In 2018 Brand Innovators will produce five regional Brand Innovators '40 Under 40' Celebrations, honoring 40 brand marketers under the age of 40 years old
Brand Innovators LLC
Brand Innovators LLC
Jasmine manages social media at Delta Air Lines. In her role Jasmine oversees the strategy, content and teams contributing to Delta’s social presence.
Prior to Delta, Jasmine was Head of Social, Americas at Airbnb, as well as working agency-side as Director of Digital Marketing.
Her appetite for innovation has driven best-in-class content and numerous awards including Cannes Lions, Webby’s, Effie’s, Twitter Awards, Skifties, Shorty Awards and Best on Social in 2016 for Adweek ARC awards.
She holds a B.A. in Marketing from the University of Georgia and is an active member of both the National Iranian American Council (NIAC) and Women In Technology (WIT).
Adelyn is entering her sixth season with the Florida Panthers Hockey Club overseeing FloridaPanthers.com, Florida Panthers social and digital media. Her current role also includes serving as a Public Relations contact and liaison for the team, working to tell the story of the brand and organization through digital media and one-to-one relationship building. Adelyn manages content strategy for the club’s website and social media platforms as well as oversees the team’s digital communications from PR releases to partnership activations and fan engagement tools. She has a bachelor’s degree from Point Park University in Journalism and a M.S. in New Media Management from the S.I. Newhouse School of Public Communications at Syracuse University. A Pittsburgh, PA native Adelyn has also spent time developing social media and Public Relations content strategy for the performing arts, higher education and volunteer organizations.
Jessica Black began her career in public relations for luxury clients like Carolina Herrera and Roberto Cavalli Vodka. Her portfolio includes advertising for The Florida Keys & Key West, sports activations for Party City, and she became a marketing director for national luxury retailer, Designer Eyes.
Currently, as the Luxury Travel Manager at Porsche Cars North America, she focuses on event marketing and connecting Porsche with unique lifestyle experiences. With over ten years of professional marketing experience, she is now responsible for national high net worth events that create meaningful and emotional consumer connections.
Amanda Brodzik is the Digital & Relationship Marketing specialist at Porsche Cars North America, where she manages content on owned and third party sites and brands and markets innovative products like the Porsche Passport subscription service. Amanda manages brand campaigns and optimizes based on performance and reporting. With both corporate and agency experience, she is well-versed in the automotive, luxury, mobile, hospitality, financial services, retail, energy and non-profit industries across traditional, digital and social channels.
Stacy Lynn is a strategic marketer with an insatiable hunger to understand the consumer. She is currently the Director of Consumer Acquisition for Pizza Hut, and is working to stand up a performance marketing team and grow the business through personalization & digital marketing. Her core competency within marketing is brand management, but she’s held many roles in and outside of marketing – from advertising (managed an agency review & partnered with agencies to launch campaigns), to innovation (launched a new restaurant concept & countless products), to data science and analytics (leveraging predictive analytics to grow the business and better connect with consumers). Before Pizza Hut, Stacy Lynn attended Northwestern University’s Integrated Marketing Communications master’s program. Prior to her time at NU she graduated from the Florida State University, and dabbled in agency life at TBWA\CHIAT\DAY, non-profits at United Way & the Claude Pepper Center for Intercultural Dialogue, and corporate with Anheuser-Busch all as an intern.
As the Senior Manager, Destination Marketing for Hilton Hotels and Resorts, Danielle Cartwright is responsible for the marketing strategy and execution for the Hilton brands in Atlanta. Previously she worked as the Senior Field Marketing Manager to implement national and manage local marketing efforts for the Northeast and Mid-Atlantic Moe’s Southwest Grill locations. Danielle also helped develop the strategic marketing direction for prominent accounts including the Atlanta Hawks at the advertising agency CSE. Danielle started her career in hospitality at Fairmont Hotels and Resorts and the Washington, D.C. visitors and convention bureau, Destination DC. Danielle graduated cum laude from Boston University. She loves to read, cook, travel and explore the Georgia outdoors with her family.
Amanda is Marketing professional with deep roots in digital. She has over a decade of experience with paid media, analytics, loyalty/CRM marketing and program management, ecommerce, account management, integrated campaign management, creative development and multi-tiered agency collaboration.
Currently she is the Sr. Manager of Paid Media & Analytics at PepsiCo, where she delivers return on all working dollars for 10+ brands in the Frito-Lay portfolio by overseeing media planning, strategy, execution and measurement. Previously, she managed all digital marketing and off premise conversion for On The Border Restaurants and ran Loyalty and CRM programs at Pizza Hut.
James Cuthbert is a marketing professional, youth culture expert, and community advocate, with over 12 years of experience including stints at three fortune 500 companies (currently at Coca-Cola, formerly at Kellogg’s and General Mills) and two non-profit organizations. He was the creator of Sprite’s iconic Obey Your Verse campaign and is widely considered one of the preeminent cultural marketers in the industry. He graduated with an undergraduate degree from Penn State University in 2003 and went on to earn an MBA from the University of Rochester’s Simon Business School in 2009. He is a proud husband and father of two amazing children.
With over 14+ years working with over 30+ brands, Amarena Diaz has recognized expertise in design, e-commerce, and omni-channel digital marketing. The tech savvy digital marketer has worked both agency and corporate side with companies, such as, Coca-Cola, Powerade, the New Orleans Saints, Zatarains, French Market Coffee, CenturyLink, Carters, and numerous others. She graduated from Loyola University New Orleans with a Bachelor of Arts in Advertising/Marketing and most recently graduated from the Digital Marketing and Media program at Duke University. As the Director of Digital Marketing for Mizuno USA, Amarena leads digital content activations across all sports activated in the United States.
Ash-Marie Duvernois is a tech savvy double ADDY award winning ecommerce specialist with a proven ability to increase sales through a variety of skills that cover both traditional and digital advertising. She graduated with a Bachelor of Arts degree in Advertising and Web Development, and started her career in ecommerce because of the perfect blend between web design, technology and consumer behavior. Her passion for design started early on and long before the end of college she already had multiple industry awards and character achievements. Her role as the Sr. Ecommerce Manager at The Honey Baked Ham Company, allows her to push for innovation and is currently responsible for development of digital experience across consumer touchpoints. Most of her free time is spent as a motivational speaker educating young professionals on strategic advertising efforts to create maximum impact.
Erin Everhart is a brand marketer, digital strategist and content developer. She’s currently the Senior Manager, Media & Mobile for The Home Depot. Previously, she ran the digital marketing department at a web development agency supporting mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, content development and channel marketing at conferences nationwide. Follow her on Twitter @erinever.
An innovative and enterprising digital marketing manager, with progressive experience in e-commerce, strategic management, product development, competitive analysis, project management, consumer electronics and digital advertising. Established capabilities in product life-cycle management, user-experience design, and execution, brand reputation and management. Builds an effective structure to anticipate market dynamics and meet business challenges as an integral aspect of long-range success.
As Media Supervisor at Mercedes-Benz USA, Elizabeth oversees media planning and strategy for Tier 1 and Tier 2 national efforts. This includes media across traditional broadcast, digital video, display, SEM and programmatic. She brings to Mercedes-Benz an extensive knowledge of digital media and innovative, data-driven strategies.
Prior to Mercedes-Benz, Elizabeth worked agency-side at Moxie from 2009 to 2015, on the Maybelline, Garnier and Verizon Wireless accounts. During this time, she worked on digital media campaigns to support device launches for Verizon Wireless as well as the digital extensions of the broadcast upfronts. Additionally, Elizabeth supervised a team responsible for the digital campaigns supporting Verizon’s sponsorships such as NFL, Indy Car Racing and World Cup.
Elizabeth graduated from Clemson University with a Bachelors of Science degree in Marketing.
Chris has spent his entire career in data-driven marketing. He’s worked across the sell-side & buy-side areas of the industry with a focus on analytics, developing process, and crafting strategy. His experience at Time Inc., Rubicon Project, Starcom, and 360i provide unique perspective that has powered is purview at The Coca-Cola Company over the last 2-and-a-half years. Chris spearheads data strategy for Coca-Cola North America which includes management of technology and data partnerships, application of data to drive better ROI for the company, and the advancement of measurement capabilities for the organization.
Sara Hernandez is the marketing manager for Hilton Atlanta, responsible for creating and executing a strategic and comprehensive advertising and public relations plan, managing the hotel’s newsletter as well as all internal communications material. Hernandez has nearly six years of experience in Atlanta’s PR and marketing scene, having previously worked as the marketing coordinator and marketing manager for Hyatt Regency Atlanta and the Grand Hyatt Atlanta in Buckhead where her team won Hyatt Marketing Team of the Year in 2014. Hernandez is a Georgia College graduate and in her free time enjoys traveling, home improvement projects and visiting her family in Savannah, GA.
Upon graduating from Spelman College, Kimberly joined Citi Investment Bank as an International Sales Trader in NYC. After trading for a year and a half and reflecting on her passion and skill set she decided to pursue a career in brand management. She transitioned to the marketing world with PepsiCo where she currently serves as the lead for Super Bowl LIII in Atlanta. Kimberly oversees marketing for all PepsiCo beverage brands in Georgia, North Carolina, and South Carolina. In this role she’s leveraged local assets such as Devonta Freeman of the Atlanta Falcons and Luke Kuechly of the Carolina Panthers, in addition to national properties to build programming that drives growth for key PepsiCo customers (Walmart, Kroger, QuikTrip, etc.). Her “Georgia Loves Dew” programming has locked in Mtn Dew’s #1 position in GA (20oz sales). Kimberly started her career with PepsiCo in 2009 on the Strategy & Innovation team for Pepsi, Dew, and Sierra Mist. She then managed the national relaunch of the AMP Energy brand where her plans lead to double digit brand growth in the first year after the relaunch and a lift in brand equity measures. Prior to leaving PepsiCo’s headquarters location in NYC for her current role, Kimberly managed the Brisk Tea portfolio, one of PepsiCo’s billion dollar brands. Kimberly established the Brisk Bodega and launched successful innovations that exceeded expectations in addition to re-igniting the City Slam property with ESPN. On Brisk she created many strategic brand collaborations that grew the brand and led the charge for ground breaking experiential marketing at PepsiCo.
Outside of work, Kimberly enjoys spending time with her husband Terrell and Boston Terrier, Bean. She also enjoys kickboxing, biking, and hiking. She is a member of Alpha Kappa Alpha Sorority, Inc., Big Brothers Big Sisters of Atlanta, and Twelve Days of Christmas a non-profit organization that raises money to gift families in need during the Christmas season.
Erica Hughes is an award-winning marketing and advertising professional with a breadth of experience working for Fortune 500 companies. With a love of connecting large brands with consumers, Erica has managed marketing strategies for iconic brands such as General Motors, Chevrolet, Sears, Slim Jim and Reddi-wip just to name a few.
Currently, Erica leads Integrated Media at Chick-fil-A. In her role she focuses on connecting the right consumer, with the right message, at the right time to drive sales and growth for the brand.
Prior to joining Chick-fil-A, Erica worked at Conagra Brands from 2012-2018. While at Conagra Brands, Erica took on a lead role in transitioning the organization from a traditional marketing company to a forward thinking digital marketing innovator. In March 2017, Erica’s team at Conagra Brands was recognized by AdExchanger as a Top Ten Programmatic Advertiser. Erica was also published in the Huffington Post in 2017, demonstrating her knowledge and expertise of industry trends & dynamics.
Erica Hughes is a native of Flint, MI and earned a Bachelor of Arts in Communication from Michigan State University (MSU). In 2018, Erica was the recipient of the MSU College of Communication Arts & Sciences Rising Star Alumni Award. In addition, Erica obtained a Master of Business Administration from Northern Illinois University.
Ryan Johnson is the Brand Strategy Lead for Mercedes-Benz USA. He is responsible for the development of marketing planning and strategic positioning of new car launches, sustaining vehicles, sales events and branding initiatives.
Previously, he was responsible for the management of Mercedes-Benz’s social media program, in which he led overall strategy, content production and paid media efforts.
Prior to MBUSA, Ryan spent 6+ years at Subaru of America in various marketing/sales roles, including creation of the brand’s social media presence. He received a bachelor of arts in communication from La Salle University.
Kyle Lebet, Sr Customer Connections Manager with The Coca-Cola Company, has been executing media and digital initiatives with Coke’s retail and food service partners for the past 2 years. With a varied and challenging retail landscape across channels, Kyle’s team brings all the Strategic Marketing capabilities within Coke together to bring customized customer solutions for given needs.
Prior to his work at Coke, he led digital media work for several automotive, retail, and banking clients at agencies in Atlanta and New York.
Jade Leet is the Global Director of Brand Marketing and Commercial Performance for Holiday Inn in Atlanta. She is responsible for leading an integrated team to build holistic brand strategy, marketing and commercial plans to support the brand globally with a focus on execution in the America’s region. Jade has over 12 years of experience in integrated marketing holding a variety of global and regional roles at American Express and The Coca-Cola Company, focused on a range of mostly global billion dollars brands. She is a Princeton University graduate and in her free time enjoys spending time with her family and being outdoors (when it’s not summer in Atlanta).
Megan Matlock is currently the Director of Media at AT&T, focusing on delivering data-driven, multi-platform campaigns that maximize budgets and return on investment for the AT&T Business brand. With 14+ years’ experience, Megan is a solutions oriented leader with a passion for strategic planning, data analysis, and operational integrity. Megan is based in Dallas, TX and lives with her husband and two children.
Merry Mac is a digital strategist experienced in producing and launching integrated online and mobile platforms that align customer and business needs, increase awareness and build loyalty.
She is currently responsible for the strategy, roadmap, and product lifecycle of Mercedes me, the national ownership program for Mercedes-Benz USA. Since launching Mercedes me in 2016, Merry Mac has successfully introduced connected car, digital assistant and financial integration into the platform that now serves 1 million users.
Prior to joining Mercedes-Benz, Merry Mac worked at an internal agency for Techtronic Industries. There she worked on a number of digital campaigns and platforms for the RYOBI and RIDGID Power Tool brands.
Merry Mac is a native of Lakeland, Florida and a proud alumna of Clemson University.
Andrew is a Digital Marketing Manager for Chili’s Bar & Grill. He oversees Conversion Rate Optimization, Search Engine Optimization, Local Listings, and content management for chilis.com. Andrew has been with Chili’s for 8 years serving with roles in CRM/Email Marketing, Marketing Analytics, and Machine Learning. After several years in the technology space as a consultant and subject matter expert in restaurant technology, business intelligence, and master data management, Andrew made a career shift to digital marketing and hasn’t turned back. His curiosity revolves around how organizations can operate quicker and more efficiently across teams (especially marketing and technology). Andrew and his wife Stephanie have been married 8 years and enjoy life with daughter Lucy (7) and son Frank (3).
Victoria is a senior manager, social + digital strategy for FOCUS Brands, a leading developer of global multi-channel food service brands, working specifically on Schlotzsky’s. She is responsible for the overall strategy, growth and evolution of the brand’s social and digital channels, influencer activations and engagement-driven initiatives. Before FOCUS Brands, Victoria was the online editor and social media lead at Hoffman Media in Birmingham. Victoria has a bachelor of science in Journalism from the University of Florida. She has worked for Food Network, Refinery29 and More Magazine, among others.
Hagan Ochsner is an experienced digital strategist and audience-centric marketer at Spanx. She is currently the Senior Manager for Customer Acquisition at Spanx, where she oversees all paid media and marketing acquisition. Formerly, she led Strategy for the Agile Marketing at The Home Depot where she built out a cross-channel media and audience strategy for customer-centric advertising initiatives at The Home Depot. She has been in digital marketing for the past 8 years, having been on both agency and client side. She speaks regularly on digital strategy and execution at conferences across the country.
Jessica is an award-winning social media and marketing professional with 8 years of experience helping brands meet their goals by leveraging the power of social media. Jessica is currently assistant vice president, social media at SunTrust Bank where she is the dedicated strategist responsible for the company’s brand and consumer social media marketing campaigns. In this role she is responsible for the overall strategy, creative execution, media planning, measurement and reporting of all brand campaigns and consumer demand generation efforts on social media. Prior to joining SunTrust, Jessica worked for Cbeyond, a B2B communications company, where she created and managed the social media marketing and customer service strategy for the brand. She has also created numerous employee social media programs and executed training and content creation on their behalf. Jessica holds a bachelor’s degree from Kennesaw State University and was previously recognized the Technology Association of Georgia as Social Media Marketer of the Year.
Brittney is responsible for leading Brand Marketing Activation of a $260M Consumer Durables brand within $16B Newell Rubbermaid, driving category growth in various channels like Mass, Grocery, Hardware and Décor. Utilizing a tight budget, she has leveraged a scrappy approach to her marketing mix and style – and is already seeing results. Prior to Newell Rubbermaid, Brittney applied that identical scrappy approach to brands like Coca-Cola, The Home Depot, Hilton Worldwide, General Mills and Cinnabon.
Jaryd is the Manager of Social Media Content for Buffalo Wild Wings, helping to create content that associates the brand with sports, beer and culture. Prior to joining Buffalo Wild Wings in April of 2018, he worked on the digital team at the Atlanta Hawks for five-and-a-half years. While there, he helped transform the Hawks’ social presence into one of the best and most cutting-edge in all of sports and earned numerous awards for his achievements. Jaryd attending Journalism school at the University of Missouri and got his start in broadcast news. He previously lived in Chicago, Columbia, Mo. and Colorado Springs, Colo. before making his way to Atlanta.