Associate Director of Global Digital Strategy, Kellogg’s
Bob Arnold is Associate Director of Global Digital Strategy for Kellogg’s where he works to define and enable digital strategy for some of the world’s most iconic brands. Prior to Kellogg Bob was a 10 year veteran at Procter & Gamble leading digital marketing efforts across several global categories. This included Feminine Care where he led the awarding winning beinggirl.com digital platform into 50 countries and consistently delivered the category’s highest ROIs – several times higher than traditional media. Bob and his work has been featured in the Wall Street Journal, New York Times, as a case study by Forrester and in “Groundswell”, a Businessweek best selling book.
US Director of Media, Communications ROI, L’Oréal USA
As US Director of Media & Communications ROI at L’Oréal USA, Chris Chesebro manages the strategy guiding L’Oréal USA’s Television investments and the implementation of media return on investment measures. Chris started his career at OMD, working on a variety of accounts such as ABSOLUT, American Century Investments, & Lowe’s Home Improvements. He joined L’Oréal USA in 2009, managing media and content for the L’Oréal Paris brand. In 2011, he moved into his current position. An avid cyclist, Chris graduated in 2006 from Drew University in Madison New Jersey.
SVP Marketing, Western Union
As SVP Marketing for Western Union, Laston leads the North America Marketing team. Prior to this role, Laston was VP Insights & Innovation at Sara Lee North America where he led the next innovation platforms across all Sara Lee brands. He was also responsible for developing and executing the go to market multicultural marketing, creative design, consumer feedback, shopper marketing and media/agency relations in the US. Laston began his professional career in marketing at P&G Puerto Rico where he was the first P&G marketing executive in Central America leading household, health and beauty divisions. Laston has a Bachelor’s Degree in marketing from Purdue University, Cum Laude and an MBA from Purdue University.
VP E-Commerce, Reckitt Benckiser
Charlie has run the gauntlet in the digital space. Helped IPO a digital real estate company in 2004. Grew an online advertising agency to over $200 million in online revenue. Took an established fashion brand’s e-commerce presence to unprecedented levels of growth and success. Recruited by a private equity owned company to create a direct to consumer channel – something they had never done in 75 years of business. Was part of the leadership team that drove the company to the highest multiple ever paid for a company in the vitamin, mineral and supplement space. Now at Reckitt-Benckiser, one of the largest CPG companies in the world, Charlie is helping transition after the sale of Schiff Nutrition and driving their long term e-commerce and CRM strategy.
Director & General Manager, eBusiness, Carnival Cruise Lines
Jordan Corredera is Director and GM, Carnival Digital, the eCommerce and digital marketing arm for the world’s largest cruise line. Jordan joined Carnival in 2003, holding positions within the sales, operations and marketing groups before establishing the company’s first digital strategy team in January 2007.
An early advocate of social media and establishing corporate credibility online, Corredera championed the first insider blog and social media strategy in the cruise industry. Corredera currently leads Carnival’s online group whose focus is on all aspects of Carnival’s online presence including B2B, B2C, eCommerce, Mobile, Social Media, digital production and analytics.
Marketing Vice President, State Farm
Pam El is Marketing Vice President at State Farm Corporate Headquarters in Bloomington, Ill. She holds over 25 years of marketing, advertising, communications and brand management expertise with various companies, such as: The Martin Agency, US WEST and Terabeam. Pam serves on the Board of Directors for the Women’s Basketball Hall of Fame, and is a member of the Association of National Advertisers (ANA) Brand Council, and the chairman of the Brand Council at State Farm. In 2009, AdWeek announced Pam as one of Advertising Women of New York’s (AWNY) “Changing the Game” Brainwave Award Winners. And, in 2008, Target Market News named Pam the “Marketing Executive of the Year.”
VP Brand Marketing, EA SPORTS, Electronic Arts
As Vice President of Brand Marketing for EA SPORTS, Christopher Erb is responsible for driving strategy and marketing for the EA SPORTS brand. Christopher oversees a cross-functional team that focuses on consumer marketing, licensing, and brand partnerships. In addition, his team is responsible for partnership activation across franchises within the EA SPORTS label including Madden NFL, FIFA, Tiger Woods PGA, NHL, NBA, NCAA, SSX, and Fight Night.
Jorge Luis Fontanez
VP and Marketing Manager of Chase Community Giving, J.P. Morgan Chase & Co
Jorge leads the development, positioning and programming for Chase Community Giving (CCG), a leading philanthropic initiative leveraging the power of social media, formed out of a strategic partnership between J.P.Morgan Chase & Co. and Facebook. The program crowd-sources votes to award grants to eligible non-profit organizations, turning the traditional model of philanthropy upside-down. With nearly 3.4 million Facebook fans, CCG is the #1 non-gaming application on Facebook. Jorge has worked for over 10 years to bridge traditional marketing approaches with the latest innovations. Prior to JPMC, Jorge worked in Brand Management at Colgate-Palmolive, managing a portfolio of Oral Care products for the U.S. division, supported by a number of successful digital and shopper marketing campaigns to drive organic growth.
Director of Media Services, Verizon Wireless
Marc S. Fonzetti is the Director of Media Services at Verizon Wireless, overseeing all media strategy, planning, buying and innovation for VzW. He manages a roster of media and digital agencies to accomplish the goals of his ~$2B measured media budget. Prior to his leadership role at VzW, Marc was the first US Media Director for Reckitt Benckiser, CPG manufacturer of Lysol®, Air Wick®, Mucinex®, French’s® et al. Marc managed RB’s ~$500MM measured media investment across all media channels. In 2009, Marc received credit as the key brand-side pioneer making Online Video a viable complement to TV, winning an AdAge Media Maven Award in the process. Before RB, Marc held roles at BOOKSPAN, i-traffic/Agenc.com and MediaVest.
Director of Marketing, Office Depot
Nicole leads the eCommerce Growth Initiatives for Office Depot. She is responsible for creating future blueprints and marketing strategies for key growth initiatives within the eCommerce channel; delivering top-line and bottom-line improvement and significantly enhancing the customer experience. Prior to Growth Initiatives, Nicole was responsible for driving revenue and increasing qualified traffic to OfficeDepot.com, Office Depot family of sites and Office Depot Retail locations by overseeing marketing paid search, natural search, display, mobile, shopping comparison engines, affiliates and emerging media. Before joining Office Depot in 2010, Nicole served as Director of Online Marketing for BGT Partners and as Marketing Director for Southeast Realty Equities. She has also held sales management roles for Federated working for Burdine’s Department Store.
President, Shaquille O’Neal Enterprises
Ian is President of Shaquille O’Neal Enterprises and a partner in Pheasant Hill Consulting, which focuses on helping accelerate the growth of digital marketing start-ups. Formerly a CMO at Sears Holdings, Ian has a steeped retail background having been President of Steve Madden Retail and E-commerce, President of Athletes World/Bata In Canada, CEO of Olsen Europe Fashion, and has had CMO roles at Footlocker, Inc., Wolverine Worldwide and Starter apparel. Ian began his career working in advertising on P&G before moving to the client side as Brand Manager at the Coca-Cola Co. He then went on to be Group Brand Manager at Bacardi introducing many products such as Bacardi Black rum, Tropical Fruit Mixers and Bacardi Breezers.
VP, Online, Mobile, Social Marketing, Gilt Groupe
Jason joined Gilt Groupe in 2010 and has been leading their online, social, and mobile marketing efforts. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he lead Database Marketing for J.Crew, and implemented new CRM systems & programs for Martha Stewart Living post their IPO.
Director of Innovation and Emerging Technology, Mondelēz International
Ed is Director of Innovation and Emerging Technology at Mondelēz International, where he led development of its award-winning iPhone application, the iFood Assistant. iFood Assistant won an Edison Award for Innovation in 2010. Ed also co-lead the creation of iPad application, Big Fork Little Fork. He continues to lead innovation through both mobile and digital.Ed has driven innovation digitally and traditionally during his tenure at Cadbury/Dr. Pepper, VNU, DoubleClick and Draft Worldwide. Ed published NYC Pet Project while at Good Books Publishing, a company he founded. In 2009, Fast Company magazine named Ed as “1 of the 10 Most Creative People in Food.” He also participates on the Intel Capital Advisory Board.
Jacqueline Lamping O’Connell
Sr. Director, Social Media Strategy & Development, Apollo Group
In her role at Apollo Group, Jackie aims to revitalize the University of Phoenix brand by amplifying word-of-mouth and changing the conversation about online education. Jackie leads a team overseeing social publishing, community management/moderation, social media advertising, and brand advocacy campaigns. While at Apollo Group, Jackie previously ran Display Advertising, driving strategic partnerships with major digital media portals and capitalizing on emerging opportunities including DSP’s, dynamic ad serving, and Facebook ad management platforms. Prior to Apollo Group, Jackie was Product Marketing Manager at Wells Fargo leading positioning and go-to-market launch strategy for the Internet Services Group, and also lead Media Buying at digital marketing agency QuinStreet. Jackie holds a BA in human biology from Stanford University and an MBA from the U.C. Berkeley Haas School of Business.
VP Digital Brand Marketing, Hasbro
Victor is responsible for digital marketing for all Hasbro brands such as Transformers, Monopoly, My Little Pony, Nerf, Playskool and others. In his role he drives all digital strategies and activations within the web, mobile, social and digital media. Prior to Hasbro, he was Senior Vice President of Marketing at Digitas. In addition to CRM, digital strategy and promotions, he worked on key partnerships with NASCAR, NFL, Bravo, The Apprentice, NCAA, Sports Illustrated, Jimmy Kimmel Live, The Oprah Winfrey Show, MTV, Transformers The Movie, and Glee to name a few. Prior to Digitas, he was VP, Creative and Strategy, for Alloy Media and Marketing and Senior Publicist at Viacom parent, National Amusements. Victor is a Boston native and a graduate of Boston College.
VP Strategic Marketing, Columbia Records
Elliot currently serves as Vice President, Strategic Marketing at Columbia Records where he works on a variety of initiatives including building out music platforms for television & online; collaborating with brands on music related initiatives; evaluating early stage consumer and technology investments; and creating white papers quantifying the value of music. Previous to this role, he was a Brand Manager at Colgate-Palmolive on Max Fresh toothpaste and Speed Stick deodorant. Elliot graduated from Columbia University with a BA in Art History and received an MBA from MIT Sloan.
Director, Global Digital Marketing & Programming, GE
As Director, Global Digital Marketing & Programming, Paul Marcum is responsible for creating and delivering the company’s online brand and reputation around the world through a compelling and engaging Web presence, creation/curation of content, and the development of robust paid, earned, & shared distribution strategies. Joining GE in November 2011, Marcum brought to the role 17 years of experience as a pioneer in digital media and a unique background in marketing, content development and digital distribution including leadership roles at Yahoo!, Sesame Workshop and Modem Media. A graduate of Northwestern University, he lives in New York with his wife, two kids and two labs. His twitter feed is at http://twitter.com/jpmarcum.
Director of Social Media & Digital Strategy, Verizon
Mason is a communications and business strategist with over 17 years of experience, spending 8 years in the digital/social space. From startups to a Fortune 20 company as the Social Strategist for Verizon Wireless, he’s a collaborator, digital strategist, writer and speaker who has sparked culture change, improved business communication and persuasively mandated business innovation. A husband, father of three, avid pet owner and sports enthusiast, he continues to pursue adventure and a thorough enjoyment of life.
Chief Insights Officer, Forbes Media
Bruce Rogers is the Chief Insights Officer for Forbes Media managing the Insights Division, which creates, sells and publishes thought-leadership research for blue-chip customers such as IBM, Google, KPMG, SAP, CIT and Deloitte. He is also responsible for the company’s CMO Practice overseeing the group’s creation of content for senior marketing professionals through the Forbes CMO Network and events such as the annual Forbes CMO Summit. Prior to this role, Mr. Rogers was the Chief Brand Officer responsible for all integrated marketing, brand communication and sales support activities for Forbes Media.
Brand Building Director, Hair US, Unilever
David is the Director of Unilever’s Hair brands, including Dove, Suave, Tresemmé, Nexxus, and Axe. David spent 8 years on the Axe Brand, including its launch into North America. In these roles, David has developed many advertising campaigns, 3 brand-created TV shows, a video game and pioneered viral and social media marketing. Awards include several Cannes Lions, Guerrilla Marketer of the Year from Brandweek, Ad Age’s Top 50 Marketers of 2004, and several Reggies. Prior to Unilever, David worked for a US Congressman and the U.S. Treasury. He is an MBA Graduate of Wharton and received a B.A. from Yale. David, his wife, 3-1/2-year-old and 3 month old daughters live in New Jersey.
Senior Manager – Marketing Connections, Dannon
Raman drives integrated communications and media innovation for Dannon US, also helping develop global digital strategies for Groupe Danone. Before that, Raman spent 7+ years at Procter & Gamble, driving key digital campaigns and strategies across several “Billion Dollar Brands,” while based in the US, Asia, and Europe. He moved to NY in 2009 to focus on P&G’s US media buying and global measurement.
While studying Computer Engineering at the University of Alabama, he also freelanced as a web designer, later studied in Austria, and returned to receive his MBA. Raman likes to “think globally, act locally” – having spent time volunteering with non-profits, charter schools, and political campaigns. Raman’s also a geek about comics, music, and travel.
Director, Digital Strategy and Innovation, Dell
Steven is the Director, Digital Strategy and Innovation at Dell where he leads Dell’s strategic innovation efforts in creating, experimenting, partnering, and launching social commerce technologies. Previous to Dell, Steven worked at Bazaarvoice, Open Text, Vignette, Collanos, and Novell where he conceived and led different social media and mobile product lines and business development efforts. Steven is known for being an entrepreneur in large organizations and has led the development of new products, created new business units, started an eBusiness research center at Brigham Young University, created global partner programs, and driven strategic acquisition initiatives.
Global Director of Strategic Innovations for Marketing Technology, Anheuser-Busch InBev
Winston Wang is Global Director, Strategic Innovations for marketing technology at AB InBev with responsibility for exploring and experimenting with cutting-edge digital technologies from start-ups and innovators that are transforming consumer marketing. He brings an extensive background in innovation leadership, and mobile and media products and technologies; both at start-ups, and within global companies. From 2007-2010, he was the director of T-Mobile USA’s advanced R&D group that created next-generation product and service concepts. He was previously with Adobe Systems where he co-led the Mobile Authoring product management team. Before that, he held a variety of mobile user experience design leadership roles at Symbol Technologies, PalmSource, Good Technology, and startup Covigo for both consumer and enterprise mobile products.
VP/Business Leader, Social Media, US Digital Marketing, MasterCard Worldwide
In his new role as Vice President/Business Leader of social media marketing, Gregg leads consumer interaction and experience with MasterCard’s Priceless campaign across social media channels. Before joining MasterCard, Gregg was AVP of Social Media at New York Life Insurance Company, where he created a social media program recognized across the life insurance vertical as a leading program. Prior to joining New York Life, Gregg held roles as Director of Innovation & Social Media and Director of Online Acquisition at American Express. Before working at Amex, Gregg held roles at JWT (J Walter Thompson), Bernard Hodes Advertising, Mercer Consulting, and the Washington Wizards. Gregg lives in Hastings on Hudson, NY with his wife and two kids.
Colin T. Westcott-Pitt
VP Marketing, Dos Equis, Amstel Light, Newcastle Brown Ale, Heineken USA
Colin Westcott-Pitt is VP Marketing for Dos Equis, Amstel Light, Newcastle Brown Ale at Heineken USA where he leads positioning, creative development, design, innovation, online marketing and overall promotion. Since joining Heineken in 2009, Colin managed the launch of the Newcastle Draught Keg, its Summer Ale and the award-winning Newcastle “Block” website. He developed Newcastle Brown Ale’s “Lighter Side of Dark” communication platform and advertising execution, which was nominated for a Cannes Lion in 2010. Prior to joining Heineken USA, Colin served as Global Brand Director at Pernod Ricard where he delivered double-digit volume growth for Malibu after successfully transitioning the brand from Allied Domecq to Pernod Ricard. Colin held roles at Inbev USA and Labatt USA after beginning his career in the UK at Whitbread Beer Company.