digital Marketing and Social Media. At Campbell, Adam developed worldwide strategies across consumer-facing and corporate communications. On joining Campbell in May 2012 he relocated his family to the Philadelphia suburbs from from Chicago, having wrapped a year’s stint as Director of Social Media for Walgreens. Adam’s career spans the client and agency sides, including Fallon, Leo Burnett, and ConAgra Foods. @adamkmiec.


John Koller

VP, Platforms Marketing, Sony PlayStation (SCEA)

JohnKoller John Koller is the Vice-President, Platforms Marketing at Sony PlayStation and Sony Computer Entertainment of America (SCEA). In that capacity he functions as the General Manager responsible for all aspects of platform strategy for the PlayStation 4, PlayStation 3, PS Vita, peripherals and licensing verticals, including brand marketing, business models, customer experience, product planning, portfolio planning, pricing, packaging, communications, distribution, and retail promotions. At SCEA, he has managed or assisted with the launch of five multi-billion dollar platforms, including the highly anticipated PlayStation 4. He has established and championed significant innovations, including new digital content business models, consumer engagement advertising models, as well as award winning creative. @jpkoller.


Victor Lee

VP Digital Brand Marketing, Hasbro

Victor is responsible for digital marketing for all Hasbro brands such as Transformers, Monopoly, My Little Pony, Nerf, Playskool and others. In his role he drives all digital strategies and activations within the web, mobile, social and digital media. Prior to Hasbro, he was Senior Vice President of Marketing at Digitas. In addition to CRM, digital strategy and promotions, he worked on key partnerships with NASCAR, NFL, Bravo, “The Apprentice,” NCAA, Sports Illustrated, “Jimmy Kimmel Live,” “The Oprah Winfrey Show,” MTV, Transformers The Movie and Glee. Prior to Digitas, he was VP, Creative and Strategy, for Alloy Media and Marketing and a Senior Publicist at Viacom-parent National Amusements. Victor is a Boston native and a graduate of Boston College.


Jake Lestan

Head of Brand Partnerships & New Product Communications, Discover

jake-lestan.jpgJake Lestan is the Head of brand partnerships & new product communications at Discover (NYSE: DFS), including brand, advertising, media, content and creative development. His work includes collaboration with partners and properties such as NBC, BuzzFeed, The National Hockey League and Six Flags Entertainment. Jake joined Discover in 2010 and has held roles across the organization spanning loyalty marketing, ecommerce and consumer insights. Jake earned a bachelor’s degree in Marketing from Michigan State University and serves as the Chairman of the Marketing Leadership Advisory Board at Eli Broad College of Business, where he regularly lectures to undergraduate and graduate level on the topic of integrated marketing communications and branding. @jlestan


PJ Lewis

Senior Director, Global Brand Marketing & Design, Mattel

pj-lewis.jpgPJ Lewis currently leads marketing and design for the Mattel Games Global Brand Team. Day to day, he and his team create the vision behind a portfolio including UNO, Scrabble, Apples to Apples, and other titles. His responsibilities also include partnering with internal development teams to launch new digital applications targeting young adults, families, and kids. Previously he led the Monster High global brand team and oversaw marketing communication, content production, product development, and digital execution as the property grew from $400 million to over a $1 billion franchise. He has over a decade of experience partnering and executing brand strategy for some of the world’s most visible brands including the licensor relationships with Minecraft, Cartoon Network, DC Entertainment, and WWE. Prior to Mattel, PJ worked in the Strategic Planning group for Twentieth Century Fox in Los Angeles and started his career in finance in New York. He has an MBA from the University of Southern California and a BA in History from the University of Pennsylvania.


Tressie Lieberman

Vice President, Digital Innovation and On Demand, Taco Bell

tressie-lieberman.jpgTressie Lieberman is VP, Digital Innovation and On Demand, at Taco Bell, a division of Yum! Brands Inc. Prior to her promotion to her promotion to her current post in June, Tressie was Senior Director, Digital & Social Marketing, a position she held since 2012. Tressie’s role at Taco Bell over the years has seen her responsible for building the Irvine, Calif.-based brand’s relevance. She is relentlessly focused on evolving the restaurant experience. The Taco Bell mobile app was named one of the 20 Best Ads of 2014 by Fast Company. Tressie relocated to Orange County from Dallas where she spent over 5 years establishing and aggressively growing the digital program for Pizza Hut. Prior to joining Pizza Hut, she pursued her passion for advertising at both Ogilvy & Mather and Slingshot. While a Texan at heart, she is now fully obsessed with SoCal and is enjoying life by the beach with her amazing husband and her dog who rules the house. @tresslieberman


Elliot Lum

VP Strategic Marketing, Columbia Records

Elliot currently serves as Vice President, Strategic Marketing at Columbia Records where he works on a variety of initiatives including building out music platforms for television & online; collaborating with brands on music related initiatives; evaluating early stage consumer and technology investments; and creating white papers quantifying the value of music. Previous to this role, he was a Brand Manager at Colgate-Palmolive on Max Fresh toothpaste and Speed Stick deodorant. Elliot graduated from Columbia University with a BA in Art History and received an MBA from MIT Sloan.


Fernando Machado

Senior Vice President Global Brand Management, Burger King Corporation

fernando-machado.jpgFernando Machado is currently SVP Global Brand Management at Burger King, which he joined in March of 2014 after spending 18 years in Unilever. Fernando’s work has been acclaimed worldwide. He was named Grand Brand Genius by Adweek and as International Marketer of the Year in 2013 (M&M Global). He led the charge in the groundbreaking Dove Real Beauty Sketches campaign, which reached more than 200 million total views online and was the most-watched piece of branded content in history, receiving a total of 6 billion global media impressions. The “Dove Real Beauty” campaign also won 19 Cannes Lion awards in 2013, including the Titanium Grand Prix, bringing Fernando to a total of 30 Lions over his marketing career. His most recent project for Burger King is Proud Whopper. Ferndando is based in Miami. @fer_machado123


Meryl Truffelman Macune

Vice President of Global Digital Marketing for Estée Lauder

MerylTruffelmanMacuneMeryl Truffelman Macune is currently the Vice President of Global Digital Marketing for Estée Lauder. Upon joining Estée Lauder, Meryl oversaw the Fragrance and Skincare categories in North America until taking on the entrepreneurial role of building the Global digital organization for the Estée Lauder brand. Her leadership in brand marketing, digital and social has led to numerous consumer campaign successes as well as industry recognitions. Over the last years, Estee Lauder has consistently ranked in the top Genius category in L2′s Beauty Digital IQ index study. Meryl is a graduate of The University of Pennsylvania and received her MBA from NYU’s Stern School of Business.


Paul Marcum

Global Head, Digital Video, Bloomberg Media Group, Bloomberg L.P.

paul-marcum.jpgPaul Marcum is Global Head of Digital Video of Bloomberg Media Group, Bloomberg L.P.’s global multi-platform media organization that comprises web, mobile, television, digital video, radio, print magazines and live events platforms. Since joining Bloomberg L.P. in January 2013, Paul has worked to expand the organization’s digital video offerings, while striving to improve the view experience, increase volume and distribution, and explore high-profile partnerships. Prior to Bloomberg, Paul was Director of Global Digital Marketing and Programming at GE, where he was responsible for creating and delivering the company’s online brand and reputation around the world digitally, using paid, earned, and shared distribution strategies. Previously, Paul served as CEO of video aggregator GenMouse and has played key roles implementing content development and digital distribution strategies and a wide variety of media firms including Yahoo!, Sesame Workshop, Modem Media, and Hal Riney. Throughout his career, Paul has developed digital programs for global brands including GE, Sesame Street, Star Wars, Citi, Delta, Hasbro, Subway and AT&T. He was named to Ad Age’s Creativity 50 last year. Paul serves on the advisory board of Brand Innovators, the leading community for Fortune 500 brand marketers. Paul attended Northwestern University and currently lives with his wife and two children in New York.
@jpmarcum.


Andrew Markowitz

Director, Global Digital Strategy, GE

AndrewMarkowitzAndrew Markowitz leads a global digital strategy group across GE with a focus on driving stakeholder connection and conversion.
drives first-class digital capabilities in areas including, strategy, lead generation, search, content, social media and customer engagement. The group also focuses on training and development to drive scale, providing external perspective and identifying customer points of relevance. Prior to GE, Andrew worked at Kraft Foods, Inc., where he was Director, Digital Services, leading a Center of Excellence for all digital activity including: digital strategy, on-line media, creative agency relationships, social media marketing, search engine marketing, and standards and training. He joined Kraft Foods in 2000 as the e-Commerce marketing lead for both the Desserts and Post Cereals businesses. Prior to joining Kraft, he worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris and Lintas.Andy graduated from Indiana University. @AndyMarkowitz.


Ashwin Nathan

Marketing Director, Digital, Frito Lay Portfolio, PepsiCo

AshwinNathanAshwin Nathan is currently Marketing Director, Digital for Frito Lay. In this role, he is responsible for developing digital strategies and capabilities that drive growth for Frito Lay’s vast snack portfolio. Prior to PepsiCo, Ashwin spent 9 years at Procter & Gamble in various brand management roles. Ashwin has a MBA in Economics and Finance from the University of Chicago Booth School of Business and a Bachelors in Electrical Engineering from the University of Texas at Austin.


Mason Nelder

Director of Social Media & Digital Strategy, Verizon

Mason is a communications and business strategist with over 17 years of experience, spending 8 years in the digital/social space. From startups to a Fortune 20 company as the Social Strategist for Verizon Wireless, he’s a collaborator, digital strategist, writer and speaker who has sparked culture change, improved business communication and persuasively mandated business innovation. A husband, father of three, avid pet owner and sports enthusiast, he continues to pursue adventure and a thorough enjoyment of life.

 


Marc Patrick

Senior Brand Director, NIKE EAST

MarcPatrickMarc is responsible for leading Nike Brand Marketing for the East coast territory, based in New York City. He drives Nike’s strategy and execution against bringing innovation and inspiration to every athlete and manages across multiple categories and marketing functions to create impact in Nike’s leading markets. Marc is a 15 year Nike veteran and has had various positions at Nike across several key categories, functions and geographies. Prior to Nike, Marc began his career in advertising, including agencies such as DDB, Chiat/Day and Burrell. Marc was also a Division 1 Track and Field athlete and graduate of Southern Methodist University. His favorite Nike products are the Air Force One and the Nike Fuelband.


Deb Radcliff

Senior VP Marketing, West Marine

DebRadcliff.jpgDeb Radcliff joined West Marine in April 2013 as Senior Vice President of Marketing. In this role, Deb is responsible for leading West Marine’s strategic marketing direction, accountable for strengthening and evolving all aspects of the West Marine brand, internal and external communications and omni-channel marketing programs for both B2B and B2C. Prior to joining West Marine, Deb was Sr. Director of Marketing for The Home Depot and Vice President of Marketing for Sports Authority. In both organizations, she oversaw and directed all aspects of the marketing programs, leading the development of integrated marketing plans, leveraging new insights, best practices, innovative executions and media integrations to create growth, improve financial performance and gain competitive advantage.


Beth Reilly

Senior Director, Head of Digital & Social Marketing, Barilla Group

beth-reilly.jpgAs Senior Director of Digital and Social Marketing for the Americas at Barilla Group, Beth Reilly leads a team of professionals at Barilla in four key regions to develop best in class digital strategies, programs and partnerships. Prior to joining Barilla, Beth was responsible for all Global Digital Strategy for Mondelēz International. In this role, she was responsible for developing the global strategy for brands like Oreo, Trident and Cadbury Dairy Milk, as well as securing global relationships with key partners and agencies. Under her leadership, Oreo grew to a global social powerhouse and Mondelez signed the first mobile-only deal with Google. Prior to Mondelez, Beth led Digital and Social Marketing for Kraft Foods. She also worked in brand management and led content planning and development for Kraft Foods’ successful food&family CRM program. Prior to joining Kraft Foods, Beth worked on the McDonald’s Global Happy Meal Program, at Universal Studios in Corporate Marketing and Partnerships and at Leo Burnett Worldwide on Blue Chip brands like McDonald’s, Kellogg’s and The Walt Disney Company.


Umang Shah

Global Director, Social Media & Digital Marketing, Cambell Soup Company

UmangShahUmang Shah joined Campbell as Director-Global Digital Marketing & Innovation in April 2014. He reports to Yin Woon Rani, Vice President-Integrated Marketing, and partners with colleagues across Campbell’s Advertising, Communications, Consumer Affairs, Public Affairs, and Corporate Social Responsibility functions. Umang leads Campbell’s digital marketing strategy, encompassing both consumer-facing communications and corporate initiatives. He leads, coordinates, and oversees Campbell’s digital and social media activities and policies, as well as mobile, web, CRM and emerging media activation, among paid, owned, and earned media channels. Umang has extensive experience with strategic social media, new media marketing, interactive content management, and data mining and insights at leading global organizations. He joined Campbell from Walmart, where he had spent two years as Director-Social Media Strategy, using social media platforms to protect, manage, and improve the company’s reputation. Before that, he served as Social Media Strategist with Microsoft Corporation, Manager of Digital Marketing with Xerox, and Senior Sales Reference Program Manager with BEA Systems. He also founded his own consulting firm, Cubed Consulting. @umang_shah.


John Starkweather

Executive Director, Digital Marketing, Mobile and Business Solutions, AT&T

john-starkweather.jpgJohn Starkweather is the Executive Director of Social and Digital Marketing at AT&T, responsible for leading the transformation of how the company engages with business customers online. This transformation is rooted in John’s background as a community builder, collaborating with customers to understand their needs and create experiences they’ll love. Before joining AT&T in Dallas, John built the global social and digital groups at HTC which consistently outranked their competitors for consumer engagement. And over nearly a decade with Microsoft, he held senior marketing and communications roles where he established a customer insights-driven product development model still being used today. Having lived and worked around the world, John calls ‘home’ Silicon Valley, Florence, Seattle, Singapore and Dallas. A graduate of Brigham Young University, John is passionate about the outdoors, cycling and his family. @johnstarky


Chad Stubbs

Head of Digital Engagement & Integrated Media, PepsiCo

ChadStubbsChad Stubbs is a ten year warrior in the beverage battles at Pepsi’s North American Beverage unit and fortunate enough to work on a variety of businesses there including: the National Customer Activation organization, then partnering with corporate partners in the National Partnership team which included the first Apple iTunes promotion, the Tropicana then Sierra Mist brand & innovations teams, the Digital Marketing organization, the lead on the Pepsi, Mountain Dew, & Sierra Mist brand’s Media Strategy & Investment, and finally now as the day-to-day lead on managing the X Factor partnership. The daily challenge: to find the most intriguing path to engage a brand’s consumers in organic ways that build beyond brand awareness and ultimately provide its consumers value.


Jon Suarez-Davis

Vice President, Global Media and Digital Strategy, Kellogg Company

Jon-Suarez-Davis.jpgJon Suarez-Davis is Vice President, Global Media and Digital Strategy at Kellogg Company. In this role, he is responsible for global media strategy and all forms of digital marketing – consumer and shopper. Jon leads an internal center-of-excellence team focusing on building integrated marketing services capabilities that enhance the effectiveness of marketing investment. Jon Suarez-Davis joined Kellogg Company as Senior Director, Global Digital Strategy in October, 2009. A new role in the organization, Jon was charged with building digital marketing capabilities and best-practices across paid, owned and earned channels. Prior to joining Kellogg, Mr. Suarez-Davis was Senior Vice President, Digital Strategy at Leo Burnett. Jon was a member of the leadership team responsible for the global Kellogg account; specifically, he had management oversight for all Publicis digital agencies working on Kellogg: Starcom Digital, Arc and Digitas. Before Leo Burnett, Mr. Suarez-Davis played a leadership role in building Biggs|Gilmore – now VML – into one of the most awarded and recognized digital agencies in North America. Jon earned a bachelor’s degree with honors in communications from Northwestern University and is a graduate of the Direct Marketing Institute at DePaul University, Charles H. Kellstadt Graduate School of Business.


Chris Thorne

Vice President, Global Marketing, Media & Mobile Acquisition, Electronic Arts

ChrisThorneChris Thorne is the Vice President of Global Marketing, Media & Mobile Acquisition at Electronic Arts (EA). He has been with the company since 2010 and oversees all marketing & media spend for EA products in console and mobile gaming, including EA SPORTS Madden, The Sims, Battlefield & Plants vs. Zombies. Thorne leads a team of creative marketers and media strategists, in-house media buyers, mobile acquisition experts, network engagement professionals, and growth product managers and engineers. His team is focused on being market leaders in both the ‘art’ (creative) and ‘science’ (data) of marketing, pairing great creative with data-driven marketing and media strategies to build strong, long-lasting brands. Prior to his role at EA, Thorne was the GM of Social Gaming at FanIQ, the largest independent sports online site, from 2008 to 2010. He was also President of CSMG Media, a sports athlete management company, from 2006 to 2008. Thorne holds a JD from Northwestern Law School and an MBA from the Kellogg School of Management, as well as a BA from University of Rochester.


Gregg Weiss

VP/Business Leader, Social Media, US Digital Marketing, MasterCard Worldwide

In his new role as Vice President/Business Leader of social media marketing, Gregg leads consumer interaction and experience with MasterCard’s Priceless campaign across social media channels. Before joining MasterCard, Gregg was AVP of Social Media at New York Life Insurance Company, where he created a social media program recognized across the life insurance vertical as a leading program. Prior to joining New York Life, Gregg held roles as Director of Innovation & Social Media and Director of Online Acquisition at American Express. Before working at Amex, Gregg held roles at JWT (J Walter Thompson), Bernard Hodes Advertising, Mercer Consulting, and the Washington Wizards. Gregg lives in Hastings on Hudson, NY with his wife and two kids.


Colin T. Westcott-Pitt

VP Marketing, Dos Equis, Amstel Light, Newcastle Brown Ale, Heineken USA

Colin Westcott-Pitt has been at Heineken USA for 5 years, having held a number of marketing leadership roles. He was responsible for the development of the Newcastle Brown Ale “No Bollocks” campaign which recently won a number of creativity awards at Cannes, as well as leading the Dos Equis “Most Interesting Man” campaign which has made Dos Equis one of the fastest growing beer brands in the US. Most recently Colin has led the Heineken brand, and has been responsible for the creation of a number of digital content films including the award winning Departure Roulette consumer challenge. In the last month, Heineken has launched a new campaign for Heineken Light featuring Neal Patrick Harris and a new digital content film featuring Fred Armisen as part of Heineken’s Open Your World campaign. Prior to his work at Heineken Colin was Global Marketing Director for Malibu Rum at Pernod Ricard. He lives in New York City and continues to dream that one day Liverpool will win the Premiership.

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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