In 2018 Brand Innovators will produce five regional Brand Innovators '40 Under 40' Celebrations, honoring 40 brand marketers under the age of 40 years old
Brand Innovators LLC
Brand Innovators LLC
Honoring the next generation of leading brand marketers
They grew up on the Internet and are early adopters of all things digital. They Tweet, text, shop, and stay connected personally and professionally on their mobile devices all day long. They prefer online video to television. They value authenticity and transparency. They are diverse and idealistic. They are the Brand Innovators ’40 Under 40′ — the next generation of marketing and media executives who are defining how brands are using technology to engage with their consumers.
Brand Innovators Announces Annual List Of ’40 Under 40′ Brand Marketers In The Northeastern U.S.
Over Stinson’s 10+ years in consumer brand marketing, he’s invigorated a variety of brands in the lifestyle, personal care and beverage space at industry-leading companies such as L’Oréal USA, Deutsch Family Wine & Spirits and PepsiCo, where he led the Mountain Dew brand to win AdWeek’s Hottest Digital Marketer 2016. Past work has been featured in Fast Company, AdAge, Digiday, and AdWeek among others, and Stinson’s been tapped as a speaker at events ranging from Brand Innovators to the Advertisers National Association of NY.
In Stinson’s current role he leads Global Content and Consumer Engagement across the Beverage portfolio at PepsiCo’s Creators League Studio – the company’s next gen production and creative studio developing highly visible campaigns from Pepsi Super Bowl to feature-length films. Stinson holds a BA in Communications and Consumer Psychology from the University of Pennsylvania. Born and raised in Los Angeles, Stinson currently resides in New York City.
Jeremie Moritz has more than 15 years of experience in digital strategy and marketing. He started to build its first websites in 1999 and never stopped exploring technology opportunities. Today he heads Marketing and Digital for Pernod Ricard’s Luxury Vodka brand, Absolut Elyx. He held different positions at Pernod Ricard HQ in the last 5 years and launched the Digital Acceleration Program for the group. Before this date, Jeremie had different positions in agencies or eCommerce pure players and did some consultancy with early stage startups. He is passionate about the impact of technology on our society and attended Singularity University Executive Program in 2015. He also is involved with Rugby as a side passion.
Anne is currently the North America Media Director for the LVMH Group. In her role, she acts as an internal strategic resource for the 40+ active brands in North America. She leads the Agency of Record relationship to ensure support and strategic thought leadership is provided to LVMH brands on an on-going basis. In her role, Anne also drives larger corporate negotiations, ultimately creating holistic partnerships for LVMH which include both qualitative and quantitative benefits. Ongoing brand education is also a key element of Anne’s role. To further equip brands, Anne facilitates Group training sessions on key topics such as campaign briefing, setting KPIs, paid search, social, etc… Anne works closely with LVMH’s global headquarters, to provide brands with consistent support on a regional and global level. Anne joined LVMH in 2015 as a Senior Media Manager; she was promoted to Media Director in 2018. Before joining the Group, she worked on the agency-side across various Consumer Package Goods accounts – Procter & Gamble, Unilever and Kraft Foods.
Traci Spiegelman, Global Media Director at Mastercard, is responsible for guiding regions and markets on Mastercard’s overall media strategy, owning important initiatives such as Brand Safety, Programmatic, and driving consistency across the world as it relates to KPIs and Measurement. Traci has worked both agency side and brand side in her 13 years in the business. Working across many different categories from B2B to Non-Profit to Beauty, she has spent a lot of time understanding consumer behavior and ultimately driving innovation to keep up with the changing media landscape. Prior to her role at Mastercard, Traci led Global Media for the Aramis & Designer Fragrances division of Estee Lauder, transforming their go-to-market media strategies.
Jess Anselmi is a Director, Innovation & Category Growth for Panera Bread, where she’s responsible for innovation in established & emerging categories and dayparts. She possesses 10 years of marketing and communications experience, most recently serving as Chief of Staff to the Dunkin’ Donuts CMO and leading the innovation-to-market process for Dunkin’ Donuts 8,000 domestic locations. Jess & her team were responsible for identifying category growth opportunities, resulting in new product lines such as Cold Brew Coffee, Frozen Coffee and some of the brand’s most successful LTOs in the past decade. Prior to Dunkin’ Donuts, Jess was agency-side, leading marketing, public relations, CSR and digital & social media campaigns for General Mills, Jiffy Lube, Sun Products, mike’s hard lemonade and Bank of America. Jess is from Boston but her heart may reside in Spain, which she continues to use as a launching pad for European exploration.
Jessica Goon is the Senior Director, Digital Marketing at KIND Snacks where she is responsible for driving the digital marketing and social media strategy including content, campaigns, influencer marketing and community. Jessica has nearly 15 years of experience across digital marketing, public relations and social media. Prior to joining KIND Jessica led U.S. and global social media at Avon Products.
In her current role as Assistant Vice President of Digital Marketing & eCommerce for M.U.C.H, Alexandra is focused on incubating new ventures.
Over the course of her 7-year career at L’Oreal, Alexandra has launched internationally recognized digital marketing campaigns for brands such as Giorgio Armani Beauty and Lancôme that have been featured in Forbes, Luxury Daily, Mobile Marketer and Strategy Magazine.
Alexandra is passionate about the role of technology in transforming the online and in-store experiences of the future, creating more seamless and personalized journeys for customers. She is a firm believer that a human-centric and customer-first approach is an essential to creating and scaling amazing, authentic brands.
Alexandra holds a B.A in Cultural Studies from McGill University.
Sonika Malhotra is a Global Brand Director at Unilever. She has been with Unilever for 12 years and spent a majority of them in beauty and personal care. Most recently she led the launch of Love Beauty and Planet, a purpose driven premium naturals brand. A small ambitious and empowered team embraced bias for action and extreme consumer intimacy to launch a cross category brand in a 12 months. “Being sustainable is not a choice anymore, it’s what consumers demand of us, reward us for” is her belief. Sonika has always been passionate and curious about skin and hair care having worked on brands like Sunsilk and Nexxus in the past. “It’s not just about selling products, beauty is so much more personal than that. It has the ability to make someone smile- that’s so special!” Having embraced her own curls fairly recently herself, she is excited about the many dimensions beauty has taken in the last few years.
With the creation of Love Beauty and Planet, she got the rare opportunity to marry her obsession for personal care with technologies and formulations that can have a positive impact on the planet. Sonika, a cycling enthusiast and a shoe lover is parallelly pursuing an MBA in Luxury Marketing at New York University, #neverstoplearning . After having worked in South Asia, Thailand and the UK, she is now based in New York, where she lives with her husband GG.
Brina is an experienced data driven executive at MCM Worldwide, leading global Client Intelligence. She has over 10 years of experience using advanced analytics and digital technology tools to understand and predict how and why customers shop, and successfully turned those insights into business growth strategies. Brina is most passionate about working with brands to build a customer-centric culture, and helping brands realize the true potential of their data to create excellent customer experiences
Alicianne leads global content, social and influencer marketing for the Estée Lauder Companies across their portfolio of brands (32 companies, 150 countries). In this role, she is focused on scaling consumer-centric owned, earned and paid strategies that build brand awareness, engagement and sales. Previously, Alicianne was Vice President of Marketing at NewsCred, the leading content marketing platform, where she led global marketing for the business – from brand strategy and communications to demand generation, product marketing and analytics. Prior to NewsCred, she spent five years spearheading Account Management at Wolff Olins, the global brand and innovation consultancy, directing brand strategy programs for high-profile clients like AOL, The Smithsonian Institution, NBC and GE. Alicianne graduated magna cum laude with a dual degree in Psychology and Sociology from Georgetown University.
Rael Enteen has worked in sports media since taking over the sports section of his high school newspaper in San Francisco. Since then, he’s covered the beat of all the professional Bay Area teams and helped launch a social/digital strategy at both the Bay Area’s television and radio homes for the Warriors, 49ers and Giants. For the last two years, he’s been running the digital/social media team at the New York Jets, focusing on creating quality content to engage the fan base and maximize revenue opportunities.
Chris Rackliffe is the current Director, Social Media Engagement Strategy at Aetna.
Throughout his career, Chris has shared stories that empower, entertain and inspire others—and drive significant business impact. In previous professional roles, Chris crafted social media marketing strategies for some of the world’s biggest brands, driving over 1 billion clicks and over 6 billion social media interactions for household names like Entertainment Weekly, FedEx, Men’s Health and PEOPLE.
In his free time, Chris enjoys playing soccer, singing in the shower and sipping a cup of green tea—but not all at once. Chris resides in Manhattan’s Financial District.
Monica Badosa began her career on the agency side, working across a number of categories including Beauty, Apparel, Mass Retail and Financial Services. She transitioned to the client side in 2013 working at David Yurman for three years and most recently has been at Dior for the past three years. Monica has a passion for the ever-evolving digital space and is proud to drive digital strategy and innovation at Dior. She is a collaborative team player with a results-driven mentality.
Marisa is currently the Senior Director of Occasions for the Budweiser US Brand Team. She leads commercialization for the brand, serving as the key liaison from the Budweiser Brand Team (Marketing) to Sales. In her role, she leads the creation of Budweiser’s Trade Marketing programs, as well as Budweiser’s communication and planning process with Anheuser Busch Sales Teams, Region Teams, network of Wholesalers and key Retailers. She also oversees Budweiser Rewards, the brand’s new, digital-first national loyalty program via Budweiser.com.
Marisa has worked at Anheuser Busch InBev for +2 years, entering the company through its Global MBA program first as a business school intern in Summer 2015, and then as a fulltime employee in Summer 2016. Prior to Anheuser Busch, she worked at public relations agency LaForce, leading media relations and brand strategy for large tech companies including LinkedIn, Zynga Games and One Kings Lane, as well as 3M brands including Post-it Brand and ACE Bandages. She holds an MBA from Columbia University and a BA from Duke University.
David is the Marketing Director for COVERGIRL at Coty Inc., America’s most loved cosmetic brand, with over a billion dollars in global sales annually. He oversees strategy, marketing & media mix, and activation in the US. David was vital to the recent COVERGIRL repositioning, which was not only the most significant reinvention in the brand’s history, but recognized by the industry, media, trade and consumers.
Prior to Coty, David worked for multiple Fortune 500 companies like Anheuser-Busch InBev, Reckitt Bencksier, Mattel, on global iconic brands Hoegaarden, Leffe, Durex, K-Y, Clearasil, and Power Wheels.
David holds an MBA from the Tepper School of Business and a Bachelor from Union College.
Adam Benaroya is the Senior Manager and Head of Global Performance Media & Analytics at Hewlett Packard Enterprise. He leads centralized global strategy and execution of HPE’s Always-On media program across paid search, paid social and programmatic media channels, as well as the global media analytics practice. Adam has fostered strategic initiatives around audience-centric planning and HPE’s digital-first and data-driven marketing program. He joined Hewlett-Packard in October 2015 prior to the official launch of the new HPE organization to build its media measurement practice.
Prior to HPE, Adam led media analytics for Mindshare’s New York and Atlanta offices. Adam holds an M.B.A. in Strategy and Marketing from NYU’s Stern School of Business, and a B.A. in Mathematical Economic Analysis from Rice University.
Patrice Woods is a MBA graduate with experience in Integrated Marketing Social Media & Content Strategy, and Consumer Insights & Behavior with Fortune 500 companies and major non-profit organizations such as McDonald’s, Kimberly-Clark, Capital One, and AARP. She currently serves as a Social Media Manager at AARP. Patrice is in involved in several community organizations including Horton’s Kids which provides tutoring to kids students in Washington, DC.
Roxanne is a recognized senior digital leader with 16+ years of experience in Asia & the US at world class agencies, media companies & brands leading cross-functional capabilities while driving multi-million dollar business performance & strong ROI. She is a well rounded leader with a strong background in digital and has leveraged her leadership and experience to lead and develop the marketing procurement practice at L’Oreal USA. In her most recent role she is looking at Artificial Intelligence solutions in Operations across the Americas to enable teams and processes with the purpose of driving significant, tangible business impact.
Leigh Moynihan recently joined Volvo Car USA as Director of Marketing. She has over 15 years of brand-building experience in both client & agency roles. Leigh also has a proven track record of delivering highly effective (and in some cases, award winning!) marketing campaigns on a roster of iconic brands: Mastercard, Starwood Hotels & Resorts, Clairol, Pantene, General Mills, J&J and McDonalds.
Melanie Pochat is the Senior Manager of Digital Experience at Gap responsible for overseeing the full funnel marketing strategy and execution through social platforms, developing best in class social content that has successfully driven brand lift and sales. Melanie’s more than ten years of experience in new media has allowed her to quickly adapt creative and marketing objectives to social platforms. Brands Melanie worked with prior to Gap include Saks Fifth Avenue, DVF, Calvin Klein, J Brand, David Yurman, and Gerber.
Michael is a dynamic, digital experience strategist with 12 years of experience at the intersection of product, marketing and innovation, leading global commercialization of new experiences from concepts to multi-million dollar businesses. Driven by his entrepreneurial spirit, his efforts are dedicated to staying ahead of evolutionary industry standards & future proofing the business, while also delivering on short term KPIs. Dubbed a change agent, Michael has led digital transformation at Fortune 15 organizations, contributing to the disruption on how digital products are developed, designed, implemented and marketed. A macro thinker & micro doer, Michael has been awarded achievements for spearheading high profile global products, partnerships, digital experiences and brand initiatives.
Michael shares his knowledge to several brand advisory boards as well as counsels that guide mid stage startups. He is a board member of organizations such as 212NYC, Brand Innovators Labs, Rutgers CX Innovation and holds a Business Economics & International Business degrees from Pennsylvania University, Graduate Certificate – Innovation @ Rutgers, Product Management Certification @ General Assembly. You can connect with him via LinkedIn or on twitter @mikepetes
Michelle Gattenio is the Media and Content Strategist for PepsiCo’s Content Studio. During her tenure at PepsiCo, Michelle has guided digital and social content strategy for TM Pepsi across campaigns like the Pepsi Super Bowl Halftime Show—winning share of voice on game day for two consecutive years—and the launch of 2018’s “This is the Pepsi” campaign. Prior to Pepsi, Michelle was at Kind Snacks, where she implemented content strategies that included innovation projects in video and editorial, piloting the brand’s debut on Medium. Michelle is originally from Cleveland, Ohio and currently resides in the East Village of New York City.
As Director of Digital Marketing at Weight Watchers, Brittney Henderson leverages digital media to inspire and guide healthy habits. Prior to her role at Weight Watchers, she held digital marketing roles at Macy’s and AOL. Brittney has a passion for leveraging data and technology to create relevant and engaging digital experiences. She left her home state of Massachusetts to pursue her degree from American University in Washington, D.C., later moving to NYC where she currently resides in the Upper East Side.
Emily brings over 10+ years of experience in the digital realm, developing strategies that specialize in viral campaigns catered to growth, sales, and audience acquisition.
As the Global Digital Director at S’well, Emily oversees all digital, social media, and influencer strategies. Previously, at KCD Worldwide, she developed the digital strategies for luxury fashion brands, including Anna Sui, Misha Nonoo, and Mattel’s @BarbieStyle. Prior, she led the social media efforts at VSCO, deemed by Fast Company as the ‘World’s Top 10 Most Innovative Companies for Social Media.’ Her work first began as an editor at POPSUGAR.
As a former USA National swimmer, Emily is passionate about fitness and currently works as a mentor to underprivileged youth in NYC.
Following his passion for innovative technologies and content marketing, Simon Kopec joined Loews Hotels & Co in the fall of 2016 as Director of Social Media & Content Strategy, where he oversees social media, online reputation and content for the company’s 24 hotels.
Simon, a Colombian native, moved to Switzerland where he studied Hospitality Marketing at Les Roches International School of Hotel Management. In 2011, after graduating he migrated to New York City where he joined Starwood Hotels & Resorts. During Simon’s tenure at Starwood he held several roles within the Brand Management team for iconic hotels like the W Barcelona and coveted brands such as W and Le Meridien.
His creative spirit compounded with his keen eye for detail have sparked events, collaborations and partnerships, bringing brands to life for consumers, guests, media, and thought leaders alike.
Simon, currently resides in New York City, enjoys showcasing his love for art through The Sara Modiano Foundation for the Arts, of which he is a co-founder.
Molly Steinkrauss is Director of Communications for Smarter Travel, a subsidiary of TripAdvisor. In her role Molly oversees a team that is responsible for driving brand awareness, traffic and engagement. Her charter includes brand marketing, PR, social media, content and design.
Prior to joining TripAdvisor, Molly spent 6.5 years as an Associate Director of Marketing at Clorox, overseeing PR, social media, owned digital channels, and paid media strategy. Molly began her career within Interpublic Group agencies, working at Weber Shandwick Chicago and Current San Francisco.
Molly graduated from Boston College Carroll School of Management. She is also a consultant to start-ups building their communication and marketing strategies.
Jenn oversees content for Citi globally, and recently launched Life and Money by Citi, an integrated content destination for the brand. She is a seasoned marketer with close to 15 years of experience in building brands and creating personalized experiences that drive demand. Prior to joining Citi, Jenn has held various marketing leadership roles and overseen a number of digital platforms at brands including Google, BlackRock, and American Express.
Blair Hammond is a digital marketer, who most recently led Reebok’s Global Digital Content team, which was named Best Content Marketing Program of 2017 by the Content Marketing Awards. She holds a Bachelor of Arts from the University of North Carolina and an MBA from the University of Manchester in the U.K. During her 12-year career at national and international brands, she has earned a variety of distinctions including two CLIO awards, Digiday honors and appearances on ABC Nightly News, BBC Radio 4 and in the Wall Street Journal. She enjoys running, CrossFit and traveling the world.
Jayar Donlan is a seasoned digital and technology professional. After starting at WWE as Vice President, Social Media in April of 2013, Donlan was promoted to Executive Vice President, Digital and Social Content, overseeing a team of 90 that is responsible for digital content, video, design and social media reporting directly to WWE Chairman & CEO Vince McMahon. Jayar has played a key role in developing WWE into one of the most-followed and influential brands in the world. Under Jayar’s leadership, the social media team has grown and flourished, helping WWE increase its social footprint to a total of more than 900 million combined followers and making WWE the No. 1 sports channel and second most-viewed channel in the world on YouTube.
Chris Marino is the Director of Global Social Media Strategy for American Express OPEN, a division dedicated to serving businesses. His team is focused on developing thumb stopping social first creative fueled by audience insights to drive brand reappraisal and consideration. Chris is a data driven marketer with a passion for quantifying the impact that brands are having through digital experiences. In his six years at American Express, he has worked in a variety of cross-functional capacities including Finance, Marketing and Strategy. Chris graduated from Syracuse University with a B.S in Management and Marketing. He’ll be pursuing an Executive MBA at the Cornell Johnson School of Management in July.