Chief Operating Officer, SAP Digital, SAP
As Vice President of Strategy, Madhur Aggarwal leads the worldwide marketing strategy within SAP’s “Office of CMO”. The oCMO team is charted to champion “Voice of the Market”, help improve SAP’s competitive position in the marketplace and drive the transformation of SAP Marketing to a “best-run business”. Madhur is responsible for injecting outside-in audience perspective, defining the strategic framework for SAP’s activities from brand to demand and crystallizing the worldwide marketing priorities across 100+ countries, 25 industries, 11 lines of business and 5 product categories. Madhur is a frequent speaker at international conferences on the Art & Science of Marketing and was recently inducted into the 40 under 40 by Brand Innovators at their Twitter Summit. Madhur prior stints include management consulting at Booz & Company, business development at Oracle and sales at HCL. His educational credentials include an MBA from Wharton, a Master’s in Information Management and undergraduate degree in Engineering.
Susan W. Allen is a Senior Director, Brand Management at Schwan’s Consumer Brands. She has spent her career revitalizing brands in a diverse range of settings–public and private organizations, CPG and retail environments. Currently at Schwan’s she is a courageous leader delivering double-digit growth within an operational turnaround environment where she has P&L responsibility, leading brand positioning and strategy, and product innovation. Susan has been trailblazing brand revitalization since she started her marketing career at General Mills. At ConAgra, Susan delivered over 50% growth to declining snack brands, and established the industry-leading digital and social media platform for Slim Jim®. At SUPERVALU, she launched the successful Private Brand Essential Everyday®, driving banner differentiation and private brand share growth. Susan is a collaborative portfolio leader who works across boundaries and enables high-producing teams. Susan received her Bachelor’s Degree from Howard University, and her MBA from UCLA. Susan lives in Minneapolis, MN with her husband and five year old son.
Chief Marketing Officer and SVP Digital, Alex and Ani
Ryan Bonifacino oversees e-commerce, digital marketing, advertising technology and customer experience as the Vice President of Digital Strategy at Rhode Island-based lifestyle brand Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 1,200 employees and 2013 revenues of over $230 million, Alex and Ani is currently the fastest growing mid-sized retailer in North America, operating a multi-channel business model that includes over 40 inline retail stores, thousands of global retail partners and multiple e-commerce and digital properties. Prior to Alex and Ani, Ryan was a Principal at Hedgeforce, a hedge fund marketing firm that represented over $8 billion in assets.
Chief Media and eCommerce Officer, Mondelēz International
Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International (formerly Kraft Foods). In this role, Bough oversees all of Kraft’s digital communications, establishes new partnerships with online platforms, manages internal capabilities and develops strategies across the firm’s product portfolio. Bough has over 10 years of experience in the space, ranging from digital strategic planning and project execution to leading and building global practices. Prior to Kraft, Bough was Senior Global Director of Digital and Social Media at PepsiCo, focused on digital strategy accross paid, earned, owned and shared media. Earlier in his career he held management posts at IPG & Weber Shandwick and Ruder Finn Interactive. @boughb
Group Director, Digital Communications & Social Media, The Coca-Cola Company
As Group Director, Digital Communications & Social Media, for The Coca-Cola Companys, Doug Busk leads the high-performing social & digital teams. A strong understanding of social ecosystems and their link to great storytelling informs Doug’s strategic role within the organization, where his responsibilities include setting the vision and evolution of the Coca-Cola Journey and Coca-Cola Unbottled storytelling platforms. Doug is charged with aggressively expanding those platforms to new markets and languages while simultaneously growing and enhancing the broader presence of corporate social media channels. Doug also spearheads the development and execution for Coca Cola public affairs and communications internationally. Previously Doug was Director of Connections Innovation for Coca Cola Global Marketing, overseeing initiatives that connect the company’s marketers to consumers worldwide. Prior to joining the Coke team in 2010 Doug held leadership positions at Cingular and Verizon Wireless (where he created the country’s first cross-carrier non-profit fundraising capability via text messaging, resulting in more than $40 million of fundraising for Haiti earthquake relief in 2010. He contributed a chapter to the book Moblity for Dummies. Doug has a BA in Political Science from Emory University and for the 2008 election cycle served as outside strategic advisor to the landmark mobile efforts of the Obama campaign. @dbusk.
Daniel R. Clarke
Director of Innovation, Pernod Ricard USA
Daniel R. Clarke is the original international citizen: born in Hong Kong, raised in England, studied in Scotland and Canada – he started his career with Procter & Gamble in Geneva, Switzerland working on Pampers and Boss Fragrances. Daniel then spent 5 years in Dubai, working in and around the luxury field across the Middle East (including a stint with Booz & Co. as a strategic consultant) before coming to New York to head up a division of Calvin Klein fragrances at Coty Inc. Daniel is currently Director, Innovation at Pernod Ricard USA, responsible for designing and bringing new spirits and wine innovations to market in the US.
Patrick Cassidy leads global digital brand marketing and social media content strategy for New Balance. Since assuming responsibility for the company’s primary social media outlets nearly two years ago, New Balance has added millions of community members across the brand’s social platforms. Patrick deploys New Balance’s image across the U.S. and international markets and leads the brand’s digital and creative agencies. Prior to joining New Balance, Patrick was VP Marketing and Content for Dime Magazine Publishing, an international basketball magazine he co-founded. He was also the co-founder of the sports / entertainment / culture digital marketing and events agency 94×50, with a client roster featuring brands like the NBA, Red Bull, Converse, Nike Basketball, Nike Sportswear, Brand Jordan, EA Sports, Sprite, Levi’s, Foot Locker, Skullcandy, and the Brooklyn Nets. @PatrickECassidy
Vice President, Marketing Garnier Hair Care, L’Oreal Paris
Erin Cast is the Vice President, Garnier Haircare at L’Oreal Paris. Erin has almost 10 years of experience in the beauty industry repositioning, developing advertising creative and driving growth across brands like Garnier Fructis, L’Oreal Paris True Match and Dark and Lovely. Erin’s key responsibilities in her current role include directing brand strategy, integrated communications and advertising for Garnier Fructis Haircare & Styling. Prior to joining L’Oreal, Erin worked at PepsiCo on innovation and activation on the Lay’s brand. Erin started her career in the fashion industry in sales and management on iconic brands like Gucci and Prada.
Chief Product Officer, Denver Mattress Company
As Senior VP of Marketing for the Americas for Western Union, Laston Charriez leads all marketing activities for the company in the Americas and also has profit and loss responsibility in the U.S. Prior to this role, Laston was VP Insights & Innovation at Sara Lee North America where he led the next innovation platforms across all Sara Lee brands. He was also responsible for developing and executing the go to market multicultural marketing, creative design, consumer feedback, shopper marketing and media/agency relations in the US. Laston began his professional career in marketing at P&G Puerto Rico where he was the first P&G marketing executive in Central America leading household, health and beauty divisions. Laston has a Bachelor’s Degree in marketing from Purdue University, Cum Laude and an MBA from Purdue University. @laston
National Media Director, JCPenney
As National Media Director for JCPenney, Tracy Chavez is responsible for providing key leadership and direction across several marketing departments. She leads Enterprise Strategic Communications Planning, Integrated Tactical Planning, Investment and Allocation and Agency Management. Her philosophy for the brand is to let consumer driven data insights guide their approach delivering the right message at the right time with the most relevance. She drives the development of the data driven holistic media strategy for national and local broadcast, digital and print campaigns for JCPenney’s cross-divisional and brand-specific initiatives in both the general and multicultural markets. Last year the brand was recognized for their work in the Multicultural space due their efforts in the 2014 World Cup maintaining the company’s strong position with their Hispanic customers. She also provides leadership to various agencies and internal and external partners to supports high-level media partnerships across channels within all their key tentpoles such as the Oscar’s and Country Music Awards. In addition she is extremely passionate in actively involved in all JCP Cares philanthropic initiatives supporting Back to School programs, Veterans and Breast Cancer Awareness. Earlier in her career Tracy has worked extensively in Media Planning, Investment and Strategic Integration and Tactical Planning for Starcom, Lopez Negrete, Universal McCann on a variety of accounts across multiple categories. @ChaTracy
Global Head of eCommerce, Mondelēz International
Cindy Chen is Global Head of eCommerce for Mondelēz International. She brings 15+ years of brand business leadership across North America and in Asia Pacific, consistently delivering revenue and profit expectations. Cindy joined Kraft Foods Group (now Mondelēz International) in 2009 as the Marketing Director for JELL-O. In 2011 Cindy joined the US OREO team as the Marketing Director, driving double-digit results on both top and bottom line. Her vision and her innovative, collaborative approach to marketing and agency partnerships were realized with the breakthrough OREO “Daily Twist” campaign — an initiative that set a new standard for real-time fan engagement in the social media era. She also originated the idea to make Oreo’s first-ever appearance on advertising’s biggest stage: the NFL Super Bowl. For 2014, Cindy was Global Head of Innovation for the Gum Portfolio. She assumed her current post this year. Previously, she worked at both General Mills and Reckitt Benckiser. Cindy is originally from Shanghai, China, and started her career in the fashion industry.
Asst. Vice President, US Media Investments, L’Oréal USA
As Asst. Vice President of US Media Investments at L’Oréal USA, Chris Chesebro manages and implements the strategies guiding L’Oréal USA’s cross-screen video investments. He joined L’Oréal USA in 2009, managing media and content for the L’Oréal Paris brand. He moved into his current role in 2011. Chris started his career at the media agency OMD, providing media strategy to a variety of accounts, ranging from the ABSOLUT family of brands to Lowe’s Home Improvements. An avid cyclist, Chris graduated from Drew University in Madison New Jersey.
US Marketing Director – Girls Toys: Littlest Pet Shop Franchise Brand, Furby, Easy Bake Oven, Hasbro
Matt Colleran is a consumer and product-focused innovator and strategist with over 16 years of experience in global and regional marketing, brand management, and product development. Over the past 6 years, he has lead a variety of brands at Hasbro on both the global and regional levels including Nerf, Monopoly, Littlest Pet Shop, Furby and the Easy Bake Oven. Prior to Hasbro, Matt spent 7 years at Reebok working leading apparel, headwear and footwear categories on the sports licensed business partnering with the NBA, NFL, MLB and NHL. He began his career at Abercrombie and Fitch where he worked in merchandising on the A&F adult and kids brands as well as serving on the initial launch team of the Hollister brand. Matt has both his undergradutate degree and his MBA from Boston College in Chestnut Hill MA.
Group Marketing Manager, Emerging Media, Microsoft
Geoffrey Colon is Group Product Marketing Manager of Social Media and Analytics at Microsoft in the Search Business Group (Bing Ads) in Bellevue, Washington. In his role, Geoffrey leads a global team of social media marketers who create, execute and measure tactical social communication strategies to help drive education and adoption of the Bing Ads product by marketers and advertisers. He is also a subject matter expert on personal branding, the DIY economy, social data, socializing the enterprise and disruptive innovation. Prior to joining Microsoft, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City. In that role, Geoffrey created and executed tactical social strategies for a variety of business divisions within IBM including Mobile, Cloud, Systems and Technology, Midmarket, Software and the Smarter Planet brand. He has spent 20 years in digital marketing working for and with several of the most influential brands including Coca-Cola, Kraft, Spotify, Netflix, American Express, The Economist, UPS, USA Network, WWE, History Channel, A&E, Food Network and Smirnoff. Geoffrey is a 1994 graduate of Lehigh University with a Bachelor of Arts degree in Journalism and Communications and a minor in Political Science. @djgeoffe
Vice President, Marketing, King’s Hawaiian
Erick Dickens made the transition into brand marketing after serving as a US Army Capitan and pilot during wartime operations. As a brand marketer, Erick managed household brands such as Post Cereals, Renuzit, Soft Scrub, and Right Guard at Kraft Foods and Henkel.In 2010, Erick was selected to lead LifeLock’s rebranding and product development effort and helped lead the company through a successful IPO in October 2012. Erick holds an MBA from the University of Arizona and is currently the Vice President of Marketing for King’s Hawaiian. He resides in Huntington Beach, CA with his wife and two children. @ErickDickens.
Chief Marketing Officer, National Basketball Association
As EVP, CMO, Pam is responsible for the NBA’s global marketing operation, directing brand development, overall marketing, and advertising for the NBA, WNBA, and NBA Development League. Prior to the NBA, Pam served as Senior Vice President, Brand Marketing, for Nationwide Insurance where she was responsible for driving financial services marketing strategies and break through executions. She has over 30 years of related marketing and communications experience including 15 years with world class advertising agencies. Prior to Nationwide, Pam led the State Farm marketing organization for over a decade where she was responsible for marketing and sales strategy, brand management, and all media and sponsorships. Pam holds a degree in Mass Communications from Virginia Commonwealth University. She was named by Advertising Age as one of the Top Most Influential Marketers in 2012 and Top 50 Marketing Executives in 2010. Pam and her husband, Bill, are currently relocating from Columbus, Ohio to New York City.
Director of Media Strategy & Investment, Verizon Wireless
Marc is the Director of Media at Verizon Wireless, overseeing all media strategy, planning, buying, investment & ROI, as well as innovation for VzW. He manages a roster of media and digital agencies to accomplish the goals of his $1B+ measured media budget. Prior to his leadership role at VzW, Marc was the first US Media Director for Reckitt Benckiser, CPG manufacturer of Lysol®, Air Wick®, Mucinex®, French’s® et al. Marc managed RB’s ~$500MM measured media investment across all media channels. In 2009, Marc received credit as the key brand-side pioneer proving Digital Video to be a viable complement to TV, winning an AdAge Media Maven Award in the process. Before RB, Marc exercised his entrepreneurial spirit in the digital start-up world for 3 years, and held various media roles at BOOKSPAN (a Bertelsmann & Time Warner partnership), i-traffic/Agency.com and MediaVest (on P&G and Norelco) earlier in his career.
AVP Digital Marketing, Victoria’s Secret
Nicole Fraley is responsible for delivering digital marketing strategy aligned with customer needs, driving top-line volume while delivering profitable results at margin expectations for Victoria’s Secret online presence; accountable for maximizing sales and profit, driving digital demand and acquiring new customers through the activation of paid and natural search, affiliate and shopping partnerships, display media, video, emerging digital media, mobile presence and email contact strategy. Before joining Victoria’s Secret, Nicole held key marketing and innovation roles at Office Depot, BGT Partners and Southeast Realty Equities. She has also held sales management roles for Federated Department Store. Nicole earned a Bachelor of Science degree from the University of New Mexico. @NicoleFraley
President, Shaquille O’Neal Enterprises
Ian Gomar is President of Shaquille O’Neal Enterprises and a partner in Pheasant Hill Consulting, which focuses on helping accelerate the growth of digital marketing start-ups. Formerly a CMO at Sears Holdings, Ian has a steeped retail background having been President of Steve Madden Retail and E-commerce, President of Athletes World/Bata In Canada, CEO of Olsen Europe Fashion, and has had CMO roles at Footlocker, Inc., Wolverine Worldwide and Starter apparel. Ian began his career working in advertising on P&G before moving to the client side as Brand Manager at the Coca-Cola Co. He then went on to be Group Brand Manager at Bacardi introducing many products such as Bacardi Black rum, Tropical Fruit Mixers and Bacardi Breezers.
Senior Vice President, Head of Digital, Healthgrades
As a Global Head of Marketing Technology & Innovation for Kimberly Clark, Mayur Gupta leads the global marketing technology strategy, planning & budget as well as KC’s digital innovation lab. Provides thought leadership, vision and strategy to enable KC’s marketing & business objectives across all the global brands. Leads the ongoing exploration, evaluation and adoption of both enterprise and tactical capabilities as well as heads the technology & media innovation within KC’s digital innovation lab, managing the innovation portfolio all the way from inception to commercialization. Also leads the Global Digital Production capability, vision & strategy. Prior to joining Kimberly Clark, Mayur spent over 12 years @ SapientNitro as Director, Marketing Technology. He led several digital marketing engagements for leading brands like Coca Cola, Unilever, ESPN XGames, Mars, Chrysler, FIAT Abarth, Cisco, Motorola, Burger King, VisitFlorida, Celebrity CruiseLines. @inspiremartech
Director, Marketing Communications, Global Markets Advertising, AT&T
Since receiving his BS in Marketing from Washington University in St. Louis, Kirk Heinlein has effortlessly circumnavigated a variety of seemingly different worlds – global advertising agencies and global Fortune 500 clients; communications and strategy; and traditional advertising and leading-edge social/digital interactions. Now, as Director of Advertising for the Global Marketing Organization within AT&T, Kirk brings it all together – along with his extensive technology and telecom experience with clients such as NEC, Macromedia GTE (now Verizon), Sprint, Qwest and Samsung Mobile – to build deep customer engagement for AT&T Business Solutions. In his rare off hours, Kirk spends his time remodeling his house, playing with his daughter, remodeling his house, working out and remodeling his house.
Vice President-Global Consumer Engagement, Dunkin’ Brands
As Vice President-Global Consumer Engagement for Dunkin’ Brands, Scott Hudler is responsible for all advertising, in-store merchandising, media, and interactive marketing activity for the brand in more than 9,700 Dunkin’ locations in the United States and 31 countries. Previously Scott was the Vice President, Brand Marketing, overseeing brand marketing activities including category management, partnership marketing, and menu innovation. Scott joined Dunkin’ from Mars, Inc., where he served as Brand Manager for SNICKERS. In a previous role with Mars, he also led the company’s sponsorship portfolio including relationships with NFL and NASCAR. Scott graduated from Valdosta State University with a BFA degree in Fine Arts and is a director at MITX, the Massachusetts Innovation and Technology Exchange. @ScottHudler
Chief Marketing Officer, Publishers Clearinghouse
As Chief Marketing Officer for Publishers Clearinghouse Jason John is responsible for the development and execution of overall marketing strategy and is charged with identifying potential acquisition targets. John assumed his current post in September 2014. Prior to joining PCH Jason spent four years leading online, social, and mobile marketing efforts for Gilt. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he led Database Marketing for J.Crew and implemented new CRM systems & programs for Martha Stewart Living post-IPO.
Senior Director, Social Media and Content, Walgreens
A thought-leader in the marketing community, Adam Kmiec has held leadership positions at some of the most digitally forward-thinking organizations in the world, helping brands find success in the interactive and social space. In January 2014 he joined Walgreens as Senior Director, Social Media and Content. Prior to that, he spent two years at the Campbell Soup Company, where he served as Director of Global Digital Marketing and Social Media. At Campbell, Adam developed worldwide strategies across consumer-facing and corporate communications. On joining Campbell in May 2012 he relocated his family to the Philadelphia suburbs from from Chicago, having wrapped a year’s stint as Director of Social Media for Walgreens. Adam’s career spans the client and agency sides, including Fallon, Leo Burnett, and ConAgra Foods. @adamkmiec.
VP, Platforms Marketing, Sony PlayStation (SCEA)
John Koller is the Vice-President, Platforms Marketing at Sony PlayStation and Sony Computer Entertainment of America (SCEA). In that capacity he functions as the General Manager responsible for all aspects of platform strategy for the PlayStation 4, PlayStation 3, PS Vita, peripherals and licensing verticals, including brand marketing, business models, customer experience, product planning, portfolio planning, pricing, packaging, communications, distribution, and retail promotions. At SCEA, he has managed or assisted with the launch of five multi-billion dollar platforms, including the highly anticipated PlayStation 4. He has established and championed significant innovations, including new digital content business models, consumer engagement advertising models, as well as award winning creative. @jpkoller.
In 2007 Roger Koman joined Eggland’s Best, focusing on new products and special projects. In this small entrepreneurial environment, all employees wear many hats. He is directing many of the company’s branded product lines and has also been instrumental in putting Eggland’s Best on the digital map, utilizing a combination of online and offline advertising, social media, blogger outreach and other tools to create a powerful marketing mix. He has built the company’s online presence, creating tremendous press and goodwill in the viral marketing environment. Prior to Eggland’s Best, Koman worked at Richardson Vicks, Colgate Palmolive, American Cyanamid and EchoStar, managing market leading consumer brand names.
Chief Marketing Officer, VP Marketing, Nokia Technologies
Boon Lai is an award- winning marketing executive with 18+ years’ experience in the global B2B and consumer goods sectors. He has led teams while working in senior roles in cities around the world — New York, London, Singapore and Amsterdam. From 2009-2012 he waas Chief Marketing Officer for Philips China, based in Shanghai. Boon’s experience with consumer, technology, financial services, health and pharmaceutical industries is broad and deep. He has established a successful track record establishing brands and creating innovative omni-channel marketing campaigns. Fluent in English and Mandarin, Boon is winner of the International Marketer of the Year and Media Excellence awards, among other honors. Brands he’s worked with prior to Phillips include Castrol and Reckitt Benckiser. He got his start on the agency side, at Leo Burnett Singapore and McCann Erickson New York.
SVP Digital Brand Marketing, Hasbro
Victor is responsible for digital marketing for all Hasbro brands such as Transformers, Monopoly, My Little Pony, Nerf, Playskool and others. In his role he drives all digital strategies and activations within the web, mobile, social and digital media. Prior to Hasbro, he was Senior Vice President of Marketing at Digitas. In addition to CRM, digital strategy and promotions, he worked on key partnerships with NASCAR, NFL, Bravo, “The Apprentice,” NCAA, Sports Illustrated, “Jimmy Kimmel Live,” “The Oprah Winfrey Show,” MTV, Transformers The Movie and Glee. Prior to Digitas, he was VP, Creative and Strategy, for Alloy Media and Marketing and a Senior Publicist at Viacom-parent National Amusements. Victor is a Boston native and a graduate of Boston College.
Head of Brand Partnerships & New Product Communications, Discover
Jake Lestan is the Head of brand partnerships & new product communications at Discover (NYSE: DFS), including brand, advertising, media, content and creative development. His work includes collaboration with partners and properties such as NBC, BuzzFeed, The National Hockey League and Six Flags Entertainment. Jake joined Discover in 2010 and has held roles across the organization spanning loyalty marketing, ecommerce and consumer insights. Jake earned a bachelor’s degree in Marketing from Michigan State University and serves as the Chairman of the Marketing Leadership Advisory Board at Eli Broad College of Business, where he regularly lectures to undergraduate and graduate level on the topic of integrated marketing communications and branding. @jlestan
Senior Director, Global Brand Marketing & Design, Mattel
PJ Lewis currently leads marketing and design for the Mattel Games Global Brand Team. Day to day, he and his team create the vision behind a portfolio including UNO, Scrabble, Apples to Apples, and other titles. His responsibilities also include partnering with internal development teams to launch new digital applications targeting young adults, families, and kids. Previously he led the Monster High global brand team and oversaw marketing communication, content production, product development, and digital execution as the property grew from $400 million to over a $1 billion franchise. He has over a decade of experience partnering and executing brand strategy for some of the world’s most visible brands including the licensor relationships with Minecraft, Cartoon Network, DC Entertainment, and WWE. Prior to Mattel, PJ worked in the Strategic Planning group for Twentieth Century Fox in Los Angeles and started his career in finance in New York. He has an MBA from the University of Southern California and a BA in History from the University of Pennsylvania.
Vice President, Digital Innovation and On Demand, Taco Bell
Tressie Lieberman is VP, Digital Innovation and On Demand, at Taco Bell, a division of Yum! Brands Inc. Prior to her promotion to her promotion to her current post in June, Tressie was Senior Director, Digital & Social Marketing, a position she held since 2012. Tressie’s role at Taco Bell over the years has seen her responsible for building the Irvine, Calif.-based brand’s relevance. She is relentlessly focused on evolving the restaurant experience. The Taco Bell mobile app was named one of the 20 Best Ads of 2014 by Fast Company. Tressie relocated to Orange County from Dallas where she spent over 5 years establishing and aggressively growing the digital program for Pizza Hut. Prior to joining Pizza Hut, she pursued her passion for advertising at both Ogilvy & Mather and Slingshot. While a Texan at heart, she is now fully obsessed with SoCal and is enjoying life by the beach with her amazing husband and her dog who rules the house. @tresslieberman
Senior Vice President Global Brand Management, Burger King Corporation
Fernando Machado is currently SVP Global Brand Management at Burger King, which he joined in March of 2014 after spending 18 years in Unilever. Fernando’s work has been acclaimed worldwide. He was named Grand Brand Genius by Adweek and as International Marketer of the Year in 2013 (M&M Global). He led the charge in the groundbreaking Dove Real Beauty Sketches campaign, which reached more than 200 million total views online and was the most-watched piece of branded content in history, receiving a total of 6 billion global media impressions. The “Dove Real Beauty” campaign also won 19 Cannes Lion awards in 2013, including the Titanium Grand Prix, bringing Fernando to a total of 30 Lions over his marketing career. His most recent project for Burger King is Proud Whopper. Ferndando is based in Miami. @fer_machado123
General Manager, Performance Marketing Labs, GE
Andrew Markowitz leads a global digital strategy group across GE with a focus on driving stakeholder connection and conversion.
drives first-class digital capabilities in areas including, strategy, lead generation, search, content, social media and customer engagement. The group also focuses on training and development to drive scale, providing external perspective and identifying customer points of relevance. Prior to GE, Andrew worked at Kraft Foods, Inc., where he was Director, Digital Services, leading a Center of Excellence for all digital activity including: digital strategy, on-line media, creative agency relationships, social media marketing, search engine marketing, and standards and training. He joined Kraft Foods in 2000 as the e-Commerce marketing lead for both the Desserts and Post Cereals businesses. Prior to joining Kraft, he worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris and Lintas.Andy graduated from Indiana University. @AndyMarkowitz.
Senior Vice President of Brand & Marketing, PUMA NA
Tara McRae is a seasoned brand & marketing expert who comes from a diverse background in corporate and agency experience in Fashion, Sports and Consumer Electronics. McRae joined PUMA as the Media/Advertising Manager in 2006. McRae quickly succeeded in her role, executing multi-million dollar campaigns for major PUMA programs. In 2007, McRae took the helm of Sports Marketing as Director. McRae drove the development of the Golf, Soccer, Running & Training categories. Shortly after the success of key programs within the sports world, McRae was promoted to Senior Director of Marketing, overseeing Sports & Lifestyle marketing for North America, as well as all the cross-functional teams of PR, Media, Creative and Entertainment. A few years later, McRae then took on a new role within the company’s strategic planning group as Vice President of Strategic Planning & Brand Management, with a focus on consumer insights and research, management of licensee and joint venture partners, asset strategy and plans, and cross-functional project management of key brand and business initiatives and programs. In 2014, she was promoted to Senior Vice President of Brand & Marketing to lead the charge for PUMA in the North American marketplace as the company’s mission evolved to become the fastest sports brand in the world. McRae has been instrumental in many successful launches in the past year for the brand in NA including the largest brand campaign in PUMA history deemed Forever Faster and the new retail collaboration with Foot Locker named The PUMA Lab. Prior to PUMA, McRae spent several years at Bose Corporation in corporate communications / marketing. She has also led many retailer partnerships from a marketing standpoint such as the shop collaboration with Foot Locker, THE PUMA LAB. She also spent time in interactive direct marketing Los Angeles, CA at Smileworks.com and at a television ad sales rep firm. McRae hails from Massachusetts and holds a Bachelors of Arts in Communications from the University of Massachusetts Amherst and a Masters of Science of Professional Communication from the Clark University. McRae is an avid soccer player, runner and very active in community service organizations.
Director, Digital Strategy KNA, Kellogg Company
As Director of Digital Strategy at Kellogg Company, Karl Miller leads a team responsible for digital strategy on core Kellogg brands like Special K, Pringles, Cheez-It, Keebler, Eggo and Morningstar Farm across all forms of digital marketing – consumer and shopper. Karl’s team is focused on consulting and co-creating integrated marketing programs and capabilities that enhance the impact of marketing investment in the digital ecosystem. Core to this assignment is pushing the company forward into the ever-evolving content marketing arena. Karl joined Kellogg Company as a Market Researcher in 2002. Since that time he has worked Brand Marketing and led cross-functional Innovation teams in the Adult, Mom/Kid, and Organic portfolios. Outside of Kellogg’s Karl has worked with other key consumer brands such as Glad, Tilex, International Delight and Silk. Karl earned a Bachelor’s degree in Philosophy from the University of Massachusetts and an M.S. in Marketing from the University of Colorado at Denver.@karl_miller
Lee Nadler is Marketing Communications & Launch Manager at MINI USA. He is responsible for managing multichannel, marketing programs. He oversees MINI’s marketing agencies and has overall responsibility for: advertising creative and media; MINIUSA.com on all platforms, digital/video marketing, social channels, partnerships, gorilla/stunts and research. Lee was recently appointed Launch Manager for new products introduced in the US. He is orchestrating MINI’s #DefyLabels campaign, featured in the “Big Game.” During Nadler’s 25-plus year career, prior to joining MINI, he founded a consulting practice, Sherpa Marketing, Inc., which invented ideas and created communications for clients such as: BMW, CNN, Gilt Groupe, eMusic, RIDEMAKERZ and Yahoo! Previously, Lee was on the original executive team as the first head of Marketing for DoubleClick. He also had key roles on the agency side, including launching Prodigy in 1989 at a WPP agency, launching Snapple at Kirshenbaum & Bond and later as President/CEO of Digital Pulp, which specialized in building brands and digital platforms for innovative businesses. Lee is on the Board of Directors of the Advertising Club, has been inducted into the American Advertising Hall of Achievement, was recognized by Ad Age as one the 21 people to watch in the 21st century and has recently been named one of the 100 Marketing Leaders by Internationalist. Nadler maintains a blog at www.TheSherpaPath.com which shares what he learned from the Sherpa people on an expedition to Mt Everest. You can connect with him via LinkedIn, Twitter or Instagram @leenadler.
Senior Director, Digital, E-commerce and D3 Studios, PepsiCo
Ashwin Nathan is currently Marketing Director, Digital for Frito Lay. In this role, he is responsible for developing digital strategies and capabilities that drive growth for Frito Lay’s vast snack portfolio. Prior to PepsiCo, Ashwin spent 9 years at Procter & Gamble in various brand management roles. Ashwin has a MBA in Economics and Finance from the University of Chicago Booth School of Business and a Bachelors in Electrical Engineering from the University of Texas at Austin.
Senior Brand Director, NIKE EAST
Marc is responsible for leading Nike Brand Marketing for the East coast territory, based in New York City. He drives Nike’s strategy and execution against bringing innovation and inspiration to every athlete and manages across multiple categories and marketing functions to create impact in Nike’s leading markets. Marc is a 15 year Nike veteran and has had various positions at Nike across several key categories, functions and geographies. Prior to Nike, Marc began his career in advertising, including agencies such as DDB, Chiat/Day and Burrell. Marc was also a Division 1 Track and Field athlete and graduate of Southern Methodist University. His favorite Nike products are the Air Force One and the Nike Fuelband.
Senior VP Marketing, West Marine
Deb Radcliff joined West Marine in April 2013 as Senior Vice President of Marketing. In this role, Deb is responsible for leading West Marine’s strategic marketing direction, accountable for strengthening and evolving all aspects of the West Marine brand, internal and external communications and omni-channel marketing programs for both B2B and B2C. Prior to joining West Marine, Deb was Sr. Director of Marketing for The Home Depot and Vice President of Marketing for Sports Authority. In both organizations, she oversaw and directed all aspects of the marketing programs, leading the development of integrated marketing plans, leveraging new insights, best practices, innovative executions and media integrations to create growth, improve financial performance and gain competitive advantage.
Head of Global Consumer Engagement, Motorola
As Senior Director of Digital and Social Marketing for the Americas at Barilla Group, Beth Reilly leads a team of professionals at Barilla in four key regions to develop best in class digital strategies, programs and partnerships. Prior to joining Barilla, Beth was responsible for all Global Digital Strategy for Mondelēz International. In this role, she was responsible for developing the global strategy for brands like Oreo, Trident and Cadbury Dairy Milk, as well as securing global relationships with key partners and agencies. Under her leadership, Oreo grew to a global social powerhouse and Mondelez signed the first mobile-only deal with Google. Prior to Mondelez, Beth led Digital and Social Marketing for Kraft Foods. She also worked in brand management and led content planning and development for Kraft Foods’ successful food&family CRM program. Prior to joining Kraft Foods, Beth worked on the McDonald’s Global Happy Meal Program, at Universal Studios in Corporate Marketing and Partnerships and at Leo Burnett Worldwide on Blue Chip brands like McDonald’s, Kellogg’s and The Walt Disney Company.
As the Director of Digital Marketing Operations for PepsiCo Beverages, Mike Scafidi manages all digital marketing platforms including Pepsi’s global publish platform Pulse. In addition to brand and customer digital engagement marketing for programs and promotions, Mike leads Pepsi’s CRM, email and PXP engagement loyalty programs. He manages digital agency and vendor relationships across all beverage brands. Prior to joining PepsiCo Mike lead the global end-user technology practice for Razorfish as the Global Director of Presentation Layer Technology. His Presentation Layer approach to digital development revolutionized how digital agencies organized their teams to deliver dynamic and engaging digital experiences. Mike received his Bachelor of Science in Biology/Geology from the University of Rochester and holds 17 years of Digital Marketing experience. @MDScafidi
Global Director, Digital Marketing & Innovation, Cambell Soup Company
Umang Shah joined Campbell as Director-Global Digital Marketing & Innovation in April 2014. He reports to Yin Woon Rani, Vice President-Integrated Marketing, and partners with colleagues across Campbell’s Advertising, Communications, Consumer Affairs, Public Affairs, and Corporate Social Responsibility functions. Umang leads Campbell’s digital marketing strategy, encompassing both consumer-facing communications and corporate initiatives. He leads, coordinates, and oversees Campbell’s digital and social media activities and policies, as well as mobile, web, CRM and emerging media activation, among paid, owned, and earned media channels. Umang has extensive experience with strategic social media, new media marketing, interactive content management, and data mining and insights at leading global organizations. He joined Campbell from Walmart, where he had spent two years as Director-Social Media Strategy, using social media platforms to protect, manage, and improve the company’s reputation. Before that, he served as Social Media Strategist with Microsoft Corporation, Manager of Digital Marketing with Xerox, and Senior Sales Reference Program Manager with BEA Systems. He also founded his own consulting firm, Cubed Consulting. @umang_shah.
Steve Sommers joined Under Armour in February of 2012 as Vice President of Global Brand Marketing. Steve is responsible for directing the integrated marketing of all Under Armour products by creating demand at all consumer touch-points. He and his team also create and manage specific marketing programs geared to empower athletes around the world.
Prior to joining Under Armour, Steve was based in Southern California where he served as the Vice President of Marketing for Sony Electronics. He also built his career in marketing at distinguished brands such as Gateway and Toshiba. Steve is now based at Under Armour’s Global Headquarters in Baltimore, Maryland.
Executive Director, Digital Marketing, Mobile and Business Solutions, AT&T
John Starkweather is the Executive Director of Social and Digital Marketing at AT&T, responsible for leading the transformation of how the company engages with business customers online. This transformation is rooted in John’s background as a community builder, collaborating with customers to understand their needs and create experiences they’ll love. Before joining AT&T in Dallas, John built the global social and digital groups at HTC which consistently outranked their competitors for consumer engagement. And over nearly a decade with Microsoft, he held senior marketing and communications roles where he established a customer insights-driven product development model still being used today. Having lived and worked around the world, John calls ‘home’ Silicon Valley, Florence, Seattle, Singapore and Dallas. A graduate of Brigham Young University, John is passionate about the outdoors, cycling and his family. @johnstarky
Dave Spinato is a creative, enthusiastic Internet Marketing Professional with over 14 years of global and domestic experience within the digital space equipped with a solid history of planning and executing revenue-generating promotional programs and brand experiences. He has demonstrated his ability to combine in-depth knowledge of digital media and Internet technologies with visionary leadership to execute successful online marketing initiatives proven to build brand equity, awareness and drive sales. As the Global Director of Digital Marketing & Social Media at Harman, the parent company behind an array of legendary brands that includes AKG®, Harman Kardon®, JBL®, Mark Levinson®. Lexicon®, Infinity® and more, his core responsibility is to oversee the digital strategy & development for all owned, earned & paid media channels worldwide. Prior to joining Harman, Dave was the Global Director of Digital for Smirnoff at Diageo where he worked with key regions and stakeholders from around the world (US, Western Europe, Eastern Europe, LAC, Africa, and APAC markets) embedding digital strategies & innovation to enable transformational digital development boosting Smirnoff to one of the leading CPG brands within the digital landscape. @DazzlingDave
Vice President, Men’s Marketing, Ralph Lauren
Reid Stewart is the head of Men’s Wear domestic marketing at Ralph Lauren. A sports-marketer turned fashion evangelist, Reid carries the mission of engaging and inspiring generations of customers across all of the brands in Ralph Lauren’s men’s wear portfolio. He drives the marketing strategy for digital, traditional advertising, direct, events and in-store. Prior to fashion, Reid spent over 10 years as a senior leader at one of the top experiential marketing consultancies directing strategy for clients such as Toyota, Gillette and AT&T, partnering them with the top sports and entertainment properties around the world. Reid brings a unique perspective on how brands can engage and excite consumers.
Pepsi Trademark, Vice President of Marketing, PepsiCo
Chad Stubbs is a ten year warrior in the beverage battles at Pepsi’s North American Beverage unit and fortunate enough to work on a variety of businesses there including: the National Customer Activation organization, then partnering with corporate partners in the National Partnership team which included the first Apple iTunes promotion, the Tropicana then Sierra Mist brand & innovations teams, the Digital Marketing organization, the lead on the Pepsi, Mountain Dew, & Sierra Mist brand’s Media Strategy & Investment, and finally now as the day-to-day lead on managing the X Factor partnership. The daily challenge: to find the most intriguing path to engage a brand’s consumers in organic ways that build beyond brand awareness and ultimately provide its consumers value.
Chief Marketing Officer, The Honest Company
Chris Thorne is the Vice President of Global Marketing, Media & Mobile Acquisition at Electronic Arts (EA). He has been with the company since 2010 and oversees all marketing & media spend for EA products in console and mobile gaming, including EA SPORTS Madden, The Sims, Battlefield & Plants vs. Zombies. Thorne leads a team of creative marketers and media strategists, in-house media buyers, mobile acquisition experts, network engagement professionals, and growth product managers and engineers. His team is focused on being market leaders in both the ‘art’ (creative) and ‘science’ (data) of marketing, pairing great creative with data-driven marketing and media strategies to build strong, long-lasting brands. Prior to his role at EA, Thorne was the GM of Social Gaming at FanIQ, the largest independent sports online site, from 2008 to 2010. He was also President of CSMG Media, a sports athlete management company, from 2006 to 2008. Thorne holds a JD from Northwestern Law School and an MBA from the Kellogg School of Management, as well as a BA from University of Rochester.
VP/Business Leader, Social Media, US Digital Marketing, MasterCard Worldwide
In his new role as Vice President/Business Leader of social media marketing, Gregg leads consumer interaction and experience with MasterCard’s Priceless campaign across social media channels. Before joining MasterCard, Gregg was AVP of Social Media at New York Life Insurance Company, where he created a social media program recognized across the life insurance vertical as a leading program. Prior to joining New York Life, Gregg held roles as Director of Innovation & Social Media and Director of Online Acquisition at American Express. Before working at Amex, Gregg held roles at JWT (J Walter Thompson), Bernard Hodes Advertising, Mercer Consulting, and the Washington Wizards. Gregg lives in Hastings on Hudson, NY with his wife and two kids.
Colin T. Westcott-Pitt
Head of Marketing, Global Brands & Innovation, Africa & Middle East, HEINEKEN
Colin Westcott-Pitt has been at Heineken USA for 5 years, having held a number of marketing leadership roles. He was responsible for the development of the Newcastle Brown Ale “No Bollocks” campaign which recently won a number of creativity awards at Cannes, as well as leading the Dos Equis “Most Interesting Man” campaign which has made Dos Equis one of the fastest growing beer brands in the US. Most recently Colin has led the Heineken brand, and has been responsible for the creation of a number of digital content films including the award winning Departure Roulette consumer challenge. In the last month, Heineken has launched a new campaign for Heineken Light featuring Neal Patrick Harris and a new digital content film featuring Fred Armisen as part of Heineken’s Open Your World campaign. Prior to his work at Heineken Colin was Global Marketing Director for Malibu Rum at Pernod Ricard. He lives in New York City and continues to dream that one day Liverpool will win the Premiership.
Global Director, Kimberly-Clark Corporation
Ethelbert Williams has more than 16 years of global commercial leadership experience in consumer and B2B enterprise sectors. He is currently leading ecommerce go-to-market and sales strategy for the personal and facial cleansing category at Kimberly-Clark Corporation. While at Kimberly-Clark, Ethelbert has held roles including global brand strategy, integrated marketing and communications planning. His previous brand marketing experiences include leadership roles at Procter & Gamble and Unilever. Ethelbert is also an active investor and advisor to exceptional entrepreneurs. He holds a Bachelor of Science from the Medill School of Journalism at Northwestern University (Evanston, IL – USA).